Table of content

15 OKR examples for Website Development Team

What are Website Development Team OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.

That's why we have created a list of OKRs examples for Website Development Team to help. You can use any of the templates below as a starting point to write your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

Our Website Development Team OKRs examples

You'll find below a list of Objectives and Key Results templates for Website Development Team. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.

Hope you'll find this helpful!

OKRs to improve E-commerce Platform and User Experience

  • ObjectiveImprove E-commerce Platform and User Experience
  • Key ResultAchieve a stable uptime of at least 99.9% to ensure seamless access for customers
  • TaskImprove server performance and reliability through regular maintenance and upgrades
  • TaskImplement robust backup systems and monitor data integrity to prevent potential downtime
  • TaskConduct frequent network audits and security checks to identify and resolve vulnerabilities
  • TaskEstablish an efficient incident response plan to promptly address any unforeseen issues or outages
  • Key ResultIncrease website loading speed by 30% to enhance user experience and reduce bounce rate
  • Key ResultDecrease average checkout time by 20% to streamline the purchasing process
  • TaskTrain staff on efficient checkout procedures and customer service skills
  • TaskStreamline payment process by accepting mobile payments and digital wallets
  • TaskOptimize store layout and organize merchandise for easy and quick access
  • TaskImplement self-checkout option to reduce wait time for customers
  • Key ResultImprove mobile responsiveness, resulting in a 15% increase in mobile conversions

OKRs to successfully launch website version 2

  • ObjectiveSuccessfully launch website version 2
  • Key ResultComplete UX/UI improvements for increased user engagement by 20%
  • TaskDevelop and implement detailed UX/UI enhancement strategies
  • TaskMonitor and assess improvements for desired 20% engagement increase
  • TaskIdentify and analyze current UX/UI weaknesses and user engagement rates
  • Key ResultAttain a user feedback score of 90% post-launch due to improved functionalities
  • TaskImplement thorough testing to optimize new functionalities
  • TaskDevelop and launch a user-friendly feedback system
  • TaskActively encourage users to give their feedback
  • Key ResultImplement and test new features/functions with zero bug reports
  • TaskConduct thorough bug testing after implementation
  • TaskDevelop comprehensive unit tests for each new feature
  • TaskRegularly schedule functionality evaluation and debug sessions

OKRs to launch user-friendly and engaging new B2B website

  • ObjectiveLaunch user-friendly and engaging new B2B website
  • Key ResultSecure 1,000+ active user accounts within the first two weeks post-launch
  • TaskOrganize an attractive launch event for potential users
  • TaskOffer incentives for early sign-ups and referrals
  • TaskImplement a targeted online advertising campaign
  • Key ResultGuarantee 98% uptime throughout the post-launch stabilization period
  • TaskEstablish a dedicated team for quick issue resolution
  • TaskImplement continuous system monitoring and issue detection tools
  • TaskRegularly verify and update disaster recovery plans
  • Key ResultAchieve a user satisfaction score of 90% in usability testing
  • TaskImplement improvements based on user feedback swiftly
  • TaskRegularly conduct and analyze user testing feedback
  • TaskTrain staff in user-centered design principles and practices

OKRs to enhance the performance and usability of the technical website

  • ObjectiveEnhance the performance and usability of the technical website
  • Key ResultDecrease bounce rate by 35% through optimization of landing pages
  • TaskOptimize loading speed for enhanced user experience
  • TaskImplement relevant, attention-grabbing headlines on all landing pages
  • TaskProvide clear, engaging calls to action
  • Key ResultImprove website load time by 30% to boost user experience
  • TaskEnable compression to reduce your HTTP response time
  • TaskOptimize images and videos for quicker on-page load time
  • TaskRemove unnecessary plugins that may slow website speed
  • Key ResultIncrease the site's mobile responsiveness rank by 40%
  • TaskOptimize images and text sizes for mobile view
  • TaskSpeed up load times to improve mobile usability
  • TaskImplement a responsive design for better mobile adaptation

OKRs to successfully launch MVP of X new website to the public

  • ObjectiveSuccessfully launch MVP of X new website to the public
  • Key ResultComplete detailed project plan, design and development for X website within 4 weeks
  • TaskDevelop the design based on approved project plan within first two weeks
  • TaskDefine clear objectives and create detailed project plan for X website
  • TaskFinalize website development and conduct testing within remaining two weeks
  • Key ResultTest the website's functionality and fix bugs for two weeks post-development
  • TaskConduct thorough functionality testing on the website
  • TaskIdentify and document any detected bugs
  • TaskImplement bug fixes and perform retests
  • Key ResultEnsure user friendly interface by conducting a usability test with 50 beta testers
  • TaskIdentify and recruit 50 beta testers for usability testing
  • TaskExecute usability tests on the interface
  • TaskAnalyze feedback and implement necessary changes

OKRs to enhance website visibility and conversion rate

  • ObjectiveEnhance website visibility and conversion rate
  • Key ResultImprove search engine ranking to top 10
  • Key ResultBoost conversion rate by 15%
  • TaskInitiate personalized email marketing campaigns
  • TaskOptimize website for mobile user experience
  • TaskImplement advanced analytics to track customer behavior
  • Key ResultIncrease organic website traffic by 25%
  • TaskImplement SEO best practices to improve search engine rankings
  • TaskCreate engaging, unique, keyword-rich content
  • TaskPromote website on social media platforms for wider reach

OKRs to streamline Sign in and Registration process on eCommerce Website

  • ObjectiveStreamline Sign in and Registration process on eCommerce Website
  • Key ResultReduce sign in and registration related support tickets by 15%
  • TaskConduct site-wide usability testing to identify problem areas
  • TaskImplement user-friendly, intuitive sign in and registration process
  • TaskProvide clear, simple instructions for the sign-up process
  • Key ResultDecrease average sign in time by 30%
  • TaskImplement auto-fill option for returning users
  • TaskOptimize website's load time for faster access
  • TaskStreamline the sign in process by removing unnecessary steps
  • Key ResultIncrease registration conversion rate by 20%
  • TaskImprove website speed and usability
  • TaskOffer incentives for completing sign-ups
  • TaskSimplify registration form to only essential information

OKRs to boost Site Traffic

  • ObjectiveBoost Site Traffic
  • Key ResultImprove website loading speed by 30% to enhance user experience and reduce bounce rates
  • TaskUtilize a content delivery network (CDN) to serve website content faster to users worldwide
  • TaskEnable browser caching to store static resources locally and speed up subsequent page visits
  • TaskOptimize images by compressing, resizing, and converting to a more web-friendly format
  • TaskMinify CSS and JavaScript files to reduce their file size and improve loading speed
  • Key ResultGrow social media traffic by 25% through targeted campaigns and compelling content
  • TaskCreate engaging and shareable content tailored to the identified target audience
  • TaskConduct in-depth audience research to identify target demographics and interests
  • TaskAnalyze and optimize campaign performance using analytics tools for continuous improvement
  • TaskUtilize social media advertising to reach a wider audience and increase visibility
  • Key ResultAchieve a 15% increase in referral traffic by actively engaging in guest blogging and collaborations
  • TaskRegularly track and analyze referral traffic data to monitor progress and identify areas for improvement
  • TaskResearch and identify popular guest blogging platforms and collaboration opportunities
  • TaskDevelop high-quality, engaging blog posts and content for guest blogging and collaborations
  • TaskReach out to potential partners and pitch guest blogging and collaboration ideas
  • Key ResultIncrease organic search traffic by 20% by optimizing website content and keywords
  • TaskOptimize existing website content by incorporating identified keywords and improving metadata
  • TaskConduct an in-depth keyword research to identify high-potential and relevant keywords
  • TaskImplement a backlink-building strategy to improve website authority and increase organic search rankings
  • TaskRegularly create and publish fresh, high-quality content that is optimized for targeted keywords

OKRs to enhance technical performance and usability of the website

  • ObjectiveEnhance technical performance and usability of the website
  • Key ResultIncrease website traffic by 50% through SEO optimizations
  • TaskDevelop and implement a keyword optimization strategy
  • TaskIncrease the creation of high-quality, SEO-friendly content
  • TaskConduct a comprehensive SEO audit to identify improvement areas
  • Key ResultImplement a responsive design, increasing mobile traffic by 40%
  • TaskTest and debug mobile functionality regularly
  • TaskDevelop a responsive design layout for optimal mobile browsing
  • TaskOptimize website speed for mobile users
  • Key ResultReduce site loading time by 30% to improve user experience
  • TaskImplement lazy loading for non-critical site elements
  • TaskMinimize HTTP requests by combining CSS/JavaScript files
  • TaskOptimize images and multimedia files for faster loading

OKRs to enhance overall website traffic

  • ObjectiveEnhance overall website traffic
  • Key ResultDecrease bounce rate by 15% via user experience optimization
  • TaskImprove site navigation for ease of user engagement
  • TaskEnhance site content with impactful visuals and headlines
  • TaskOptimize webpage loading speed for better response
  • Key ResultIncrease average daily visitors by 20% through SEO improvements
  • TaskImprove backlink profile by securing quality inbound links
  • TaskOptimize website’s title tags, meta descriptions, and content
  • TaskResearch high-traffic keywords relevant to your industry
  • Key ResultBoost referral traffic by 30% by partnering with industry-specific influencers
  • TaskRegularly track and analyse referral traffic data for improvements
  • TaskIdentify and contact potential industry-specific influencers for collaborations
  • TaskDevelop unique referral programs or discounts for influencer audiences

OKRs to increase access to multiple websites for fast and easy retrieval

  • ObjectiveIncrease access to multiple websites for fast and easy retrieval
  • Key ResultDecrease website loading time by 20% for improved efficiency
  • TaskEliminate unnecessary plugins/code from the website
  • TaskOptimize web server performance settings
  • TaskCompress high-resolution images to reduce file size
  • Key ResultIncrease user engagement and traffic by 15% through updated content
  • TaskIdentify popular industry topics for relevant content generation
  • TaskUtilize SEO strategies to improve online visibility
  • TaskRegularly update website content with engaging materials
  • Key ResultImplement user-friendly interface improvements for enhanced navigation
  • TaskDevelop prototype for user-friendly navigation enhancement
  • TaskTest and refine proposed interface improvements
  • TaskDefine usability issues within the current interface design

OKRs to increase Domain authority score to 35

  • ObjectiveImprove Domain Authority (DA) score
  • Key ResultReduce website load time to under 2 seconds
  • Key ResultOptimize on-page content to improve keyword rankings
  • Key ResultIncrease backlinks from authoritative websites by 20%
  • Key ResultIncrease organic search traffic by 15%
  • TaskOptimize website content with targeted keywords and improve internal linking structure
  • TaskCreate high-quality, shareable content to attract inbound links and improve search rankings
  • TaskConduct regular SEO audits and make necessary optimizations to stay updated with search algorithms
  • TaskImprove website loading speed and mobile responsiveness for better user experience

OKRs to enhance brand presence on various social platforms

  • ObjectiveEnhance brand presence on various social platforms
  • Key ResultAchieve a 20% growth in Instagram followers
  • TaskCollaborate with influencers for shoutouts or promotions
  • TaskDevelop engaging content relevant to target audience
  • TaskConsistently engage with followers through comments and DMs
  • Key ResultIncrease newsletter subscribers by 30%
  • TaskPromote the newsletter through social media and email campaigns
  • TaskOffer exclusive content for newsletter subscribers
  • TaskImplement a user-friendly and attractive subscription form on the website
  • Key ResultBoost Podcast listenership by 25%
  • TaskImprove podcast content based on listener feedback
  • TaskPromote the podcast on relevant social media platforms
  • TaskInvite popular guests to increase audience interest
  • Key ResultDrive Website traffic up by 15%
  • TaskImplement search engine optimization strategies to improve page ranking
  • TaskIncrease frequency of engaging, relevant content posts
  • TaskLaunch a targeted social media marketing campaign

OKRs to improve website security through effective deployment of content security policy

  • ObjectiveImprove website security through effective deployment of content security policy
  • Key ResultReduce the number of security breaches and incidents related to content vulnerabilities
  • TaskDevelop and implement comprehensive content security policies and guidelines
  • TaskRegularly update and patch content management systems and software to mitigate security risks
  • TaskProvide ongoing training and awareness programs to educate employees about content vulnerabilities
  • TaskConduct regular security audits to identify and address content vulnerabilities
  • Key ResultIncrease overall security rating of the website as measured by independent security auditing tools
  • TaskImplement SSL/TLS certificates to enable secure HTTPS communication for the website
  • TaskConduct penetration tests to identify and fix potential weak points in the website's security
  • TaskImplement strong and unique passwords, two-factor authentication, and regular user access reviews
  • TaskRegularly update and patch all software and plugins to address known vulnerabilities
  • Key ResultImplement and activate content security policy across all website pages
  • TaskDefine and document the content security policy guidelines and restrictions
  • TaskConduct a thorough website audit to identify potential security vulnerabilities
  • TaskTest and validate the implemented content security policy for effectiveness and accuracy
  • TaskModify website code to include the content security policy header on all pages
  • Key ResultEnhance user experience by minimizing false positive alerts from the content security policy
  • TaskImplement machine learning algorithms to optimize content security policy detection
  • TaskAnalyze log data to identify patterns and fine-tune alert triggers
  • TaskReview and update content security policy rules for better accuracy
  • TaskCollaborate with developers to eliminate false positives through code improvements

OKRs to enhance user engagement on app and website

  • ObjectiveEnhance user engagement on app and website
  • Key ResultDecrease bounce rate by 15%
  • TaskOptimize website for faster loading times
  • TaskImplement engaging, high-quality content
  • TaskImprove website navigation and user interface
  • Key ResultIncrease average session duration by 20%
  • TaskImplement more engaging, interactive content
  • TaskIncrease frequency of relevant, updated posts
  • TaskOptimize website speed and navigation
  • Key ResultImprove app store rating to 4.5+
  • TaskInitiate a campaign encouraging satisfied users to leave reviews
  • TaskImplement customer feedback into app updates and improvements
  • TaskEnhance user experience by fixing reported bugs and errors

Best practices for managing your Website Development Team OKRs

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tability Insights DashboardTability's audit dashboard will highlight opportunities to improve OKRs

Tip #2: Commit to the weekly check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples below). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

Building your own Website Development Team OKRs with AI

While we have some examples below, it's likely that you'll have specific scenarios that aren't covered here. There are 2 options available to you.

Best way to track your Website Development Team OKRs

OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:

  • It brings the goals back to the top of the mind
  • It will highlight poorly set OKRs
  • It will surface execution risks
  • It improves transparency and accountability

Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.

A strategy map in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Website Development Team OKR templates

We have more templates to help you draft your team goals and OKRs.

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.