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5 OKR examples for Website Usability

What are Website Usability OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.

That's why we have created a list of OKRs examples for Website Usability to help. You can use any of the templates below as a starting point to write your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

Building your own Website Usability OKRs with AI

How to create great OKRs for any scenario in seconds

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here.

You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.

  • 1. Go to Tability's plan editor
  • 2. Click on the "Generate goals using AI" button
  • 3. Use natural language to describe your goals

Tability will then use your prompt to generate a fully editable OKR template.

How to improve existing OKRs with AI feedback

If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.

  • 1. Go to Tability's plan editor
  • 2. Add your existing OKRs (you can import them from a spreadsheet)
  • 3. Click on "Generate analysis"

AI feedback for OKRs in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.

You can then decide to accept the suggestions or dismiss them if you don't agree.

Using the free OKR generator to get a quick template

If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.

Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.

Our Website Usability OKRs examples

You will find in the next section many different Website Usability Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).

Hope you'll find this helpful!

1OKRs to improve website's overall usability

  • ObjectiveImprove website's overall usability
  • KRReduce bounce rate by 15%
  • TaskRedesign website for easy navigation and compelling aesthetics
  • TaskOffer engaging, relevant, and high-quality content
  • TaskIncrease website speed and mobile compatibility
  • KRDecrease website load time to 2 seconds or less
  • TaskEnable browser caching system
  • TaskMinimize HTTP requests on site
  • TaskOptimize images and media files for web
  • KRIncrease session duration by 20%
  • TaskOptimize website's loading speed and navigation
  • TaskAdd engaging and relevant content to the website
  • TaskImplement interactive features and multimedia elements
Tability

2OKRs to enhance technical performance and usability of the website

  • ObjectiveEnhance technical performance and usability of the website
  • KRIncrease website traffic by 50% through SEO optimizations
  • TaskDevelop and implement a keyword optimization strategy
  • TaskIncrease the creation of high-quality, SEO-friendly content
  • TaskConduct a comprehensive SEO audit to identify improvement areas
  • KRImplement a responsive design, increasing mobile traffic by 40%
  • TaskTest and debug mobile functionality regularly
  • TaskDevelop a responsive design layout for optimal mobile browsing
  • TaskOptimize website speed for mobile users
  • KRReduce site loading time by 30% to improve user experience
  • TaskImplement lazy loading for non-critical site elements
  • TaskMinimize HTTP requests by combining CSS/JavaScript files
  • TaskOptimize images and multimedia files for faster loading

3OKRs to enhance the performance and usability of the technical website

  • ObjectiveEnhance the performance and usability of the technical website
  • KRDecrease bounce rate by 35% through optimization of landing pages
  • TaskOptimize loading speed for enhanced user experience
  • TaskImplement relevant, attention-grabbing headlines on all landing pages
  • TaskProvide clear, engaging calls to action
  • KRImprove website load time by 30% to boost user experience
  • TaskEnable compression to reduce your HTTP response time
  • TaskOptimize images and videos for quicker on-page load time
  • TaskRemove unnecessary plugins that may slow website speed
  • KRIncrease the site's mobile responsiveness rank by 40%
  • TaskOptimize images and text sizes for mobile view
  • TaskSpeed up load times to improve mobile usability
  • TaskImplement a responsive design for better mobile adaptation

4OKRs to enhance website usability and comply with accessibility standards

  • ObjectiveEnhance website usability and comply with accessibility standards
  • KRAchieve 100% WCAG 2.1 Level AA compliance
  • TaskDevelop and implement a remediation plan based on audit findings
  • TaskConduct a comprehensive audit of the current website for WCAG 2.1 compliance
  • TaskRegularly test the website to ensure ongoing compliance
  • KRRaise customer satisfaction score on usability to 90%
  • TaskRegularly update and improve product features
  • TaskProvide efficient and reliable customer support
  • TaskImplement a user-friendly interface for easy navigation
  • KRReduce user task completion time by 20%
  • TaskImprove server response times
  • TaskImplement efficient user interface redesign
  • TaskStreamline workflow processes

5OKRs to enhance web usability to boost conversions and lead quality

  • ObjectiveEnhance web usability to boost conversions and lead quality
  • KRDecrease bounce rate by 15% via improving website navigation
  • TaskImplement intuitive, clear, and user-friendly navigation menus
  • TaskOptimize page loading speed to decrease visitor frustration
  • TaskPerform user experience testing and make necessary adjustments
  • KRReduce page load time by 20% to improve user experience
  • TaskOptimize image sizes to improve webpage loading speeds
  • TaskRemove unused scripts and unnecessary plugins
  • TaskImplement Lazy-loading for content elements
  • KRIncrease conversion rate by 10% through refining call-to-actions
  • TaskImplement successful changes site-wide
  • TaskConduct A/B testing on revised call-to-actions
  • TaskReview existing call-to-actions for clarity and attraction

Website Usability OKR best practices

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

Focus can only be achieve by limiting the number of competing priorities. It is crucial that you take the time to identify where you need to move the needle, and avoid adding business-as-usual activities to your OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tip #2: Commit to weekly OKR check-ins

Having good goals is only half the effort. You'll get significant more value from your OKRs if you commit to a weekly check-in process.

Being able to see trends for your key results will also keep yourself honest.

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to track your Website Usability OKRs

The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly. Reviewing progress periodically has several advantages:

  • It brings the goals back to the top of the mind
  • It will highlight poorly set OKRs
  • It will surface execution risks
  • It improves transparency and accountability

Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.

A strategy map in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Website Usability OKR templates

We have more templates to help you draft your team goals and OKRs.