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10 OKR examples for Content Manager

What are Content Manager OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Writing good OKRs can be hard, especially if it's your first time doing it. You'll need to center the focus of your plans around outcomes instead of projects.

We have curated a selection of OKR examples specifically for Content Manager to assist you. Feel free to explore the templates below for inspiration in setting your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

Building your own Content Manager OKRs with AI

How to create great OKRs for any scenario in seconds

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here.

You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.

  • 1. Go to Tability's plan editor
  • 2. Click on the "Generate goals using AI" button
  • 3. Use natural language to describe your goals

Tability will then use your prompt to generate a fully editable OKR template.

How to improve existing OKRs with AI feedback

If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.

  • 1. Go to Tability's plan editor
  • 2. Add your existing OKRs (you can import them from a spreadsheet)
  • 3. Click on "Generate analysis"

AI feedback for OKRs in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.

You can then decide to accept the suggestions or dismiss them if you don't agree.

Using the free OKR generator to get a quick template

If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.

Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.

Our Content Manager OKRs examples

You will find in the next section many different Content Manager Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).

Hope you'll find this helpful!

1OKRs to enhance content quality to align with updated guidelines

  • ObjectiveEnhance content quality to align with updated guidelines
  • KRIncrease guideline-adherence in updated content by 90% measured through internal assessments
  • TaskImplement regular internal assessments for content update
  • TaskConduct training on guideline adherence
  • TaskDevelop feedback mechanism for content contributors
  • KRConduct a comprehensive review of all content by week 3
  • TaskAllocate specific review tasks to team members
  • TaskCompile all content for review by end of week 1
  • TaskComplete all reviews and edits by end of week 3
  • KRIdentify and correct 75% of non-compliant content items by week 5
  • TaskIdentify non-compliant content within available resources
  • TaskAnalyze and categorize identified non-compliant content
  • TaskImplement corrections for 75% of identified non-compliant content
Tability

2OKRs to develop a widely distributed Health and Safety Awareness Bulletin

  • ObjectiveDevelop a widely distributed Health and Safety Awareness Bulletin
  • KRGenerate content on 10 relevant H&S topics by interviewing industry experts
  • TaskIdentify 10 relevant H&S topics
  • TaskConduct interviews and generate content
  • TaskLocate industry experts for interviews
  • KRIncrease bulletin subscribers by 50% using focused marketing strategies
  • TaskDevelop an engaging marketing campaign to attract subscribers
  • TaskIdentify potential target demographics for the bulletin
  • TaskImplement referral incentives for existing subscribers
  • KRGarner at least 90% positive feedback on the bulletin's effectiveness and relevance
  • TaskImplement improvement based on survey feedback
  • TaskUtilize user surveys to quantify bulletin satisfaction
  • TaskEnhance bulletin content for relevance and value

3OKRs to enhance lead generation by delivering high-quality content

  • ObjectiveEnhance lead generation by delivering high-quality content
  • KRImprove content engagement metrics by 30% to gain a qualified audience
  • TaskShare content regularly on all social media platforms
  • TaskDevelop engaging, high-quality content targeting user interests
  • TaskEnhance SEO practices to secure higher organic search results
  • KRPublish 20% more high-quality, lead-generating content pieces to capture prospective leads
  • TaskAssign more resources to content production
  • TaskIdentify topics that resonate with our target audience
  • TaskTest and refine lead-generation strategies
  • KRIncrease monthly MQLs by 25% through leveraging SEO in content creation

4OKRs to boost social media content shares by refining our content strategy

  • ObjectiveBoost social media content shares by refining our content strategy
  • KRImplement the revised content strategy on all social media channels to test efficacy
  • TaskUpdate all social media channels with the revised content strategy
  • TaskAdjust strategy as needed based on analytics feedback
  • TaskMonitor engagement metrics on all platforms for efficacy analysis
  • KRAchieve over 20% increase in content shares across all social media platforms
  • TaskOptimise posts for each specific social media platform
  • TaskImplement a promotion strategy to boost content visibility
  • TaskCreate engaging, shareable content relevant to target audience
  • KRDevelop a refreshed, audience-focused content strategy by collaborating with market research
  • TaskDevelop innovative, audience-centric content ideas
  • TaskImplement the new content strategy and measure engagement
  • TaskAssemble team for market research and audience analysis

5OKRs to implement AI for content enhancement

  • ObjectiveImplement AI for content enhancement
  • KRIncorporate AI algorithms into content management system by end of quarter
  • TaskDevelop strategy for integrating identified AI algorithms
  • TaskImplement and test AI integration within the system
  • TaskIdentify suitable AI algorithms for the content management system
  • KRIncrease content personalization using AI by 30%
  • TaskImplement AI-driven algorithms for personalized content curation
  • TaskEnhance user profiling for improved personalization accuracy
  • TaskConduct A/B testing to optimize AI personalization efforts
  • KRImprove content discoverability by 40% through AI-based SEO improvements
  • TaskDevelop AI-driven keywords and meta tags for better search visibility
  • TaskImplement AI algorithms to evaluate and optimize SEO strategies
  • TaskUtilize AI for predictive analysis of trending topics and keywords

6OKRs to boost overall community engagement on the platform

  • ObjectiveBoost overall community engagement on the platform
  • KRBoost comment count by 15% from the previous period stats
  • TaskSchedule regular posts to maintain audience engagement
  • TaskRespond, like, and share user comments to foster community
  • TaskEncourage audience participation with interactive posts
  • KRDrive up shares of content by 30% advancing our community visibility
  • TaskImplement a robust content sharing strategy across all social media platforms
  • TaskDevelop intriguing, high-quality posts to stimulate sharing and visibility
  • TaskEncourage user-generated content to increase engagement and shareability
  • KRIncrease the number of likes by 20% by the end of quarter
  • TaskPromote liking and sharing contests on all platforms
  • TaskDevelop engaging daily content to improve user interaction
  • TaskImplement advertising campaigns targeting potential likers

7OKRs to increase LinkedIn brand engagement

  • ObjectiveIncrease LinkedIn brand engagement
  • KREnhance shares of LinkedIn posts by 30% within the quarter
  • TaskImprove post content quality, incorporating engaging visuals and compelling text
  • TaskIncrease frequency of shares with networking connections and groups
  • TaskUtilize LinkedIn's analytic tools to monitor post performance
  • KRAchieve a 20% rise in comments on LinkedIn posts by next quarter
  • TaskPromptly respond to and interact with commenters
  • TaskIncrease posting frequency and share relevant, engaging content
  • TaskUse popular and trending hashtags in posts
  • KRAchieve a 10% increase in LinkedIn page followers by quarter end
  • TaskImplement a targeted LinkedIn ad campaign to attract followers
  • TaskPromote LinkedIn page on other social media platforms
  • TaskRegularly post high-quality, engaging content

8OKRs to boost followers on all social media platforms

  • ObjectiveBoost followers on all social media platforms
  • KRRaise YouTube subscription by 50%
  • TaskActively engage with subscribers through comments and live videos
  • TaskConsistently promote subscription in video intros/outros
  • TaskCreate engaging content tailored to target audience interests
  • KRIncrease Twitter followers by 25%
  • TaskFollow, like, and interact with relevant profiles
  • TaskRun targeted Twitter ads to gain followers
  • TaskCreate engaging daily tweets involving trending topics
  • KRAchieve a 30% increase in Instagram followers
  • TaskLaunch a targeted advertising campaign on Instagram to attract new followers
  • TaskCollaborate with influencers popular among your target audience
  • TaskRegularly post engaging and high-quality content on your profile
Tability

9OKRs to streamline the process of posting on multiple users' pages

  • ObjectiveStreamline the process of posting on multiple users' pages
  • KRReduce the average time taken to post on 50 users' pages by 35%
  • TaskAutomate posting process using social media management tools
  • TaskTrain team in fast, effective posting techniques
  • TaskPrepare content in advance for scheduled posts
  • KRImplement a new automated posting system tested by 90% of all users
  • TaskIdentify a compatible automated posting system for implementation
  • TaskTrain 90% of users in using the new system
  • TaskConduct system testing with selected users to gauge effectiveness
  • KREnsure 98% of posted content matches the individual user's page criteria perfectly
  • TaskTrain team on user's page criteria
  • TaskDevelop a rigorous content verification system
  • TaskImplement regular content audits

10OKRs to improve lead generation with gated content for 20% more qualified leads

  • ObjectiveIncrease qualified leads with gated content
  • KRIncrease website traffic by 30% with SEO optimization
  • KRCreate and distribute 2 new high-value gated pieces of content
  • KRAchieve a 25% conversion rate with targeted email campaigns
  • KRImplement lead scoring and increase qualified leads by 20%

Content Manager OKR best practices

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tip #2: Commit to weekly OKR check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to track your Content Manager OKRs

The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly. Reviewing progress periodically has several advantages:

  • It brings the goals back to the top of the mind
  • It will highlight poorly set OKRs
  • It will surface execution risks
  • It improves transparency and accountability

Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.

A strategy map in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Content Manager OKR templates

We have more templates to help you draft your team goals and OKRs.