15 customisable OKR examples for Marketing Strategies
What are Marketing Strategies OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
How you write your OKRs can make a huge difference on the impact that your team will have at the end of the quarter. But, it's not always easy to write a quarterly plan that focuses on outcomes instead of projects.
That's why we have created a list of OKRs examples for Marketing Strategies to help. You can use any of the templates below as a starting point to write your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Marketing Strategies OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Feel free to explore our tools:
- Use our free OKR generator
- Use Tability, a complete platform to set and track OKRs and initiatives, including a GPT-4 powered goal generator
Our customisable Marketing Strategies OKRs examples
You will find in the next section many different Marketing Strategies Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
1. OKRs to enhance triggering and conversion rates through effective marketing strategies
Enhance triggering and conversion rates through effective marketing strategies
Elevate conversion rates by 10% via optimizing the website's landing page
Improve loading speed of the landing page
Create engaging, relevant content for the audience
Conduct A/B testing on various landing page designs
Boost social media engagement by 30% through regular, quality content posting
Develop engaging, relevant content that encourages interaction
Create a consistent posting schedule for all social media platforms
Implement promotional strategies to increase post visibility
Increase the Open Rate of marketing emails by 25%
Segment email list for targeted, personalized content
Test different sending times and days
Improve subject lines to be more enticing and relevant
2. OKRs to enhance marketing and operations efficiency at the center
Enhance marketing and operations efficiency at the center
Reduce marketing overhead costs by 20%
Implement digital marketing strategies to reduce traditional advertising costs
Consolidate marketing vendors to achieve economies of scale
Streamline project management processes within the marketing team
Achieve a 15% increase in generated leads through optimized marketing strategies
Tailor content to audience using analytics data
Implement A/B testing for all marketing campaigns
Enhance SEO techniques to improve online presence
Improve operational processing speed by 25%
Provide staff training on efficiency and speed-enhancing techniques
Streamline processes, eliminate redundancies or bottlenecks
Implement latest high-speed software in operational processes
3. OKRs to increase contract bookings significantly
Increase contract bookings significantly
Generate 10% more qualified leads through targeted marketing campaigns
Implement targeted marketing strategies across various platforms
Identify customer demographics for highly personalized ads
Evaluate and optimize campaigns based on lead generation metrics
Secure 15% more contract bookings compared to last quarter over the next quarter
Increase marketing efforts towards client acquisition
Improve and promote contract discount incentives
Identify and target new potential clients for contract bookings
Improve contract completion rate to 85% with no escalation or issues
Implement thorough contract review to find potential obstacles
Conduct continuous improvement training for better contract execution
Provide timely support and guidance to the contracting team
4. OKRs to develop a widely distributed Health and Safety Awareness Bulletin
Develop a widely distributed Health and Safety Awareness Bulletin
Generate content on 10 relevant H&S topics by interviewing industry experts
Identify 10 relevant H&S topics
Conduct interviews and generate content
Locate industry experts for interviews
Increase bulletin subscribers by 50% using focused marketing strategies
Develop an engaging marketing campaign to attract subscribers
Identify potential target demographics for the bulletin
Implement referral incentives for existing subscribers
Garner at least 90% positive feedback on the bulletin's effectiveness and relevance
Implement improvement based on survey feedback
Utilize user surveys to quantify bulletin satisfaction
Enhance bulletin content for relevance and value
5. OKRs to establish ourselves as cloud specialists with Atlassian
Establish ourselves as cloud specialists with Atlassian
Achieve a customer satisfaction rating of 4.5 stars or higher for our Atlassian cloud services
Generate at least 10 new leads for Atlassian cloud services through marketing campaigns
Create engaging social media posts promoting the benefits of Atlassian cloud services
Collaborate with influencers to endorse Atlassian cloud services and increase brand visibility
Optimize website content and implement SEO strategies to attract more organic traffic
Develop targeted email campaigns highlighting the features and advantages of Atlassian cloud services
Complete 3 successful Atlassian cloud migration projects within the next quarter
Increase the number of Atlassian cloud certifications by 25%
Enhance the availability of online training materials for Atlassian cloud certifications
Launch targeted marketing campaigns to promote the benefits of Atlassian cloud certifications
Offer discounts or incentives for individuals who successfully complete Atlassian cloud certifications
Collaborate with universities and educational institutions to integrate Atlassian cloud certifications into their curriculum
6. OKRs to enhance the effectiveness of our performance marketing strategies
Enhance the effectiveness of our performance marketing strategies
Reduce cost per click by 10% by refining ad targeting
Assess and improve ad quality and relevance
Apply demographic and geographic targeting
Identify and focus on top-performing keywords
Increase conversion rate by 15% through targeted campaigns
Develop personalized marketing campaigns for target groups
Analyze customer data to identify potential target groups
Monitor and adjust campaigns based on performance
Improve return on ad spend by 20% by optimizing marketing budget allocation
Allocate more budget to high-performing advertising channels
Continually monitor and readjust marketing spend
Analyze past advertising campaign data for successful strategies
7. OKRs to increase inbound customer opportunities to 11
Increase inbound customer opportunities to 11
Develop and launch a customer referral program to generate 4 inbound opportunities
Implement the referral program within our customer journey
Promote the referral program to current customers
Research effective referral program strategies and develop a plan
Enhance SEO strategies to attract 3 new inbound opportunities
Optimize website content for selected keywords
Research and identify relevant keywords for target audience
Implement best practice link-building strategies
Implement a targeted email marketing campaign that yields 4 inbound customer opportunities
Develop engaging, personalized email content
Identify target customer segments through market research
Evaluate and optimize based on campaign metrics
8. OKRs to enhance Direct-to-Consumer (DTC) conversion rates
Enhance Direct-to-Consumer (DTC) conversion rates
Improve the checkout process, reducing cart abandonment by 15%
Implement abandoned cart email reminders to incentivize completion
Optimize loading speed at checkout page for efficiency
Simplify site navigation to allow easy checkout process
Implement targeted marketing campaigns to boost customer engagement by 30%
Identify key demographics for targeted marketing strategies
Develop tailored marketing campaigns for each demographic
Track and monitor customer engagement metrics regularly
Increase DTC site traffic by 20% through optimized SEO strategies
Regularly update site with fresh, SEO-optimized content
Optimize website content for identified SEO keywords
Perform keyword research for high-traffic and industry-related terms
9. OKRs to increase revenue by optimizing sales strategies and processes
Increase revenue by optimizing sales strategies and processes
Improve customer retention rate by 15% through targeted loyalty programs and personalized communication
Analyze customer data to identify preferences and develop personalized loyalty program offers
Conduct regular surveys to gather customer feedback and identify areas for improvement
Implement automated system for personalized communication through email, SMS, and social media
Monitor, track, and evaluate the effectiveness of loyalty programs and communication strategies
Implement a streamlined sales pipeline, reducing the time from lead to conversion by 20%
Acquire 100 new high-value customers through targeted marketing campaigns
Increase average order value by 10% through upselling and cross-selling techniques
Create visually appealing and persuasive product displays to encourage add-on sales
Train sales team on effective upselling and cross-selling strategies
Offer bundled discounts for purchasing complementary products together
Implement personalized product recommendations based on customer browsing and purchase history
10. OKRs to enhance marketing effectiveness and reach
Enhance marketing effectiveness and reach
Increase social media engagement by 30%
Engage with audience via comments, shares, and direct messages
Develop and implement a consistent posting schedule
Initiate regular, interactive content such as polls and quizzes
Boost email open rates by 25%
Improve subject lines for increased intrigue and relevance
Segment email list for targeted, personalized content
Optimize send times based on recipient activity
Attract 20% more unique website visitors through SEO strategies
Improve site speed and mobile responsiveness
Increase backlinks through guest blogging on relevant sites
Implement targeted keyword research to optimize website content
11. OKRs to improve lead generation through effective lead capture strategies
Increase lead generation with targeted capture strategies
Implement lead magnets on website resulting in 50% increase in page conversion rate
Run A/B tests on landing pages resulting in a 25% increase in lead capture
Launch paid campaigns resulting in a 20% increase in lead quantity and quality
Host monthly webinars resulting in a 30% increase in leads generated
12. OKRs to elevate brand awareness and conversion rates through dynamic marketing strategies
Elevate brand awareness and conversion rates through dynamic marketing strategies
Achieve a 15% increase in social media engagement through intriguing content
Monitor audience engagement trends and adjust strategies accordingly
Regularly update social media with intriguing, resonating materials
Identify trending topics for more relevant, engaging content
Increase website traffic by 20% through improved SEO techniques
Boost local SEO by improving the quality of backlinks
Incorporate relevant keywords throughout the website content
Optimize website for mobile and page loading speed
Generate a 10% uplift in online sales from effective email marketing campaigns
Segment customer base for personalized, targeted email campaigns
Test and optimize email subject lines for open rates
Analyze campaign data to improve future email strategies
13. OKRs to enhance outreach with effective marketing strategies and brand visibility
Enhance outreach with effective marketing strategies and brand visibility
Increase social media organic engagement by 30%
Encourage audience interaction through quizzes and contests
Develop and share high-quality, relevant content regularly
Boost posts visibility using suitable hashtags and keywords
Secure 5 new partnerships with relevant businesses for brand cross-promotion
Implement marketing campaign that results in 20% increase in website traffic
Develop engaging content and visuals for digital marketing materials
Implement SEO strategy for improved online visibility
Conduct targeted social media advertising campaigns
14. OKRs to accelerate growth to reach a $33 mln yearly revenue target
Accelerate growth to reach a $33 mln yearly revenue target
Improve upselling strategies to boost average order value by 10%
Train staff on effective upselling and cross-selling techniques
Develop limited-time promotional offers to encourage larger purchases
Implement product recommendation algorithms on the website
Acquire 15 new high-value customers
Develop a targeted marketing strategy for potential high-value customers
Implement a customer referral program with enticing incentives
Enhance sales presentations to highlight value and benefits
Increase monthly sales revenue by 20%
Implement an upselling strategy into daily sales efforts
Enhance marketing efforts to broaden customer reach
Improve customer retention through loyalty programs
15. OKRs to boost sign-ups conversion to reach a 50% paying customer rate
Boost sign-ups conversion to reach a 50% paying customer rate
Implement 2 high-converting strategies targeted at sign-ups each month
Monitor and measure strategy performance
Research and select effective strategies for sign-ups
Outline a plan for strategy implementation
Increase the website conversion rate by 10% each month
Optimize website layout for easier navigation and usability
Implement effective call-to-action buttons on web pages
Run A/B tests to improve landing pages performance
Reduce the signup to paying customer cycle by 15%
Improve onboarding to highlight product benefits
Implement immediate upsell strategies post-signup
Simplify the sign-up process to minimize hurdles
Marketing Strategies OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/tability-insights-board.e70f9466.png)
Tip #2: Commit to weekly OKR check-ins
Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.
Being able to see trends for your key results will also keep yourself honest.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/checkins-graph.b2aec458.png)
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Marketing Strategies OKRs in a strategy map
Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.
![A strategy map in Tability](https://tability-templates-v2.vercel.app/_next/static/media/tability_strategy_map.2ad25843.png)
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Marketing Strategies OKR templates
We have more templates to help you draft your team goals and OKRs.
OKRs to improve performance testing for V2 services
OKRs to increase user revenue and reduce churn rate
OKRs to get a solid growth engine
OKRs to improve effectiveness of vendor management as a recruiter
OKRs to reduce activation churn
OKRs to enhance our data leak protection solution's market competitiveness
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
Create more examples in our app
You can use Tability to create OKRs with AI – and keep yourself accountable 👀
Tability is a unique goal-tracking platform built to save hours at work and help teams stay on top of their goals.
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![Signup](https://tability-templates-v2.vercel.app/_next/static/media/magic_tabby.7ff0a69b.png)
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