Discover Tability AI: the AI platform that helps you drive OKRs, strategies and metrics

5 OKR examples for Success Pipeline

What are Success Pipeline OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.

We have curated a selection of OKR examples specifically for Success Pipeline to assist you. Feel free to explore the templates below for inspiration in setting your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

Building your own Success Pipeline OKRs with AI

How to create great OKRs for any scenario in seconds

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here.

You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.

  • 1. Go to Tability's plan editor
  • 2. Click on the "Generate goals using AI" button
  • 3. Use natural language to describe your goals

Tability will then use your prompt to generate a fully editable OKR template.

How to improve existing OKRs with AI feedback

If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.

  • 1. Go to Tability's plan editor
  • 2. Add your existing OKRs (you can import them from a spreadsheet)
  • 3. Click on "Generate analysis"

AI feedback for OKRs in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.

You can then decide to accept the suggestions or dismiss them if you don't agree.

Using the free OKR generator to get a quick template

If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.

Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.

Our Success Pipeline OKRs examples

We've added many examples of Success Pipeline Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.

Hope you'll find this helpful!

1OKRs to boost product visibility and establish success pipeline in new markets

  • ObjectiveBoost product visibility and establish success pipeline in new markets
  • KRRaise product awareness by 40% using targeted advertising in selected new markets
  • TaskImplement and monitor these targeted advertising campaigns
  • TaskIdentify potential new markets for targeted advertising efforts
  • TaskDevelop specific, appealing ads for these selected markets
  • KRGenerate a 25% increase in product trial users in new markets
  • TaskLaunch targeted online ad campaigns in new markets
  • TaskCollaborate with influencers popular in potential markets
  • TaskImplement a referral program offering incentives for new users
  • KRSecure 10 new, potential business partnerships for product distribution
  • TaskIdentify suitable companies for potential partnerships
  • TaskReach out to these companies with a business proposal
  • TaskSchedule meetings to discuss partnership details
Tability

2OKRs to establish an effective succession pipeline

  • ObjectiveEstablish an effective succession pipeline
  • KRIdentify and classify 15 potential successors for key roles by evaluating their competencies
  • TaskEvaluate competency levels of 15 potential successors
  • TaskClassify identified successors based on competencies
  • TaskIdentify key roles within the organization needing succession
  • KRCreate a tracking system to monitor the progress of each potential successor monthly
  • TaskDevelop a detailed profile for each potential successor
  • TaskImplement regular progress reviews for each successor
  • TaskDesign a system to monitor successor progression
  • KRImplement a training program for 70% of identified successors to bridge skill gaps
  • TaskDesign a training program addressing these gaps
  • TaskEnroll 70% of successors in the program
  • TaskIdentify key skills gaps in identified successors

3OKRs to successfully scale up our sales pipeline

  • ObjectiveSuccessfully scale up our sales pipeline
  • KRImprove conversion rate of leads to sales by 20%
  • TaskImplement targeted email marketing strategy to nurture leads
  • TaskTrain sales team on effective closing techniques
  • TaskOptimize website for easier checkout process
  • KRRaise average sales order value by 10%
  • TaskOffer bundled products at a discounted price
  • TaskImplement upselling techniques and strategies
  • TaskEnhance personalized customer recommendations
  • KRIncrease weekly sales leads by 15%
  • TaskImprove product demonstrations to convert interest into sales leads
  • TaskTrain sales team to better identify and capture potential leads
  • TaskEnhance digital marketing strategies to reach a broader audience

4OKRs to successfully achieve pipeline target of $10,000,000

  • ObjectiveSuccessfully achieve pipeline target of $10,000,000
  • KRAmplify upsell revenue by 10% through existing customers
  • TaskDevelop personalized offers based on purchase history
  • TaskIncrease communication frequency highlighting premium services
  • TaskImplement targeted marketing campaigns for existing customers
  • KRIncrease qualified leads by 20% to expand sales opportunities
  • TaskOptimize landing pages to boost lead conversion rates
  • TaskEnhance follow-up strategies for better lead nurturing
  • TaskImplement targeted marketing campaigns towards ideal customer profiles
  • KRImprove conversion rate by 15% to drive higher sales
  • TaskImplement A/B testing to refine and optimize the sales funnel
  • TaskEnhance user experience by improving website navigation and design
  • TaskPersonalize marketing communications to target customer interests

5OKRs to successfully migrate all applications to a secure DevOps pipeline

  • ObjectiveSuccessfully migrate all applications to a secure DevOps pipeline
  • KRAchieve zero security incidents post-migration in the reviewed applications
  • TaskRegularly review and update security measures
  • TaskImplement solid security mechanisms post-migration
  • TaskConduct thorough security checks and audits before migration
  • KRTrain 80% of development team on secure DevOps pipeline management
  • TaskIdentify team members needing secure DevOps pipeline training
  • TaskOrganize a training program with a competent instructor
  • TaskSchedule and implement training sessions for identified members
  • KRImplement secure DevOps pipeline framework for 50% of existing applications
  • TaskDevelop or acquire the necessary secure DevOps pipeline framework
  • TaskIdentify applications suitable for secure DevOps pipeline implementation
  • TaskRoll out the framework across the identified applications

Success Pipeline OKR best practices

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tip #2: Commit to weekly OKR check-ins

Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.

Being able to see trends for your key results will also keep yourself honest.

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to track your Success Pipeline OKRs

OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:

  • It brings the goals back to the top of the mind
  • It will highlight poorly set OKRs
  • It will surface execution risks
  • It improves transparency and accountability

We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using a proper OKR-tracking tool for it.

A strategy map in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Success Pipeline OKR templates

We have more templates to help you draft your team goals and OKRs.