15 customisable OKR examples for Content Creation Team
What are Content Creation Team OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Writing good OKRs can be hard, especially if it's your first time doing it. You'll need to center the focus of your plans around outcomes instead of projects.
We have curated a selection of OKR examples specifically for Content Creation Team to assist you. Feel free to explore the templates below for inspiration in setting your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Content Creation Team OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Our customisable Content Creation Team OKRs examples
You will find in the next section many different Content Creation Team Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
1. OKRs to promulgate key private market trends through impactful content
Promulgate key private market trends through impactful content
Garner at least 10 industry insider endorsements to boost content credibility
Draft personal, compelling outreach letters to insiders- Identify and list 20 industry insiders relevant to the content
- Send endorsement requests and follow up regularly
- Produce and publish 5 insight-filled reports with relevant private market trends
- Research recent private market trends and data for content
- Publish reports on relevant platforms
- Draft and refine 5 separate insightful reports
- Attract and retain 1000 unique monthly visitors to the trend-highlighting content
- Implement SEO strategies to improve search engine visibility
- Share content across multiple social media platforms regularly
- Develop a consistent schedule for posting new, engaging content
2. OKRs to establish a successful YouTube channel
- Establish a successful YouTube channel
- Reach 10,000 total views on all videos combined
- Create and publish engaging and high-quality videos consistently
- Collaborate with influencers or popular YouTubers for broader reach
- Promote videos across different social media platforms
- Create and publish 20 high-quality videos by end of next quarter
- Edit, review and publish the videos
- Schedule and conduct filming sessions
- Identify topics and draft outlines for 20 videos
- Secure a minimum of 500 subscribers on the channel
- Create engaging content relevant to target audience
- Implement a subscriber referral reward system
- Promote the channel through social media ad campaigns
3. OKRs to enhance homepage with contextually relevant content to engage customers
- Enhance homepage with contextually relevant content to engage customers
- A/B test and improve homepage layout for better content visibility by 15%
- Identify elements on homepage for A/B testing
- Implement A/B testing with different layouts
- Analyze results and adjust layout accordingly
- Implement content personalization for 70% of homepage visitors
- Set up tracking and analytics for homepage visits
- Develop personalized content based on user profiles
- Identify audience characteristics and create user profiles
- Increase customer engagement rate on homepage by 25%
- Implement interactive elements like quizzes or surveys on the homepage
- Improve website loading speed for superior user experience
- Personalize the homepage based on user's preferences
4. OKRs to increase LinkedIn brand engagement
- Increase LinkedIn brand engagement
- Enhance shares of LinkedIn posts by 30% within the quarter
- Improve post content quality, incorporating engaging visuals and compelling text
- Increase frequency of shares with networking connections and groups
- Utilize LinkedIn's analytic tools to monitor post performance
- Achieve a 20% rise in comments on LinkedIn posts by next quarter
- Promptly respond to and interact with commenters
- Increase posting frequency and share relevant, engaging content
- Use popular and trending hashtags in posts
- Achieve a 10% increase in LinkedIn page followers by quarter end
- Implement a targeted LinkedIn ad campaign to attract followers
- Promote LinkedIn page on other social media platforms
- Regularly post high-quality, engaging content
5. OKRs to boost followers on all social media platforms
- Boost followers on all social media platforms
- Raise YouTube subscription by 50%
- Actively engage with subscribers through comments and live videos
- Consistently promote subscription in video intros/outros
- Create engaging content tailored to target audience interests
- Increase Twitter followers by 25%
- Follow, like, and interact with relevant profiles
- Run targeted Twitter ads to gain followers
- Create engaging daily tweets involving trending topics
- Achieve a 30% increase in Instagram followers
- Launch a targeted advertising campaign on Instagram to attract new followers
- Collaborate with influencers popular among your target audience
- Regularly post engaging and high-quality content on your profile
6. OKRs to streamline the process of posting on multiple users' pages
- Streamline the process of posting on multiple users' pages
- Reduce the average time taken to post on 50 users' pages by 35%
- Automate posting process using social media management tools
- Train team in fast, effective posting techniques
- Prepare content in advance for scheduled posts
- Implement a new automated posting system tested by 90% of all users
- Identify a compatible automated posting system for implementation
- Train 90% of users in using the new system
- Conduct system testing with selected users to gauge effectiveness
- Ensure 98% of posted content matches the individual user's page criteria perfectly
- Train team on user's page criteria
- Develop a rigorous content verification system
- Implement regular content audits
7. OKRs to implement an AI tool for efficient user manual generation
- Implement an AI tool for efficient user manual generation
- Secure funding for AI investment by increasing budget 20%
- Create a detailed proposal highlighting AI's potential returns
- Collaborate with finance team for budget reallocation suggestions
- Pitch the revised budget plan to decision-makers
- Increase user manual production speed by 50% using the newly implemented AI tool
- Prioritize AI-assisted content editing to enhance efficiency
- Utilize AI tool for automatic content generation for user manuals
- Implement regular staff training on AI tool usage
- Train team on AI tool usage, resulting in 30% less time spent drafting
- Implement regular practice sessions to reinforce learning
- Establish a progress monitoring system for tool proficiency
- Schedule AI tool training sessions for all team members
8. OKRs to increase brand awareness and credibility through webinars
- Increase brand awareness and credibility through webinars
- Achieve a webinar attendee satisfaction rate of 90% through post-webinar surveys
- Increase webinar attendance by 25% through targeted marketing efforts
- Create engaging and informative promotional content for webinars across relevant marketing channels
- Identify target audience segments and preferences through comprehensive market research
- Collaborate with industry influencers to promote webinars through guest blogging or co-hosted webinars
- Utilize social media platforms to run targeted ad campaigns and attract potential attendees
- Increase social media engagement related to webinars by 30% through interactive campaigns
- Create engaging promotional graphics and videos to generate interest in webinars
- Collaborate with influencers or industry experts to co-host webinars for wider reach
- Encourage attendees to share their webinar experiences through interactive polls and Q&A sessions
- Implement a referral program to incentivize participants to invite others to join webinars
- Generate 50 inbound leads per webinar through engaging content and effective promotion
- Optimize landing page and registration process to increase conversion rate
- Continuously measure and analyze webinar performance to identify areas for improvement
- Create compelling and relevant content that resonates with target audience
- Implement effective promotion strategies across multiple platforms to reach wider audience
9. OKRs to enhance writing prowess and broaden vocabulary use
- Enhance writing prowess and broaden vocabulary use
- Practice writing — publish a 1000-word article each week on varying subjects
- Research diverse topics to write about each week
- Dedicate time to write a 1000-word article weekly
- Publish written articles on a chosen platform regularly
- Complete a writing course that addresses your specific needs
- Research and select a suitable writing course
- Identify personal writing weaknesses and areas for development
- Enroll in the chosen course and participate fully
- Read five books of diverse genres and note down unfamiliar words
- Write down and define each unknown word
- Select five books from different genres
- Read each book, identifying unfamiliar words
10. OKRs to improve website's SEO performance and user engagement
- Improve website's SEO performance and user engagement
- Increase monthly website traffic by 30%
- Regularly publish high-quality, unique, and relevant content
- Utilize social media platforms to promote website content
- Implement SEO strategies to improve website visibility on search engines
- Achieve top 3 ranking on SERPs for 10 targeted keywords
- Implement a robust link-building strategy
- Conduct comprehensive keyword research for targeted keywords
- Optimize website content for search engine ranking
- Reduce website bounce rate by 20%
- Optimize website speed and performance
- Improve website content quality and relevance
- Enhance page navigation and user interface
11. OKRs to increase sales conversion from YouTube views
- Increase sales conversion from YouTube views
- Develop 3 new customer engagement campaigns on YouTube
- Identify target audiences and content they'd be interested in
- Outline distribution and promotional strategies
- Craft unique, engaging narratives for each campaign
- Improve YouTube conversion rate by 15% through optimizing video content
- Add compelling calls-to-action within the content
- Enhance video quality with better visuals and clear audio
- Optimize titles, descriptions, and keywords for SEO
- Generate a 20% increase in sales from leads originating from YouTube
- Create engaging content to increase YouTube subscribers
- Include strong call-to-actions in video descriptions
- Optimize videos for SEO to boost visibility
12. OKRs to develop a comprehensive and user-friendly dictionary
- Develop a comprehensive and user-friendly dictionary
- Design an intuitive, easy-to-navigate user interface
- Test interface usability and adjust accordingly
- Sketch layout with clear, easily accessible features
- Identify key user tasks for functionality prioritization
- Procure and integrate 1,000 relevant images to aid understanding
- Identify sources for acquiring relevant images
- Incorporate images into desired content
- Purchase or download 1,000 suitable images
- Draft at least 10,000 word definitions meeting academic standards
- Research academic standards for word definitions
- Review and edit definitions for accuracy
- Draft 10,000-word academic-standard definitions
13. OKRs to boost brand recognition and engagement on all social media platforms
- Boost brand recognition and engagement on all social media platforms
- Enhance brand exposure by launching 2 influencer partnerships
- Negotiate contract terms with chosen influencers
- Identify potential influencers relevant to our brand and audience
- Plan and execute influencer marketing campaigns
- Achieve a 10% increase in user interactions (likes, shares, comments)
- Establish regular posting schedule for consistent user engagement
- Develop engaging content that encourages audience interaction
- Implement promotions that incentivize likes, shares, comments
- Increase overall social media following by 30%
- Produce engaging content consistently across all social media platforms
- Collaborate with popular influencers in the industry
- Implement targeted ad campaigns to attract potential followers
14. OKRs to implement a consistent social media approach based on a calendar agreement
- Implement a consistent social media approach based on a calendar agreement
- Measure and increase audience engagement by 20% by the end of the quarter
- Consistently track engagement growth weekly
- Determine current engagement levels with existing data
- Implement new user-engaging content strategy
- Establish a shared social media calendar with agreed posts within two weeks
- Create a shared social media calendar online
- Identify relevant team members for shared calendar collaboration
- Schedule meeting to agree on posts
- Consistently post on social media 5 times a week for the entire quarter
- Regularly monitor and adjust posting strategy
- Develop a content calendar scheduling 5 posts weekly
- Create engaging posts according to schedule
15. OKRs to create an engaging landing page featuring 3 goals tiles with OKR
- Create an engaging landing page featuring 3 goals tiles with OKR
- Increase average page views per user to 5 within next 8 weeks
- Initiate user-friendly interactive elements on the site
- Implement engaging, relevant content on most visited pages
- Develop easy-to-navigate website structure
- Design 3 interactive goals tiles with linked OKR by week 6
- Complete final revisions and submission by week 6
- Develop OKRs linked to the designed goals tiles
- Draft concepts for three interactive goals tiles design
- Achieve 70% visitor click-through-rate on the goals tiles within 7 weeks
- Implement split-testing to improve user engagement
- Clarify and simplify content within goal tiles
- Optimize goal tile design for better visibility
Content Creation Team OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tability's audit dashboard will highlight opportunities to improve OKRsTip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tability's check-ins will save you hours and increase transparencyTip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Content Creation Team OKRs in a strategy map
Quarterly OKRs should have weekly updates to get all the benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
Tability's Strategy Map makes it easy to see all your org's OKRsIf you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Content Creation Team OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to optimize SEO readiness
- OKRs to enhance effectiveness of SIEM event management and correlation
- OKRs to ensure all company devices are asset tagged
- OKRs to launch a successful MVP
- OKRs to determine sustainable funding requirements for existing programs
- OKRs to drive employee engagement through effective Compensation & Benefits strategies
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
What's next? Try Tability's goal-setting AI
You can create an iterate on your OKRs using Tability's unique goal-setting AI.
Watch the demo below, then hop on the platform for a free trial.