10 OKR examples for SEO
What are SEO OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Writing good OKRs can be hard, especially if it's your first time doing it. You'll need to center the focus of your plans around outcomes instead of projects.
We understand that setting OKRs can be challenging, so we have prepared a set of examples tailored for SEO. Take a peek at the templates below to find inspiration and kickstart your goal-setting process.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own SEO OKRs with AI
How to create great OKRs for any scenario in seconds
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here.
You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.
- 1. Go to Tability's plan editor
- 2. Click on the "Generate goals using AI" button
- 3. Use natural language to describe your goals
Tability will then use your prompt to generate a fully editable OKR template.
How to improve existing OKRs with AI feedback
If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.
- 1. Go to Tability's plan editor
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on "Generate analysis"
Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
You can then decide to accept the suggestions or dismiss them if you don't agree.
Using the free OKR generator to get a quick template
If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.
Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.
Our SEO OKRs examples
You'll find below a list of Objectives and Key Results templates for SEO. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.
Hope you'll find this helpful!
1. OKRs to increase website visibility and user engagement through SEO and blog optimization
- ObjectiveIncrease website visibility and user engagement through SEO and blog optimization
- KRImprove blog engagement by 30% by optimizing content and user interface
- Analyze blog content for relevance, clarity, and audience engagement
- Improve user interface for easy navigation and content accessibility
- Implement SEO strategies to drive more organic traffic
- KRAchieve a 40% increase in organic website traffic via SEO enhancements
- Regularly publish high-quality, SEO-optimized blog posts or articles
- Optimize website content with relevant keywords for better search engine ranking
- Improve website loading speed and mobile-friendliness for user convenience
- KRSecure a 35% improvement in website conversion rate through landing page optimization
- Add clear and compelling calls-to-action
- Conduct comprehensive A/B testing on current landing page
- Implement website design enhancements for better UX/UI
2. OKRs to improve and optimize team's SEO projects' execution and output
- ObjectiveImprove and optimize team's SEO projects' execution and output
- KRReduce website bounce rate by 10% by improving landing page SEO
- Implement engaging, keyword-focused metadata for better search engine recognition
- Improve landing page content for relevancy and clarity
- Optimize loading speed to enhance user experience
- KRRank for 20 new relevant keywords on the first page of search engine results
- Conduct a comprehensive keyword research for relevance
- Optimize website content based on selected keywords
- Build high-quality backlinks using these keywords
- KRIncrease organic website traffic by 30% through effective SEO strategies
- Enhance on-page SEO including meta descriptions, title tags, and keywords
- Create high-quality, SEO-optimized content regularly
- Improve website's loading speed for better user experience
3. OKRs to successfully merge two websites with optimized SEO strategy
- ObjectiveSuccessfully merge two websites with optimized SEO strategy
- KRIncrease the combined organic search traffic by 30%
- Build strong, relevant backlinks to increase site authority
- Improve SEO strategies to boost rankings on search engines
- Generate high-quality, keyword-infused content
- KRAchieve a combined domain authority of over 60
- Build high-quality, reputable backlinks from trusted sources
- Enhance SEO strategies focusing on quality content and relevant keywords
- Regularly monitor and audit website for SEO performance
- KRLower bounce rate to below 50% on merged website
- Incorporate engaging and relevant content regularly
- Enhance page load speed for better visitor retention
- Improve website navigation for a user-friendly experience
4. OKRs to increase visibility of our website using SEO practices
- ObjectiveIncrease visibility of our website using SEO practices
- KRImprove the site's organic traffic by 20% from SEO methods
- Develop and post engaging, keyword-optimized content regularly
- Implement SEO-friendly metadata for all website pages
- Build high-quality, relevant backlinks for the site
- KRIncrease backlink count by 15% with high quality, relevant sites
- Identify high-quality sites relevant to our content
- Monitor and track backlink progress regularly
- Draft personalized outreach emails for link opportunities
- KRAchieve the first page ranking for 5 targeted keywords on Google
- Consistently produce quality, keyword-optimized blog posts
- Regularly monitor, analyze, and adjust keyword strategies
- Implement SEO strategies for target keywords on website content
5. OKRs to successfully execute SEO projects for improved online visibility
- ObjectiveSuccessfully execute SEO projects for improved online visibility
- KRRank in top 10 search results for at least 20 primary keywords
- Create and implement targeted SEO strategies for each keyword
- Identify and select 20 primary keywords relevant to the business
- Regularly monitor, evaluate and adjust SEO strategies
- KRIncrease organic website traffic by 40% through effective SEO practices
- Create high-quality, SEO-friendly blog posts
- Implement a backlink strategy to boost site authority
- Perform keyword research to optimize website content
- KRImprove conversion rate by 30% via SEO optimized landing pages
- Test and refine meta descriptions and headers
- Update landing pages with SEO-optimized content
- Conduct keyword research for high-volume, relevant search terms
6. OKRs to increase SEO by addressing all broken links
- ObjectiveIncrease SEO by addressing all broken links
- KRIdentify all broken links on the website using a link checker tool
- Document and analyze the results
- Run the tool across your entire website
- Select a reliable link checker tool
- KRMonitor website performance and observe an increase in SEO ranking
- Implement and regularly check a website analytics tracking system
- Utilize SEO tools to monitor keyword ranking improvements
- Document changes in website traffic and search engine ranking weekly
- KRFix all broken links by redirecting to relevant content or updating URL
- Update URLs or create redirects
- Identify all broken links on the website
- Find relevant content for redirection
7. OKRs to improve website's SEO performance and user engagement
- ObjectiveImprove website's SEO performance and user engagement
- KRIncrease monthly website traffic by 30%
- Regularly publish high-quality, unique, and relevant content
- Utilize social media platforms to promote website content
- Implement SEO strategies to improve website visibility on search engines
- KRAchieve top 3 ranking on SERPs for 10 targeted keywords
- Implement a robust link-building strategy
- Conduct comprehensive keyword research for targeted keywords
- Optimize website content for search engine ranking
- KRReduce website bounce rate by 20%
- Optimize website speed and performance
- Improve website content quality and relevance
- Enhance page navigation and user interface
8. OKRs to increase inbound customer opportunities to 11
- ObjectiveIncrease inbound customer opportunities to 11
- KRDevelop and launch a customer referral program to generate 4 inbound opportunities
- Implement the referral program within our customer journey
- Promote the referral program to current customers
- Research effective referral program strategies and develop a plan
- KREnhance SEO strategies to attract 3 new inbound opportunities
- Optimize website content for selected keywords
- Research and identify relevant keywords for target audience
- Implement best practice link-building strategies
- KRImplement a targeted email marketing campaign that yields 4 inbound customer opportunities
- Develop engaging, personalized email content
- Identify target customer segments through market research
- Evaluate and optimize based on campaign metrics
9. OKRs to boost the volume of organic traffic to our website
- ObjectiveBoost the volume of organic traffic to our website
- KRAchieve a 25% increase in website search engine ranking for top 5 keywords
- Optimize website content using top 5 keywords effectively
- Utilize backlinks from high authority websites
- Continually monitor and adjust SEO strategies
- KRCreate and publish 50 SEO-optimized articles related to our industry
- Write and optimize 50 industry-related articles
- Research industry-related keywords for SEO purposes
- Publish and share articles on relevant platforms
- KRImprove bounce rate by 15% through improved website UI/UX
- Implement feedback system to understand user experience
- Revamp website layout for intuitive navigation and ease of use
- Incorporate appealing visuals and simplified, engaging content
10. OKRs to increase website traffic by 30% through SEO and content marketing
- ObjectiveBoost website traffic
- KRAchieve 50% higher engagement on social media posts
- KRImprove website ranking on targeted keywords
- KRIncrease organic traffic by 20%
- KRIncrease backlinks by 15%
SEO OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to track your SEO OKRs
Quarterly OKRs should have weekly updates to get all the benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More SEO OKR templates
We have more templates to help you draft your team goals and OKRs.
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