7 OKR examples for Designers

Crafting effective OKRs can be challenging, particularly for beginners. Emphasizing outcomes rather than projects should be the core of your planning.

We have a collection of OKRs examples for Designers to give you some inspiration. You can use any of the templates below as a starting point for your OKRs.

If you want to learn more about the framework, you can read more about the OKR meaning online.

Best practices for OKR

Your objectives should be ambitious, but achievable. Your key results should be measurable and time-bound. It can also be helfpul to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Building your own OKRs with AI

While we have some examples below, it's likely that you'll have specific scenarios that aren't covered here. There are 2 options available to you.

- Use our free OKRs generator
- Use Tability, a complete platform to set and track OKRs and initiatives – including a GPT-4 powered goal generator

How to track OKRs

Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework.

We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using a proper OKRs-tracking tool for it.

We recommend Tability for an easy way to set and track OKRs with your team.

Check out the 5 best OKR tracking templates to find the best way to monitor progress during the quarter.

Designers OKRs templates

You'll find below a list of Objectives and Key Results for Designers.

OKRs to achieve product consistency with our design system

  • ObjectiveEnsure product consistency with our design system.
  • Key ResultClose 50% of all design inconsistency tickets
  • Key Result90% of our products are following the design system guidelines
  • TaskEstablish a process for quickly and accurately identifying violations of design system guidelines
  • TaskDevelop a system of rewards and recognition for those who adhere to design system guidelines
  • TaskCreate an audit process to track adherence to design system guidelines
  • Key ResultEstablish a comprehensive style guide that covers 100% of common components used by products
  • TaskCreate a comprehensive list of all common components used by products
  • TaskTest the style guide against each component
  • TaskDevelop a unified style guide for each component
  • TaskImplement the style guide into all products
Turn OKRs into a Strategy Map

OKRs to reduce app loading time by 20%

  • ObjectiveImprove app loading time
  • Key ResultIdentify key performance bottlenecks
  • Key ResultConduct app performance analysis
  • Key ResultImplement code optimization techniques
  • Key ResultTest app performance after optimizations

OKRs to establish consistent branding across all company platforms

  • ObjectiveEstablish consistent branding across all company platforms
  • Key ResultImplement branding guidelines for all marketing materials by 40% within Q1
  • TaskApply branding guidelines to 40% of marketing materials
  • TaskTrain marketing team on new branding principles
  • TaskDevelop comprehensive branding guidelines playbook
  • Key ResultTrain 100% of designers on standardized branding guidelines by Q1
  • TaskSchedule all designers for training sessions
  • TaskMonitor and track completion of trainings
  • TaskIdentify available branding guideline training programs
  • Key ResultEnsure 85% of existing digital content aligns with new branding standards by Q1 end
  • TaskUpdate unaligned content to meet new standards
  • TaskReview existing digital content for branding alignment
  • TaskVerify alignment level reaches 85%

OKRs to scale development with a design system

  • ObjectiveEvery team can build interfaces autonomously
  • Key Result80% of the teams are using the UI library to build new features
  • TaskRelease UI kit MVP
  • Key ResultThe Design System covers 100% of common UI components
  • TaskList required components
  • TaskBuild library of components

OKRs to reduce the number of UX issues found in production

  • ObjectiveReduce the number of UX issues found in production
  • Key ResultEnroll 100 users to our early-access program
  • Key ResultUX issues represent fewer than 10% of new bug reports
  • Key ResultAt least 20 design tests are run every month

OKRs to develop a voice-of-the-customer program

  • ObjectivePut customer feedback at the center of our projects
  • Key ResultRecruit 100 users for our UX lab
  • Key ResultConduct 5 UX tests per week
  • Key ResultAchieve 70%+ open rate on our customer feedback newsletter

OKRs to streamline graphic design processes

  • ObjectiveDevelop a self-serve graphic assets library for internal use
  • Key ResultDecrease the number of one-off design tickets by 50%
  • Key ResultMake our entire brand guideline available
  • TaskDesign a useable Keynote template and share
  • TaskMake brand colors accessible on our internal wiki
  • Key ResultDevelop 12 templates Marketing can reuse to build targeted ads
  • ObjectiveBuild a knowledge base and roll out graphics library
  • Key ResultRun 3 workshops with other teams explaining new library and how to work with designers
  • Key ResultCreate 2 knowledge base pages per week teaching team members how to work with our team

More OKR templates

We have more templates to help you draft your team goals and OKRs.

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.