Content Marketing OKRs
Writing good OKRs can be hard, especially if it's your first time doing it. You'll need to center the focus of your plans around outcomes instead of projects.
We've tailored a list of OKRs examples for Content Marketing to help you. You can look at any of the templates below to get some inspiration for your own goals.
Examples of OKRs for Content Marketing
The examples have Content Marketing Objectives and Key Results, but they may also include the tasks that can help you get there.
You'll find 3 OKRs examples for Content Marketing below, and some extra tips to write better quarterly plans at the end.
OKRs to use Content Marketing for growth
Content is a significant driver for growth
20 partners have joined our content partner program- Increase traffic to our blog to 3k visits/week
Create a new microsite optimised on targeted keywords- Check Ahrefs report and fix SEO issues
- Hire writer to post every week
- Increase content-to-lead conversion to 9%
- Add CTAs on all content websites
OKRs to increase leads through Inbound Marketing
- Increase visitors to the new product landing page
- Drive a 20% increase in click-through rates in the customer newsletter
- Refine organic search to drive website visitor
- Drive inbound marketing leads
- Increase white paper downloads by 15%
- Boost contact form submission by 30%
OKRs to triple our website traffic
- Get 3x more traffic to our website
- Increase unique page views to 300,000
- Create a content marketing plan to promote existing content
- Create a targeted email campaign to drive traffic to high-value pages
- Increase engagement through social media campaigns
- Monitor and optimize website performance to improve page loading speed
- Improve ads to get CTR of 5%
- Review existing ads for relevance and effectiveness
- Analyze the best performing ad campaigns for insights
- Create new ads with a focus on high-converting keywords
- Test different ad variations to determine the highest CTR
- Grow blog traffic share to be 30% of all website traffic
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How to track your OKRs?
It's important to establish a cadence of check-ins for your Content Marketing OKRs.
Quarterly OKRs should have weekly updates to get all the benefits from the framework.
Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: Complete 2022 OKRs guide for Startups
- To implement: Flowing OKRs: 14 rules to simplify OKRs
- Blog posts: ODT Blog
- Success metrics: Success metrics examples
