15 customisable OKR examples for Customer Experience Team

What are Customer Experience Team OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Writing good OKRs can be hard, especially if it's your first time doing it. You'll need to center the focus of your plans around outcomes instead of projects.

We have curated a selection of OKR examples specifically for Customer Experience Team to assist you. Feel free to explore the templates below for inspiration in setting your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

Building your own Customer Experience Team OKRs with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.

Feel free to explore our tools:

Our customisable Customer Experience Team OKRs examples

You will find in the next section many different Customer Experience Team Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).

Hope you'll find this helpful!

1OKRs to drive up frequency of customer purchases

  • ObjectiveDrive up frequency of customer purchases
  • Key ResultDecrease checkout abandonment rate by 10% through user experience improvements
  • TaskOffer various secure payment methods
  • TaskAdd trust signals like reviews, ratings, and testimonials
  • TaskSimplify the checkout process to only essential steps
  • Key ResultIntroduce a customer loyalty program that increases repeat purchases by 15%
  • TaskDevelop a tailored loyalty program focused on customer retention
  • TaskImplement, track, and adjust the loyalty program as necessary
  • TaskResearch popular customer loyalty programs for effective strategies
  • Key ResultBoost cart size by 20% through upselling and cross-selling strategies
  • TaskDevelop personalized product suggestions based on customer buying habits
  • TaskIncorporate a rewards program for higher-value purchases
  • TaskImplement a bundle discount strategy for related items

2OKRs to amplify the voice of our current customer base

  • ObjectiveAmplify the voice of our current customer base
  • Key ResultImprove response rate on customer satisfaction reviews by 20%
  • TaskIntroduce incentives for completed customer satisfaction reviews
  • TaskOptimize review request timing for increased engagement
  • TaskSend reminders for pending review completion
  • Key ResultEngage 25% more customers in user experience surveys
  • TaskBoost survey advertisement across all media platforms
  • TaskDevelop a compelling invitation for participation in surveys
  • TaskOffer incentives or rewards for survey participation
  • Key ResultIncrease customer feedback submission by 30%
  • TaskImplement a user-friendly feedback form on our website
  • TaskOffer incentives for customers who provide feedback
  • TaskRegularly promote the importance of customer feedback

3OKRs to enhance overall user experience on our platform

  • ObjectiveEnhance overall user experience on our platform
  • Key ResultDecrease user complaint rate by 10%
  • TaskEnhance user interface for easier navigation
  • TaskImplement proactive customer service training
  • TaskImprove product quality testing processes
  • Key ResultImprove user satisfaction score by 20%
  • TaskImplement regular customer feedback and survey sessions
  • TaskOffer prompt and effective customer support service
  • TaskEnhance product features based on user suggestions
  • Key ResultIncrease average session duration by 15%
  • TaskProduce engaging, high-quality content
  • TaskImplement effective CTAs on pages
  • TaskImprove site speed for enhanced user experience

4OKRs to enhance customer engagement via CRM and onsite experience

  • ObjectiveEnhance customer engagement via CRM and onsite experience
  • Key ResultImprove onsite user experience leading to a 15% rise in order frequency
  • TaskImplement personalized recommendations for returning users
  • TaskEnhance website navigation for seamless user browsing
  • TaskOptimize checkout process to increase conversion rates
  • Key ResultReduce customer churn by 10% by improving post-purchase follow-ups and interactions
  • TaskImplement personalized post-purchase follow-up emails
  • TaskEvaluate and refine after-sales service procedures
  • TaskTrain staff on effective, empathetic customer interaction
  • Key ResultAchieve 20% increase in repeat orders through CRM engagement campaigns strategy
  • TaskDevelop a loyalty rewards program to incentivize repeat orders
  • TaskImplement personalized email campaigns targeting previous customers
  • TaskAnalyze purchase history to offer tailored product recommendations

5OKRs to implement machine learning strategies to cut customer attrition

  • ObjectiveImplement machine learning strategies to cut customer attrition
  • Key ResultDecrease monthly churn rate by 15% through the application of predictive insights
  • TaskPrioritize customer retention strategies with predictive modeling
  • TaskEnhance user engagement based on predictive insights
  • TaskImplement predictive analytics for customer behavior patterns
  • Key ResultImplement machine learning solutions in 85% of our customer-facing interactions
  • TaskDevelop and test relevant ML models for these interactions
  • TaskIdentify customer interactions where machine learning can be applied
  • TaskIntegrate ML models into the existing customer interface
  • Key ResultIncrease accurate churn prediction rates by 25% with a refined machine learning model
  • TaskGather and analyze data for evaluating churn rates
  • TaskIntensify machine learning training on accurate prediction
  • TaskImplement and test refined machine learning model

6OKRs to enhance customer satisfaction for our SaaS product

  • ObjectiveEnhance customer satisfaction for our SaaS product
  • Key ResultIncrease customer retention rate by 10%
  • TaskImprove customer service response times
  • TaskSet up loyalty incentives program with potential rewards
  • TaskRegularly request feedback and implement suggestions
  • Key ResultDecrease customer support ticket response time by 25%
  • TaskSchedule overlapping shifts for continuous coverage
  • TaskImplement efficient customer support software
  • TaskTrain support staff on quick issue resolution
  • Key ResultImprove customer satisfaction score by 15%
  • TaskImplement comprehensive customer service training for all staff
  • TaskInitiate customer surveys to understand their needs and expectations better
  • TaskDevelop effective loyalty programs to encourage repeat business

7OKRs to streamline onboard services for robust engagement environment

  • ObjectiveStreamline onboard services for robust engagement environment
  • Key ResultDecrease user churn rate by 15% via optimizing onboarding process
  • TaskIntegrate a user feedback system during onboarding process
  • TaskRegularly update onboarding materials based on metrics analysis
  • TaskRedesign onboarding tutorials to highlight software's key features
  • Key ResultIncrease customer engagement rates by 20% through enhanced onboard services
  • TaskConduct regular surveys to assess and improve onboard services
  • TaskImprove onboard service responsiveness to customer inquiries/requests
  • TaskDevelop new, engaging onboard activities for customers
  • Key ResultImplement 3 new features that improve onboarding experience, verified by user feedback
  • TaskIdentify pain points in the current onboarding process
  • TaskDevelop and integrate 3 user-centric features
  • TaskGather user feedback post-implementation

8OKRs to to enhance customer satisfaction, effort score, and net promoter score

  • ObjectiveTo enhance customer satisfaction, effort score, and net promoter score
  • Key ResultIncrease net promoter score by 8% via effective customer feedback mechanisms
  • TaskDevelop a robust system for addressing complaints
  • TaskTrain staff in effective customer service techniques
  • TaskImplement regular customer satisfaction surveys
  • Key ResultBoost customer satisfaction index by 10% through improved service quality
  • TaskImplement comprehensive staff training to improve customer service skills
  • TaskMonitor and fix identified service quality issues in a timely manner
  • TaskDevelop a robust customer feedback system to identify service quality issues
  • Key ResultReduce customer effort score by 15% by simplifying user journeys
  • TaskStreamline user interface for simplicity and comfort
  • TaskIdentify complex steps in current user journeys
  • TaskImplement effective user feedback mechanisms

9OKRs to achieve an 80% first contact resolution (FCR) across all inboxes

    10OKRs to deliver personalized customer experience and satisfaction

    • ObjectiveDeliver personalized customer experience and satisfaction
    • Key ResultDecrease customer complaint rates by 15% through streamlined product/service delivery
    • TaskDevelop and optimize efficient delivery mechanisms
    • TaskImplement comprehensive staff training for improved customer service
    • TaskRegularly gather customer feedback to identify improvement areas
    • Key ResultIncrease customer satisfaction score by 20% through improved customer relationship management
    • TaskImplement regular, personalized follow-ups with customers
    • TaskProvide staff with comprehensive CRM training
    • TaskDevelop a responsive and efficient complaint resolution process
    • Key ResultImplement 2 new unique features based on customer feedback to enhance user engagement
    • TaskAnalyze customer feedback to identify potential new features
    • TaskRoll out new features and monitor user engagement
    • TaskDevelop and test 2 new features based on findings

    11OKRs to deliver the highest quality customer experience during peak season

    • ObjectiveDeliver the highest quality customer experience during peak season
    • Key ResultEnhance order processing efficiency by 20% to speed delivery times
    • TaskImplement automated order processing systems
    • TaskStreamline inventory management for faster access
    • TaskTrain staff in efficient packing practices
    • Key ResultLower customer complaint ratio to below 2% across all channels
    • TaskImplement regular customer service training for staff
    • TaskRegularly monitor and analyze customer feedback
    • TaskDevelop efficient complaint resolution processes
    • Key ResultIncrease customer satisfaction ratings by 15% through exceptional service
    • TaskRegularly gather and analyze customer feedback
    • TaskImplement regular staff training on customer service skills
    • TaskDevelop and enforce high service delivery standards

    12OKRs to enhance user satisfaction and engagement with our app

    • ObjectiveEnhance user satisfaction and engagement with our app
    • Key ResultReduce average response time to user inquiries to under 24 hours through streamlined customer support
    • TaskRegularly analyze response time data to identify bottlenecks and implement process improvements
    • TaskEstablish clear guidelines and documentation for resolving common user inquiries
    • TaskTrain customer support agents to handle inquiries effectively and efficiently
    • TaskImplement a ticketing system for efficient tracking and prioritization of user inquiries
    • Key ResultIncrease user retention rate by 15% through personalized push notifications and enhanced features
    • TaskContinuously monitor and optimize push notification campaigns and feature updates for maximum effectiveness
    • TaskDevelop and implement a comprehensive push notification strategy based on user insights
    • TaskAnalyze user behavior to identify key preferences and interests for personalized push notifications
    • TaskEnhance user experience by adding new features and improving existing functionalities
    • Key ResultIncrease user reviews by 20% through targeted campaigns and incentivized prompts
    • TaskUse social media platforms to highlight positive user reviews and encourage others to share their experiences
    • TaskCreate personalized email campaigns to request user reviews with compelling copy and visuals
    • TaskOffer exclusive incentives, such as discounts or freebies, for users who leave reviews
    • TaskImplement in-app prompts at strategic moments to remind and encourage users to submit reviews
    • Key ResultIncrease average app rating to 4.5 stars through user feedback and app improvements

    13OKRs to boost the effectiveness of SaaS onboarding process

    • ObjectiveBoost the effectiveness of SaaS onboarding process
    • Key ResultElevate customer's successful onboarding completion rate by 20%
    • TaskIntroduce interactive tutorials and guides
    • TaskImplement a structured follow-up system for user assistance
    • TaskSimplify the onboarding process to decrease user confusion
    • Key ResultImprove feedback ratings on customer onboarding experience by 15%
    • TaskImplement needed improvements based on customer feedback
    • TaskDevelop a comprehensive onboarding guide for new customers
    • TaskInitiate customer satisfaction surveys post-onboarding
    • Key ResultReduce the average time for onboarding completion by 30%
    • TaskImplement efficient, digital onboarding tools
    • TaskStreamline the onboarding process by removing unnecessary steps
    • TaskOffer comprehensive training for new hires

    14OKRs to increase revenue in my AI consulting service business

    • ObjectiveIncrease revenue in my AI consulting service business
    • Key ResultIncrease the number of new clients by 20%
    • TaskImprove online marketing efforts to enhance client reach and conversion rates
    • TaskUtilize social media platforms to promote services and attract potential clients
    • TaskEnhance customer satisfaction and loyalty to generate positive word-of-mouth testimonials
    • TaskImplement referral programs to encourage existing clients to refer new ones
    • Key ResultDecrease customer churn rate by 10%
    • TaskImprove onboarding process to enhance customer experience and minimize confusion or frustration
    • TaskOffer personalized incentives or discounts based on customer preferences and behavior
    • TaskImplement proactive communication strategies to address customer concerns and provide timely support
    • TaskConduct regular customer feedback surveys to identify pain points and areas for improvement
    • Key ResultIncrease the average contract value by 15%
    • TaskUpsell existing customers with higher-value product or service options
    • TaskOffer bundled packages or add-ons to increase the overall value of each contract
    • TaskProvide personalized and relevant recommendations to drive customers towards premium offerings
    • TaskImplement targeted pricing strategies to encourage customers to upgrade their purchases
    • Key ResultLaunch two new AI consulting service packages to attract new customers
    • TaskDevelop and design the two new AI consulting service packages with clear pricing and deliverables
    • TaskConduct market research to identify niches and determine their specific AI consulting needs
    • TaskCreate a comprehensive marketing strategy to promote the new AI consulting service packages
    • TaskLaunch the new AI consulting service packages through various digital channels and platforms

    15OKRs to successfully redesign and enhance the website's user experience

    • ObjectiveSuccessfully redesign and enhance the website's user experience
    • Key ResultAchieve a 20% decrease in bounce rate post-redesign
    • TaskConduct user testing on new design for usability issues
    • TaskImplement SEO strategies to attract relevant traffic
    • TaskAdjust website loading speed and mobile responsiveness
    • Key ResultIncrease user engagement on the website by 30%
    • TaskAnalyze and optimize the website's load speed
    • TaskImplement interactive content and communication tools
    • TaskDevelop more user-friendly website design and features
    • Key ResultReceive above 85% in satisfaction score from user experience surveys post-redesign
    • TaskImplement user feedback into website redesign plans
    • TaskConduct regular testing and tweaks post-redesign
    • TaskDeliver outstanding customer service throughout the experience

    Customer Experience Team OKR best practices to boost success

    Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

    Here are a couple of best practices extracted from our OKR implementation guide 👇

    Tip #1: Limit the number of key results

    The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

    We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

    Tability Insights DashboardTability's audit dashboard will highlight opportunities to improve OKRs

    Tip #2: Commit to weekly OKR check-ins

    Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

    Being able to see trends for your key results will also keep yourself honest.

    Tability Insights DashboardTability's check-ins will save you hours and increase transparency

    Tip #3: No more than 2 yellow statuses in a row

    Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

    As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

    Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

    How to turn your Customer Experience Team OKRs in a strategy map

    OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:

    • It brings the goals back to the top of the mind
    • It will highlight poorly set OKRs
    • It will surface execution risks
    • It improves transparency and accountability

    Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.

    A strategy map in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

    If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

    More Customer Experience Team OKR templates

    We have more templates to help you draft your team goals and OKRs.

    OKRs resources

    Here are a list of resources to help you adopt the Objectives and Key Results framework.

    Create more examples in our app

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