11 OKR examples for Product Design Team

What are Product Design Team OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.

We've tailored a list of OKRs examples for Product Design Team to help you. You can look at any of the templates below to get some inspiration for your own goals.

If you want to learn more about the framework, you can read more about the OKR meaning online.

Best practices for managing your Product Design Team OKRs

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tability Insights DashboardTability's audit dashboard will highlight opportunities to improve OKRs

Tip #2: Commit to the weekly check-ins

Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.

Being able to see trends for your key results will also keep yourself honest.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples below). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

Building your own Product Design Team OKRs with AI

While we have some examples below, it's likely that you'll have specific scenarios that aren't covered here. There are 2 options available to you.

Best way to track your Product Design Team OKRs

Quarterly OKRs should have weekly updates to get all the benefits from the framework. Reviewing progress periodically has several advantages:

  • It brings the goals back to the top of the mind
  • It will highlight poorly set OKRs
  • It will surface execution risks
  • It improves transparency and accountability

Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.

A strategy map in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

Product Design Team OKRs templates

We've covered most of the things that you need to know about setting good OKRs and tracking them effectively. It's now time to give you a series of templates that you can use for inspiration!

We've added many examples of Product Design Team Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.

Hope you'll find this helpful!

OKRs to achieve targeted design goals next quarter

  • ObjectiveAchieve targeted design goals next quarter
  • Key ResultIncrease design productivity by 20% using time management strategies
  • TaskPrioritize design tasks based on urgency and importance
  • TaskMinimize distractions during high productivity hours
  • TaskImplement a strict schedule for design tasks with time limits
  • Key ResultImprove client satisfaction rate by 15%with enhanced design quality
  • TaskTrain design team in best satisfaction practices
  • TaskRegularly ask clients for design feedback
  • TaskImplement rigorous quality checks for design enhancements
  • Key ResultComplete 100% of design projects before scheduled deadlines
  • TaskPrioritize projects based on due dates and complexity
  • TaskRegularly monitor progress and adjust schedule if needed
  • TaskAllocate sufficient time daily to work on designs

OKRs to qR code integration

  • ObjectiveSuccessfully integrate QR code technology into our product offering
  • Key ResultTest and ensure 99% accurate scanning of integrated QR codes
  • TaskDevelop rigorous testing protocols for QR code accuracy
  • TaskReview and analyse test results to identify improvements
  • TaskConduct repeated accuracy tests on integrated QR codes
  • Key ResultTrain 100% of our team on QR code product feature updates and functionalities
  • TaskIdentify required updates and functionalities for QR code product training
  • TaskDevelop comprehensive training materials for team members
  • TaskSchedule and conduct training sessions for all team members
  • Key ResultImplement QR code functionality on at least 90% of our products
  • TaskDesign QR codes for each eligible product
  • TaskResearch and select a suitable QR code generation system
  • TaskIntegrate QR codes with product packaging design

OKRs to enhance usability of our product

  • ObjectiveEnhance usability of our product
  • Key ResultIncrease user activity duration by 10% indicating improved product usability
  • TaskOffer tutorials or guides to help users understand product functionality better
  • TaskImplement user-friendly features based on customer feedback and suggestions
  • TaskRegularly update user interface for easier navigation and accessibility
  • Key ResultImprove in-app guidance to achieve 25% reduction in support queries
  • TaskUpdate frequently asked questions within the app
  • TaskImplement more comprehensive in-app tutorials
  • TaskSimplify app navigation and instructions
  • Key ResultReduce user reported usability issues by 15%
  • TaskImplement regular user experience testing
  • TaskDevelop system for feedback collection and resolution
  • TaskTrain team on best UI/UX practices

OKRs to enhance wire harnesses through prototyping and continuous improvement

  • ObjectiveEnhance wire harnesses through prototyping and continuous improvement
  • Key ResultPrototype 3 new designs of automotive wire harnesses for testing
  • TaskArrange testing and data collection process on prototypes
  • TaskSketch initial concepts for 3 different automotive wire harness designs
  • TaskDevelop physical prototypes based on finalized design sketches
  • Key ResultReduce wire harness production defects by 20%
  • TaskProvide comprehensive training on wire harness assembly
  • TaskImplement routine quality checks during production
  • TaskPurchase upgraded, precision manufacturing equipment
  • Key ResultIncrease process efficiency to reduce production time by 15%
  • TaskOptimize workflow by identifying and removing unnecessary steps
  • TaskTrain staff in lean manufacturing techniques
  • TaskImplement time-tracking software for accurate productivity assessment

OKRs to enhance product value and user discovery speed

  • ObjectiveEnhance product value and user discovery speed
  • Key ResultIncrease customer satisfaction rate by 20% through product enhancements
  • TaskConduct regular quality checks for product enhancements
  • TaskImplement customer feedback into product improvement plans
  • TaskTrain customer service to address product-related queries effectively
  • Key ResultIncrease product conversion rate by 10% through user-centric design improvements
  • TaskResearch market trends and consumer preferences in product design
  • TaskImplement design changes based on research data
  • TaskTest and analyze results for design improvements
  • Key ResultLower average time-to-value for new users by 15% with improved onboarding process
  • TaskImplement a well-structured induction program for new users
  • TaskCreate engaging, user-friendly tutorial videos for swift learning
  • TaskSimplify the initial login process for user convenience

OKRs to increase design competency and productivity for high-quality outputs

  • ObjectiveIncrease design competency and productivity for high-quality outputs
  • Key ResultAttain and maintain a 90% satisfaction rating from internal teams for all design projects
  • TaskConduct regular feedback surveys with internal teams after each project
  • TaskImplement suggested improvements from feedback promptly and efficiently
  • TaskProvide continuous training and development for the design team
  • Key ResultComplete a comprehensive graphic design course with 85% or higher score
  • TaskSchedule regular study hours for course materials
  • TaskEnroll in a reputable graphic design course
  • TaskComplete all assignments and exams timely
  • Key ResultProduce 15% more design projects as compared to last quarter
  • TaskIncrease weekly design output through efficient time management strategies
  • TaskInvest in new design software to streamline workflow
  • TaskDelegate smaller tasks to free up design production time

OKRs to enhance app experience through the implementation of product design best practices

  • ObjectiveEnhance app experience through the implementation of product design best practices
  • Key ResultReduce app bounce rate by 15% by optimizing loading speeds and intuitive navigation
  • Key ResultIncrease user satisfaction rating by 10% through UI/UX improvements
  • TaskAnalyze user satisfaction data regularly to identify trends and prioritize future UI/UX enhancements
  • TaskConduct user research to identify pain points and areas for improvement
  • TaskImplement user feedback loop to continuously gather insights and address user concerns promptly
  • TaskCollaborate with UI/UX designers to enhance visual appeal and streamline navigation
  • Key ResultAchieve 20% increase in daily active users by simplifying onboarding and feature accessibility
  • Key ResultEnhance conversion rate by 10% through A/B testing and iterative design iterations

OKRs to enhance platform performance through strategic commercial projects

  • ObjectiveEnhance platform performance through strategic commercial projects
  • Key ResultIncrease platform user engagement rate by 25%
  • TaskEnhance user experience with personalized content
  • TaskDevelop and implement new, interactive features to the platform
  • TaskOrganize regular virtual events for user engagement
  • Key ResultAdd 3 new significant revenue-driving features
  • TaskDevelop a business case for each proposed feature
  • TaskImplement, test, and launch the new features
  • TaskIdentify prospective features based on customer feedback and market trends
  • Key ResultAchieve a 15% reduction in overall platform churn rate
  • TaskDevelop a comprehensive customer retention strategy
  • TaskImplement customer satisfaction surveys to identify areas for improvement
  • TaskEnhance customer service training protocols

OKRs to enhance the User Experience (UX) for our digital products

  • ObjectiveEnhance the User Experience (UX) for our digital products
  • Key ResultIncrease user session duration by 20% signalling improved engagement
  • TaskEnhance website content for improved user interest and interaction
  • TaskImplement engaging, interactive features on the platform
  • TaskOptimize website speed and functionality for user convenience
  • Key ResultConduct 10 user testing sessions to gather feedback for UX improvements
  • TaskIdentify 10 users for testing the current UX
  • TaskSchedule and conduct user testing sessions
  • TaskAnalyze feedback and compile UX improvement suggestions
  • Key ResultImprove user interface friendliness by 30% based on user experience surveys
  • TaskValidate improvements with targeted user feedback sessions
  • TaskImplement suggested changes to enhance interface friendliness
  • TaskAnalyze user experience surveys to identify improvement areas
  • Key ResultReduce UX design-related customer complaints by 15%
  • TaskImprove the onboarding process for better user understanding
  • TaskConduct frequent usability tests for early bug identification
  • TaskImplement a system for regular user feedback collection

OKRs to get first 10 users

    OKRs to establish and optimize a QA design team for the mobile gaming division

    • ObjectiveEstablish and optimize a QA design team for the mobile gaming division
    • Key ResultDevelop and implement a comprehensive QA design process to ensure efficient testing and bug detection
    • Key ResultHire and onboard skilled QA designers to form a cohesive and proficient team
    • Key ResultImprove time-to-market by streamlining QA design procedures and optimizing testing efficiency
    • TaskEstablish clear communication channels between QA and development teams for quick feedback and issue resolution
    • TaskRegularly evaluate and update testing strategies to ensure they align with the project's objectives
    • TaskReview current QA design procedures to identify areas for improvement and streamlining
    • TaskImplement automation tools and frameworks to increase testing efficiency
    • Key ResultEnhance customer satisfaction by reducing post-release issues and increasing positive user reviews
    • TaskImplement a streamlined feedback system to promptly address user concerns and provide solutions
    • TaskConsistently track and analyze user reviews to gain insights and prioritize areas for improvement
    • TaskConduct thorough user testing before releasing products to identify and address potential issues
    • TaskImprove product documentation and provide user-friendly resources to assist customers in troubleshooting

    More Product Design Team OKR templates

    We have more templates to help you draft your team goals and OKRs.

    OKRs resources

    Here are a list of resources to help you adopt the Objectives and Key Results framework.