15 customisable OKR examples for Sales Training
What are Sales Training OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
How you write your OKRs can make a huge difference on the impact that your team will have at the end of the quarter. But, it's not always easy to write a quarterly plan that focuses on outcomes instead of projects.
That's why we have created a list of OKRs examples for Sales Training to help. You can use any of the templates below as a starting point to write your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Sales Training OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Our customisable Sales Training OKRs examples
You will find in the next section many different Sales Training Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
1. OKRs to implement effective product training plan for sales team
Implement effective product training plan for sales team
Improve post-training product sales by at least 25% compared to previous quarter
Implement post-training follow-ups to clarify doubts and reinforce learning- Develop advanced selling skills training for all sales representatives
- Regularly analyze sales data to identify areas for improvement
- Develop comprehensive product training modules for 100% of the current product line
- Design interactive training modules around each product
- Implement the training modules throughout the organization
- Identify key features and benefits for all current products
- Ensure 100% of sales team complete product training with minimum 80% proficiency
- Schedule mandatory training sessions for all salespeople
- Develop comprehensive product training for the sales team
- Implement proficiency assessments post-training
2. OKRs to establish effective sales training for new recruits
- Establish effective sales training for new recruits
- Implement the training program, ensuring 80% of participants pass the post-training evaluation
- Conduct training sessions for all program participants
- Develop comprehensive training materials for program participants
- Administer post-training evaluation and analyze results
- Design a comprehensive sales training curriculum for new joiners within 1 month
- Schedule expert-led training sessions on essential sales techniques
- Develop practical exercises for real-life sales scenarios
- Identify key skills and knowledge needed for successful sales performance
- Post training, increase new joiners' sales conversion rates by 25%
- Develop mentoring program for new joiners
- Review and optimize the onboarding process
- Implement weekly coaching sessions focused on sales techniques
3. OKRs to boost SDR's quota attainment through personalized training
- Boost SDR's quota attainment through personalized training
- Achieve 20% more SDRs meeting their quota for booked demos
- Execute more advanced sales training for SDRs
- Introduce better tracking tools for performance
- Implement incentive program for meeting quota
- Increase SDR's average demo bookings by 15%
- Improve lead qualification processes to target potential clients
- Provide comprehensive training on effective demo booking strategies
- Implement a bonus system for exceeding demo booking goals
- Develop and implement a personalized training program for each SDR by 10%
- Identify individual strengths and weaknesses of each SDR
- Implement and monitor progress of these training programs
- Develop tailored training programs improving identified areas
4. OKRs to boost qualified meetings booked by outbound SDR team
- Boost qualified meetings booked by outbound SDR team
- Improve SDR team's qualification rate to 15% from current rate
- Review and revise the current qualification criteria
- Incorporate regular feedback sessions for SDR team
- Implement specialized training for better lead generation
- Increase outbound calls volume by 20% to drive more conversations
- Train staff on efficient call techniques to improve speed
- Implement an automated dialing system
- Allocate more working hours for making calls
- Implement a new outreach strategy to increase response rate by 10%
- Identify potential channels for increased outreach engagement
- Analyze and adjust strategy based on response rates
- Develop relevant and engaging content for outreach
5. OKRs to achieve exceptional sales performance as a Hotel Sales Director
- Achieve exceptional sales performance as a Hotel Sales Director
- Develop and conduct a sales training program to increase team's closing rate by 15%
- Create customized sales training program addressing these areas
- Identify team's weaknesses and areas for improvement in sales
- Implement sales training program and track progress regularly
- Increase team's quarterly sales by 20% compared to previous quarter
- Implement weekly sales training workshops for skill development
- Motivate team with performance-based incentives
- Analyze previous sales data for improvement pointers
- Implement a new sales strategy leading to at least 10% more room bookings
- Design a new, targeted sales strategy to boost bookings
- Analyze current sales strategy and identify areas for improvement
- Implement new sales strategy and provide proper staff training
6. OKRs to enhance soft skills proficiency amongst the sales team
- Enhance soft skills proficiency amongst the sales team
- Implement a comprehensive soft skills training program for the entire sales team
- Identify potential trainers experienced in soft skills courses
- Develop a suitable curriculum for the training program
- Schedule the training sessions for the sales team
- Increase sales team's customer satisfaction rate by 15% post-training
- Regularly monitor and evaluate sales team's customer interactions post-training
- Develop comprehensive, customer-focused training program for sales team
- Implement feedback/improvement sessions based on customer interactions evaluation
- Achieve an average post-training evaluation score of 85% or higher
- Organize interactive post-training revision sessions
- Implement regular feedback and improvement methods
- Develop an engaging and comprehensive training program
7. OKRs to successfully migrate and train Sales Team on the new CRM
- Successfully migrate and train Sales Team on the new CRM
- Complete data migration from current CRM to new CRM without loss by 100%
- Validate post-migration data for completeness and accuracy
- Backup existing CRM data before initiating the migration process
- Execute careful, monitored migration to the new CRM system
- Conduct comprehensive training for 100% of the Sales Team on the new CRM
- Monitor the sales team's progress and application of CRM training
- Schedule mandatory training sessions for all sales team members
- Develop a detailed CRM training curriculum for the sales team
- Achieve 90% proficiency among Sales Team members on new CRM usage within the quarter
- Provide ongoing feedback and support to improve CRM proficiency
- Perform regular skills assessments to identify knowledge gaps
- Implement comprehensive CRM training for all sales team members
8. OKRs to enhance productivity and effectiveness of the advertising sales team
- Enhance productivity and effectiveness of the advertising sales team
- Increase sales team's lead conversion rate by 25%
- Implement a more refined lead scoring system
- Conduct regular training sessions to improve sales techniques
- Improve follow-up processes for potential leads
- Implement training sessions to improve product knowledge by 100%
- Schedule and conduct product knowledge training sessions
- Develop detailed training agenda and materials
- Identify key product knowledge areas needing improvement
- Reduce average sale-cycle length by 15%
- Provide regular training on closing sales techniques
- Implement more efficient customer follow-up procedures
- Streamline the sales process with automation tools
9. OKRs to strengthen sales representatives' client relationships
- Strengthen sales representatives' client relationships
- Raise average client satisfaction score by 20% in customer surveys
- Provide enhanced training on customer service for all staff members
- Implement more frequent, personalized follow-ups for client feedback
- Develop programs and incentives to boost client satisfaction
- Conduct weekly training sessions on relationship-building strategies for sales reps
- Evaluate and adjust the training materials based on feedback
- Schedule weekly training sessions for sales reps
- Develop curriculum focused on relationship-building strategies
- Increase client retention rate by 15% through enhanced client engagement activities
- Improve personalized client communication efforts
- Implement a regular client feedback and response strategy
- Develop upgraded loyalty or reward programs
10. OKRs to establish monitor arm distribution via furniture dealers
- Establish monitor arm distribution via furniture dealers
- Identify and partner with 20 top-performing furniture dealers in the target region
- Research top furniture dealers in the target region
- Analyze dealers' performance through data and customer reviews
- Initiate partnership discussions with top 20 dealers
- Achieve 25% of monitor arm sales through new dealer channel by quarter end
- Implement marketing strategies targeting new channel
- Identify potential dealers for the monitor arm sales
- Negotiate partnership deals with selected dealers
- Train 100% of partnered dealer sales teams on monitor arm product features and benefits
- Set up training sessions with all partnered dealer sales teams
- Track and report on completion of product training sessions
- Develop comprehensive training materials on monitor arm products
11. OKRs to boost teams' contribution to business revenue generation
- Boost teams' contribution to business revenue generation
- Increase cross-selling by team members by 15% to improve revenue
- Reward employees for successful cross-selling through incentive programs
- Develop a sales training program focused on cross-selling techniques
- Regularly monitor and review team cross-selling performance
- Implement advanced training programs for 85% of team members to fuel sales growth
- Identify key areas of improvement for advanced training
- Enroll 85% of team members in these programs
- Develop comprehensive training programs based on these areas
- Develop 10 new partnerships with client teams to enhance service line revenue
- Develop attractive partnership proposals tailored to each team
- Identify potential client teams for new partnerships
- Initiate contact and negotiate possible partnership terms
12. OKRs to create a unified promo planning process for all Sales
- Create a unified promo planning process for all Sales
- Conduct 3 training sessions to ensure Sales Department understands the new process
- Set up three different training dates
- Follow up for feedback after each session
- Identify key points to cover in training sessions
- Achieve 90% positive feedback on the ease and clarity of the new process
- Regularly ask for and analyze feedback
- Conduct training sessions to fully understand new process
- Implement improvements based on feedback received
- Define and document 100% of the necessary steps for successful promo planning
- Compile steps into a comprehensive document guide
- Identify all steps involved in successful promo planning
- Write clear, concise descriptions for each step
13. OKRs to drive a significant increase in sales performance
- Drive a significant increase in sales performance
- Improve sales conversion rate by 10% through enhanced sales training
- Develop comprehensive, role-specific sales training programs
- Measure and evaluate training impact on sales conversion
- Implement regular practical sales simulations
- Boost marketing campaign effectiveness by 15% to attract more potential customers
- Increase investments in high-performing advertisements and audience channels
- Implement A/B testing strategies to optimize ad content and placements
- Analyze current campaigns to identify shortcomings and areas for improvement
- Increment customer retention rate by 8% by optimizing customer service processes
- Regularly train staff in customer service skills
- Implement a robust customer loyalty program
- Improve response time to customer inquiries and complaints
14. OKRs to establish a strong sales culture within the company
- Establish a strong sales culture within the company
- Train 80% of our sales team in consultative selling techniques
- Create a schedule to accommodate 80% of the sales team
- Implement regular tracking and accountability measures post-training
- Identify a training provider specializing in consultative selling techniques
- Achieve a 15% increase in quarterly sales revenue
- Implement innovative promotional campaigns to boost product visibility
- Improve customer service to foster repeat business
- Develop upselling strategies for existing customers
- Increase weekly team sales meetings to 100% participation
- Implement mandatory attendance policy for all sales meetings
- Schedule meetings at convenient times for team members
- Send reminder notifications before every meeting
15. OKRs to successfully migrate and train team on the new sales CRM system
- Successfully migrate and train team on the new sales CRM system
- Achieve a 10% sales increase after full adoption of the new CRM system
- Implement customer targeting strategies using CRM analytics
- Conduct comprehensive training for staff on the new CRM system
- Regularly review sales data and adjust strategies as needed
- Migrate all existing customer data to the new CRM system without errors
- Confirm successful migration and rectify any errors
- Transfer the verified data to the new CRM system
- Validate the accuracy and completeness of existing customer data
- Train 100% of the sales team to proficiently use the new CRM system
- Monitor and evaluate sales team's proficiency post-training
- Conduct regular hands-on training sessions with the sales team
- Establish a comprehensive training plan for the new CRM system
Sales Training OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tability's audit dashboard will highlight opportunities to improve OKRsTip #2: Commit to weekly OKR check-ins
Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.
Being able to see trends for your key results will also keep yourself honest.
Tability's check-ins will save you hours and increase transparencyTip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Sales Training OKRs in a strategy map
Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.
Tability's Strategy Map makes it easy to see all your org's OKRsIf you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Sales Training OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to accelerate service transformation through innovation and benchmarking
- OKRs to improve Employee Satisfaction
- OKRs to improve efficiency & accuracy of invoice monitoring
- OKRs to enhance proficiency in English language
- OKRs to enhance expertise as a productive documentation specialist
- OKRs to enhance my soft skills competency
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
What's next? Try Tability's goal-setting AI
You can create an iterate on your OKRs using Tability's unique goal-setting AI.
Watch the demo below, then hop on the platform for a free trial.