Content Marketing OKRs

Writing good OKRs can be hard, especially if it's your first time doing it. You'll need to center the focus of your plans around outcomes instead of projects.

We've tailored a list of OKRs examples for Content Marketing to help you. You can look at any of the templates below to get some inspiration for your own goals.

Examples of OKRs for Content Marketing

The examples have Content Marketing Objectives and Key Results, but they may also include the tasks that can help you get there.

You'll find 3 OKRs examples for Content Marketing below, and some extra tips to write better quarterly plans at the end.

OKRs to use Content Marketing for growth

  • ObjectiveContent is a significant driver for growth
  • Key Result20 partners have joined our content partner program
  • Key ResultIncrease traffic to our blog to 3k visits/week
  • TaskCreate a new microsite optimised on targeted keywords
  • TaskCheck Ahrefs report and fix SEO issues
  • TaskHire writer to post every week
  • Key ResultIncrease content-to-lead conversion to 9%
  • TaskAdd CTAs on all content websites

OKRs to increase leads through Inbound Marketing

  • ObjectiveIncrease visitors to the new product landing page
  • Key ResultDrive a 20% increase in click-through rates in the customer newsletter
  • Key ResultRefine organic search to drive website visitor
  • ObjectiveDrive inbound marketing leads
  • Key ResultIncrease white paper downloads by 15%
  • Key ResultBoost contact form submission by 30%

OKRs to triple our website traffic

  • ObjectiveGet 3x more traffic to our website
  • Key ResultIncrease unique page views to 300,000
  • TaskCreate a content marketing plan to promote existing content
  • TaskCreate a targeted email campaign to drive traffic to high-value pages
  • TaskIncrease engagement through social media campaigns
  • TaskMonitor and optimize website performance to improve page loading speed
  • Key ResultImprove ads to get CTR of 5%
  • TaskReview existing ads for relevance and effectiveness
  • TaskAnalyze the best performing ad campaigns for insights
  • TaskCreate new ads with a focus on high-converting keywords
  • TaskTest different ad variations to determine the highest CTR
  • Key ResultGrow blog traffic share to be 30% of all website traffic

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How to track your OKRs?

It's important to establish a cadence of check-ins for your Content Marketing OKRs.

Quarterly OKRs should have weekly updates to get all the benefits from the framework.

Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.

Try Tability for your OKRs