OKRs examples for Content Marketing

Writing good OKRs can be hard, especially if it's your first time doing it. You'll need to center the focus of your plans around outcomes instead of projects.

We have curated a selection of OKR examples specifically for Content Marketing to assist you. Feel free to explore the templates below for inspiration in setting your own goals.

If you want to learn more about the framework, you can read more about the meaning of OKRs online.

How to use these templates?

Quarterly OKRs should have weekly updates to get all the benefits from the framework.

Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.

We recommend Tability for an easy way to set and track OKRs with your team.

Check out the 5 best OKR tracking templates to find the best way to monitor progress during the quarter.

Content Marketing OKRs templates

The examples have Content Marketing Objectives and Key Results, but they may also include the tasks that can help you get there.

OKRs to boost the volume of organic website traffic

  • ObjectiveBoost the volume of organic website traffic
  • Key ResultImprove SEO ranking to top 10 for 5 targeted keywords
  • TaskEnhance backlink profile with high-quality, relevant links
  • TaskImplement target keywords in website content and meta descriptions
  • TaskRegularly publish fresh, original, keyword-focused content
  • Key ResultAchieve 20% increase in organic visitors per month
  • TaskOptimize website content for relevant SEO keywords
  • TaskDevelop consistent social media posting schedule
  • TaskStart a blog for higher search engine visibility
  • Key ResultDecrease bounce rate by 15%
  • TaskImplement a compelling call-to-action
  • TaskImprove website speed and load times
  • TaskOptimize content for relevancy and readability
Reclaim your productivity with AI-powered OKR trackingAutomate the boring part of OKRs to cut the waste and spend more time doing what really matters.
Tability drawing a chart

OKRs to increase website traffic by 30% through SEO and content marketing

  • ObjectiveBoost website traffic
  • Key ResultAchieve 50% higher engagement on social media posts
  • Key ResultImprove website ranking on targeted keywords
  • Key ResultIncrease organic traffic by 20%
  • Key ResultIncrease backlinks by 15%

OKRs to triple our website traffic

  • ObjectiveGet 3x more traffic to our website
  • Key ResultIncrease unique page views to 300,000
  • TaskCreate a content marketing plan to promote existing content
  • TaskCreate a targeted email campaign to drive traffic to high-value pages
  • TaskIncrease engagement through social media campaigns
  • TaskMonitor and optimize website performance to improve page loading speed
  • Key ResultImprove ads to get CTR of 5%
  • TaskReview existing ads for relevance and effectiveness
  • TaskAnalyze the best performing ad campaigns for insights
  • TaskCreate new ads with a focus on high-converting keywords
  • TaskTest different ad variations to determine the highest CTR
  • Key ResultGrow blog traffic share to be 30% of all website traffic

OKRs to increase leads through Inbound Marketing

  • ObjectiveIncrease visitors to the new product landing page
  • Key ResultDrive a 20% increase in click-through rates in the customer newsletter
  • Key ResultRefine organic search to drive website visitor
  • ObjectiveDrive inbound marketing leads
  • Key ResultIncrease white paper downloads by 15%
  • Key ResultBoost contact form submission by 30%

OKRs to use Content Marketing for growth

  • ObjectiveContent is a significant driver for growth
  • Key Result20 partners have joined our content partner program
  • Key ResultIncrease traffic to our blog to 3k visits/week
  • TaskCreate a new microsite optimised on targeted keywords
  • TaskCheck Ahrefs report and fix SEO issues
  • TaskHire writer to post every week
  • Key ResultIncrease content-to-lead conversion to 9%
  • TaskAdd CTAs on all content websites

Need more OKR examples?

Option 1: Use AI to generate OKRs

Try our OKRs generator, or use a goal-setting AI to generate great OKRs for you based on a description of your objectives.

Option 2: Check out other examples

We have more templates to help you draft your team goals and OKRs.

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.