15 customisable OKR examples for Website Designer

What are Website Designer OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.

That's why we have created a list of OKRs examples for Website Designer to help. You can use any of the templates below as a starting point to write your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

Building your own Website Designer OKRs with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.

Feel free to explore our tools:

Our customisable Website Designer OKRs examples

We've added many examples of Website Designer Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.

Hope you'll find this helpful!

1OKRs to improve user navigation and orientation on the website

  • ObjectiveImprove user navigation and orientation on the website
  • Key ResultAchieve 95% positive feedback on user interface and navigation ease
  • TaskImplement user feedback for interface improvements
  • TaskOffer in-app guidance for simplified navigation
  • TaskConduct a detailed usability testing of the interface
  • Key ResultReduce website bounce rate by 15%
  • TaskEnsure website content is relevant and engaging
  • TaskOptimize website layout for easy navigation
  • TaskImprove website loading speed to reduce visitor impatience
  • Key ResultIncrease average session duration by 10%
  • TaskOptimize page load times to reduce bounce rates
  • TaskImprove website interface for more user-friendly navigation
  • TaskIntroduce engaging content to retain visitors longer

2OKRs to boost website conversion rate

  • ObjectiveBoost website conversion rate
  • Key ResultImplement A/B testing to improve call-to-action and uplift conversions by 10%
  • TaskDesign and implement a different version of CTA
  • TaskIdentify key elements in your current CTA for A/B testing
  • TaskAnalyze test results, and apply improvements
  • Key ResultReduce website load time for 20% increased visitor retention
  • TaskImplement browser caching for recurring visitors
  • TaskMinimize HTTP requests for a faster response time
  • TaskOptimize images and videos on the website for quicker loading
  • Key ResultImprove landing page design to increase user engagement by 15%
  • TaskImplement A/B testing to identify effective changes
  • TaskReduce load time for improved user experience
  • TaskEnhance visuals for a more appealing and intuitive design

3OKRs to increase newsletter subscriptions through website interaction

  • ObjectiveIncrease newsletter subscriptions through website interaction
  • Key ResultImplement two new call-to-action prompts encouraging newsletter sign-ups
  • TaskMeasure and report prompt effectiveness
  • TaskIntegrate prompts into website and email communications
  • TaskDesign visually appealing call-to-action prompts
  • Key ResultReduce the newsletter opt-out rate by 15% through improved content quality
  • TaskRegularly analyze unsubscribe reasons for improvements
  • TaskImplement feedback to improve newsletter content quality
  • TaskConduct a survey to understand subscribers' content preferences
  • Key ResultAchieve a 20% conversion rate from site visitors to newsletter sign-ups
  • TaskImplement engaging pop-ups for the newsletter
  • TaskOffer exclusive content upon newsletter subscription
  • TaskImprove site design for easy access to sign-up forms

4OKRs to improve website's overall usability

  • ObjectiveImprove website's overall usability
  • Key ResultReduce bounce rate by 15%
  • TaskRedesign website for easy navigation and compelling aesthetics
  • TaskOffer engaging, relevant, and high-quality content
  • TaskIncrease website speed and mobile compatibility
  • Key ResultDecrease website load time to 2 seconds or less
  • TaskEnable browser caching system
  • TaskMinimize HTTP requests on site
  • TaskOptimize images and media files for web
  • Key ResultIncrease session duration by 20%
  • TaskOptimize website's loading speed and navigation
  • TaskAdd engaging and relevant content to the website
  • TaskImplement interactive features and multimedia elements

5OKRs to enhance account profile set up quality on eCommerce website

  • ObjectiveEnhance account profile set up quality on eCommerce website
  • Key ResultEnsure 15% more complete account profiles by adding mandatory fields
  • TaskInclude additional mandatory fields for new account registration
  • TaskModify existing profiles for users to add missing information
  • TaskEnforce complete profile setup before allowing account use
  • Key ResultAchieve a 10% decrease in errors made during account profile set up
  • TaskConduct training for staff on correct setup procedure
  • TaskIntroduce a double-check system before final submission
  • TaskImplement a step-by-step tutorial for account profile setup
  • Key ResultIncrease by 20% customer satisfaction scores related to profile set up process
  • TaskSimplify and streamline the profile setup process
  • TaskImplement step-by-step instructions for setup
  • TaskAdd interactive tutorial for profile setup process

6OKRs to amplify revenue generation from the Niche Hawaiian Alibaytrendy website

  • ObjectiveAmplify revenue generation from the Niche Hawaiian Alibaytrendy website
  • Key ResultAchieve 25% increase in conversion rates through website optimization
  • TaskImplement A/B testing to compare different site layouts
  • TaskAdjust website colors and fonts for increased engagement
  • TaskOptimize website load speed for better user experience
  • Key ResultBoost repeat customer rates by developing a 20% more engaging loyalty program
  • TaskIdentify current loyalty program flaws through customer feedback
  • TaskDesign 20% more engaging reward options
  • TaskImplement and promote improved loyalty program
  • Key ResultIncrease website traffic by 15% using targeted SEO strategies
  • TaskImplement on-page SEO techniques to optimize website
  • TaskResearch and utilize keywords relevant to your target audience
  • TaskDevelop a backlink strategy to improve site visibility

7OKRs to enhance the performance and usability of the technical website

  • ObjectiveEnhance the performance and usability of the technical website
  • Key ResultDecrease bounce rate by 35% through optimization of landing pages
  • TaskOptimize loading speed for enhanced user experience
  • TaskImplement relevant, attention-grabbing headlines on all landing pages
  • TaskProvide clear, engaging calls to action
  • Key ResultImprove website load time by 30% to boost user experience
  • TaskEnable compression to reduce your HTTP response time
  • TaskOptimize images and videos for quicker on-page load time
  • TaskRemove unnecessary plugins that may slow website speed
  • Key ResultIncrease the site's mobile responsiveness rank by 40%
  • TaskOptimize images and text sizes for mobile view
  • TaskSpeed up load times to improve mobile usability
  • TaskImplement a responsive design for better mobile adaptation

8OKRs to launch user-friendly and engaging new B2B website

  • ObjectiveLaunch user-friendly and engaging new B2B website
  • Key ResultSecure 1,000+ active user accounts within the first two weeks post-launch
  • TaskOrganize an attractive launch event for potential users
  • TaskOffer incentives for early sign-ups and referrals
  • TaskImplement a targeted online advertising campaign
  • Key ResultGuarantee 98% uptime throughout the post-launch stabilization period
  • TaskEstablish a dedicated team for quick issue resolution
  • TaskImplement continuous system monitoring and issue detection tools
  • TaskRegularly verify and update disaster recovery plans
  • Key ResultAchieve a user satisfaction score of 90% in usability testing
  • TaskImplement improvements based on user feedback swiftly
  • TaskRegularly conduct and analyze user testing feedback
  • TaskTrain staff in user-centered design principles and practices

9OKRs to streamline Sign in and Registration process on eCommerce Website

  • ObjectiveStreamline Sign in and Registration process on eCommerce Website
  • Key ResultReduce sign in and registration related support tickets by 15%
  • TaskConduct site-wide usability testing to identify problem areas
  • TaskImplement user-friendly, intuitive sign in and registration process
  • TaskProvide clear, simple instructions for the sign-up process
  • Key ResultDecrease average sign in time by 30%
  • TaskImplement auto-fill option for returning users
  • TaskOptimize website's load time for faster access
  • TaskStreamline the sign in process by removing unnecessary steps
  • Key ResultIncrease registration conversion rate by 20%
  • TaskImprove website speed and usability
  • TaskOffer incentives for completing sign-ups
  • TaskSimplify registration form to only essential information

10OKRs to enhance website usability and comply with accessibility standards

  • ObjectiveEnhance website usability and comply with accessibility standards
  • Key ResultAchieve 100% WCAG 2.1 Level AA compliance
  • TaskDevelop and implement a remediation plan based on audit findings
  • TaskConduct a comprehensive audit of the current website for WCAG 2.1 compliance
  • TaskRegularly test the website to ensure ongoing compliance
  • Key ResultRaise customer satisfaction score on usability to 90%
  • TaskRegularly update and improve product features
  • TaskProvide efficient and reliable customer support
  • TaskImplement a user-friendly interface for easy navigation
  • Key ResultReduce user task completion time by 20%
  • TaskImprove server response times
  • TaskImplement efficient user interface redesign
  • TaskStreamline workflow processes

11OKRs to attain 1% client engagement on our new website

  • ObjectiveAttain 1% client engagement on our new website
  • Key ResultAchieve a 10% conversion rate of website visitors to active clients
  • TaskOffer exclusive incentives for new customers
  • TaskOptimize website design for usability and accessibility
  • TaskImplement an engaging call to action across all web pages
  • Key ResultImprove user experience leading to 15% increase in average time spent on website
  • TaskEnhance site navigation for more user-friendly browsing
  • TaskImprove webpage loading speed to reduce wait times
  • TaskAdd engaging, relevant content to retain user interest
  • Key ResultIncrease website traffic by 20% through SEO optimization and digital marketing campaigns
  • TaskImplement SEO strategies for higher search engine ranking
  • TaskLaunch targeted digital marketing campaigns across platforms
  • TaskDevelop engaging content to attract more visitors

12OKRs to enhance technical performance and usability of the website

  • ObjectiveEnhance technical performance and usability of the website
  • Key ResultIncrease website traffic by 50% through SEO optimizations
  • TaskDevelop and implement a keyword optimization strategy
  • TaskIncrease the creation of high-quality, SEO-friendly content
  • TaskConduct a comprehensive SEO audit to identify improvement areas
  • Key ResultImplement a responsive design, increasing mobile traffic by 40%
  • TaskTest and debug mobile functionality regularly
  • TaskDevelop a responsive design layout for optimal mobile browsing
  • TaskOptimize website speed for mobile users
  • Key ResultReduce site loading time by 30% to improve user experience
  • TaskImplement lazy loading for non-critical site elements
  • TaskMinimize HTTP requests by combining CSS/JavaScript files
  • TaskOptimize images and multimedia files for faster loading

13OKRs to successfully redesign and enhance the website's user experience

  • ObjectiveSuccessfully redesign and enhance the website's user experience
  • Key ResultAchieve a 20% decrease in bounce rate post-redesign
  • TaskConduct user testing on new design for usability issues
  • TaskImplement SEO strategies to attract relevant traffic
  • TaskAdjust website loading speed and mobile responsiveness
  • Key ResultIncrease user engagement on the website by 30%
  • TaskAnalyze and optimize the website's load speed
  • TaskImplement interactive content and communication tools
  • TaskDevelop more user-friendly website design and features
  • Key ResultReceive above 85% in satisfaction score from user experience surveys post-redesign
  • TaskImplement user feedback into website redesign plans
  • TaskConduct regular testing and tweaks post-redesign
  • TaskDeliver outstanding customer service throughout the experience

14OKRs to launch an engaging, user-friendly website

  • ObjectiveLaunch an engaging, user-friendly website
  • Key ResultAchieve a successful launch with at least 500 users within the first week
  • TaskImplement a strong marketing and promotional strategy
  • TaskOffer incentives for early sign-ups or referrals
  • TaskDevelop an enticing product that resonates with your target market
  • Key ResultDevelop website content that follows SEO guidelines to drive organic traffic
  • TaskDevelop engaging metadata for each page
  • TaskRegularly update website content for search engine freshness
  • TaskResearch and incorporate relevant keywords into website content
  • Key ResultComplete an intuitive and responsive website design by engaging a proficient web designer
  • TaskBrainstorm layout and design elements required
  • TaskSeek and hire a proficient web designer with experience
  • TaskRegularly review progress and provide needed feedback

15OKRs to enhance homepage with contextually relevant content to engage customers

  • ObjectiveEnhance homepage with contextually relevant content to engage customers
  • Key ResultA/B test and improve homepage layout for better content visibility by 15%
  • TaskIdentify elements on homepage for A/B testing
  • TaskImplement A/B testing with different layouts
  • TaskAnalyze results and adjust layout accordingly
  • Key ResultImplement content personalization for 70% of homepage visitors
  • TaskSet up tracking and analytics for homepage visits
  • TaskDevelop personalized content based on user profiles
  • TaskIdentify audience characteristics and create user profiles
  • Key ResultIncrease customer engagement rate on homepage by 25%
  • TaskImplement interactive elements like quizzes or surveys on the homepage
  • TaskImprove website loading speed for superior user experience
  • TaskPersonalize the homepage based on user's preferences

Website Designer OKR best practices to boost success

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tability Insights DashboardTability's audit dashboard will highlight opportunities to improve OKRs

Tip #2: Commit to weekly OKR check-ins

Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.

Being able to see trends for your key results will also keep yourself honest.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to turn your Website Designer OKRs in a strategy map

OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:

  • It brings the goals back to the top of the mind
  • It will highlight poorly set OKRs
  • It will surface execution risks
  • It improves transparency and accountability

Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.

A strategy map in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Website Designer OKR templates

We have more templates to help you draft your team goals and OKRs.

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.

Create more examples in our app

You can use Tability to create OKRs with AI – and keep yourself accountable 👀

Tability is a unique goal-tracking platform built to save hours at work and help teams stay on top of their goals.

Signup1 Create your workspace
Signup2 Build plans in seconds with AI
Signup3Track your progress
Quick nav