15 customisable OKR examples for Content Marketing
What are Content Marketing OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Writing good OKRs can be hard, especially if it's your first time doing it. You'll need to center the focus of your plans around outcomes instead of projects.
We have curated a selection of OKR examples specifically for Content Marketing to assist you. Feel free to explore the templates below for inspiration in setting your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Content Marketing OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Our customisable Content Marketing OKRs examples
You will find in the next section many different Content Marketing Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
1. OKRs to amplify our brand visibility through strategic content marketing
Amplify our brand visibility through strategic content marketing
Drive a 25% growth in newsletter subscriptions with engaging blog posts- Generate 20% increase in unique page visits through SEO-optimized content
Monitor website traffic and adjust SEO strategies accordingly- Conduct keyword research for highly searched terms in your industry
- Optimize website content with selected keywords
- Boost social media shares by 30% through effective content distribution
- Create engaging, shareable content relevant to target audience
- Utilize influencers for wider content distribution
- Monitor and optimize content sharing strategies regularly
2. OKRs to use Content Marketing for growth
- Content is a significant driver for growth
- 20 partners have joined our content partner program
- Increase traffic to our blog to 3k visits/week
- Create a new microsite optimised on targeted keywords
- Check Ahrefs report and fix SEO issues
- Hire writer to post every week
- Increase content-to-lead conversion to 9%
- Add CTAs on all content websites
3. OKRs to drive recruitment via enhanced content marketing for virtual assistant services
- Drive recruitment via enhanced content marketing for virtual assistant services
- Generate 15% more qualified leads through targeted content marketing campaigns
- Produce quality, SEO-optimized content for marketing campaigns
- Analyze campaign metrics to refine targeting strategies
- Research industry trends to identify potential content topics
- Improve conversion rates by 10% with engaging, persuasive service descriptions
- Review and upgrade existing service descriptions for clarity and appeal
- Implement customer feedback to enhance service descriptions
- Conduct A/B testing to determine most compelling descriptions
- Increase website traffic by 30% through SEO-optimized content
- Monitor website traffic regularly for improvements and keyword effectiveness
- Update or create new SEO-optimized content using these keywords
- Research and identify relevant keywords for our specific industry
4. OKRs to enhance triggering and conversion rates through effective marketing strategies
- Enhance triggering and conversion rates through effective marketing strategies
- Elevate conversion rates by 10% via optimizing the website's landing page
- Improve loading speed of the landing page
- Create engaging, relevant content for the audience
- Conduct A/B testing on various landing page designs
- Boost social media engagement by 30% through regular, quality content posting
- Develop engaging, relevant content that encourages interaction
- Create a consistent posting schedule for all social media platforms
- Implement promotional strategies to increase post visibility
- Increase the Open Rate of marketing emails by 25%
- Segment email list for targeted, personalized content
- Test different sending times and days
- Improve subject lines to be more enticing and relevant
5. OKRs to boost revenue contribution from email marketing
- Boost revenue contribution from email marketing
- Increase email subscriber base by 25%
- Implement a high-converting pop-up subscription form on the website
- Promote the email newsletter on all social media platforms
- Offer exclusive content for subscribers only
- Achieve an open rate of 30% for all marketing emails
- Craft engaging, personalized subject lines for each email
- Regularly test and optimize email content
- Segment email lists for targeted marketing
- Increase conversion rate from email traffic to 5%
- Implement personalized email marketing strategies
- Optimize email design for mobile users
- A/B test different subject lines and call-to-actions
6. OKRs to develop a widely distributed Health and Safety Awareness Bulletin
- Develop a widely distributed Health and Safety Awareness Bulletin
- Generate content on 10 relevant H&S topics by interviewing industry experts
- Identify 10 relevant H&S topics
- Conduct interviews and generate content
- Locate industry experts for interviews
- Increase bulletin subscribers by 50% using focused marketing strategies
- Develop an engaging marketing campaign to attract subscribers
- Identify potential target demographics for the bulletin
- Implement referral incentives for existing subscribers
- Garner at least 90% positive feedback on the bulletin's effectiveness and relevance
- Implement improvement based on survey feedback
- Utilize user surveys to quantify bulletin satisfaction
- Enhance bulletin content for relevance and value
7. OKRs to increase website traffic by 30% through SEO and content marketing
- Boost website traffic
- Achieve 50% higher engagement on social media posts
- Improve website ranking on targeted keywords
- Increase organic traffic by 20%
- Increase backlinks by 15%
8. OKRs to boost email's contribution to total revenue
- Boost email's contribution to total revenue
- Increase email subscription rate by 25%
- Improve newsletter content to add value for subscribers
- Implement compelling, clear call-to-actions on website
- Offer exclusive benefits to email subscribers
- Augment click-through rates from email campaigns by 30%
- Incorporate strong, clear calls to action in emails
- Personalize email content based on recipient's preferences
- Improve subject lines to increase email open rates
- Enhance conversion rates from email referrals by 15%
- Optimize referral emails' content and design
- Implement personalized email marketing strategies
- Analyze success metrics, adjust strategies accordingly
9. OKRs to enhance efficiency and effectiveness of email content planning
- Enhance efficiency and effectiveness of email content planning
- Increase the click-through rate by 10% through optimization of content and layout
- Redesign website layout for easy navigation
- Implement compelling call-to-action buttons
- Analyze current content for relevance, improve quality and usefulness
- Improve email open rate by 15% through improved subject lines and relevancy
- Personalize email subject lines based on recipient interests
- Analyze the interests of target email recipients
- Conduct A/B testing on various email subject lines
- Decrease time spent on email content planning by 25%
- Reduce email frequency schedule
- Implement an email marketing automation tool
- Create reusable email templates
10. OKRs to generate significant growth through Content Marketing
- Increase brand awareness through engagement with industry thought leaders
- Secure five published interviews on industry websites
- Co-publish a thought leadership white paper with leading analyst
- Improve blog readership
- Increase the number of shared blogs across platforms by 25%
- Identify CTA sharing placements on all websites
- Boost blog subscribers by 30%
11. OKRs to accelerate client acquisition through our lead magnet
- Accelerate client acquisition through our lead magnet
- Enhance lead magnet content to trigger a 15% uptick in tie-ups
- Promote lead magnet through multiple marketing channels
- Design engaging, relevant content around these trends
- Conduct research to identify popular industry trends
- Increase lead magnet downloads by 20%
- Develop appealing social media promotional content
- Offer exclusive content for the downloaders
- Optimize the website for better search engine visibility
- Convert 10% of downloaders into paying clients
- Offer introductory discounts to new downloaders
- Implement effective in-app purchase promotions
- Enhance product features requiring premium access
12. OKRs to increase brand visibility through LinkedIn marketing and advertisements
- Increase brand visibility through LinkedIn marketing and advertisements
- Achieve 15% conversion rate on LinkedIn paid ads
- Optimize ad content for relevance and engagement
- A/B test varying ad formats and visuals
- Refine targeting to reach potential leads
- Attract 500 new followers on the brand's LinkedIn page
- Create consistent, valuable content related to the brand's industry
- Launch a LinkedIn ad campaign targeting potential followers
- Promote LinkedIn page across other social media platforms
- Boost organic LinkedIn post engagement rate by 25%
- Utilize LinkedIn analytics for posting at peak times
- Regularly interact with comments on posts
- Create engaging content relevant to target audience
13. OKRs to boost email engagement across all prospect lists
- Boost email engagement across all prospect lists
- Increase overall email open rates by 20%
- Segment email list for more targeted messaging
- Initiate A/B testing to optimize email content
- Implement engaging, attention-grabbing subjects in emails
- Lower email unsubscribe rate by 10%
- Segment email list for more personalized communication
- Implement an option for email frequency preferences
- Improve email content to make it more engaging and relevant
- Grow click-through rates by 15% in emails
- Create engaging email subject lines to boost open rates
- Use striking call-to-action buttons in every email
- Implement A/B testing to improve email design
14. OKRs to enhance the effectiveness of our marketing strategy
- Enhance the effectiveness of our marketing strategy
- Improve email marketing open rates by 30%
- Test various email send times for maximum visibility
- Segment email list for personalized content delivery
- Optimize email subject lines for relevancy and engagement
- Drive website traffic up by 25%
- Develop sponsored content or collaborations with related influential blogs
- Utilize social media platforms for promotion and link sharing
- Implement SEO techniques to improve site visibility in search engine results
- Increase social media engagement by 40%
- Launch a weekly interactive quiz or contest on all platforms
- Initiate collaborations with relevant influencers or brand ambassadors
- Regularly post shareable, high-quality content relative to your audience
15. OKRs to amplify brand visibility of our SaaS technology through an Account-Based Marketing strategy
- Amplify brand visibility of our SaaS technology through an Account-Based Marketing strategy
- Achieve 15% increase in website traffic via personalized email marketing campaigns
- Analyze and adjust campaigns based on metrics
- Identify target audience for personalized email marketing
- Develop engaging, personalized email content
- Secure at least 10 qualified leads from top-tier target accounts each month
- Initiate contact and nurture relationships with leads
- Identify and research top-tier target accounts
- Develop personalized outreach strategies for each account
- Garner a 30% increase in social media following through targeted content promotion
- Identify and analyze the audience's content interests
- Develop and implement a tailored content strategy
- Regularly monitor and optimize content performance
Content Marketing OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tability's audit dashboard will highlight opportunities to improve OKRsTip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tability's check-ins will save you hours and increase transparencyTip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Content Marketing OKRs in a strategy map
Quarterly OKRs should have weekly updates to get all the benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.
Tability's Strategy Map makes it easy to see all your org's OKRsIf you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Content Marketing OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to decrease direct funded vacancies under 2% of labor force
- OKRs to roll out employee benefits
- OKRs to enhance transparency of reporting processes across all teams
- OKRs to improve incident management priority classification
- OKRs to establish artists' work structure and finalize internal deadlines
- OKRs to efficiently establish processes for delivering the roadmap
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
What's next? Try Tability's goal-setting AI
You can create an iterate on your OKRs using Tability's unique goal-setting AI.
Watch the demo below, then hop on the platform for a free trial.