Table of content

15 OKR examples for Content Creation Team

What are Content Creation Team OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Writing good OKRs can be hard, especially if it's your first time doing it. You'll need to center the focus of your plans around outcomes instead of projects.

We have curated a selection of OKR examples specifically for Content Creation Team to assist you. Feel free to explore the templates below for inspiration in setting your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

Our Content Creation Team OKRs examples

You will find in the next section many different Content Creation Team Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).

Hope you'll find this helpful!

OKRs to establish a successful YouTube channel

  • ObjectiveEstablish a successful YouTube channel
  • Key ResultReach 10,000 total views on all videos combined
  • TaskCreate and publish engaging and high-quality videos consistently
  • TaskCollaborate with influencers or popular YouTubers for broader reach
  • TaskPromote videos across different social media platforms
  • Key ResultCreate and publish 20 high-quality videos by end of next quarter
  • TaskEdit, review and publish the videos
  • TaskSchedule and conduct filming sessions
  • TaskIdentify topics and draft outlines for 20 videos
  • Key ResultSecure a minimum of 500 subscribers on the channel
  • TaskCreate engaging content relevant to target audience
  • TaskImplement a subscriber referral reward system
  • TaskPromote the channel through social media ad campaigns

OKRs to streamline the process of posting on multiple users' pages

  • ObjectiveStreamline the process of posting on multiple users' pages
  • Key ResultReduce the average time taken to post on 50 users' pages by 35%
  • TaskAutomate posting process using social media management tools
  • TaskTrain team in fast, effective posting techniques
  • TaskPrepare content in advance for scheduled posts
  • Key ResultImplement a new automated posting system tested by 90% of all users
  • TaskIdentify a compatible automated posting system for implementation
  • TaskTrain 90% of users in using the new system
  • TaskConduct system testing with selected users to gauge effectiveness
  • Key ResultEnsure 98% of posted content matches the individual user's page criteria perfectly
  • TaskTrain team on user's page criteria
  • TaskDevelop a rigorous content verification system
  • TaskImplement regular content audits

OKRs to increase brand awareness and credibility through webinars

  • ObjectiveIncrease brand awareness and credibility through webinars
  • Key ResultAchieve a webinar attendee satisfaction rate of 90% through post-webinar surveys
  • Key ResultIncrease webinar attendance by 25% through targeted marketing efforts
  • TaskCreate engaging and informative promotional content for webinars across relevant marketing channels
  • TaskIdentify target audience segments and preferences through comprehensive market research
  • TaskCollaborate with industry influencers to promote webinars through guest blogging or co-hosted webinars
  • TaskUtilize social media platforms to run targeted ad campaigns and attract potential attendees
  • Key ResultIncrease social media engagement related to webinars by 30% through interactive campaigns
  • TaskCreate engaging promotional graphics and videos to generate interest in webinars
  • TaskCollaborate with influencers or industry experts to co-host webinars for wider reach
  • TaskEncourage attendees to share their webinar experiences through interactive polls and Q&A sessions
  • TaskImplement a referral program to incentivize participants to invite others to join webinars
  • Key ResultGenerate 50 inbound leads per webinar through engaging content and effective promotion
  • TaskOptimize landing page and registration process to increase conversion rate
  • TaskContinuously measure and analyze webinar performance to identify areas for improvement
  • TaskCreate compelling and relevant content that resonates with target audience
  • TaskImplement effective promotion strategies across multiple platforms to reach wider audience

OKRs to improve website's SEO performance and user engagement

  • ObjectiveImprove website's SEO performance and user engagement
  • Key ResultIncrease monthly website traffic by 30%
  • TaskRegularly publish high-quality, unique, and relevant content
  • TaskUtilize social media platforms to promote website content
  • TaskImplement SEO strategies to improve website visibility on search engines
  • Key ResultAchieve top 3 ranking on SERPs for 10 targeted keywords
  • TaskImplement a robust link-building strategy
  • TaskConduct comprehensive keyword research for targeted keywords
  • TaskOptimize website content for search engine ranking
  • Key ResultReduce website bounce rate by 20%
  • TaskOptimize website speed and performance
  • TaskImprove website content quality and relevance
  • TaskEnhance page navigation and user interface

OKRs to increase sales conversion from YouTube views

  • ObjectiveIncrease sales conversion from YouTube views
  • Key ResultDevelop 3 new customer engagement campaigns on YouTube
  • TaskIdentify target audiences and content they'd be interested in
  • TaskOutline distribution and promotional strategies
  • TaskCraft unique, engaging narratives for each campaign
  • Key ResultImprove YouTube conversion rate by 15% through optimizing video content
  • TaskAdd compelling calls-to-action within the content
  • TaskEnhance video quality with better visuals and clear audio
  • TaskOptimize titles, descriptions, and keywords for SEO
  • Key ResultGenerate a 20% increase in sales from leads originating from YouTube
  • TaskCreate engaging content to increase YouTube subscribers
  • TaskInclude strong call-to-actions in video descriptions
  • TaskOptimize videos for SEO to boost visibility

OKRs to implement a consistent social media approach based on a calendar agreement

  • ObjectiveImplement a consistent social media approach based on a calendar agreement
  • Key ResultMeasure and increase audience engagement by 20% by the end of the quarter
  • TaskConsistently track engagement growth weekly
  • TaskDetermine current engagement levels with existing data
  • TaskImplement new user-engaging content strategy
  • Key ResultEstablish a shared social media calendar with agreed posts within two weeks
  • TaskCreate a shared social media calendar online
  • TaskIdentify relevant team members for shared calendar collaboration
  • TaskSchedule meeting to agree on posts
  • Key ResultConsistently post on social media 5 times a week for the entire quarter
  • TaskRegularly monitor and adjust posting strategy
  • TaskDevelop a content calendar scheduling 5 posts weekly
  • TaskCreate engaging posts according to schedule

OKRs to create an engaging landing page featuring 3 goals tiles with OKR

  • ObjectiveCreate an engaging landing page featuring 3 goals tiles with OKR
  • Key ResultIncrease average page views per user to 5 within next 8 weeks
  • TaskInitiate user-friendly interactive elements on the site
  • TaskImplement engaging, relevant content on most visited pages
  • TaskDevelop easy-to-navigate website structure
  • Key ResultDesign 3 interactive goals tiles with linked OKR by week 6
  • TaskComplete final revisions and submission by week 6
  • TaskDevelop OKRs linked to the designed goals tiles
  • TaskDraft concepts for three interactive goals tiles design
  • Key ResultAchieve 70% visitor click-through-rate on the goals tiles within 7 weeks
  • TaskImplement split-testing to improve user engagement
  • TaskClarify and simplify content within goal tiles
  • TaskOptimize goal tile design for better visibility

OKRs to establish a recognised presence on Twitter

  • ObjectiveEstablish a recognised presence on Twitter
  • Key ResultGain 1000 followers by implementing strategic daily interaction with popular tweets
  • TaskConsistently promote your responses to attract new followers
  • TaskIdentify popular tweets relevant to your industry daily
  • TaskEngage with those tweets through insightful responses
  • Key ResultPost 200 engaging, original tweets, tracking likes and retweets for engagement
  • TaskAnalyze engagement levels to refine tweeting strategy
  • TaskCraft and post 200 original, captivating tweets
  • TaskMonitor likes and retweets daily
  • Key ResultImprove profile visibility by connecting and interacting with 50 influential Twitter users
  • TaskBegin actively following and engaging with their posts
  • TaskIdentify 50 influential Twitter users related to your niche
  • TaskCreate and share content that will attract their attention

OKRs to increase LinkedIn activity on the company page

  • ObjectiveIncrease LinkedIn activity on the company page
  • Key ResultEngage 20% of our followers with the first 5 posts by month 2
  • TaskMonitor and respond to comments and messages swiftly
  • TaskPromote posts across various social media platforms
  • TaskCreate engaging content tailored to follower's interests
  • Key ResultSchedule and create content for 5 LinkedIn posts by the end of month 1
  • TaskIdentify key topics for five LinkedIn posts
  • TaskSet exact dates to publish each post
  • TaskDraft creative content for each post
  • Key ResultComplete and publish remaining 5 posts ensuring 30% audience engagement by month 3
  • TaskWrite, edit, and finalize the remaining 5 blog posts
  • TaskPromote each post effectively to ensure 30% of audience interaction
  • TaskUse analytics to craft audience-engaging content for each post

OKRs to increase lead generation from organic and paid social media outlets

  • ObjectiveIncrease lead generation from organic and paid social media outlets
  • Key ResultImprove engagement rate on all social platforms by 25%
  • TaskCreate engaging and relevant content targeting specific audience interests
  • TaskImplement A/B testing to optimize content engagement
  • TaskIncrease frequency and consistency of posts across all platforms
  • Key ResultBoost paid social media conversion rate by 15%
  • TaskEvaluate and improve landing page design
  • TaskTarget specific audience groups
  • TaskCreate visually appealing and persuasive paid ads
  • Key ResultAchieve a 20% increase in organic social media leads
  • TaskOptimize social profiles for improved visibility and lead generation
  • TaskRun organic engagement campaigns to capture potential leads
  • TaskImplement consistent, engaging content schedule across social media platforms

OKRs to to implement a strategic, consistent, and realistic social media approach

  • ObjectiveTo implement a strategic, consistent, and realistic social media approach
  • Key ResultGain 1000 new, organic followers across all social media platforms
  • TaskImplement a strategic follow and unfollow campaign
  • TaskActively interact and build relationships with followers
  • TaskCreate engaging, high-quality content regularly
  • Key ResultPost high-quality content consistently 5 times per week
  • TaskWrite and finalize 5 high-quality posts
  • TaskCreate a weekly content calendar with 5 post ideas
  • TaskSchedule 5 posts for weekly publication
  • Key ResultIncrease overall social media engagement by 20%
  • TaskRespond promptly and personally to comments and messages
  • TaskImplement a regular posting schedule across all platforms
  • TaskEngage audience with interactive content like quizzes and polls

OKRs to boost engagement through strategic social media listening and talking

  • ObjectiveBoost engagement through strategic social media listening and talking
  • Key ResultElevate overall reach to 15% via analysis and actionable insights from listening
  • TaskAnalyze audience demographic data to identify target engagement groups
  • TaskImplement regular monitoring and adjustment of reach strategies based on insights
  • TaskDevelop strategic, data-driven content to increase audience reach
  • Key ResultAttract 20% more followers by posting daily engaging and relatable content
  • TaskDevelop a content calendar with diverse daily engaging posts
  • TaskPromote posts on other established platforms
  • TaskIncorporate user-generated content to increase relatability
  • Key ResultIncrease social media comments by 30% through competitive keyword strategies
  • TaskIdentify top-performing keywords in competitor's social media posts
  • TaskMonitor and adjust keyword strategy based on engagement
  • TaskIncorporate popular keywords into our social media content

OKRs to boost average podcast episode downloads on Libsyn to 1000

  • ObjectiveBoost average podcast episode downloads on Libsyn to 1000
  • Key ResultIncrease episode release frequency by 20%
  • TaskAllocate additional resources to content creation and editing
  • TaskEvaluate current production timeline and identify opportunities for optimization
  • TaskImplement a more efficient content scheduling system
  • Key ResultAchieve a 25% improvement in listener engagement through optimized episode metadata
  • TaskTrack changes in listener engagement metrics
  • TaskImplement SEO keywords in episode descriptions
  • TaskAnalyze current metadata for trends and areas of improvement
  • Key ResultSecure at least 5 guest appearances on similar genre podcasts for promotional purposes
  • TaskFollow up on pitches and confirm appearances
  • TaskCraft personalized pitches to request guest appearances
  • TaskIdentify podcast shows that align with our genre and audience

OKRs to improve Domain authority score to 35

  • ObjectiveImprove Domain authority score to 35
  • Key ResultIncrease inbound links from reputable websites by 20%
  • TaskImplement effective SEO strategies to improve website visibility and organic search rankings
  • TaskCreate high-quality, shareable content that appeals to reputable websites' audiences
  • TaskActively engage in online communities and forums to build relationships and gain backlinks
  • TaskOutreach to influential bloggers and website owners for guest posting opportunities
  • Key ResultPublish high-quality content regularly, resulting in a 30% increase in organic backlinks
  • TaskConduct keyword research to identify relevant topics and optimize content accordingly
  • TaskImplement on-page SEO techniques to improve the visibility and searchability of the content
  • TaskDevelop a content calendar with regular publishing schedule to ensure consistency
  • TaskPromote the published content through outreach and building relationships with influencers and industry experts
  • Key ResultOptimize website pages for SEO to achieve a 10% increase in organic search traffic
  • TaskOptimize page load speed by compressing images and removing unnecessary scripts
  • TaskPerform keyword research and update meta tags to improve relevancy for target keywords
  • TaskBuild high-quality backlinks from authoritative websites to improve organic search rankings
  • TaskEnhance website content with relevant keywords to boost organic search visibility
  • Key ResultEnhance on-page engagement metrics, aiming for a 15% decrease in bounce rate
  • TaskOptimize website load speed by compressing images and minimizing code
  • TaskImprove website navigation by simplifying menus and adding clear call-to-action buttons
  • TaskCreate visually appealing and interactive content to captivate and engage users
  • TaskConduct A/B testing to identify and optimize high-performing website elements

OKRs to boost CPM revenue significantly

  • ObjectiveBoost CPM revenue significantly
  • Key ResultImprove ad click-through rate by 20%
  • TaskOptimize ad targeting to match audience demographics and interests
  • TaskTest different headline and image combinations for maximum engagement
  • TaskImplement a compelling and clear call-to-action
  • Key ResultIncrease website page views by 35%
  • TaskEngage audience through relevant, quality content on site
  • TaskImplement search engine optimization strategies for higher rankings
  • TaskPromote website in social media networks and newsletters
  • Key ResultEnhance ad relevance score by 25%
  • TaskPersonalize ad content based on customer demographics
  • TaskRegularly test and tweak ad performance
  • TaskImprove keyword targeting in ad campaigns

Best practices for managing your Content Creation Team OKRs

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tability Insights DashboardTability's audit dashboard will highlight opportunities to improve OKRs

Tip #2: Commit to the weekly check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples below). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

Building your own Content Creation Team OKRs with AI

While we have some examples below, it's likely that you'll have specific scenarios that aren't covered here. There are 2 options available to you.

Best way to track your Content Creation Team OKRs

Quarterly OKRs should have weekly updates to get all the benefits from the framework. Reviewing progress periodically has several advantages:

  • It brings the goals back to the top of the mind
  • It will highlight poorly set OKRs
  • It will surface execution risks
  • It improves transparency and accountability

Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.

A strategy map in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Content Creation Team OKR templates

We have more templates to help you draft your team goals and OKRs.

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.