Discover Tability AI: the AI platform that helps you drive OKRs, strategies and metrics

10 OKR examples for Seo Optimization

What are Seo Optimization OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Writing good OKRs can be hard, especially if it's your first time doing it. You'll need to center the focus of your plans around outcomes instead of projects.

We understand that setting OKRs can be challenging, so we have prepared a set of examples tailored for Seo Optimization. Take a peek at the templates below to find inspiration and kickstart your goal-setting process.

If you want to learn more about the framework, you can read our OKR guide online.

Building your own Seo Optimization OKRs with AI

Using Tability AI to draft complete strategies in seconds

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here.

You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.

See it in action in the video below 👇

Using the AI generator, you can:

  • Chat with an AI to draft your goals
  • Ask questions or provide feedback to refine the OKRs
  • Import the suggestion in an editor designed for goal setting
  • Switch back to a goal-tracking view in 1-click

Try Tability AI

Using the free OKR generator to get a quick template

If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.

Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.

Our Seo Optimization OKRs examples

You will find in the next section many different Seo Optimization Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).

Hope you'll find this helpful!

1OKRs to increase website visibility and user engagement through SEO and blog optimization

  • ObjectiveIncrease website visibility and user engagement through SEO and blog optimization
  • KRImprove blog engagement by 30% by optimizing content and user interface
  • TaskAnalyze blog content for relevance, clarity, and audience engagement
  • TaskImprove user interface for easy navigation and content accessibility
  • TaskImplement SEO strategies to drive more organic traffic
  • KRAchieve a 40% increase in organic website traffic via SEO enhancements
  • TaskRegularly publish high-quality, SEO-optimized blog posts or articles
  • TaskOptimize website content with relevant keywords for better search engine ranking
  • TaskImprove website loading speed and mobile-friendliness for user convenience
  • KRSecure a 35% improvement in website conversion rate through landing page optimization
  • TaskAdd clear and compelling calls-to-action
  • TaskConduct comprehensive A/B testing on current landing page
  • TaskImplement website design enhancements for better UX/UI
Tability

2OKRs to successfully execute SEO projects for improved online visibility

  • ObjectiveSuccessfully execute SEO projects for improved online visibility
  • KRRank in top 10 search results for at least 20 primary keywords
  • TaskCreate and implement targeted SEO strategies for each keyword
  • TaskIdentify and select 20 primary keywords relevant to the business
  • TaskRegularly monitor, evaluate and adjust SEO strategies
  • KRIncrease organic website traffic by 40% through effective SEO practices
  • TaskCreate high-quality, SEO-friendly blog posts
  • TaskImplement a backlink strategy to boost site authority
  • TaskPerform keyword research to optimize website content
  • KRImprove conversion rate by 30% via SEO optimized landing pages
  • TaskTest and refine meta descriptions and headers
  • TaskUpdate landing pages with SEO-optimized content
  • TaskConduct keyword research for high-volume, relevant search terms

3OKRs to improve and optimize team's SEO projects' execution and output

  • ObjectiveImprove and optimize team's SEO projects' execution and output
  • KRReduce website bounce rate by 10% by improving landing page SEO
  • TaskImplement engaging, keyword-focused metadata for better search engine recognition
  • TaskImprove landing page content for relevancy and clarity
  • TaskOptimize loading speed to enhance user experience
  • KRRank for 20 new relevant keywords on the first page of search engine results
  • TaskConduct a comprehensive keyword research for relevance
  • TaskOptimize website content based on selected keywords
  • TaskBuild high-quality backlinks using these keywords
  • KRIncrease organic website traffic by 30% through effective SEO strategies
  • TaskEnhance on-page SEO including meta descriptions, title tags, and keywords
  • TaskCreate high-quality, SEO-optimized content regularly
  • TaskImprove website's loading speed for better user experience

4OKRs to successfully merge two websites with optimized SEO strategy

  • ObjectiveSuccessfully merge two websites with optimized SEO strategy
  • KRIncrease the combined organic search traffic by 30%
  • TaskBuild strong, relevant backlinks to increase site authority
  • TaskImprove SEO strategies to boost rankings on search engines
  • TaskGenerate high-quality, keyword-infused content
  • KRAchieve a combined domain authority of over 60
  • TaskBuild high-quality, reputable backlinks from trusted sources
  • TaskEnhance SEO strategies focusing on quality content and relevant keywords
  • TaskRegularly monitor and audit website for SEO performance
  • KRLower bounce rate to below 50% on merged website
  • TaskIncorporate engaging and relevant content regularly
  • TaskEnhance page load speed for better visitor retention
  • TaskImprove website navigation for a user-friendly experience

5OKRs to boost the volume of organic traffic to our website

  • ObjectiveBoost the volume of organic traffic to our website
  • KRAchieve a 25% increase in website search engine ranking for top 5 keywords
  • TaskOptimize website content using top 5 keywords effectively
  • TaskUtilize backlinks from high authority websites
  • TaskContinually monitor and adjust SEO strategies
  • KRCreate and publish 50 SEO-optimized articles related to our industry
  • TaskWrite and optimize 50 industry-related articles
  • TaskResearch industry-related keywords for SEO purposes
  • TaskPublish and share articles on relevant platforms
  • KRImprove bounce rate by 15% through improved website UI/UX
  • TaskImplement feedback system to understand user experience
  • TaskRevamp website layout for intuitive navigation and ease of use
  • TaskIncorporate appealing visuals and simplified, engaging content

6OKRs to establish a successful AI affiliate business

  • ObjectiveEstablish a successful AI affiliate business
  • KRAchieve a conversion rate of 10% from affiliate links
  • TaskCreate engaging content to showcase affiliate products
  • TaskPromote affiliate links on social media channels
  • TaskTrack and optimize affiliate link performance
  • KRGenerate 1,000 unique website visits through SEO and advertising efforts
  • TaskRun targeted ad campaigns on social media platforms
  • TaskConduct keyword research for SEO optimization of website content
  • TaskMonitor and adjust the SEO strategies periodically for better results
  • KRSecure partnerships with 5 AI companies for affiliate marketing
  • TaskIdentify and list potential AI companies for partnership
  • TaskDevelop a compelling partnership proposal
  • TaskReach out to and negotiate with the chosen companies

7OKRs to boost brand recognition and awareness in desired market

  • ObjectiveBoost brand recognition and awareness in desired market
  • KRImprove website visitor traffic by 30% through SEO efforts
  • TaskCreate high-quality, SEO-friendly content regularly
  • TaskConduct thorough keyword research for SEO optimization
  • TaskImprove website's loading speed and mobile compatibility
  • KRIncrease social media follower count by 20%
  • TaskConsistently produce engaging and shareable content
  • TaskBoost posts to reach a larger and targeted audience
  • TaskCollaborate with influencers relevant to your brand
  • KRSecure 3 publications in industry-relevant media outsets
  • TaskDevelop and pitch stories highlighting company achievements
  • TaskFollow up regularly until publication is secured
  • TaskIdentify relevant industry-specific media outlets and contact information

8OKRs to increase SEO by addressing all broken links

  • ObjectiveIncrease SEO by addressing all broken links
  • KRIdentify all broken links on the website using a link checker tool
  • TaskDocument and analyze the results
  • TaskRun the tool across your entire website
  • TaskSelect a reliable link checker tool
  • KRMonitor website performance and observe an increase in SEO ranking
  • TaskImplement and regularly check a website analytics tracking system
  • TaskUtilize SEO tools to monitor keyword ranking improvements
  • TaskDocument changes in website traffic and search engine ranking weekly
  • KRFix all broken links by redirecting to relevant content or updating URL
  • TaskUpdate URLs or create redirects
  • TaskIdentify all broken links on the website
  • TaskFind relevant content for redirection
Tability

9OKRs to enhance brand reputation to drive B2B lead generation

  • ObjectiveEnhance brand reputation to drive B2B lead generation
  • KRImprove website organic search traffic by 25% through SEO optimization
  • TaskImplement keyword research to enhance content relevance
  • TaskBuild high-quality inbound links for improved visibility
  • TaskImprove site loading speed for enhanced user experience
  • KRAchieve a 15% growth in testimonials and positive client reviews
  • TaskAsk satisfied customers to write a review or testimonial
  • TaskPromote testimonials on social media to encourage more
  • TaskImplement a rewards system for providing feedback
  • KRIncrease LinkedIn engagement by 30% with quality content posting
  • TaskCreate and share relevant, high-quality posts consistently
  • TaskEngage actively with comments and messages daily
  • TaskRegularly update and optimize LinkedIn profile

10OKRs to boost online course sales by 20%

  • ObjectiveBoost online course sales by 20%
  • KRIncrease website traffic by 15% through SEO optimization and content marketing
  • TaskImplement effective backlink strategies to improve website ranking
  • TaskGenerate high-quality, relevant blog posts regularly
  • TaskUpdate website with SEO-optimized keywords and meta descriptions
  • KRDevelop and implement 2 new marketing campaigns targeting specific customer segments
  • TaskIdentify two customer segments for targeted marketing
  • TaskDevelop unique marketing campaigns for these segments
  • TaskImplement and monitor these campaigns closely
  • KRImprove conversion rates by 10% by enhancing the course landing page layout
  • TaskImplement A/B testing to identify effective page designs
  • TaskRecruit a web designer to redesign the page
  • TaskIncorporate customer testimonials onto landing page

Seo Optimization OKR best practices

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tip #2: Commit to weekly OKR check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to track your Seo Optimization OKRs

OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:

  • It brings the goals back to the top of the mind
  • It will highlight poorly set OKRs
  • It will surface execution risks
  • It improves transparency and accountability

Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.

A strategy map in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Seo Optimization OKR templates

We have more templates to help you draft your team goals and OKRs.