10 customisable OKR examples for Designers
What are Designers OKRs?
The OKR acronym stands for Objectives and Key Results. It's a goal-setting framework that was introduced at Intel by Andy Grove in the 70s, and it became popular after John Doerr introduced it to Google in the 90s. OKRs helps teams has a shared language to set ambitious goals and track progress towards them.
Crafting effective OKRs can be challenging, particularly for beginners. Emphasizing outcomes rather than projects should be the core of your planning.
We have a collection of OKRs examples for Designers to give you some inspiration. You can use any of the templates below as a starting point for your OKRs.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Designers OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Feel free to explore our tools:
- Use our free OKR generator
- Use Tability, a complete platform to set and track OKRs and initiatives, including a GPT-4 powered goal generator
Our customisable Designers OKRs examples
You'll find below a list of Objectives and Key Results templates for Designers. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.
Hope you'll find this helpful!
1. OKRs to develop relevant KPI examples for service designers in businesses
Develop relevant KPI examples for service designers in businesses
Identify 10 common KPIs used by service designers across various industries
Interview service designers about their preferred KPIs- Review industry reports for commonly used KPIs
- Research online for popular KPIs in service design
- Test three KPI implementation strategies with five businesses and solicit feedback
- Implement three KPI strategies in selected businesses
- Identify five businesses to test KPI strategies on
- Collect feedback from these businesses on effectiveness
- Create a detailed blueprint for implementing each KPI within two weeks
- Identify crucial KPIs relevant to the business's goals and operations
- Design a comprehensive implementation plan for each KPI
- Set a timeline and dedicate resources for KPI implementation
2. OKRs to ensure water-proof status of all line extenders and taps on cable system
- Ensure water-proof status of all line extenders and taps on cable system
- Achieve a failure rate of 0% due to water damage in cable system post-implementation
- Design cable systems resistant to water penetration
- Establish a comprehensive response plan for any water events
- Implement rigorous testing for water damage pre-deployment
- Conduct comprehensive inspection on 100% of the cable system hardware by week 8
- Develop a systematic inspection plan for hardware check
- Assign and train personnel on inspection procedures
- Execute inspection and document results by week 8
- Repair or replace any non-waterproof line extenders and taps identified by week 10
- Initiate repair or replacement of non-waterproof items
- Determine if faulty items can be repaired or must be replaced
- Identify non-waterproof line extenders and taps by week 10
3. OKRs to achieve product consistency with our design system
- Ensure product consistency with our design system.
- Close 50% of all design inconsistency tickets
- 90% of our products are following the design system guidelines
- Establish a process for quickly and accurately identifying violations of design system guidelines
- Develop a system of rewards and recognition for those who adhere to design system guidelines
- Create an audit process to track adherence to design system guidelines
- Establish a comprehensive style guide that covers 100% of common components used by products
- Create a comprehensive list of all common components used by products
- Test the style guide against each component
- Develop a unified style guide for each component
- Implement the style guide into all products
4. OKRs to reduce app loading time by 20%
- Improve app loading time
- Identify key performance bottlenecks
- Conduct app performance analysis
- Implement code optimization techniques
- Test app performance after optimizations
5. OKRs to establish consistent branding across all company platforms
- Establish consistent branding across all company platforms
- Implement branding guidelines for all marketing materials by 40% within Q1
- Apply branding guidelines to 40% of marketing materials
- Train marketing team on new branding principles
- Develop comprehensive branding guidelines playbook
- Train 100% of designers on standardized branding guidelines by Q1
- Schedule all designers for training sessions
- Monitor and track completion of trainings
- Identify available branding guideline training programs
- Ensure 85% of existing digital content aligns with new branding standards by Q1 end
- Update unaligned content to meet new standards
- Review existing digital content for branding alignment
- Verify alignment level reaches 85%
6. OKRs to scale development with a design system
- Every team can build interfaces autonomously
- 80% of the teams are using the UI library to build new features
- Release UI kit MVP
- The Design System covers 100% of common UI components
- List required components
- Build library of components
7. OKRs to reduce the number of UX issues found in production
- Reduce the number of UX issues found in production
- Enroll 100 users to our early-access program
- UX issues represent fewer than 10% of new bug reports
- At least 20 design tests are run every month
8. OKRs to enhance technical performance and usability of the website
- Enhance technical performance and usability of the website
- Increase website traffic by 50% through SEO optimizations
- Develop and implement a keyword optimization strategy
- Increase the creation of high-quality, SEO-friendly content
- Conduct a comprehensive SEO audit to identify improvement areas
- Implement a responsive design, increasing mobile traffic by 40%
- Test and debug mobile functionality regularly
- Develop a responsive design layout for optimal mobile browsing
- Optimize website speed for mobile users
- Reduce site loading time by 30% to improve user experience
- Implement lazy loading for non-critical site elements
- Minimize HTTP requests by combining CSS/JavaScript files
- Optimize images and multimedia files for faster loading
9. OKRs to develop a voice-of-the-customer program
- Put customer feedback at the center of our projects
- Recruit 100 users for our UX lab
- Conduct 5 UX tests per week
- Achieve 70%+ open rate on our customer feedback newsletter
10. OKRs to streamline graphic design processes
- Develop a self-serve graphic assets library for internal use
- Decrease the number of one-off design tickets by 50%
- Make our entire brand guideline available
- Design a useable Keynote template and share
- Make brand colors accessible on our internal wiki
- Develop 12 templates Marketing can reuse to build targeted ads
- Build a knowledge base and roll out graphics library
- Run 3 workshops with other teams explaining new library and how to work with designers
- Create 2 knowledge base pages per week teaching team members how to work with our team
Designers OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tability's audit dashboard will highlight opportunities to improve OKRsTip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tability's check-ins will save you hours and increase transparencyTip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Designers OKRs in a strategy map
Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using a proper OKR-tracking tool for it.
Tability's Strategy Map makes it easy to see all your org's OKRsIf you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Designers OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to improve overall customer satisfaction
- OKRs to achieve personal and financial stability
- OKRs to enhance company security standards to safeguard against potential threats
- OKRs to enhance operational efficiency in workflows
- OKRs to improve investor pitch deck and materials
- OKRs to successfully launch the e-commerce web app
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
Create more examples in our app
You can use Tability to create OKRs with AI – and keep yourself accountable 👀
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