OKR template to develop a captivating, high-converting marketing agency website
The OKR is centered on redesigning a marketing agency website to enhance user experience and create better conversion rates. The central objective focuses on reducing the bounce rate of the website by 30% through improved UX/UI design. Several initiatives supporting this include redesigning the website layout for intuitive navigation, improving website speed, and implementing A/B testing.
Another key objective is achieving a 50% increase in lead generation through an integrated contact form. Initiatives to attain this include designing an intuitive, easy-to-use contact form, promoting this form through social media platforms, and optimizing Search Engine Optimization (SEO) to reach a wider audience.
Further, this OKR emphasizes improving website traffic by 60% via SEO optimization. Steps outlined for this are building high-quality backlinks from authoritative sources, conducting comprehensive and competitive SEO keyword research, and optimizing website content to align with relevant keywords.
Overall, initiatives underpinned by this OKR aim to create a visually appealing and high-performing website that attracts and maintains user interest. It's about leveraging SEO optimization, A/B testing, social media promotion, and insightful UX/UI design to expedite lead generation and reduce bounce rates.
Another key objective is achieving a 50% increase in lead generation through an integrated contact form. Initiatives to attain this include designing an intuitive, easy-to-use contact form, promoting this form through social media platforms, and optimizing Search Engine Optimization (SEO) to reach a wider audience.
Further, this OKR emphasizes improving website traffic by 60% via SEO optimization. Steps outlined for this are building high-quality backlinks from authoritative sources, conducting comprehensive and competitive SEO keyword research, and optimizing website content to align with relevant keywords.
Overall, initiatives underpinned by this OKR aim to create a visually appealing and high-performing website that attracts and maintains user interest. It's about leveraging SEO optimization, A/B testing, social media promotion, and insightful UX/UI design to expedite lead generation and reduce bounce rates.
Develop a captivating, high-converting marketing agency website
Improve the bounce rate by 30% through enhanced UX/UI design
Redesign website layout for easier navigation and user interaction- Increase website speed and load efficiency
- Implement A/B testing for different UI/UX solutions
- Achieve a 50% increase in lead generation through an integrated contact form
- Design an intuitive, easy-to-use integrated contact form
- Promote the contact form through social media
- Optimize SEO to reach a wider audience
- Increase website traffic by 60% through SEO optimization
- Build high-quality backlinks from authoritative websites
- Conduct thorough, competitive SEO keyword research
- Optimize website content for relevant keywords