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10 OKR examples for Customer Acquisition

What are Customer Acquisition OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Writing good OKRs can be hard, especially if it's your first time doing it. You'll need to center the focus of your plans around outcomes instead of projects.

We have curated a selection of OKR examples specifically for Customer Acquisition to assist you. Feel free to explore the templates below for inspiration in setting your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

Building your own Customer Acquisition OKRs with AI

How to create great OKRs for any scenario in seconds

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here.

You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.

  • 1. Go to Tability's plan editor
  • 2. Click on the "Generate goals using AI" button
  • 3. Use natural language to describe your goals

Tability will then use your prompt to generate a fully editable OKR template.

How to improve existing OKRs with AI feedback

If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.

  • 1. Go to Tability's plan editor
  • 2. Add your existing OKRs (you can import them from a spreadsheet)
  • 3. Click on "Generate analysis"
AI feedback for OKRs in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.

You can then decide to accept the suggestions or dismiss them if you don't agree.

Using the free OKR generator to get a quick template

If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.

Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.

Our Customer Acquisition OKRs examples

You will find in the next section many different Customer Acquisition Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).

Hope you'll find this helpful!

1OKRs to boost customer acquisition rates significantly

  • ObjectiveBoost customer acquisition rates significantly
  • KRConvert 5% of website visitors into customers using a refined sales funnel
  • TaskImplement a follow-up email campaign for site visitors
  • TaskImprove website navigation for easy access to product pages
  • TaskOptimize site content for stronger calls to action
  • KRIncrease website traffic by 30% through improved SEO and online advertising
  • TaskAnalyze results regularly, adjust strategies accordingly
  • TaskImplement SEO strategies, focusing on keywords and website optimization
  • TaskInvest in online ads targeting your audience demographic
  • KRDecrease customer churn rate by 10% through enhanced customer retention initiatives
  • TaskDevelop personalized promotional offers for loyal customers
  • TaskEnhance customer service training to improve customer satisfaction
  • TaskImplement a feedback system to understand customer's needs better
Tability

2OKRs to boost customer acquisition

  • ObjectiveIncrease customer acquisition
  • KRIncrease number of customer sign-ups by 30%
  • TaskDevelop content to engage potential customers.
  • TaskOffer incentives for customers to sign up.
  • TaskIncrease visibility of sign-up process on website.
  • TaskCreate an email marketing campaign to target potential customers.
  • KRIncrease customer lifetime value by 20%
  • TaskCreate targeted email campaigns with personalized content.
  • TaskDevelop a loyalty program for existing customers.
  • TaskOffer special discounts and promotions to existing customers.
  • TaskIncrease customer service response times.

3OKRs to build strategic partnerships to reach new audiences and drive customer acquisition

  • ObjectiveExpand customer acquisition through strategic partnerships
  • KRAchieve a 20% increase in revenue from converted partnership leads
  • KREstablish 5 new partnerships with relevant brands in our industry
  • KRIncrease website traffic by 30% through partnership-driven promotions
  • KRGenerate 100 new leads by leveraging partner networks and referrals

4OKRs to boost customer acquisition for consultancy business

  • ObjectiveBoost customer acquisition for consultancy business
  • KRConvert 20% of website visitors into leads with an optimized conversion strategy
  • TaskImplement robust SEO to increase website visibility and traffic
  • TaskCreate appealing, clear call-to-actions for visitor engagement
  • TaskInstall analytics to track and improve conversion rates
  • KRIncrease website traffic by 30% through SEO and content marketing strategies
  • TaskUtilize SEO analytics tools to monitor results and optimize strategies
  • TaskCreate shareable, high-quality content for increased backlinks
  • TaskImplement targeted SEO keywords in blog posts and website content
  • KRAttain a close rate of 15% by improving sales outreach and follow-up processes
  • TaskStreamline follow-up process to ensure timely communication
  • TaskImplement efficient CRM system for effective sales tracking
  • TaskProvide team with progressive sales training and workshops

5OKRs to boost asset growth from new and existing customers

  • ObjectiveBoost asset growth from new and existing customers
  • KRIncrease new customer along with asset acquisition by 30%
  • TaskStreamline onboarding process to increase customer retention
  • TaskImplement targeted marketing campaigns to attract new customers
  • TaskPromote special offers and incentives for large asset acquisition
  • KRReduce asset churn rate to less than 5%
  • TaskEnhance customer engagement to foster loyalty
  • TaskImplement strategies to improve asset longevity
  • TaskIdentify key causes for high asset churn rate
  • KRImprove existing customer assets growth by 40%
  • TaskEnhance brand loyalty program to encourage more purchases
  • TaskImprove customer service and relationship management
  • TaskImplement cross-selling strategies to promote additional products

6OKRs to attain fifteen new customers

  • ObjectiveAttain fifteen new customers
  • KRIntroduce a referral program to encourage 5 existing customers to bring in new ones
  • TaskTrack the number of referrals from the program
  • TaskClearly communicate the referral program to current customers
  • TaskDevelop a rewarding referral program for existing customers
  • KRImplement a targeted marketing campaign to attract 50 potential leads
  • TaskCreate engaging, personalized advertisement content for chosen platforms
  • TaskIdentify target audience based on product/service relevance and market trend
  • TaskTrack and analyze campaign progress daily, making adjustments as needed
  • KRConvert 30% of leads into active customers through enhanced customer service
  • TaskImplement a system that tracks customer satisfaction
  • TaskDevelop personalized follow-up strategies for leads
  • TaskImplement intensive training for customer service agents

7OKRs to significantly reduce Customer Acquisition Cost (CAC) for our mobile app

  • ObjectiveSignificantly reduce Customer Acquisition Cost (CAC) for our mobile app
  • KRImprove app store optimizations to increase organic downloads by 20%
  • TaskLeverage user feedback for app improvement
  • TaskReview and enhance keyword strategy in app descriptions
  • TaskOptimize app icon and screenshots for better visibility
  • KREnhance referral program to increase organic acquisition by 30%
  • TaskRedesign referral incentives to make them more attractive
  • TaskImplement user-friendly referral process in the app/website
  • TaskLaunch marketing campaign to promote referral program
  • KRImplement A/B tests on marketing channels to enhance conversion rates by 15%
  • TaskIdentify key variables for A/B testing in current marketing channels
  • TaskAnalyze results, identify successful variables, implement changes
  • TaskPlan and execute A/B tests in the identified marketing channels
  • KRDecrease app installation cost by 25% through optimizing ad targeting
  • TaskAnalyze user data to better understand our successful app installation demographics
  • TaskMonitor and adjust ad campaigns based on performance metrics
  • TaskRefine ad targeting parameters based on this analysis

8OKRs to amplify customer acquisition for the 1:4 matrix product

  • ObjectiveAmplify customer acquisition for the 1:4 matrix product
  • KRIncrease weekly signups by 30% through marketing promotions
  • TaskCollaborate with influencers to promote the signup process
  • TaskDevelop attractive promotional offers for new signups
  • TaskIncrease social media advertising to reach more potential customers
  • KRMaintain customer retention rate above 85% by improving customer service
  • TaskDevelop customer loyalty programs
  • TaskImplement a customer feedback mechanism
  • TaskTrain staff to enhance their customer service skills
  • KRCollaborate with 20 new wholesalers to diversify distribution channels
  • TaskNegotiate and finalize contracts with 20 wholesalers
  • TaskContact selected wholesalers to discuss potential collaborations
  • TaskResearch and identify potential wholesaler partnerships
Tability

9OKRs to increase the client base significantly

  • ObjectiveIncrease the client base significantly
  • KRAcquire 20% more new clients through enhanced marketing strategies
  • TaskInitiate referral incentives for existing clients
  • TaskDevelop targeted social media advertising campaigns
  • TaskImplement SEO strategies to boost online visibility
  • KRRetain at least 95% of existing clients through improved customer service
  • TaskDevelop a personalized customer appreciation program
  • TaskImplement a client feedback system to identify service improvements
  • TaskTrain staff on advanced customer service techniques
  • KRUpsell to 15% of existing clientele to increase their investment
  • TaskCommunicate proposals through one-on-one consultations
  • TaskIdentify top 15% customers and evaluate their investment habits
  • TaskDevelop individually tailored investment increase proposals

10OKRs to acquire new potential customers

  • ObjectiveAcquire new potential customers
  • KRIncrease website traffic by 40% through targeted digital marketing campaigns
  • TaskDevelop engaging SEO-driven content to increase visibility
  • TaskIdentify target audience for effective demographic-focused marketing
  • TaskLaunch paid search and social media ads to drive traffic
  • KRConvert 20% of inbound leads into sales with effective sales strategies
  • TaskDevelop a well-structured sales pitch targeting specific customer needs
  • TaskTrain sales team on effective closing techniques
  • TaskImplement a follow-up system to re-engage potential customers
  • KRIncrease customer engagement on social media platforms by 30%
  • TaskAmplify user-generated content sharing
  • TaskExpand social media promotions and giveaways
  • TaskDevelop and implement an interactive content strategy

Customer Acquisition OKR best practices

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tip #2: Commit to weekly OKR check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to track your Customer Acquisition OKRs

OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:

  • It brings the goals back to the top of the mind
  • It will highlight poorly set OKRs
  • It will surface execution risks
  • It improves transparency and accountability

Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.

A strategy map in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Customer Acquisition OKR templates

We have more templates to help you draft your team goals and OKRs.