15 customisable OKR examples for Content Manager

What are Content Manager OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Writing good OKRs can be hard, especially if it's your first time doing it. You'll need to center the focus of your plans around outcomes instead of projects.

We have curated a selection of OKR examples specifically for Content Manager to assist you. Feel free to explore the templates below for inspiration in setting your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

Building your own Content Manager OKRs with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.

Feel free to explore our tools:

Our customisable Content Manager OKRs examples

You will find in the next section many different Content Manager Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).

Hope you'll find this helpful!

1. OKR to enhance lead generation by delivering high-quality content

  • ObjectiveEnhance lead generation by delivering high-quality content
  • Key ResultImprove content engagement metrics by 30% to gain a qualified audience
  • TaskShare content regularly on all social media platforms
  • TaskDevelop engaging, high-quality content targeting user interests
  • TaskEnhance SEO practices to secure higher organic search results
  • Key ResultPublish 20% more high-quality, lead-generating content pieces to capture prospective leads
  • TaskAssign more resources to content production
  • TaskIdentify topics that resonate with our target audience
  • TaskTest and refine lead-generation strategies
  • Key ResultIncrease monthly MQLs by 25% through leveraging SEO in content creation

2. OKR to implement AI for content enhancement

  • ObjectiveImplement AI for content enhancement
  • Key ResultIncorporate AI algorithms into content management system by end of quarter
  • TaskDevelop strategy for integrating identified AI algorithms
  • TaskImplement and test AI integration within the system
  • TaskIdentify suitable AI algorithms for the content management system
  • Key ResultIncrease content personalization using AI by 30%
  • TaskImplement AI-driven algorithms for personalized content curation
  • TaskEnhance user profiling for improved personalization accuracy
  • TaskConduct A/B testing to optimize AI personalization efforts
  • Key ResultImprove content discoverability by 40% through AI-based SEO improvements
  • TaskDevelop AI-driven keywords and meta tags for better search visibility
  • TaskImplement AI algorithms to evaluate and optimize SEO strategies
  • TaskUtilize AI for predictive analysis of trending topics and keywords

3. OKR to boost overall community engagement on the platform

  • ObjectiveBoost overall community engagement on the platform
  • Key ResultBoost comment count by 15% from the previous period stats
  • TaskSchedule regular posts to maintain audience engagement
  • TaskRespond, like, and share user comments to foster community
  • TaskEncourage audience participation with interactive posts
  • Key ResultDrive up shares of content by 30% advancing our community visibility
  • TaskImplement a robust content sharing strategy across all social media platforms
  • TaskDevelop intriguing, high-quality posts to stimulate sharing and visibility
  • TaskEncourage user-generated content to increase engagement and shareability
  • Key ResultIncrease the number of likes by 20% by the end of quarter
  • TaskPromote liking and sharing contests on all platforms
  • TaskDevelop engaging daily content to improve user interaction
  • TaskImplement advertising campaigns targeting potential likers

4. OKR to streamline the process of posting on multiple users' pages

  • ObjectiveStreamline the process of posting on multiple users' pages
  • Key ResultReduce the average time taken to post on 50 users' pages by 35%
  • TaskAutomate posting process using social media management tools
  • TaskTrain team in fast, effective posting techniques
  • TaskPrepare content in advance for scheduled posts
  • Key ResultImplement a new automated posting system tested by 90% of all users
  • TaskIdentify a compatible automated posting system for implementation
  • TaskTrain 90% of users in using the new system
  • TaskConduct system testing with selected users to gauge effectiveness
  • Key ResultEnsure 98% of posted content matches the individual user's page criteria perfectly
  • TaskTrain team on user's page criteria
  • TaskDevelop a rigorous content verification system
  • TaskImplement regular content audits

5. OKR to improve lead generation with gated content for 20% more qualified leads

  • ObjectiveIncrease qualified leads with gated content
  • Key ResultIncrease website traffic by 30% with SEO optimization
  • Key ResultCreate and distribute 2 new high-value gated pieces of content
  • Key ResultAchieve a 25% conversion rate with targeted email campaigns
  • Key ResultImplement lead scoring and increase qualified leads by 20%

6. OKR to expand content distribution through podcasts or videos

  • ObjectiveIncrease content reach through multimedia channels
  • Key ResultIncrease podcast listener retention rate by 20%
  • Key ResultCreate and publish four high-quality videos per month
  • Key ResultLaunch two new podcast episodes per month
  • Key ResultBoost video engagement rate on YouTube by 15%

7. OKR to improve website's SEO performance and user engagement

  • ObjectiveImprove website's SEO performance and user engagement
  • Key ResultIncrease monthly website traffic by 30%
  • TaskRegularly publish high-quality, unique, and relevant content
  • TaskUtilize social media platforms to promote website content
  • TaskImplement SEO strategies to improve website visibility on search engines
  • Key ResultAchieve top 3 ranking on SERPs for 10 targeted keywords
  • TaskImplement a robust link-building strategy
  • TaskConduct comprehensive keyword research for targeted keywords
  • TaskOptimize website content for search engine ranking
  • Key ResultReduce website bounce rate by 20%
  • TaskOptimize website speed and performance
  • TaskImprove website content quality and relevance
  • TaskEnhance page navigation and user interface

8. OKR to increase newsletter subscriptions through website interaction

  • ObjectiveIncrease newsletter subscriptions through website interaction
  • Key ResultImplement two new call-to-action prompts encouraging newsletter sign-ups
  • TaskMeasure and report prompt effectiveness
  • TaskIntegrate prompts into website and email communications
  • TaskDesign visually appealing call-to-action prompts
  • Key ResultReduce the newsletter opt-out rate by 15% through improved content quality
  • TaskRegularly analyze unsubscribe reasons for improvements
  • TaskImplement feedback to improve newsletter content quality
  • TaskConduct a survey to understand subscribers' content preferences
  • Key ResultAchieve a 20% conversion rate from site visitors to newsletter sign-ups
  • TaskImplement engaging pop-ups for the newsletter
  • TaskOffer exclusive content upon newsletter subscription
  • TaskImprove site design for easy access to sign-up forms

9. OKR to boost Productivity & Results of KOL Marketing

  • ObjectiveBoost Productivity & Results of KOL Marketing
  • Key ResultDecrease operation costs by 10% by implementing automation in KOL management
  • TaskResearch and select appropriate automation tools
  • TaskIdentify processes in KOL management that can be automated
  • TaskTrain staff and implement automation tools
  • Key ResultIncrease KOL engagement rates by 20% enhancing content quality
  • Key ResultImprove conversion rate from KOL initiatives by 15% through strategic targeting
  • TaskDevelop tailored messaging for target demographics
  • TaskImplement A/B testing to optimize results
  • TaskIdentify key KOLs with highest engagement rates

10. OKR to implement an AI tool for efficient user manual generation

  • ObjectiveImplement an AI tool for efficient user manual generation
  • Key ResultSecure funding for AI investment by increasing budget 20%
  • TaskCreate a detailed proposal highlighting AI's potential returns
  • TaskCollaborate with finance team for budget reallocation suggestions
  • TaskPitch the revised budget plan to decision-makers
  • Key ResultIncrease user manual production speed by 50% using the newly implemented AI tool
  • TaskPrioritize AI-assisted content editing to enhance efficiency
  • TaskUtilize AI tool for automatic content generation for user manuals
  • TaskImplement regular staff training on AI tool usage
  • Key ResultTrain team on AI tool usage, resulting in 30% less time spent drafting
  • TaskImplement regular practice sessions to reinforce learning
  • TaskEstablish a progress monitoring system for tool proficiency
  • TaskSchedule AI tool training sessions for all team members

11. OKR to boost revenue contribution from email marketing

  • ObjectiveBoost revenue contribution from email marketing
  • Key ResultIncrease email subscriber base by 25%
  • TaskImplement a high-converting pop-up subscription form on the website
  • TaskPromote the email newsletter on all social media platforms
  • TaskOffer exclusive content for subscribers only
  • Key ResultAchieve an open rate of 30% for all marketing emails
  • TaskCraft engaging, personalized subject lines for each email
  • TaskRegularly test and optimize email content
  • TaskSegment email lists for targeted marketing
  • Key ResultIncrease conversion rate from email traffic to 5%
  • TaskImplement personalized email marketing strategies
  • TaskOptimize email design for mobile users
  • TaskA/B test different subject lines and call-to-actions

12. OKR to increase brand awareness and credibility through webinars

  • ObjectiveIncrease brand awareness and credibility through webinars
  • Key ResultAchieve a webinar attendee satisfaction rate of 90% through post-webinar surveys
  • Key ResultIncrease webinar attendance by 25% through targeted marketing efforts
  • TaskCreate engaging and informative promotional content for webinars across relevant marketing channels
  • TaskIdentify target audience segments and preferences through comprehensive market research
  • TaskCollaborate with industry influencers to promote webinars through guest blogging or co-hosted webinars
  • TaskUtilize social media platforms to run targeted ad campaigns and attract potential attendees
  • Key ResultIncrease social media engagement related to webinars by 30% through interactive campaigns
  • TaskCreate engaging promotional graphics and videos to generate interest in webinars
  • TaskCollaborate with influencers or industry experts to co-host webinars for wider reach
  • TaskEncourage attendees to share their webinar experiences through interactive polls and Q&A sessions
  • TaskImplement a referral program to incentivize participants to invite others to join webinars
  • Key ResultGenerate 50 inbound leads per webinar through engaging content and effective promotion
  • TaskOptimize landing page and registration process to increase conversion rate
  • TaskContinuously measure and analyze webinar performance to identify areas for improvement
  • TaskCreate compelling and relevant content that resonates with target audience
  • TaskImplement effective promotion strategies across multiple platforms to reach wider audience

13. OKR to implement a consistent social media approach based on a calendar agreement

  • ObjectiveImplement a consistent social media approach based on a calendar agreement
  • Key ResultMeasure and increase audience engagement by 20% by the end of the quarter
  • TaskConsistently track engagement growth weekly
  • TaskDetermine current engagement levels with existing data
  • TaskImplement new user-engaging content strategy
  • Key ResultEstablish a shared social media calendar with agreed posts within two weeks
  • TaskCreate a shared social media calendar online
  • TaskIdentify relevant team members for shared calendar collaboration
  • TaskSchedule meeting to agree on posts
  • Key ResultConsistently post on social media 5 times a week for the entire quarter
  • TaskRegularly monitor and adjust posting strategy
  • TaskDevelop a content calendar scheduling 5 posts weekly
  • TaskCreate engaging posts according to schedule

14. OKR to establish a recognised presence on Twitter

  • ObjectiveEstablish a recognised presence on Twitter
  • Key ResultGain 1000 followers by implementing strategic daily interaction with popular tweets
  • TaskConsistently promote your responses to attract new followers
  • TaskIdentify popular tweets relevant to your industry daily
  • TaskEngage with those tweets through insightful responses
  • Key ResultPost 200 engaging, original tweets, tracking likes and retweets for engagement
  • TaskAnalyze engagement levels to refine tweeting strategy
  • TaskCraft and post 200 original, captivating tweets
  • TaskMonitor likes and retweets daily
  • Key ResultImprove profile visibility by connecting and interacting with 50 influential Twitter users
  • TaskBegin actively following and engaging with their posts
  • TaskIdentify 50 influential Twitter users related to your niche
  • TaskCreate and share content that will attract their attention

15. OKR to enhance interaction and engagement on our social media platforms

  • ObjectiveEnhance interaction and engagement on our social media platforms
  • Key ResultConduct 10 interactive live sessions to facilitate direct communication with followers
  • TaskSchedule and advertise the dates for each live session
  • TaskHost and moderate each session, engaging with followers
  • TaskPlan topics and content for 10 live interactive sessions
  • Key ResultGather and categorize feedback from 500 users to better inform our content strategy
  • TaskAnalyze user responses and categorize feedback
  • TaskDistribute surveys to gather user feedback
  • TaskUpdate content strategy based on feedback patterns
  • Key ResultIncrease average post comments by 30% to improve social media engagement
  • TaskDevelop more engaging, relatable content to spark discussion
  • TaskRespond interactively to existing comments to foster dialogue
  • TaskPrompt followers to comment with questions or polls

Best practices for managing your Content Manager OKRs

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tability Insights DashboardTability's audit dashboard will highlight opportunities to improve OKRs

Tip #2: Commit to the weekly check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

Best way to track your Content Manager OKRs

The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly. Reviewing progress periodically has several advantages:

  • It brings the goals back to the top of the mind
  • It will highlight poorly set OKRs
  • It will surface execution risks
  • It improves transparency and accountability

Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.

A strategy map in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Content Manager OKR templates

We have more templates to help you draft your team goals and OKRs.

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.

Create more examples in our app

You can use Tability to create OKRs with AI – and keep yourself accountable 👀

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