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6 OKR examples for Content Production

What are Content Production OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Writing good OKRs can be hard, especially if it's your first time doing it. You'll need to center the focus of your plans around outcomes instead of projects.

We have curated a selection of OKR examples specifically for Content Production to assist you. Feel free to explore the templates below for inspiration in setting your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

Building your own Content Production OKRs with AI

How to create great OKRs for any scenario in seconds

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here.

You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.

  • 1. Go to Tability's plan editor
  • 2. Click on the "Generate goals using AI" button
  • 3. Use natural language to describe your goals

Tability will then use your prompt to generate a fully editable OKR template.

How to improve existing OKRs with AI feedback

If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.

  • 1. Go to Tability's plan editor
  • 2. Add your existing OKRs (you can import them from a spreadsheet)
  • 3. Click on "Generate analysis"
AI feedback for OKRs in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.

You can then decide to accept the suggestions or dismiss them if you don't agree.

Using the free OKR generator to get a quick template

If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.

Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.

Our Content Production OKRs examples

You will find in the next section many different Content Production Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).

Hope you'll find this helpful!

1OKRs to establish a substantial presence on YouTube

  • ObjectiveEstablish a substantial presence on YouTube
  • KRCreate and upload a minimum of 15 high-quality, engaging videos
  • TaskUpload videos through designated platform
  • TaskPlan out content topics and storyboard for 15 videos
  • TaskProduce, edit and finalize each video
  • KRAttract and gain 1000 new subscribers to my YouTube channel
  • TaskPromote channel widely through social media outlets
  • TaskImplement SEO techniques to improve channel visibility
  • TaskCreate intriguing, high-quality content relevant to target audience
  • KRGarner an average of 2000 views per video
  • TaskImplement strategic SEO techniques for video discoverability
  • TaskConsistently promote videos on different social media platforms
  • TaskCreate engaging, high-quality content appealing to target audience
Tability

2OKRs to enhance lead generation by delivering high-quality content

  • ObjectiveEnhance lead generation by delivering high-quality content
  • KRImprove content engagement metrics by 30% to gain a qualified audience
  • TaskShare content regularly on all social media platforms
  • TaskDevelop engaging, high-quality content targeting user interests
  • TaskEnhance SEO practices to secure higher organic search results
  • KRPublish 20% more high-quality, lead-generating content pieces to capture prospective leads
  • TaskAssign more resources to content production
  • TaskIdentify topics that resonate with our target audience
  • TaskTest and refine lead-generation strategies
  • KRIncrease monthly MQLs by 25% through leveraging SEO in content creation

3OKRs to successfully complete 80% of the content project

  • ObjectiveSuccessfully complete 80% of the content project
  • KREnhance content quality by getting two positive feedback per week from the editor
  • TaskRequest feedback after implementing changes
  • TaskIncorporate editor's suggested changes in content
  • TaskSubmit articles regularly for the editor's review
  • KRDecrease project revision rate by 15% through careful drafting and editing
  • TaskTrain staff on meticulous proofreading techniques
  • TaskIncrease frequency of project editing cycles
  • TaskImplement stringent project drafting protocols
  • KRIncrease daily writing output by 20% to fast-track the project
  • TaskEnhance writing efficiency through training/tools
  • TaskLimit distractions during writing periods
  • TaskAllocate more daily hours exclusively to writing tasks

4OKRs to enhance quality and reach of written content at TechnoStruct Academy

  • ObjectiveEnhance quality and reach of written content at TechnoStruct Academy
  • KRIncrease weekly content output by 25% without compromising quality
  • TaskPrioritize content production within your weekly schedule
  • TaskOrganize and streamline content creation process
  • TaskInvest in automation tools for efficiency
  • KRAchieve a 20% increase in reader engagement metrics
  • TaskImplement a user-friendly comment section
  • TaskDevelop and implement a personalized content recommendation system
  • TaskIncrease frequency of engaging, interactive posts
  • KRReceive positive feedback on 90% of content published
  • TaskConsistently create high-quality, engaging content
  • TaskRegularly solicit reader feedback to make improvements
  • TaskImplement changes based on received feedback swiftly

5OKRs to enhance triggering and conversion rates through effective marketing strategies

  • ObjectiveEnhance triggering and conversion rates through effective marketing strategies
  • KRElevate conversion rates by 10% via optimizing the website's landing page
  • TaskImprove loading speed of the landing page
  • TaskCreate engaging, relevant content for the audience
  • TaskConduct A/B testing on various landing page designs
  • KRBoost social media engagement by 30% through regular, quality content posting
  • TaskDevelop engaging, relevant content that encourages interaction
  • TaskCreate a consistent posting schedule for all social media platforms
  • TaskImplement promotional strategies to increase post visibility
  • KRIncrease the Open Rate of marketing emails by 25%
  • TaskSegment email list for targeted, personalized content
  • TaskTest different sending times and days
  • TaskImprove subject lines to be more enticing and relevant

6OKRs to create an influential digital platform for societal issues

  • ObjectiveCreate an influential digital platform for societal issues
  • KRIncrease registered users by 30% with diverse demographics
  • TaskOffer special promotions for new user registrations
  • TaskDevelop partnerships with diverse communities and influencers
  • TaskImplement a targeted multichannel marketing campaign
  • KRProduce and publish 50 unique high-quality content pieces on societal issues
  • TaskResearch, write, and edit each piece
  • TaskPublish content through various channels
  • TaskIdentify 50 societal issues for content topics
  • KRAchieve 20% user engagement via active discussions and comments on posts
  • TaskDevelop a user reward/incentive system for active participation
  • TaskCreate engaging content encouraging active discussions
  • TaskModerately promote active conversation and user interaction

Content Production OKR best practices

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tip #2: Commit to weekly OKR check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to track your Content Production OKRs

Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:

  • It brings the goals back to the top of the mind
  • It will highlight poorly set OKRs
  • It will surface execution risks
  • It improves transparency and accountability

Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.

A strategy map in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Content Production OKR templates

We have more templates to help you draft your team goals and OKRs.