3 OKR examples for Sales Strategy

How you write your OKRs can make a huge difference on the impact that your team will have at the end of the quarter. But, it's not always easy to write a quarterly plan that focuses on outcomes instead of projects.

That's why we have created a list of OKRs examples for Sales Strategy to help. You can use any of the templates below as a starting point to write your own goals.

If you want to learn more about the framework, you can read more about the OKR meaning online.

Best practices for OKR

Your objectives should be ambitious, but achievable. Your key results should be measurable and time-bound. It can also be helfpul to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Building your own OKRs with AI

While we have some examples below, it's likely that you'll have specific scenarios that aren't covered here. There are 2 options available to you.

- Use our free OKRs generator
- Use Tability, a complete platform to set and track OKRs and initiatives – including a GPT-4 powered goal generator

How to track OKRs

Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework.

Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKRs-tracking platform to make things easier.

We recommend Tability for an easy way to set and track OKRs with your team.

Check out the 5 best OKR tracking templates to find the best way to monitor progress during the quarter.

Sales Strategy OKRs templates

The examples have Sales Strategy Objectives and Key Results, but they may also include the tasks that can help you get there.

OKRs to achieve exceptional sales performance as a Hotel Sales Director

  • ObjectiveAchieve exceptional sales performance as a Hotel Sales Director
  • Key ResultDevelop and conduct a sales training program to increase team's closing rate by 15%
  • TaskCreate customized sales training program addressing these areas
  • TaskIdentify team's weaknesses and areas for improvement in sales
  • TaskImplement sales training program and track progress regularly
  • Key ResultIncrease team's quarterly sales by 20% compared to previous quarter
  • TaskImplement weekly sales training workshops for skill development
  • TaskMotivate team with performance-based incentives
  • TaskAnalyze previous sales data for improvement pointers
  • Key ResultImplement a new sales strategy leading to at least 10% more room bookings
  • TaskDesign a new, targeted sales strategy to boost bookings
  • TaskAnalyze current sales strategy and identify areas for improvement
  • TaskImplement new sales strategy and provide proper staff training
Turn OKRs into a Strategy Map

OKRs to increase the number of qualified leads generated by BDRs by 30%

  • ObjectiveImprove BDR performance to generate more qualified leads
  • Key ResultImplement new outreach strategy to increase lead conversion by 10%
  • Key ResultIncrease BDR call volume by 20%
  • Key ResultIncrease email response rate by 25%
  • Key ResultImprove lead qualification accuracy by 15%

OKRs to develop a winning sales strategy

  • ObjectiveDevelop a winning sales strategy
  • Key ResultImprove the cross-sell ration by 15%
  • Key ResultAchieve net sales of $12M
  • Key ResultReduce customer churn rate from 35% to 15%
  • Key ResultIncrease revenue/sales staff from $1.2k to $2k
  • Key ResultIncrease the Average Revenue Per Unit (ARPU) to $275

More OKR templates

We have more templates to help you draft your team goals and OKRs.

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.