14 customisable OKR examples for Customer Acquisition
What are Customer Acquisition OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Writing good OKRs can be hard, especially if it's your first time doing it. You'll need to center the focus of your plans around outcomes instead of projects.
We have curated a selection of OKR examples specifically for Customer Acquisition to assist you. Feel free to explore the templates below for inspiration in setting your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Customer Acquisition OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Feel free to explore our tools:
- Use our free OKR generator
- Use Tability, a complete platform to set and track OKRs and initiatives, including a GPT-4 powered goal generator
Our customisable Customer Acquisition OKRs examples
You will find in the next section many different Customer Acquisition Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
1. OKRs to boost customer acquisition rates significantly
Boost customer acquisition rates significantly
Convert 5% of website visitors into customers using a refined sales funnel
Implement a follow-up email campaign for site visitors
Improve website navigation for easy access to product pages
Optimize site content for stronger calls to action
Increase website traffic by 30% through improved SEO and online advertising
Analyze results regularly, adjust strategies accordingly
Implement SEO strategies, focusing on keywords and website optimization
Invest in online ads targeting your audience demographic
Decrease customer churn rate by 10% through enhanced customer retention initiatives
Develop personalized promotional offers for loyal customers
Enhance customer service training to improve customer satisfaction
Implement a feedback system to understand customer's needs better
2. OKRs to boost customer acquisition
Increase customer acquisition
Increase number of customer sign-ups by 30%
Develop content to engage potential customers.
Offer incentives for customers to sign up.
Increase visibility of sign-up process on website.
Create an email marketing campaign to target potential customers.
Increase customer lifetime value by 20%
Create targeted email campaigns with personalized content.
Develop a loyalty program for existing customers.
Offer special discounts and promotions to existing customers.
Increase customer service response times.
3. OKRs to build strategic partnerships to reach new audiences and drive customer acquisition
Expand customer acquisition through strategic partnerships
Achieve a 20% increase in revenue from converted partnership leads
Establish 5 new partnerships with relevant brands in our industry
Increase website traffic by 30% through partnership-driven promotions
Generate 100 new leads by leveraging partner networks and referrals
4. OKRs to boost customer acquisition for consultancy business
Boost customer acquisition for consultancy business
Convert 20% of website visitors into leads with an optimized conversion strategy
Implement robust SEO to increase website visibility and traffic
Create appealing, clear call-to-actions for visitor engagement
Install analytics to track and improve conversion rates
Increase website traffic by 30% through SEO and content marketing strategies
Utilize SEO analytics tools to monitor results and optimize strategies
Create shareable, high-quality content for increased backlinks
Implement targeted SEO keywords in blog posts and website content
Attain a close rate of 15% by improving sales outreach and follow-up processes
Streamline follow-up process to ensure timely communication
Implement efficient CRM system for effective sales tracking
Provide team with progressive sales training and workshops
5. OKRs to boost asset growth from new and existing customers
Boost asset growth from new and existing customers
Increase new customer along with asset acquisition by 30%
Streamline onboarding process to increase customer retention
Implement targeted marketing campaigns to attract new customers
Promote special offers and incentives for large asset acquisition
Reduce asset churn rate to less than 5%
Enhance customer engagement to foster loyalty
Implement strategies to improve asset longevity
Identify key causes for high asset churn rate
Improve existing customer assets growth by 40%
Enhance brand loyalty program to encourage more purchases
Improve customer service and relationship management
Implement cross-selling strategies to promote additional products
6. OKRs to significantly reduce Customer Acquisition Cost (CAC) for our mobile app
Significantly reduce Customer Acquisition Cost (CAC) for our mobile app
Improve app store optimizations to increase organic downloads by 20%
Leverage user feedback for app improvement
Review and enhance keyword strategy in app descriptions
Optimize app icon and screenshots for better visibility
Enhance referral program to increase organic acquisition by 30%
Redesign referral incentives to make them more attractive
Implement user-friendly referral process in the app/website
Launch marketing campaign to promote referral program
Implement A/B tests on marketing channels to enhance conversion rates by 15%
Identify key variables for A/B testing in current marketing channels
Analyze results, identify successful variables, implement changes
Plan and execute A/B tests in the identified marketing channels
Decrease app installation cost by 25% through optimizing ad targeting
Analyze user data to better understand our successful app installation demographics
Monitor and adjust ad campaigns based on performance metrics
Refine ad targeting parameters based on this analysis
7. OKRs to increase the client base significantly
Increase the client base significantly
Acquire 20% more new clients through enhanced marketing strategies
Initiate referral incentives for existing clients
Develop targeted social media advertising campaigns
Implement SEO strategies to boost online visibility
Retain at least 95% of existing clients through improved customer service
Develop a personalized customer appreciation program
Implement a client feedback system to identify service improvements
Train staff on advanced customer service techniques
Upsell to 15% of existing clientele to increase their investment
Communicate proposals through one-on-one consultations
Identify top 15% customers and evaluate their investment habits
Develop individually tailored investment increase proposals
8. OKRs to acquire new potential customers
Acquire new potential customers
Increase website traffic by 40% through targeted digital marketing campaigns
Develop engaging SEO-driven content to increase visibility
Identify target audience for effective demographic-focused marketing
Launch paid search and social media ads to drive traffic
Convert 20% of inbound leads into sales with effective sales strategies
Develop a well-structured sales pitch targeting specific customer needs
Train sales team on effective closing techniques
Implement a follow-up system to re-engage potential customers
Increase customer engagement on social media platforms by 30%
Amplify user-generated content sharing
Expand social media promotions and giveaways
Develop and implement an interactive content strategy
9. OKRs to increase revenue through client acquisition using technology tools
Increase revenue through client acquisition using technology tools
Achieve a customer satisfaction score of 90% through improved customer support and service
Implement a customer feedback system to continuously gather insights and measure satisfaction
Streamline customer support processes and reduce response time to ensure prompt resolution of issues
Regularly analyze customer feedback data to identify trends, patterns, and areas of improvement
Provide comprehensive training to customer support agents to enhance their communication and problem-solving skills
Increase website traffic by 20% through targeted digital marketing campaigns
Conduct thorough keyword research to identify high-traffic and relevant search terms
Utilize targeted online ads and promotions to attract specific demographics and increase conversions
Optimize website content and meta tags to improve search engine visibility
Create engaging blog posts and social media content to drive organic traffic
Improve conversion rate by 15% through UX/UI optimization and A/B testing
Implement responsive design to improve user experience across mobile and desktop devices
Redesign landing page layout to emphasize key call-to-action elements
Conduct A/B tests for different color schemes to determine optimal visual appeal
Analyze user behavior and identify pain points in the current UX/UI design
Increase average transaction value by 10% through upselling and cross-selling strategies
Implement personalized product recommendations based on customer preferences and buying history
Train sales team on effective upselling and cross-selling techniques
Increase visibility of high-margin products by promoting them at checkout or online
Offer bundled packages at a discounted price to encourage larger purchases
10. OKRs to boost customer base and broaden our market influence
Boost customer base and broaden our market influence
Achieve a conversion rate of 15% from new marketing campaigns
Construct engaging, persuasive call-to-actions in marketing materials
Track, analyze, and optimize campaign performance regularly
Implement targeted marketing techniques towards specific customer profiles
Penetrate two new potential markets to extend our market footprint
Develop targeted marketing strategies for these markets
Implement marketing strategies and measure results
Identify two potential markets compatible with our product
Secure 20% more new customers than last quarter
Improve customer service to boost positive referrals
Develop strategic marketing campaigns targeting potential customers
Optimize digital platforms for better lead generation
11. OKRs to successfully penetrate and gain market share in a new market
Successfully penetrate and gain market share in a new market
Acquire 100 new customers through effective lead generation strategies in the new market
Develop compelling lead magnets tailored to the needs and preferences of potential customers
Implement targeted online advertising campaigns to capture the attention of the new market
Build strategic partnerships and collaborations to expand reach and attract new customers
Conduct market research to identify target audience and demographics in the new market
Generate $500,000 in revenue from sales of the new product in the new market
Establish partnerships or distribution channels to reach a wider audience in the new market
Develop a comprehensive marketing strategy to effectively promote the new product
Conduct market research to identify potential customers and understand their needs
Monitor sales data and adjust pricing or strategies accordingly to maximize revenue
Increase brand awareness by achieving 50,000 impressions through targeted advertising campaigns
Achieve a customer satisfaction rating of 90% or higher through post-purchase surveys
12. OKRs to increase transaction volume
Increase transaction volume
Enhance customer retention by 3%
Increase customer acquisition by 5%
Launch targeted advertising campaigns to reach a wider audience
Implement referral programs to incentivize current customers to refer others
Offer exclusive promotions and discounts to attract new customers
Improve website design and usability for better customer experience
Expand product awareness by reaching 10,000 additional potential customers
Host virtual webinars or workshops to educate and engage with potential customers
Run targeted social media ads to promote the product to new potential customers
Utilize search engine optimization techniques to increase organic reach and visibility
Collaborate with influencers to create sponsored content showcasing the product's benefits
Improve conversion rate by 2%
Create compelling and concise call-to-action buttons and messaging
Analyze user feedback and make necessary improvements to enhance user experience
Implement A/B testing to determine most effective design and content variations
Optimize website layout and navigation for easier user flow
13. OKRs to increase sales and profitability for sellers in the next quarter
Increase sales and profitability for sellers in the next quarter
Increase the number of new customers acquired by sellers by 20%
Enhance customer referral program to incentivize existing customers to refer new buyers
Develop and implement targeted marketing campaigns to attract new potential customers
Analyze and optimize online presence to increase visibility and attract new customers
Improve sales training program to enhance sellers' prospecting and customer acquisition skills
Achieve a 10% increase in average order value per customer
Analyze customer preferences and identify potential products to upsell
Train sales team to effectively communicate and emphasize the value of additional products
Improve website design and layout to promote cross-selling and product bundling
Implement targeted promotions and discounts to encourage higher order values
Implement and optimize targeted marketing campaigns resulting in 15% higher conversion rates
Continuously test and refine marketing strategies to achieve 15% higher conversion rates
Conduct market research to identify target audience and their preferences
Utilize data analytics to measure campaign effectiveness and make necessary adjustments
Create personalized and tailored content for each target segment
Improve seller satisfaction rating to an average of 4.5 out of 5
Implement a feedback system to gather seller ratings and reviews regularly
Provide comprehensive seller training programs to enhance product knowledge and customer service skills
Analyze seller feedback data to identify recurring issues and proactively resolve them to improve satisfaction
Assign dedicated account managers to build stronger relationships and address seller concerns promptly
14. OKRs to boost customer acquisition for our Marketplace Reporting App
Boost customer acquisition for our Marketplace Reporting App
Increase online advertising conversion rate by 30%
Increase ad relevance through keywords and SEO
Implement A/B testing to optimize ad presentations
Analyze audience data to target high-conversion demographics
Boost website visits by 40% through enhanced SEO practices
Implement relevant keywords to improve website’s on-page SEO
Enhance website loading speed and mobile optimization
Build backlinks through guest posting on related blogs
Optimize app onboarding process to improve conversion rate by 25%
Streamline sign-up process and reduce unnecessary steps
Implement clear, interactive tutorials for first-time app users
Regularly test and update onboarding UX/UI for user-friendliness
Customer Acquisition OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/tability-insights-board.e70f9466.png)
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/checkins-graph.b2aec458.png)
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Customer Acquisition OKRs in a strategy map
OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
![A strategy map in Tability](https://tability-templates-v2.vercel.app/_next/static/media/tability_strategy_map.2ad25843.png)
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Customer Acquisition OKR templates
We have more templates to help you draft your team goals and OKRs.
OKRs to expand organizational size and personnel capabilities
OKRs to enhance feedback system for increased 360, recurring and upward feedback
OKRs to finalize and launch our product
OKRs to improve indirect purchasing to support HR's talent strategies
OKRs to enhance proficiency in data-driven decision making
OKRs to increase Atlassian licensing sales by 50%
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
Create more examples in our app
You can use Tability to create OKRs with AI – and keep yourself accountable 👀
Tability is a unique goal-tracking platform built to save hours at work and help teams stay on top of their goals.
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