18 OKR examples for Customer Experience

Writing good OKRs can be hard, especially if it's your first time doing it. You'll need to center the focus of your plans around outcomes instead of projects.

We have curated a selection of OKR examples specifically for Customer Experience to assist you. Feel free to explore the templates below for inspiration in setting your own goals.

If you want to learn more about the framework, you can read more about the OKR meaning online.

Best practices for OKR

Your objectives should be ambitious, but achievable. Your key results should be measurable and time-bound. It can also be helfpul to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Building your own OKRs with AI

While we have some examples below, it's likely that you'll have specific scenarios that aren't covered here. There are 2 options available to you.

- Use our free OKRs generator
- Use Tability, a complete platform to set and track OKRs and initiatives – including a GPT-4 powered goal generator

How to track OKRs

Quarterly OKRs should have weekly updates to get all the benefits from the framework.

Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKRs-tracking platform to make things easier.

We recommend Tability for an easy way to set and track OKRs with your team.

Check out the 5 best OKR tracking templates to find the best way to monitor progress during the quarter.

Customer Experience OKRs templates

The examples have Customer Experience Objectives and Key Results, but they may also include the tasks that can help you get there.

OKRs to amplify the voice of our current customer base

  • ObjectiveAmplify the voice of our current customer base
  • Key ResultImprove response rate on customer satisfaction reviews by 20%
  • TaskIntroduce incentives for completed customer satisfaction reviews
  • TaskOptimize review request timing for increased engagement
  • TaskSend reminders for pending review completion
  • Key ResultEngage 25% more customers in user experience surveys
  • TaskBoost survey advertisement across all media platforms
  • TaskDevelop a compelling invitation for participation in surveys
  • TaskOffer incentives or rewards for survey participation
  • Key ResultIncrease customer feedback submission by 30%
  • TaskImplement a user-friendly feedback form on our website
  • TaskOffer incentives for customers who provide feedback
  • TaskRegularly promote the importance of customer feedback
Turn OKRs into a Strategy Map

OKRs to enhance overall user experience on our platform

  • ObjectiveEnhance overall user experience on our platform
  • Key ResultDecrease user complaint rate by 10%
  • TaskEnhance user interface for easier navigation
  • TaskImplement proactive customer service training
  • TaskImprove product quality testing processes
  • Key ResultImprove user satisfaction score by 20%
  • TaskImplement regular customer feedback and survey sessions
  • TaskOffer prompt and effective customer support service
  • TaskEnhance product features based on user suggestions
  • Key ResultIncrease average session duration by 15%
  • TaskProduce engaging, high-quality content
  • TaskImplement effective CTAs on pages
  • TaskImprove site speed for enhanced user experience

OKRs to achieve an 80% first contact resolution (FCR) across all inboxes

    OKRs to elevate operational excellence and customer experience

    • ObjectiveElevate operational excellence and customer experience
    • Key ResultIncrease customer satisfaction scores by a minimum of 15%
    • TaskImplement thorough, user-friendly customer service training for all staff members
    • TaskInformation gathering - Survey customers to identify common satisfaction issues
    • TaskDevelop an effective customer loyalty program with exclusive benefits
    • Key ResultImplement at least 2 new process improvements, increasing efficiency by 10%
    • TaskIdentify areas in the workflow that require improvements
    • TaskCreate and implement 2 new efficient strategies
    • TaskMonitor and measure efficiency increases
    • Key ResultReduce product delivery time by 20% within the quarter
    • TaskImplement more efficient packaging methods
    • TaskStreamline the order fulfillment process
    • TaskEnhance courier partnerships for expedited delivery

    OKRs to enhance user satisfaction and engagement with our app

    • ObjectiveEnhance user satisfaction and engagement with our app
    • Key ResultReduce average response time to user inquiries to under 24 hours through streamlined customer support
    • TaskRegularly analyze response time data to identify bottlenecks and implement process improvements
    • TaskEstablish clear guidelines and documentation for resolving common user inquiries
    • TaskTrain customer support agents to handle inquiries effectively and efficiently
    • TaskImplement a ticketing system for efficient tracking and prioritization of user inquiries
    • Key ResultIncrease user retention rate by 15% through personalized push notifications and enhanced features
    • TaskContinuously monitor and optimize push notification campaigns and feature updates for maximum effectiveness
    • TaskDevelop and implement a comprehensive push notification strategy based on user insights
    • TaskAnalyze user behavior to identify key preferences and interests for personalized push notifications
    • TaskEnhance user experience by adding new features and improving existing functionalities
    • Key ResultIncrease user reviews by 20% through targeted campaigns and incentivized prompts
    • TaskUse social media platforms to highlight positive user reviews and encourage others to share their experiences
    • TaskCreate personalized email campaigns to request user reviews with compelling copy and visuals
    • TaskOffer exclusive incentives, such as discounts or freebies, for users who leave reviews
    • TaskImplement in-app prompts at strategic moments to remind and encourage users to submit reviews
    • Key ResultIncrease average app rating to 4.5 stars through user feedback and app improvements

    OKRs to increase Internal Customer NPS

    • ObjectiveIncrease Internal Customer NPS
    • Key ResultImplement at least two new initiatives to enhance internal customer experience
    • TaskDevelop a comprehensive internal knowledge base to streamline information access and retrieval
    • TaskCreate a dedicated internal customer support team to provide timely assistance
    • TaskImplement regular training sessions to enhance communication and problem-solving skills
    • TaskConduct a survey to gather feedback and identify areas for improvement
    • Key ResultAchieve a 10% increase in internal customer NPS score
    • TaskConduct a survey to identify pain points and areas for improvement
    • TaskRegularly communicate updates on actions taken based on customer feedback
    • TaskProvide training to employees to improve customer service skills
    • TaskImplement feedback loops to address customer concerns and gather suggestions
    • Key ResultReduce internal customer complaints by 20% through proactive resolution and improved service
    • TaskStreamline processes and ensure effective coordination among different departments
    • TaskImplement a feedback system to identify potential issues and address them promptly
    • TaskConduct regular training sessions to improve communication and problem-solving skills
    • TaskEstablish quality control measures to track and monitor customer satisfaction levels
    • Key ResultIncrease internal customer satisfaction survey participation rate by 15%
    • TaskConduct regular meetings to communicate the importance of survey participation to employees
    • TaskOffer an incentive or reward for employees who actively participate in the survey
    • TaskSend personalized email reminders to employees to complete internal customer satisfaction survey
    • TaskSimplify the survey process by making it easily accessible and user-friendly

    OKRs to increase revenue in my AI consulting service business

    • ObjectiveIncrease revenue in my AI consulting service business
    • Key ResultIncrease the number of new clients by 20%
    • TaskImprove online marketing efforts to enhance client reach and conversion rates
    • TaskUtilize social media platforms to promote services and attract potential clients
    • TaskEnhance customer satisfaction and loyalty to generate positive word-of-mouth testimonials
    • TaskImplement referral programs to encourage existing clients to refer new ones
    • Key ResultDecrease customer churn rate by 10%
    • TaskImprove onboarding process to enhance customer experience and minimize confusion or frustration
    • TaskOffer personalized incentives or discounts based on customer preferences and behavior
    • TaskImplement proactive communication strategies to address customer concerns and provide timely support
    • TaskConduct regular customer feedback surveys to identify pain points and areas for improvement
    • Key ResultIncrease the average contract value by 15%
    • TaskUpsell existing customers with higher-value product or service options
    • TaskOffer bundled packages or add-ons to increase the overall value of each contract
    • TaskProvide personalized and relevant recommendations to drive customers towards premium offerings
    • TaskImplement targeted pricing strategies to encourage customers to upgrade their purchases
    • Key ResultLaunch two new AI consulting service packages to attract new customers
    • TaskDevelop and design the two new AI consulting service packages with clear pricing and deliverables
    • TaskConduct market research to identify niches and determine their specific AI consulting needs
    • TaskCreate a comprehensive marketing strategy to promote the new AI consulting service packages
    • TaskLaunch the new AI consulting service packages through various digital channels and platforms

    OKRs to improve CX across the agency

    • ObjectiveImprove CX across the agency
    • Key ResultReduce average response time to customer inquiries by 20%
    • TaskImplement a ticketing system to track customer inquiries and responses
    • TaskRegularly analyze response data to identify bottlenecks and implement necessary improvements
    • TaskTrain customer support team on effective communication and problem-solving skills
    • TaskStreamline internal processes to minimize handoffs and improve response efficiency
    • Key ResultImplement a new training program to enhance employee communication skills
    • TaskProvide ongoing support and resources such as online courses or mentors to reinforce and enhance communication skills
    • TaskDevelop customized training modules targeting identified areas of weakness in communication skills
    • TaskIdentify areas of weakness in employee communication skills through assessments and evaluations
    • TaskSchedule and facilitate interactive workshops and role-playing exercises to practice effective communication techniques
    • Key ResultAchieve a Net Promoter Score of 9 or above from client feedback
    • TaskAnalyze client feedback to identify areas for improvement and determine specific action plans
    • TaskEstablish a customer loyalty program to incentivize and reward clients for their continued support
    • TaskImplement regular NPS surveys to gather client feedback on a continuous basis
    • TaskEnhance customer service training program to improve communication and relationship-building skills
    • Key ResultIncrease customer satisfaction ratings by 10% through regular feedback surveys
    • TaskRegularly send out the feedback survey to all customers after their interactions
    • TaskCreate a short and simple online feedback survey with targeted questions
    • TaskUse the insights gained from feedback surveys to make necessary improvements and adjustments
    • TaskImplement a system to analyze and track customer feedback data efficiently

    OKRs to drive stakeholder UX comprehension and increase customer engagement in decision-making

    • ObjectiveDrive stakeholder UX comprehension and increase customer engagement in decision-making
    • Key ResultIncrease customer decision participation by 30% through implantation of a decision-sharing platform
    • TaskResearch and select a suitable decision-sharing platform
    • TaskTrain staff to effectively utilize the platform
    • TaskImplement the chosen platform across the business
    • Key ResultConduct five UX training sessions for stakeholders and evaluate knowledge with post-training quizzes
    • TaskIdentify topic areas and develop a UX training curriculum
    • TaskImplement post-training quizzes to assess learning
    • TaskSchedule five training sessions for stakeholders
    • Key ResultAchieve a 10% improvement in stakeholder UX understanding survey scores
    • TaskConduct a stakeholder-focused UX training session
    • TaskSchedule regular stakeholder UX feedback sessions
    • TaskImprove clarity in UX-related communications

    OKRs to improve the effectiveness of OKR testing

    • ObjectiveImprove the effectiveness of OKR testing
    • Key ResultImplement at least two improvements based on customer feedback for OKR testing
    • TaskReview customer feedback on OKR testing
    • TaskExecute the plan and monitor the effectiveness of the implemented improvements
    • TaskIdentify at least two areas for improvement from customer feedback
    • TaskDevelop action plan for implementing the identified improvements
    • Key ResultAchieve a customer satisfaction rating of at least 90% for OKR testing
    • TaskRegularly communicate with customers to address any issues or concerns they may have
    • TaskImplement improvements based on customer feedback to enhance the OKR testing process
    • TaskConduct a survey to gather feedback from customers about their OKR testing experience
    • TaskProvide training sessions or resources to help customers optimize their use of OKR testing
    • Key ResultDecrease the average time spent on OKR testing by 15%
    • Key ResultIncrease the completion rate of OKR tests by 20%
    • TaskOffer regular practice sessions and mock exams for OKR testing
    • TaskProvide additional resources and examples for OKR test preparation
    • TaskAnalyze feedback and adjust difficulty level of OKR tests accordingly
    • TaskEnhance OKR test instructions for better understanding

    OKRs to increase platform onboarding efficiency

    • ObjectiveIncrease platform onboarding efficiency
    • Key ResultIncrease user satisfaction rating for onboarding process to 4.5 out of 5
    • Key ResultAchieve 95% completion rate for onboarding tasks
    • Key ResultDecrease average onboarding time by 10%
    • Key ResultReduce onboarding support tickets by 20% through improved self-service resources
    • TaskImplement a user-friendly FAQ page addressing common onboarding queries and concerns
    • TaskDevelop video tutorials to visually guide users through the onboarding process
    • TaskRevamp knowledge base content with clear and detailed instructions for onboarding steps
    • TaskConduct regular surveys to gather feedback and identify areas for further improvement

    OKRs to improve app user experience through personalized design processes

    • ObjectiveImprove app user experience through personalized design processes
    • Key ResultAchieve a customer satisfaction rating of 4.5+ out of 5 through personalized design improvements
    • TaskRegularly monitor customer satisfaction metrics to track progress towards achieving the target rating
    • TaskImplement personalized design changes based on individual customer preferences and needs
    • TaskConduct a detailed analysis of customer feedback to identify specific design improvement areas
    • TaskContinuously analyze customer feedback and make necessary adjustments to further enhance customer satisfaction
    • Key ResultReduce user churn rate by 15% by enhancing personalized interactions and features
    • TaskImplement a comprehensive user feedback system to identify pain points and areas of improvement
    • TaskRegularly analyze user data to identify patterns and preferences for targeted personalized interactions
    • TaskContinuously optimize and update features based on user feedback and behavior analysis
    • TaskDevelop and incorporate personalized recommendations to enhance user experience and engagement
    • Key ResultIncrease average user session duration by 10% via tailored and intuitive app experiences
    • Key ResultIncrease user engagement by 20% through personalized app experiences

    OKRs to enhance Automation Capabilities

    • ObjectiveEnhance Automation Capabilities
    • Key ResultDecrease average processing time by 30% using enhanced automation tools
    • TaskResearch and explore available enhanced automation tools suitable for our organization's needs
    • TaskImplement chosen automation tools and train relevant staff members on their usage
    • TaskIdentify and analyze current manual processes to identify areas for automation
    • TaskMonitor and evaluate the impact of automation tools on processing time and make necessary adjustments
    • Key ResultReduce manual errors by 15% through improved automation techniques
    • Key ResultIncrease the percentage of automated processes by 20%
    • Key ResultAchieve a customer satisfaction score of 90% by delivering superior automated services
    • TaskConduct regular customer surveys to collect feedback and identify areas for improvement
    • TaskRegularly analyze customer satisfaction data to identify trends and proactively make necessary adjustments
    • TaskEnhance user interface to improve usability and simplify interaction with automated services
    • TaskImplement customer feedback loop to promptly address any issues and ensure continuous service enhancement

    OKRs to implement CX platform (Service Now)

    • ObjectiveImplement CX platform (Service Now)
    • Key ResultCustomize Service Now to meet business needs
    • TaskDevelop configuration plan to address identified business needs
    • TaskImplement and test changes in Service Now setup
    • TaskIdentify specific business needs lacking in current Service Now configuration
    • Key ResultSuccessfully launch Service Now for all departments
    • TaskImplement a company-wide communication strategy
    • TaskEnsure adequate technical support is available post-launch
    • TaskArrange comprehensive training sessions for all departmental employees
    • Key ResultTrain all relevant team members on using Service Now effectively
    • TaskIdentify team members that require Service Now training
    • TaskMonitor and assess team members' post-training proficiency
    • TaskArrange training sessions on using Service Now

    OKRs to provide an awesome support experience

    • ObjectiveBe known for having legendary support
    • Key ResultImprove CSAT from 70% to 85%
    • TaskWrite FAQ for top 20 questions asked by users
    • Key ResultReduce first response time to 1h
    • TaskConnect support channels to Slack
    • TaskHave a clear rotation of on-support calls
    • Key ResultImprove average resolution time to be under 5h
    • TaskAdopt a clear escalation process to get faster help from devs
    • TaskCreate internal knowledge base for common issue

    OKRs to enhance the quality and comprehensibility of technical documentation

    • ObjectiveEnhance the quality and comprehensibility of technical documentation
    • Key ResultImprove user-satisfaction score regarding documentation clarity by 25%
    • TaskRevise and simplify technical language in existing documentation
    • TaskCollect user feedback regularly to pinpoint confusion
    • TaskInput visual aids to enhance document comprehensibility
    • Key ResultIncrease documentation completeness by 30%
    • TaskConduct comprehensive review of existing documents for gaps
    • TaskAllocate resources for completing incomplete documents
    • TaskEstablish system to maintain document updates
    • Key ResultConduct bi-weekly documentation review and update to ensure current and error-free information
    • TaskEvaluate and rectify any errors in the documentation
    • TaskUpdate outdated sections of the document
    • TaskSet a bi-weekly schedule for documentation reviews
    • Key ResultReduce customer support queries about product functionality by 20%
    • TaskConduct regular user experience testing for feedback
    • TaskLaunch an online FAQ page on product functionality
    • TaskImprove product user manual for clarity and comprehensiveness

    OKRs to enhance platform performance through strategic commercial projects

    • ObjectiveEnhance platform performance through strategic commercial projects
    • Key ResultIncrease platform user engagement rate by 25%
    • TaskEnhance user experience with personalized content
    • TaskDevelop and implement new, interactive features to the platform
    • TaskOrganize regular virtual events for user engagement
    • Key ResultAdd 3 new significant revenue-driving features
    • TaskDevelop a business case for each proposed feature
    • TaskImplement, test, and launch the new features
    • TaskIdentify prospective features based on customer feedback and market trends
    • Key ResultAchieve a 15% reduction in overall platform churn rate
    • TaskDevelop a comprehensive customer retention strategy
    • TaskImplement customer satisfaction surveys to identify areas for improvement
    • TaskEnhance customer service training protocols

    OKRs to foster customer-centric culture through UX insights

    • ObjectiveFoster customer-centric culture through UX insights
    • Key ResultConduct 3 UX training sessions for all team members achieving 85% attendance
    • TaskSend reminders and materials related to training sessions in advance
    • TaskFollow-up to ensure 85% attendance was achieved in all sessions
    • TaskSchedule 3 UX training sessions to suit all team members' availability
    • Key ResultImplement weekly UX insights discussion forums, promoting 75% total team participation
    • TaskSet a goal of 75% total team participation
    • TaskPromote forums to encourage team engagement
    • TaskSchedule weekly UX insights discussion forums
    • Key ResultEnhance customer satisfaction by 15% through UX improvements informed by team input
    • TaskMonitor and evaluate customer feedback to measure efficacy
    • TaskInitiate regular team brainstorming sessions on UX improvements
    • TaskImplement team's suggested UX enhancements

    More OKR templates

    We have more templates to help you draft your team goals and OKRs.

    OKRs resources

    Here are a list of resources to help you adopt the Objectives and Key Results framework.