18 OKR examples for Customer Experience
Writing good OKRs can be hard, especially if it's your first time doing it. You'll need to center the focus of your plans around outcomes instead of projects.
We have curated a selection of OKR examples specifically for Customer Experience to assist you. Feel free to explore the templates below for inspiration in setting your own goals.
If you want to learn more about the framework, you can read more about the OKR meaning online.
Best practices for OKR
Your objectives should be ambitious, but achievable. Your key results should be measurable and time-bound. It can also be helfpul to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Building your own OKRs with AI
While we have some examples below, it's likely that you'll have specific scenarios that aren't covered here. There are 2 options available to you.
- Use our free OKRs generator
- Use Tability, a complete platform to set and track OKRs and initiatives – including a GPT-4 powered goal generator
How to track OKRs
Quarterly OKRs should have weekly updates to get all the benefits from the framework.
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKRs-tracking platform to make things easier.
We recommend Tability for an easy way to set and track OKRs with your team.
Check out the 5 best OKR tracking templates to find the best way to monitor progress during the quarter.
Customer Experience OKRs templates
The examples have Customer Experience Objectives and Key Results, but they may also include the tasks that can help you get there.
OKRs to amplify the voice of our current customer base
- Amplify the voice of our current customer base
- Improve response rate on customer satisfaction reviews by 20%
- Introduce incentives for completed customer satisfaction reviews
- Optimize review request timing for increased engagement
- Send reminders for pending review completion
- Engage 25% more customers in user experience surveys
- Boost survey advertisement across all media platforms
- Develop a compelling invitation for participation in surveys
- Offer incentives or rewards for survey participation
- Increase customer feedback submission by 30%
- Implement a user-friendly feedback form on our website
- Offer incentives for customers who provide feedback
- Regularly promote the importance of customer feedback
OKRs to enhance overall user experience on our platform
- Enhance overall user experience on our platform
- Decrease user complaint rate by 10%
- Enhance user interface for easier navigation
- Implement proactive customer service training
- Improve product quality testing processes
- Improve user satisfaction score by 20%
- Implement regular customer feedback and survey sessions
- Offer prompt and effective customer support service
- Enhance product features based on user suggestions
- Increase average session duration by 15%
- Produce engaging, high-quality content
- Implement effective CTAs on pages
- Improve site speed for enhanced user experience
OKRs to achieve an 80% first contact resolution (FCR) across all inboxes
OKRs to elevate operational excellence and customer experience
- Elevate operational excellence and customer experience
- Increase customer satisfaction scores by a minimum of 15%
- Implement thorough, user-friendly customer service training for all staff members
- Information gathering - Survey customers to identify common satisfaction issues
- Develop an effective customer loyalty program with exclusive benefits
- Implement at least 2 new process improvements, increasing efficiency by 10%
- Identify areas in the workflow that require improvements
- Create and implement 2 new efficient strategies
- Monitor and measure efficiency increases
- Reduce product delivery time by 20% within the quarter
- Implement more efficient packaging methods
- Streamline the order fulfillment process
- Enhance courier partnerships for expedited delivery
OKRs to enhance user satisfaction and engagement with our app
- Enhance user satisfaction and engagement with our app
- Reduce average response time to user inquiries to under 24 hours through streamlined customer support
- Regularly analyze response time data to identify bottlenecks and implement process improvements
- Establish clear guidelines and documentation for resolving common user inquiries
- Train customer support agents to handle inquiries effectively and efficiently
- Implement a ticketing system for efficient tracking and prioritization of user inquiries
- Increase user retention rate by 15% through personalized push notifications and enhanced features
- Continuously monitor and optimize push notification campaigns and feature updates for maximum effectiveness
- Develop and implement a comprehensive push notification strategy based on user insights
- Analyze user behavior to identify key preferences and interests for personalized push notifications
- Enhance user experience by adding new features and improving existing functionalities
- Increase user reviews by 20% through targeted campaigns and incentivized prompts
- Use social media platforms to highlight positive user reviews and encourage others to share their experiences
- Create personalized email campaigns to request user reviews with compelling copy and visuals
- Offer exclusive incentives, such as discounts or freebies, for users who leave reviews
- Implement in-app prompts at strategic moments to remind and encourage users to submit reviews
- Increase average app rating to 4.5 stars through user feedback and app improvements
OKRs to increase Internal Customer NPS
- Increase Internal Customer NPS
- Implement at least two new initiatives to enhance internal customer experience
- Develop a comprehensive internal knowledge base to streamline information access and retrieval
- Create a dedicated internal customer support team to provide timely assistance
- Implement regular training sessions to enhance communication and problem-solving skills
- Conduct a survey to gather feedback and identify areas for improvement
- Achieve a 10% increase in internal customer NPS score
- Conduct a survey to identify pain points and areas for improvement
- Regularly communicate updates on actions taken based on customer feedback
- Provide training to employees to improve customer service skills
- Implement feedback loops to address customer concerns and gather suggestions
- Reduce internal customer complaints by 20% through proactive resolution and improved service
- Streamline processes and ensure effective coordination among different departments
- Implement a feedback system to identify potential issues and address them promptly
- Conduct regular training sessions to improve communication and problem-solving skills
- Establish quality control measures to track and monitor customer satisfaction levels
- Increase internal customer satisfaction survey participation rate by 15%
- Conduct regular meetings to communicate the importance of survey participation to employees
- Offer an incentive or reward for employees who actively participate in the survey
- Send personalized email reminders to employees to complete internal customer satisfaction survey
- Simplify the survey process by making it easily accessible and user-friendly
OKRs to increase revenue in my AI consulting service business
- Increase revenue in my AI consulting service business
- Increase the number of new clients by 20%
- Improve online marketing efforts to enhance client reach and conversion rates
- Utilize social media platforms to promote services and attract potential clients
- Enhance customer satisfaction and loyalty to generate positive word-of-mouth testimonials
- Implement referral programs to encourage existing clients to refer new ones
- Decrease customer churn rate by 10%
- Improve onboarding process to enhance customer experience and minimize confusion or frustration
- Offer personalized incentives or discounts based on customer preferences and behavior
- Implement proactive communication strategies to address customer concerns and provide timely support
- Conduct regular customer feedback surveys to identify pain points and areas for improvement
- Increase the average contract value by 15%
- Upsell existing customers with higher-value product or service options
- Offer bundled packages or add-ons to increase the overall value of each contract
- Provide personalized and relevant recommendations to drive customers towards premium offerings
- Implement targeted pricing strategies to encourage customers to upgrade their purchases
- Launch two new AI consulting service packages to attract new customers
- Develop and design the two new AI consulting service packages with clear pricing and deliverables
- Conduct market research to identify niches and determine their specific AI consulting needs
- Create a comprehensive marketing strategy to promote the new AI consulting service packages
- Launch the new AI consulting service packages through various digital channels and platforms
OKRs to improve CX across the agency
- Improve CX across the agency
- Reduce average response time to customer inquiries by 20%
- Implement a ticketing system to track customer inquiries and responses
- Regularly analyze response data to identify bottlenecks and implement necessary improvements
- Train customer support team on effective communication and problem-solving skills
- Streamline internal processes to minimize handoffs and improve response efficiency
- Implement a new training program to enhance employee communication skills
- Provide ongoing support and resources such as online courses or mentors to reinforce and enhance communication skills
- Develop customized training modules targeting identified areas of weakness in communication skills
- Identify areas of weakness in employee communication skills through assessments and evaluations
- Schedule and facilitate interactive workshops and role-playing exercises to practice effective communication techniques
- Achieve a Net Promoter Score of 9 or above from client feedback
- Analyze client feedback to identify areas for improvement and determine specific action plans
- Establish a customer loyalty program to incentivize and reward clients for their continued support
- Implement regular NPS surveys to gather client feedback on a continuous basis
- Enhance customer service training program to improve communication and relationship-building skills
- Increase customer satisfaction ratings by 10% through regular feedback surveys
- Regularly send out the feedback survey to all customers after their interactions
- Create a short and simple online feedback survey with targeted questions
- Use the insights gained from feedback surveys to make necessary improvements and adjustments
- Implement a system to analyze and track customer feedback data efficiently
OKRs to drive stakeholder UX comprehension and increase customer engagement in decision-making
- Drive stakeholder UX comprehension and increase customer engagement in decision-making
- Increase customer decision participation by 30% through implantation of a decision-sharing platform
- Research and select a suitable decision-sharing platform
- Train staff to effectively utilize the platform
- Implement the chosen platform across the business
- Conduct five UX training sessions for stakeholders and evaluate knowledge with post-training quizzes
- Identify topic areas and develop a UX training curriculum
- Implement post-training quizzes to assess learning
- Schedule five training sessions for stakeholders
- Achieve a 10% improvement in stakeholder UX understanding survey scores
- Conduct a stakeholder-focused UX training session
- Schedule regular stakeholder UX feedback sessions
- Improve clarity in UX-related communications
OKRs to improve the effectiveness of OKR testing
- Improve the effectiveness of OKR testing
- Implement at least two improvements based on customer feedback for OKR testing
- Review customer feedback on OKR testing
- Execute the plan and monitor the effectiveness of the implemented improvements
- Identify at least two areas for improvement from customer feedback
- Develop action plan for implementing the identified improvements
- Achieve a customer satisfaction rating of at least 90% for OKR testing
- Regularly communicate with customers to address any issues or concerns they may have
- Implement improvements based on customer feedback to enhance the OKR testing process
- Conduct a survey to gather feedback from customers about their OKR testing experience
- Provide training sessions or resources to help customers optimize their use of OKR testing
- Decrease the average time spent on OKR testing by 15%
- Increase the completion rate of OKR tests by 20%
- Offer regular practice sessions and mock exams for OKR testing
- Provide additional resources and examples for OKR test preparation
- Analyze feedback and adjust difficulty level of OKR tests accordingly
- Enhance OKR test instructions for better understanding
OKRs to increase platform onboarding efficiency
- Increase platform onboarding efficiency
- Increase user satisfaction rating for onboarding process to 4.5 out of 5
- Achieve 95% completion rate for onboarding tasks
- Decrease average onboarding time by 10%
- Reduce onboarding support tickets by 20% through improved self-service resources
- Implement a user-friendly FAQ page addressing common onboarding queries and concerns
- Develop video tutorials to visually guide users through the onboarding process
- Revamp knowledge base content with clear and detailed instructions for onboarding steps
- Conduct regular surveys to gather feedback and identify areas for further improvement
OKRs to improve app user experience through personalized design processes
- Improve app user experience through personalized design processes
- Achieve a customer satisfaction rating of 4.5+ out of 5 through personalized design improvements
- Regularly monitor customer satisfaction metrics to track progress towards achieving the target rating
- Implement personalized design changes based on individual customer preferences and needs
- Conduct a detailed analysis of customer feedback to identify specific design improvement areas
- Continuously analyze customer feedback and make necessary adjustments to further enhance customer satisfaction
- Reduce user churn rate by 15% by enhancing personalized interactions and features
- Implement a comprehensive user feedback system to identify pain points and areas of improvement
- Regularly analyze user data to identify patterns and preferences for targeted personalized interactions
- Continuously optimize and update features based on user feedback and behavior analysis
- Develop and incorporate personalized recommendations to enhance user experience and engagement
- Increase average user session duration by 10% via tailored and intuitive app experiences
- Increase user engagement by 20% through personalized app experiences
OKRs to enhance Automation Capabilities
- Enhance Automation Capabilities
- Decrease average processing time by 30% using enhanced automation tools
- Research and explore available enhanced automation tools suitable for our organization's needs
- Implement chosen automation tools and train relevant staff members on their usage
- Identify and analyze current manual processes to identify areas for automation
- Monitor and evaluate the impact of automation tools on processing time and make necessary adjustments
- Reduce manual errors by 15% through improved automation techniques
- Increase the percentage of automated processes by 20%
- Achieve a customer satisfaction score of 90% by delivering superior automated services
- Conduct regular customer surveys to collect feedback and identify areas for improvement
- Regularly analyze customer satisfaction data to identify trends and proactively make necessary adjustments
- Enhance user interface to improve usability and simplify interaction with automated services
- Implement customer feedback loop to promptly address any issues and ensure continuous service enhancement
OKRs to implement CX platform (Service Now)
- Implement CX platform (Service Now)
- Customize Service Now to meet business needs
- Develop configuration plan to address identified business needs
- Implement and test changes in Service Now setup
- Identify specific business needs lacking in current Service Now configuration
- Successfully launch Service Now for all departments
- Implement a company-wide communication strategy
- Ensure adequate technical support is available post-launch
- Arrange comprehensive training sessions for all departmental employees
- Train all relevant team members on using Service Now effectively
- Identify team members that require Service Now training
- Monitor and assess team members' post-training proficiency
- Arrange training sessions on using Service Now
OKRs to provide an awesome support experience
- Be known for having legendary support
- Improve CSAT from 70% to 85%
- Write FAQ for top 20 questions asked by users
- Reduce first response time to 1h
- Connect support channels to Slack
- Have a clear rotation of on-support calls
- Improve average resolution time to be under 5h
- Adopt a clear escalation process to get faster help from devs
- Create internal knowledge base for common issue
OKRs to enhance the quality and comprehensibility of technical documentation
- Enhance the quality and comprehensibility of technical documentation
- Improve user-satisfaction score regarding documentation clarity by 25%
- Revise and simplify technical language in existing documentation
- Collect user feedback regularly to pinpoint confusion
- Input visual aids to enhance document comprehensibility
- Increase documentation completeness by 30%
- Conduct comprehensive review of existing documents for gaps
- Allocate resources for completing incomplete documents
- Establish system to maintain document updates
- Conduct bi-weekly documentation review and update to ensure current and error-free information
- Evaluate and rectify any errors in the documentation
- Update outdated sections of the document
- Set a bi-weekly schedule for documentation reviews
- Reduce customer support queries about product functionality by 20%
- Conduct regular user experience testing for feedback
- Launch an online FAQ page on product functionality
- Improve product user manual for clarity and comprehensiveness
OKRs to enhance platform performance through strategic commercial projects
- Enhance platform performance through strategic commercial projects
- Increase platform user engagement rate by 25%
- Enhance user experience with personalized content
- Develop and implement new, interactive features to the platform
- Organize regular virtual events for user engagement
- Add 3 new significant revenue-driving features
- Develop a business case for each proposed feature
- Implement, test, and launch the new features
- Identify prospective features based on customer feedback and market trends
- Achieve a 15% reduction in overall platform churn rate
- Develop a comprehensive customer retention strategy
- Implement customer satisfaction surveys to identify areas for improvement
- Enhance customer service training protocols
OKRs to foster customer-centric culture through UX insights
- Foster customer-centric culture through UX insights
- Conduct 3 UX training sessions for all team members achieving 85% attendance
- Send reminders and materials related to training sessions in advance
- Follow-up to ensure 85% attendance was achieved in all sessions
- Schedule 3 UX training sessions to suit all team members' availability
- Implement weekly UX insights discussion forums, promoting 75% total team participation
- Set a goal of 75% total team participation
- Promote forums to encourage team engagement
- Schedule weekly UX insights discussion forums
- Enhance customer satisfaction by 15% through UX improvements informed by team input
- Monitor and evaluate customer feedback to measure efficacy
- Initiate regular team brainstorming sessions on UX improvements
- Implement team's suggested UX enhancements
More OKR templates
We have more templates to help you draft your team goals and OKRs.
OKRs to enhance the effectiveness of our marketing strategy OKRs to tackle technical debt OKRs to boost revenue by enhancing account management strategies OKRs to reduce the frequency of rollbacks following system releases OKRs to reduce technical debt OKRs to successfully manage strategic partnership
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: Complete 2024 OKR cheat sheet
- Blog posts: ODT Blog
- Success metrics: KPIs examples