15 customisable OKR examples for SEO

What are SEO OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Writing good OKRs can be hard, especially if it's your first time doing it. You'll need to center the focus of your plans around outcomes instead of projects.

We understand that setting OKRs can be challenging, so we have prepared a set of examples tailored for SEO. Take a peek at the templates below to find inspiration and kickstart your goal-setting process.

If you want to learn more about the framework, you can read our OKR guide online.

Building your own SEO OKRs with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.

Feel free to explore our tools:

• Use our free OKR generator
• Use Tability, a complete platform to set and track OKRs and initiatives, including a GPT-4 powered goal generator

Our customisable SEO OKRs examples

You'll find below a list of Objectives and Key Results templates for SEO. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.

Hope you'll find this helpful!

1. OKRs to improve and optimize team's SEO projects' execution and output

2. OKRs to successfully merge two websites with optimized SEO strategy

3. OKRs to increase visibility of our website using SEO practices

4. OKRs to successfully execute SEO projects for improved online visibility

5. OKRs to increase SEO by addressing all broken links

6. OKRs to improve website's SEO performance and user engagement

7. OKRs to increase inbound customer opportunities to 11

8. OKRs to boost the volume of organic traffic to our website

9. OKRs to increase website traffic by 30% through SEO and content marketing

10. OKRs to enhance Direct-to-Consumer (DTC) conversion rates

11. OKRs to conduct website audit to fix technical SEO issues

12. OKRs to enhance understanding of competitors' keyword gaps and ranking

13. OKRs to elevate brand awareness and conversion rates through dynamic marketing strategies

14. OKRs to improve Domain authority score to 35

15. OKRs to achieve a 20% upsurge in organic traffic for designated categories

SEO OKR best practices to boost success

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tability's audit dashboard will highlight opportunities to improve OKRs

Tip #2: Commit to weekly OKR check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tability's check-ins will save you hours and increase transparency

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to turn your SEO OKRs in a strategy map

Quarterly OKRs should have weekly updates to get all the benefits from the framework. Reviewing progress periodically has several advantages:

• It brings the goals back to the top of the mind
• It will highlight poorly set OKRs
• It will surface execution risks
• It improves transparency and accountability

Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.

Tability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More SEO OKR templates

We have more templates to help you draft your team goals and OKRs.

• OKRs to develop a comprehensive monolingual dictionary for both online and print use
  monolingual-dictionaryuser-friendly-interfacecontent-coordinatoruser-interface-designercontent-development-teamuser-interface-design-team
• OKRs to broaden understanding in the new work field
  continuous-learningprofessional-developmentcourse-participantseminar-attendeeonline-learning-teamseminar-organising-team
• OKRs to reduce the frequency of rollbacks following system releases
  system-rollbackspre-release-testingsystems-managertest-engineersystems-teamtesting-and-quality-assurance-team
• OKRs to boost lead generation for the sales team
  lead-generationconversion-rateweb-designeremail-marketing-specialistweb-development-teamemail-marketing-team
• OKRs to accelerate growth to reach a $33 mln yearly revenue target
  upselling-strategieshigh-value-customerssales-team-leadsmarketing-strategistssales-teammarketing-team
• OKRs to streamline the accounting close process
  accounting-process-efficiencystaff-trainingaccounting-staffaccounting-process-analystaccounting-teamit-support-team

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.

• To learn: What is the meaning of OKRs
• Blog posts: ODT Blog
• Success metrics: KPIs examples

Create more examples in our app

You can use Tability to create OKRs with AI – and keep yourself accountable 👀

Tability is a unique goal-tracking platform built to save hours at work and help teams stay on top of their goals.

1 Create your workspace

2 Build plans in seconds with AI

3Track your progress

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