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8 OKR examples for Content Writer

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What are Content Writer OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Writing good OKRs can be hard, especially if it's your first time doing it. You'll need to center the focus of your plans around outcomes instead of projects.

We have curated a selection of OKR examples specifically for Content Writer to assist you. Feel free to explore the templates below for inspiration in setting your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

How to write your own Content Writer OKRs

1. Get tailored OKRs with an AI

You'll find some examples below, but it's likely that you have very specific needs that won't be covered.

You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.

Tability will then use your prompt to generate a fully editable OKR template.

Watch the video below to see it in action 👇

Option 2. Optimise existing OKRs with Tability Feedback tool

If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.

AI feedback for OKRs in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.

You can then decide to accept the suggestions or dismiss them if you don't agree.

Option 3. Use the free OKR generator

If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.

Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.

Content Writer OKRs examples

You will find in the next section many different Content Writer Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).

Hope you'll find this helpful!

OKRs to promulgate key private market trends through impactful content

  • ObjectivePromulgate key private market trends through impactful content
  • KRGarner at least 10 industry insider endorsements to boost content credibility
  • TaskDraft personal, compelling outreach letters to insiders
  • TaskIdentify and list 20 industry insiders relevant to the content
  • TaskSend endorsement requests and follow up regularly
  • KRProduce and publish 5 insight-filled reports with relevant private market trends
  • TaskResearch recent private market trends and data for content
  • TaskPublish reports on relevant platforms
  • TaskDraft and refine 5 separate insightful reports
  • KRAttract and retain 1000 unique monthly visitors to the trend-highlighting content
  • TaskImplement SEO strategies to improve search engine visibility
  • TaskShare content across multiple social media platforms regularly
  • TaskDevelop a consistent schedule for posting new, engaging content

OKRs to increase website traffic by 30% through SEO and content marketing

  • ObjectiveBoost website traffic
  • KRAchieve 50% higher engagement on social media posts
  • KRImprove website ranking on targeted keywords
  • KRIncrease organic traffic by 20%
  • KRIncrease backlinks by 15%

OKRs to improve and optimize team's SEO projects' execution and output

  • ObjectiveImprove and optimize team's SEO projects' execution and output
  • KRReduce website bounce rate by 10% by improving landing page SEO
  • TaskImplement engaging, keyword-focused metadata for better search engine recognition
  • TaskImprove landing page content for relevancy and clarity
  • TaskOptimize loading speed to enhance user experience
  • KRRank for 20 new relevant keywords on the first page of search engine results
  • TaskConduct a comprehensive keyword research for relevance
  • TaskOptimize website content based on selected keywords
  • TaskBuild high-quality backlinks using these keywords
  • KRIncrease organic website traffic by 30% through effective SEO strategies
  • TaskEnhance on-page SEO including meta descriptions, title tags, and keywords
  • TaskCreate high-quality, SEO-optimized content regularly
  • TaskImprove website's loading speed for better user experience

OKRs to enhance writing prowess and broaden vocabulary use

  • ObjectiveEnhance writing prowess and broaden vocabulary use
  • KRPractice writing — publish a 1000-word article each week on varying subjects
  • TaskResearch diverse topics to write about each week
  • TaskDedicate time to write a 1000-word article weekly
  • TaskPublish written articles on a chosen platform regularly
  • KRComplete a writing course that addresses your specific needs
  • TaskResearch and select a suitable writing course
  • TaskIdentify personal writing weaknesses and areas for development
  • TaskEnroll in the chosen course and participate fully
  • KRRead five books of diverse genres and note down unfamiliar words
  • TaskWrite down and define each unknown word
  • TaskSelect five books from different genres
  • TaskRead each book, identifying unfamiliar words

OKRs to consistently publish high-quality content aligned with audience needs

  • ObjectiveIncrease audience engagement through high-quality content
  • KRAchieve a minimum of X% engagement rate on all social media platforms
  • KRImplement X new content formats to diversify and expand our audience reach
  • KRIncrease website traffic by X% through SEO optimization
  • KRIncrease email open rates by X% through personalized and segmented email campaigns

OKRs to improve mastery of English Language

  • ObjectiveImprove mastery of English Language
  • KRAchieve a score of 90% in advanced level English proficiency test
  • TaskRead advanced English literature to expand vocabulary
  • TaskRegularly review and practice advanced English grammar concepts
  • TaskTake practice tests to improve test-taking skills
  • KRWrite and complete 2 grammatically flawless articles in English
  • TaskReview, edit, and finalize articles, checking for grammar
  • TaskChoose topics and create rough outlines for each article
  • TaskCompose initial drafts, ensuring in-depth research
  • KRRead and summarize 10 classic English literature books
  • TaskWrite a detailed summary of each book
  • TaskSelect and acquire 10 classic English literature books
  • TaskRead each book thoroughly and make notes

OKRs to conduct website audit to fix technical SEO issues

  • ObjectiveImprove website technical SEO
  • KRDecrease page load time by 25%
  • KRReduce broken links by 50%
  • KRIncrease website mobile-friendliness score by 10 points
  • KRImprove website's search engine indexation rate by 20%

OKRs to produce and publish an engaging interactive book

  • ObjectiveProduce and publish an engaging interactive book
  • KRSecure a publishing deal with a recognized interactive ebook publisher
  • TaskResearch and shortlist reputable interactive ebook publishers
  • TaskDevelop and polish a compelling book proposal
  • TaskInitiate contact and negotiations with selected publisher
  • KRWrite and finalize 50 interactive pages by next quarter
  • TaskEdit, review and refine written pages
  • TaskComplete and finalize all interactive pages
  • TaskOutline and draft content for 50 interactive pages
  • KRPre-sell 500 copies of the interactive book ahead of the launch date
  • TaskDevelop an engaging marketing campaign for a pre-order incentive
  • TaskLaunch pre-order sales on the website and social media
  • TaskUtilize email newsletters to prime potential buyers

Content Writer OKR best practices

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tip #2: Commit to weekly OKR check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to track your Content Writer OKRs

Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:

Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Content Writer OKR templates

We have more templates to help you draft your team goals and OKRs.

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