7 customisable OKR examples for Sales Strategy
What are Sales Strategy OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
How you write your OKRs can make a huge difference on the impact that your team will have at the end of the quarter. But, it's not always easy to write a quarterly plan that focuses on outcomes instead of projects.
That's why we have created a list of OKRs examples for Sales Strategy to help. You can use any of the templates below as a starting point to write your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Sales Strategy OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Our customisable Sales Strategy OKRs examples
You will find in the next section many different Sales Strategy Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
1. OKRs to achieve exceptional sales performance as a Hotel Sales Director
Achieve exceptional sales performance as a Hotel Sales Director
Develop and conduct a sales training program to increase team's closing rate by 15%
Create customized sales training program addressing these areas- Identify team's weaknesses and areas for improvement in sales
- Implement sales training program and track progress regularly
- Increase team's quarterly sales by 20% compared to previous quarter
- Implement weekly sales training workshops for skill development
- Motivate team with performance-based incentives
- Analyze previous sales data for improvement pointers
- Implement a new sales strategy leading to at least 10% more room bookings
- Design a new, targeted sales strategy to boost bookings
- Analyze current sales strategy and identify areas for improvement
- Implement new sales strategy and provide proper staff training
2. OKRs to increase the number of qualified leads generated by BDRs by 30%
- Improve BDR performance to generate more qualified leads
- Implement new outreach strategy to increase lead conversion by 10%
- Increase BDR call volume by 20%
- Increase email response rate by 25%
- Improve lead qualification accuracy by 15%
3. OKRs to boost sales figures utilizing CAIS distribution team
- Boost sales figures utilizing CAIS distribution team
- Increase average sales per team member by at least 15%
- Set up performance incentives for higher sales
- Implement regular sales training programs for team members
- Monitor and share individual sales performance regularly
- Secure 10 new high-value clients through strategic distribution efforts
- Launch a personalized, strategic outreach and follow-up process
- Develop targeted marketing materials for these potential clients
- Identify potential high-value clients based on our market research
- Achieve a 10% reduction in sales cycle time for major accounts
- Implement training on efficient sales strategies for major accounts
- Enhance communication with key clients to expedite decisions
- Analyze previous deals to identify common delays or inefficiencies
4. OKRs to develop a winning sales strategy
- Develop a winning sales strategy
- Improve the cross-sell ration by 15%
- Achieve net sales of $12M
- Reduce customer churn rate from 35% to 15%
- Increase revenue/sales staff from $1.2k to $2k
- Increase the Average Revenue Per Unit (ARPU) to $275
5. OKRs to boost monthly quote volumes to 4million
- Boost monthly quote volumes to 4million
- Implement new lead generation strategy to attract 10% more potential customers
- Research and identify innovative lead generation tactics relevant to our target market
- Develop and launch new marketing campaigns to implement new lead generation strategies
- Track, analyze and refine strategy based on lead conversion rates and customer feedback
- Increase weekly outreach activities by 20% to generate larger quote requests
- Develop a weekly plan for increased outreach
- Dedicate an additional hour daily to outreach activities
- Initiate 20% more cold calls each day
- Improve quote conversion rate to 5% using improved sales techniques
- Monitor sales calls to identify improvements needed
- Implement training workshops focused on advanced sales techniques
- Revise and optimize the sales script
6. OKRs to boost customer acquisition for consultancy business
- Boost customer acquisition for consultancy business
- Convert 20% of website visitors into leads with an optimized conversion strategy
- Implement robust SEO to increase website visibility and traffic
- Create appealing, clear call-to-actions for visitor engagement
- Install analytics to track and improve conversion rates
- Increase website traffic by 30% through SEO and content marketing strategies
- Utilize SEO analytics tools to monitor results and optimize strategies
- Create shareable, high-quality content for increased backlinks
- Implement targeted SEO keywords in blog posts and website content
- Attain a close rate of 15% by improving sales outreach and follow-up processes
- Streamline follow-up process to ensure timely communication
- Implement efficient CRM system for effective sales tracking
- Provide team with progressive sales training and workshops
7. OKRs to implement a robust outbound strategy for enhanced recruitment and service provision
- Implement a robust outbound strategy for enhanced recruitment and service provision
- Establish partnerships with 10 new businesses for mutual referrals
- Initiate contact and propose mutual referral partnerships
- Identify potential businesses for partnership opportunities
- Formalize partnerships through written agreements
- Increase conversion rate by 20% through targeted follow-up communications
- Identify target audience for follow-up communications
- Design personalized, engaging follow-up messages
- Analyze and optimize follow-up communication effectiveness
- Generate 15% increase in qualified leads via cold emails and calls
- Schedule regular cold calls to the leads, tracking responses
- Draft personalized cold emails based on leads' interests and needs
- Develop a targeted list of potential leads from industry-specific sources
Sales Strategy OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tability's audit dashboard will highlight opportunities to improve OKRsTip #2: Commit to weekly OKR check-ins
Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.
Being able to see trends for your key results will also keep yourself honest.
Tability's check-ins will save you hours and increase transparencyTip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Sales Strategy OKRs in a strategy map
Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
Tability's Strategy Map makes it easy to see all your org's OKRsIf you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Sales Strategy OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to improve lead generation through effective lead capture strategies
- OKRs to improve leadership skills and knowledge
- OKRs to enforce coding standards to prevent new tech debt
- OKRs to elevate my technical execution proficiency
- OKRs to improve Team and Individual Professional Capabilities
- OKRs to boost the success rate in timely financial statement reporting
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
What's next? Try Tability's goal-setting AI
You can create an iterate on your OKRs using Tability's unique goal-setting AI.
Watch the demo below, then hop on the platform for a free trial.