15 customisable OKR examples for Seo Optimization

What are Seo Optimization OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Writing good OKRs can be hard, especially if it's your first time doing it. You'll need to center the focus of your plans around outcomes instead of projects.

We understand that setting OKRs can be challenging, so we have prepared a set of examples tailored for Seo Optimization. Take a peek at the templates below to find inspiration and kickstart your goal-setting process.

If you want to learn more about the framework, you can read our OKR guide online.

Building your own Seo Optimization OKRs with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.

Feel free to explore our tools:

Our customisable Seo Optimization OKRs examples

You will find in the next section many different Seo Optimization Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).

Hope you'll find this helpful!

1OKRs to successfully execute SEO projects for improved online visibility

  • ObjectiveSuccessfully execute SEO projects for improved online visibility
  • Key ResultRank in top 10 search results for at least 20 primary keywords
  • TaskCreate and implement targeted SEO strategies for each keyword
  • TaskIdentify and select 20 primary keywords relevant to the business
  • TaskRegularly monitor, evaluate and adjust SEO strategies
  • Key ResultIncrease organic website traffic by 40% through effective SEO practices
  • TaskCreate high-quality, SEO-friendly blog posts
  • TaskImplement a backlink strategy to boost site authority
  • TaskPerform keyword research to optimize website content
  • Key ResultImprove conversion rate by 30% via SEO optimized landing pages
  • TaskTest and refine meta descriptions and headers
  • TaskUpdate landing pages with SEO-optimized content
  • TaskConduct keyword research for high-volume, relevant search terms

2OKRs to improve and optimize team's SEO projects' execution and output

  • ObjectiveImprove and optimize team's SEO projects' execution and output
  • Key ResultReduce website bounce rate by 10% by improving landing page SEO
  • TaskImplement engaging, keyword-focused metadata for better search engine recognition
  • TaskImprove landing page content for relevancy and clarity
  • TaskOptimize loading speed to enhance user experience
  • Key ResultRank for 20 new relevant keywords on the first page of search engine results
  • TaskConduct a comprehensive keyword research for relevance
  • TaskOptimize website content based on selected keywords
  • TaskBuild high-quality backlinks using these keywords
  • Key ResultIncrease organic website traffic by 30% through effective SEO strategies
  • TaskEnhance on-page SEO including meta descriptions, title tags, and keywords
  • TaskCreate high-quality, SEO-optimized content regularly
  • TaskImprove website's loading speed for better user experience

3OKRs to successfully merge two websites with optimized SEO strategy

  • ObjectiveSuccessfully merge two websites with optimized SEO strategy
  • Key ResultIncrease the combined organic search traffic by 30%
  • TaskBuild strong, relevant backlinks to increase site authority
  • TaskImprove SEO strategies to boost rankings on search engines
  • TaskGenerate high-quality, keyword-infused content
  • Key ResultAchieve a combined domain authority of over 60
  • TaskBuild high-quality, reputable backlinks from trusted sources
  • TaskEnhance SEO strategies focusing on quality content and relevant keywords
  • TaskRegularly monitor and audit website for SEO performance
  • Key ResultLower bounce rate to below 50% on merged website
  • TaskIncorporate engaging and relevant content regularly
  • TaskEnhance page load speed for better visitor retention
  • TaskImprove website navigation for a user-friendly experience

4OKRs to boost the volume of organic traffic to our website

  • ObjectiveBoost the volume of organic traffic to our website
  • Key ResultAchieve a 25% increase in website search engine ranking for top 5 keywords
  • TaskOptimize website content using top 5 keywords effectively
  • TaskUtilize backlinks from high authority websites
  • TaskContinually monitor and adjust SEO strategies
  • Key ResultCreate and publish 50 SEO-optimized articles related to our industry
  • TaskWrite and optimize 50 industry-related articles
  • TaskResearch industry-related keywords for SEO purposes
  • TaskPublish and share articles on relevant platforms
  • Key ResultImprove bounce rate by 15% through improved website UI/UX
  • TaskImplement feedback system to understand user experience
  • TaskRevamp website layout for intuitive navigation and ease of use
  • TaskIncorporate appealing visuals and simplified, engaging content

5OKRs to boost brand recognition and awareness in desired market

  • ObjectiveBoost brand recognition and awareness in desired market
  • Key ResultImprove website visitor traffic by 30% through SEO efforts
  • TaskCreate high-quality, SEO-friendly content regularly
  • TaskConduct thorough keyword research for SEO optimization
  • TaskImprove website's loading speed and mobile compatibility
  • Key ResultIncrease social media follower count by 20%
  • TaskConsistently produce engaging and shareable content
  • TaskBoost posts to reach a larger and targeted audience
  • TaskCollaborate with influencers relevant to your brand
  • Key ResultSecure 3 publications in industry-relevant media outsets
  • TaskDevelop and pitch stories highlighting company achievements
  • TaskFollow up regularly until publication is secured
  • TaskIdentify relevant industry-specific media outlets and contact information

6OKRs to increase SEO by addressing all broken links

  • ObjectiveIncrease SEO by addressing all broken links
  • Key ResultIdentify all broken links on the website using a link checker tool
  • TaskDocument and analyze the results
  • TaskRun the tool across your entire website
  • TaskSelect a reliable link checker tool
  • Key ResultMonitor website performance and observe an increase in SEO ranking
  • TaskImplement and regularly check a website analytics tracking system
  • TaskUtilize SEO tools to monitor keyword ranking improvements
  • TaskDocument changes in website traffic and search engine ranking weekly
  • Key ResultFix all broken links by redirecting to relevant content or updating URL
  • TaskUpdate URLs or create redirects
  • TaskIdentify all broken links on the website
  • TaskFind relevant content for redirection

7OKRs to boost online course sales by 20%

  • ObjectiveBoost online course sales by 20%
  • Key ResultIncrease website traffic by 15% through SEO optimization and content marketing
  • TaskImplement effective backlink strategies to improve website ranking
  • TaskGenerate high-quality, relevant blog posts regularly
  • TaskUpdate website with SEO-optimized keywords and meta descriptions
  • Key ResultDevelop and implement 2 new marketing campaigns targeting specific customer segments
  • TaskIdentify two customer segments for targeted marketing
  • TaskDevelop unique marketing campaigns for these segments
  • TaskImplement and monitor these campaigns closely
  • Key ResultImprove conversion rates by 10% by enhancing the course landing page layout
  • TaskImplement A/B testing to identify effective page designs
  • TaskRecruit a web designer to redesign the page
  • TaskIncorporate customer testimonials onto landing page

8OKRs to enhance technical performance and usability of the website

  • ObjectiveEnhance technical performance and usability of the website
  • Key ResultIncrease website traffic by 50% through SEO optimizations
  • TaskDevelop and implement a keyword optimization strategy
  • TaskIncrease the creation of high-quality, SEO-friendly content
  • TaskConduct a comprehensive SEO audit to identify improvement areas
  • Key ResultImplement a responsive design, increasing mobile traffic by 40%
  • TaskTest and debug mobile functionality regularly
  • TaskDevelop a responsive design layout for optimal mobile browsing
  • TaskOptimize website speed for mobile users
  • Key ResultReduce site loading time by 30% to improve user experience
  • TaskImplement lazy loading for non-critical site elements
  • TaskMinimize HTTP requests by combining CSS/JavaScript files
  • TaskOptimize images and multimedia files for faster loading

9OKRs to attain 1% client engagement on our new website

  • ObjectiveAttain 1% client engagement on our new website
  • Key ResultAchieve a 10% conversion rate of website visitors to active clients
  • TaskOffer exclusive incentives for new customers
  • TaskOptimize website design for usability and accessibility
  • TaskImplement an engaging call to action across all web pages
  • Key ResultImprove user experience leading to 15% increase in average time spent on website
  • TaskEnhance site navigation for more user-friendly browsing
  • TaskImprove webpage loading speed to reduce wait times
  • TaskAdd engaging, relevant content to retain user interest
  • Key ResultIncrease website traffic by 20% through SEO optimization and digital marketing campaigns
  • TaskImplement SEO strategies for higher search engine ranking
  • TaskLaunch targeted digital marketing campaigns across platforms
  • TaskDevelop engaging content to attract more visitors

10OKRs to boost lead generation by 20% MOM

  • ObjectiveBoost lead generation by 20% MOM
  • Key ResultConvert 5% more website visitors into leads through optimized landing pages
  • TaskRevise landing page design for more engaging visuals and clearer calls-to-action
  • TaskConduct A/B testing to determine most effective page layout
  • TaskImplement SEO strategies to attract targeted traffic
  • Key ResultImplement SEO techniques to increase website traffic by 30%
  • TaskCreate quality backlinks to boost website's authority
  • TaskConduct keyword research to optimize website content
  • TaskImprove website's loading speed and mobile optimization
  • Key ResultIncrease content marketing reach by 15% to draw more potential leads
  • TaskPromote content using social media platforms and emails
  • TaskUtilize SEO strategies for higher visibility in search engines
  • TaskCreate engaging content targeting customers' interests and queries

11OKRs to enhance knowledge on marketing and branding for B2B SaaS product optimization

  • ObjectiveEnhance knowledge on marketing and branding for B2B SaaS product optimization
  • Key ResultImprove trial-to-subscription conversion rate by 20% through marketing strategies
  • TaskImplement personalized email marketing campaigns
  • TaskRun targeted social media promotions
  • TaskEnhance product sign-up and onboarding process
  • Key ResultIncrease brand awareness, achieving 15% growth in organic website traffic
  • TaskDevelop engaging social media campaigns
  • TaskCollaborate with influencers for product promotion
  • TaskImplement SEO strategies to improve search engine rankings
  • Key ResultComplete three practical marketing and branding courses focused on B2B SaaS
  • TaskConsistently participate and complete the chosen courses
  • TaskEnroll in three selected marketing and branding courses
  • TaskResearch reputable online platforms offering B2B SaaS marketing courses

12OKRs to boost the volume of organic website traffic

  • ObjectiveBoost the volume of organic website traffic
  • Key ResultImprove SEO ranking to top 10 for 5 targeted keywords
  • TaskEnhance backlink profile with high-quality, relevant links
  • TaskImplement target keywords in website content and meta descriptions
  • TaskRegularly publish fresh, original, keyword-focused content
  • Key ResultAchieve 20% increase in organic visitors per month
  • TaskOptimize website content for relevant SEO keywords
  • TaskDevelop consistent social media posting schedule
  • TaskStart a blog for higher search engine visibility
  • Key ResultDecrease bounce rate by 15%
  • TaskImplement a compelling call-to-action
  • TaskImprove website speed and load times
  • TaskOptimize content for relevancy and readability

13OKRs to increase Domain authority score to 35

  • ObjectiveImprove Domain Authority (DA) score
  • Key ResultReduce website load time to under 2 seconds
  • Key ResultOptimize on-page content to improve keyword rankings
  • Key ResultIncrease backlinks from authoritative websites by 20%
  • Key ResultIncrease organic search traffic by 15%
  • TaskOptimize website content with targeted keywords and improve internal linking structure
  • TaskCreate high-quality, shareable content to attract inbound links and improve search rankings
  • TaskConduct regular SEO audits and make necessary optimizations to stay updated with search algorithms
  • TaskImprove website loading speed and mobile responsiveness for better user experience

14OKRs to elevate brand awareness and conversion rates through dynamic marketing strategies

  • ObjectiveElevate brand awareness and conversion rates through dynamic marketing strategies
  • Key ResultAchieve a 15% increase in social media engagement through intriguing content
  • TaskMonitor audience engagement trends and adjust strategies accordingly
  • TaskRegularly update social media with intriguing, resonating materials
  • TaskIdentify trending topics for more relevant, engaging content
  • Key ResultIncrease website traffic by 20% through improved SEO techniques
  • TaskBoost local SEO by improving the quality of backlinks
  • TaskIncorporate relevant keywords throughout the website content
  • TaskOptimize website for mobile and page loading speed
  • Key ResultGenerate a 10% uplift in online sales from effective email marketing campaigns
  • TaskSegment customer base for personalized, targeted email campaigns
  • TaskTest and optimize email subject lines for open rates
  • TaskAnalyze campaign data to improve future email strategies

15OKRs to achieve a 20% upsurge in organic traffic for designated categories

  • ObjectiveAchieve a 20% upsurge in organic traffic for designated categories
  • Key ResultUpscale social media marketing to attract 15% more visitors to the website
  • TaskCollaborate with influencers relevant to the brand for wider reach
  • TaskIncrease frequency of engaging posts on popular social media platforms
  • TaskImplement targeted advertising campaigns using platform-specific metrics
  • Key ResultDevelop and implement a search engine optimization strategy for increasing site visibility
  • TaskCreate a comprehensive strategy utilizing identified SEO methods
  • TaskImplement and monitor the effectiveness of the SEO strategy
  • TaskResearch current SEO trends and best practices
  • Key ResultAmplify engagement through sharing informative, unique blog posts bi-weekly
  • TaskDevelop engaging, educational blog content twice a week
  • TaskPromote posts through various social media platforms
  • TaskEncourage readers to share posts across their networks

Seo Optimization OKR best practices to boost success

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tability Insights DashboardTability's audit dashboard will highlight opportunities to improve OKRs

Tip #2: Commit to weekly OKR check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to turn your Seo Optimization OKRs in a strategy map

OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:

  • It brings the goals back to the top of the mind
  • It will highlight poorly set OKRs
  • It will surface execution risks
  • It improves transparency and accountability

Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.

A strategy map in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Seo Optimization OKR templates

We have more templates to help you draft your team goals and OKRs.

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.

Create more examples in our app

You can use Tability to create OKRs with AI – and keep yourself accountable 👀

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