10 customisable OKR examples for Designers

What are Designers OKRs?

The OKR acronym stands for Objectives and Key Results. It's a goal-setting framework that was introduced at Intel by Andy Grove in the 70s, and it became popular after John Doerr introduced it to Google in the 90s. OKRs helps teams has a shared language to set ambitious goals and track progress towards them.

Crafting effective OKRs can be challenging, particularly for beginners. Emphasizing outcomes rather than projects should be the core of your planning.

We have a collection of OKRs examples for Designers to give you some inspiration. You can use any of the templates below as a starting point for your OKRs.

If you want to learn more about the framework, you can read our OKR guide online.

Building your own Designers OKRs with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.

Feel free to explore our tools:

Our customisable Designers OKRs examples

You'll find below a list of Objectives and Key Results templates for Designers. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.

Hope you'll find this helpful!

1. OKR to develop relevant KPI examples for service designers in businesses

  • ObjectiveDevelop relevant KPI examples for service designers in businesses
  • Key ResultIdentify 10 common KPIs used by service designers across various industries
  • TaskInterview service designers about their preferred KPIs
  • TaskReview industry reports for commonly used KPIs
  • TaskResearch online for popular KPIs in service design
  • Key ResultTest three KPI implementation strategies with five businesses and solicit feedback
  • TaskImplement three KPI strategies in selected businesses
  • TaskIdentify five businesses to test KPI strategies on
  • TaskCollect feedback from these businesses on effectiveness
  • Key ResultCreate a detailed blueprint for implementing each KPI within two weeks
  • TaskIdentify crucial KPIs relevant to the business's goals and operations
  • TaskDesign a comprehensive implementation plan for each KPI
  • TaskSet a timeline and dedicate resources for KPI implementation

2. OKR to ensure water-proof status of all line extenders and taps on cable system

  • ObjectiveEnsure water-proof status of all line extenders and taps on cable system
  • Key ResultAchieve a failure rate of 0% due to water damage in cable system post-implementation
  • TaskDesign cable systems resistant to water penetration
  • TaskEstablish a comprehensive response plan for any water events
  • TaskImplement rigorous testing for water damage pre-deployment
  • Key ResultConduct comprehensive inspection on 100% of the cable system hardware by week 8
  • TaskDevelop a systematic inspection plan for hardware check
  • TaskAssign and train personnel on inspection procedures
  • TaskExecute inspection and document results by week 8
  • Key ResultRepair or replace any non-waterproof line extenders and taps identified by week 10
  • TaskInitiate repair or replacement of non-waterproof items
  • TaskDetermine if faulty items can be repaired or must be replaced
  • TaskIdentify non-waterproof line extenders and taps by week 10

3. OKR to achieve product consistency with our design system

  • ObjectiveEnsure product consistency with our design system.
  • Key ResultClose 50% of all design inconsistency tickets
  • Key Result90% of our products are following the design system guidelines
  • TaskEstablish a process for quickly and accurately identifying violations of design system guidelines
  • TaskDevelop a system of rewards and recognition for those who adhere to design system guidelines
  • TaskCreate an audit process to track adherence to design system guidelines
  • Key ResultEstablish a comprehensive style guide that covers 100% of common components used by products
  • TaskCreate a comprehensive list of all common components used by products
  • TaskTest the style guide against each component
  • TaskDevelop a unified style guide for each component
  • TaskImplement the style guide into all products

4. OKR to reduce app loading time by 20%

  • ObjectiveImprove app loading time
  • Key ResultIdentify key performance bottlenecks
  • Key ResultConduct app performance analysis
  • Key ResultImplement code optimization techniques
  • Key ResultTest app performance after optimizations

5. OKR to establish consistent branding across all company platforms

  • ObjectiveEstablish consistent branding across all company platforms
  • Key ResultImplement branding guidelines for all marketing materials by 40% within Q1
  • TaskApply branding guidelines to 40% of marketing materials
  • TaskTrain marketing team on new branding principles
  • TaskDevelop comprehensive branding guidelines playbook
  • Key ResultTrain 100% of designers on standardized branding guidelines by Q1
  • TaskSchedule all designers for training sessions
  • TaskMonitor and track completion of trainings
  • TaskIdentify available branding guideline training programs
  • Key ResultEnsure 85% of existing digital content aligns with new branding standards by Q1 end
  • TaskUpdate unaligned content to meet new standards
  • TaskReview existing digital content for branding alignment
  • TaskVerify alignment level reaches 85%

6. OKR to scale development with a design system

  • ObjectiveEvery team can build interfaces autonomously
  • Key Result80% of the teams are using the UI library to build new features
  • TaskRelease UI kit MVP
  • Key ResultThe Design System covers 100% of common UI components
  • TaskList required components
  • TaskBuild library of components

7. OKR to reduce the number of UX issues found in production

  • ObjectiveReduce the number of UX issues found in production
  • Key ResultEnroll 100 users to our early-access program
  • Key ResultUX issues represent fewer than 10% of new bug reports
  • Key ResultAt least 20 design tests are run every month

8. OKR to enhance technical performance and usability of the website

  • ObjectiveEnhance technical performance and usability of the website
  • Key ResultIncrease website traffic by 50% through SEO optimizations
  • TaskDevelop and implement a keyword optimization strategy
  • TaskIncrease the creation of high-quality, SEO-friendly content
  • TaskConduct a comprehensive SEO audit to identify improvement areas
  • Key ResultImplement a responsive design, increasing mobile traffic by 40%
  • TaskTest and debug mobile functionality regularly
  • TaskDevelop a responsive design layout for optimal mobile browsing
  • TaskOptimize website speed for mobile users
  • Key ResultReduce site loading time by 30% to improve user experience
  • TaskImplement lazy loading for non-critical site elements
  • TaskMinimize HTTP requests by combining CSS/JavaScript files
  • TaskOptimize images and multimedia files for faster loading

9. OKR to develop a voice-of-the-customer program

  • ObjectivePut customer feedback at the center of our projects
  • Key ResultRecruit 100 users for our UX lab
  • Key ResultConduct 5 UX tests per week
  • Key ResultAchieve 70%+ open rate on our customer feedback newsletter

10. OKR to streamline graphic design processes

  • ObjectiveDevelop a self-serve graphic assets library for internal use
  • Key ResultDecrease the number of one-off design tickets by 50%
  • Key ResultMake our entire brand guideline available
  • TaskDesign a useable Keynote template and share
  • TaskMake brand colors accessible on our internal wiki
  • Key ResultDevelop 12 templates Marketing can reuse to build targeted ads
  • ObjectiveBuild a knowledge base and roll out graphics library
  • Key ResultRun 3 workshops with other teams explaining new library and how to work with designers
  • Key ResultCreate 2 knowledge base pages per week teaching team members how to work with our team

Best practices for managing your Designers OKRs

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tability Insights DashboardTability's audit dashboard will highlight opportunities to improve OKRs

Tip #2: Commit to the weekly check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

Best way to track your Designers OKRs

Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:

  • It brings the goals back to the top of the mind
  • It will highlight poorly set OKRs
  • It will surface execution risks
  • It improves transparency and accountability

We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using a proper OKR-tracking tool for it.

A strategy map in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Designers OKR templates

We have more templates to help you draft your team goals and OKRs.

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.

Create more examples in our app

You can use Tability to create OKRs with AI – and keep yourself accountable 👀

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