15 customisable OKR examples for Sales Training
What are Sales Training OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
How you write your OKRs can make a huge difference on the impact that your team will have at the end of the quarter. But, it's not always easy to write a quarterly plan that focuses on outcomes instead of projects.
That's why we have created a list of OKRs examples for Sales Training to help. You can use any of the templates below as a starting point to write your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Sales Training OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Feel free to explore our tools:
- Use our free OKR generator
- Use Tability, a complete platform to set and track OKRs and initiatives, including a GPT-4 powered goal generator
Our customisable Sales Training OKRs examples
You will find in the next section many different Sales Training Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
1. OKRs to implement effective product training plan for sales team
Implement effective product training plan for sales team
Improve post-training product sales by at least 25% compared to previous quarter
Implement post-training follow-ups to clarify doubts and reinforce learning
Develop advanced selling skills training for all sales representatives
Regularly analyze sales data to identify areas for improvement
Develop comprehensive product training modules for 100% of the current product line
Design interactive training modules around each product
Implement the training modules throughout the organization
Identify key features and benefits for all current products
Ensure 100% of sales team complete product training with minimum 80% proficiency
Schedule mandatory training sessions for all salespeople
Develop comprehensive product training for the sales team
Implement proficiency assessments post-training
2. OKRs to establish effective sales training for new recruits
Establish effective sales training for new recruits
Implement the training program, ensuring 80% of participants pass the post-training evaluation
Conduct training sessions for all program participants
Develop comprehensive training materials for program participants
Administer post-training evaluation and analyze results
Design a comprehensive sales training curriculum for new joiners within 1 month
Schedule expert-led training sessions on essential sales techniques
Develop practical exercises for real-life sales scenarios
Identify key skills and knowledge needed for successful sales performance
Post training, increase new joiners' sales conversion rates by 25%
Develop mentoring program for new joiners
Review and optimize the onboarding process
Implement weekly coaching sessions focused on sales techniques
3. OKRs to achieve exceptional sales performance as a Hotel Sales Director
Achieve exceptional sales performance as a Hotel Sales Director
Develop and conduct a sales training program to increase team's closing rate by 15%
Create customized sales training program addressing these areas
Identify team's weaknesses and areas for improvement in sales
Implement sales training program and track progress regularly
Increase team's quarterly sales by 20% compared to previous quarter
Implement weekly sales training workshops for skill development
Motivate team with performance-based incentives
Analyze previous sales data for improvement pointers
Implement a new sales strategy leading to at least 10% more room bookings
Design a new, targeted sales strategy to boost bookings
Analyze current sales strategy and identify areas for improvement
Implement new sales strategy and provide proper staff training
4. OKRs to enhance soft skills proficiency amongst the sales team
Enhance soft skills proficiency amongst the sales team
Implement a comprehensive soft skills training program for the entire sales team
Identify potential trainers experienced in soft skills courses
Develop a suitable curriculum for the training program
Schedule the training sessions for the sales team
Increase sales team's customer satisfaction rate by 15% post-training
Regularly monitor and evaluate sales team's customer interactions post-training
Develop comprehensive, customer-focused training program for sales team
Implement feedback/improvement sessions based on customer interactions evaluation
Achieve an average post-training evaluation score of 85% or higher
Organize interactive post-training revision sessions
Implement regular feedback and improvement methods
Develop an engaging and comprehensive training program
5. OKRs to successfully migrate and train Sales Team on the new CRM
Successfully migrate and train Sales Team on the new CRM
Complete data migration from current CRM to new CRM without loss by 100%
Validate post-migration data for completeness and accuracy
Backup existing CRM data before initiating the migration process
Execute careful, monitored migration to the new CRM system
Conduct comprehensive training for 100% of the Sales Team on the new CRM
Monitor the sales team's progress and application of CRM training
Schedule mandatory training sessions for all sales team members
Develop a detailed CRM training curriculum for the sales team
Achieve 90% proficiency among Sales Team members on new CRM usage within the quarter
Provide ongoing feedback and support to improve CRM proficiency
Perform regular skills assessments to identify knowledge gaps
Implement comprehensive CRM training for all sales team members
6. OKRs to enhance productivity and effectiveness of the advertising sales team
Enhance productivity and effectiveness of the advertising sales team
Increase sales team's lead conversion rate by 25%
Implement a more refined lead scoring system
Conduct regular training sessions to improve sales techniques
Improve follow-up processes for potential leads
Implement training sessions to improve product knowledge by 100%
Schedule and conduct product knowledge training sessions
Develop detailed training agenda and materials
Identify key product knowledge areas needing improvement
Reduce average sale-cycle length by 15%
Provide regular training on closing sales techniques
Implement more efficient customer follow-up procedures
Streamline the sales process with automation tools
7. OKRs to strengthen sales representatives' client relationships
Strengthen sales representatives' client relationships
Raise average client satisfaction score by 20% in customer surveys
Provide enhanced training on customer service for all staff members
Implement more frequent, personalized follow-ups for client feedback
Develop programs and incentives to boost client satisfaction
Conduct weekly training sessions on relationship-building strategies for sales reps
Evaluate and adjust the training materials based on feedback
Schedule weekly training sessions for sales reps
Develop curriculum focused on relationship-building strategies
Increase client retention rate by 15% through enhanced client engagement activities
Improve personalized client communication efforts
Implement a regular client feedback and response strategy
Develop upgraded loyalty or reward programs
8. OKRs to establish monitor arm distribution via furniture dealers
Establish monitor arm distribution via furniture dealers
Identify and partner with 20 top-performing furniture dealers in the target region
Research top furniture dealers in the target region
Analyze dealers' performance through data and customer reviews
Initiate partnership discussions with top 20 dealers
Achieve 25% of monitor arm sales through new dealer channel by quarter end
Implement marketing strategies targeting new channel
Identify potential dealers for the monitor arm sales
Negotiate partnership deals with selected dealers
Train 100% of partnered dealer sales teams on monitor arm product features and benefits
Set up training sessions with all partnered dealer sales teams
Track and report on completion of product training sessions
Develop comprehensive training materials on monitor arm products
9. OKRs to create a unified promo planning process for all Sales
Create a unified promo planning process for all Sales
Conduct 3 training sessions to ensure Sales Department understands the new process
Set up three different training dates
Follow up for feedback after each session
Identify key points to cover in training sessions
Achieve 90% positive feedback on the ease and clarity of the new process
Regularly ask for and analyze feedback
Conduct training sessions to fully understand new process
Implement improvements based on feedback received
Define and document 100% of the necessary steps for successful promo planning
Compile steps into a comprehensive document guide
Identify all steps involved in successful promo planning
Write clear, concise descriptions for each step
10. OKRs to drive a significant increase in sales performance
Drive a significant increase in sales performance
Improve sales conversion rate by 10% through enhanced sales training
Develop comprehensive, role-specific sales training programs
Measure and evaluate training impact on sales conversion
Implement regular practical sales simulations
Boost marketing campaign effectiveness by 15% to attract more potential customers
Increase investments in high-performing advertisements and audience channels
Implement A/B testing strategies to optimize ad content and placements
Analyze current campaigns to identify shortcomings and areas for improvement
Increment customer retention rate by 8% by optimizing customer service processes
Regularly train staff in customer service skills
Implement a robust customer loyalty program
Improve response time to customer inquiries and complaints
11. OKRs to establish a strong sales culture within the company
Establish a strong sales culture within the company
Train 80% of our sales team in consultative selling techniques
Create a schedule to accommodate 80% of the sales team
Implement regular tracking and accountability measures post-training
Identify a training provider specializing in consultative selling techniques
Achieve a 15% increase in quarterly sales revenue
Implement innovative promotional campaigns to boost product visibility
Improve customer service to foster repeat business
Develop upselling strategies for existing customers
Increase weekly team sales meetings to 100% participation
Implement mandatory attendance policy for all sales meetings
Schedule meetings at convenient times for team members
Send reminder notifications before every meeting
12. OKRs to successfully migrate and train team on the new sales CRM system
Successfully migrate and train team on the new sales CRM system
Achieve a 10% sales increase after full adoption of the new CRM system
Implement customer targeting strategies using CRM analytics
Conduct comprehensive training for staff on the new CRM system
Regularly review sales data and adjust strategies as needed
Migrate all existing customer data to the new CRM system without errors
Confirm successful migration and rectify any errors
Transfer the verified data to the new CRM system
Validate the accuracy and completeness of existing customer data
Train 100% of the sales team to proficiently use the new CRM system
Monitor and evaluate sales team's proficiency post-training
Conduct regular hands-on training sessions with the sales team
Establish a comprehensive training plan for the new CRM system
13. OKRs to implement the new onboarding program to speed up deal closure time
Implement the new onboarding program to speed up deal closure time
Reduce the average time to first deal by 25% by week 12
Train team in aggressive prospecting strategies
Implement sales acceleration software for efficiency
Optimize pitch to better engage and convert leads
Train 80% of the sales team on the new onboarding program by week 8
Complete training and assess understanding by week 8
Schedule training sessions for sales team by week 3
Identify key elements for the onboarding program by week 1
Develop program curriculum and necessary resources by week 4
Establish a timeline and assign topics to each week
Identify necessary topics and learning outcomes for the program curriculum
Gather and organize needed resources for curriculum content
14. OKRs to enhance operational efficiency, certify employees, and increase team revenue
Enhance operational efficiency, certify employees, and increase team revenue
Have 100% of the employees complete certification courses relevant to their positions
Set a deadline for course completion
Monitor progress and offer support when needed
Identify relevant certification courses for each position
Reduce process lag by 20% through process optimization strategies
Identify key areas of the process causing delays
Implement new efficiency measures in these areas
Analyze and adjust measures based on results
Increase team's total revenue by 15% through strategic sales and marketing initiatives
Develop and implement revenue-boosting sales strategies
Upskill sales team with advanced selling techniques
Launch targeted marketing campaigns for product promotion
15. OKRs to maximize pipeline generation from partner channels
Maximize pipeline generation from partner channels
Secure 5 new strategic partnerships delivering at least 20% of total leads
Identify potential partners in the industry
Approach and negotiate partnership agreements
Implement and monitor partner-driven lead generation tactics
Implement 2 joint marketing campaigns resulting in 30% increase in qualified leads
Track and optimize campaign performance for lead generation
Identify suitable partners for joint marketing campaigns
Develop unique marketing strategies involving both companies
Train 100% of partner sales teams on product portfolio to boost referral opportunities
Schedule mandatory training sessions for partner sales teams
Monitor and track participation until 100% completion
Create a comprehensive training module on product portfolio
Sales Training OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/tability-insights-board.e70f9466.png)
Tip #2: Commit to weekly OKR check-ins
Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.
Being able to see trends for your key results will also keep yourself honest.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/checkins-graph.b2aec458.png)
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Sales Training OKRs in a strategy map
Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.
![A strategy map in Tability](https://tability-templates-v2.vercel.app/_next/static/media/tability_strategy_map.2ad25843.png)
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Sales Training OKR templates
We have more templates to help you draft your team goals and OKRs.
OKRs to improve Team and Individual Professional Capabilities
OKRs to increase online community subscriptions for startups
OKRs to develop multi-purpose product integration documents
OKRs to enhance student leadership and engagement
OKRs to improve time management and task prioritization
OKRs to expand Japanese market
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
Create more examples in our app
You can use Tability to create OKRs with AI – and keep yourself accountable 👀
Tability is a unique goal-tracking platform built to save hours at work and help teams stay on top of their goals.
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