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OKR template to boost email's contribution to total revenue

public-lib · Published 6 months ago

This OKR aims to increase email's contribution to total revenue, set by the marking team. The first key result targets a 25% increase in email subscription rates. To achieve this, improvements of newsletter content are necessary, alongside compelling call-to-actions on the website and exclusive benefits for subscribers.

The second key result focuses on augmenting the click-through rates from email campaigns by 30%. Implementing clear calls to action in emails, personalizing email content based on the recipient's preferences and improving subject lines to increase email open rates are the some of the ways to accomplish it.

The third objective, the OKR aims to enhance conversion rates from email referrals by 15%. Initiatives include optimizing the content and design of referral emails and implementing personalized email marketing strategies. Moreover, analyzing current success metrics and tweaking strategies to ensure efficiency is crucial.

Success in these objectives will ensure an increased email contribution to the total revenue, establishing email as a vital component in the marketing strategies with a direct impact on financial growth.
  • ObjectiveObjectiveBoost email's contribution to total revenue
  • Key ResultKRIncrease email subscription rate by 25%
  • TaskImprove newsletter content to add value for subscribers
  • TaskImplement compelling, clear call-to-actions on website
  • TaskOffer exclusive benefits to email subscribers
  • Key ResultKRAugment click-through rates from email campaigns by 30%
  • TaskIncorporate strong, clear calls to action in emails
  • TaskPersonalize email content based on recipient's preferences
  • TaskImprove subject lines to increase email open rates
  • Key ResultKREnhance conversion rates from email referrals by 15%
  • TaskOptimize referral emails' content and design
  • TaskImplement personalized email marketing strategies
  • TaskAnalyze success metrics, adjust strategies accordingly
Use in Tability

How to edit and track OKRs with Tability

You'll probably want to edit the examples in this post, and Tability is the perfect tool for it.

Tability is an AI-powered platform that helps teams set better goals, monitor execution, and get help to achieve their objectives faster.

With Tability you can:

  • Use AI to draft a complete set of OKRs in seconds
  • Connect your OKRs and team goals to your project
  • Automate reporting with integrations and built-in dashboard

Instead of having to copy the content of the OKR examples in a doc or spreadsheet, you can use Tability’s magic importer to start using any of the examples in this page.

The import process can be done in seconds, allowing you to edit OKRs directly in a platform that knows how to manage and track goals.

Step 1. Sign up for a free Tability account

Go tohttps://tability.app/signup and create your account (it's free!)

Step 2. Create a plan

Follow the steps after your onboarding to create your first plan, you should get to a page that looks like the picture below.

Tability Import Options

Step 3. Use the magic importer

Click on Use magic import to open up the Magic Import modal.

Now, go back to the OKR examples, and click on Copy on the example that you’d like to use.

Copy from the template

Paste the content in the text import section. Don’t worry about the formatting, Tability’s AI will be able to parse it!

Importing from text

Now, just click on Import from text and let the magic happen.

Tability editor with imported content

Once your example is in the plan editor, you will be able to:

  • Edit the objectives, key results, and tasks
  • Click on the target 0 → 100% to set better target
  • Use the tips and the AI to refine your goals

Step 4. Publish your plan

Once you’re done editing, you can publish your plan to switch to the goal-tracking mode.

Publish import

From there you will have access to all the features that will help you and your team save hours with OKR reporting.

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