Content OKRs

Writing good OKRs can be hard, especially if it's your first time doing it. You'll need to center the focus of your plans around outcomes instead of projects.

We've tailored a list of OKRs examples for Content to help you. You can look at any of the templates below to get some inspiration for your own goals.

Examples of OKRs for Content

The examples have Content Objectives and Key Results, but they may also include the tasks that can help you get there.

You'll find 2 OKRs examples for Content below, and some extra tips to write better quarterly plans at the end.

OKRs to use Content Marketing for growth

  • ObjectiveContent is a significant driver for growth
  • Key Result20 partners have joined our content partner program
  • Key ResultIncrease traffic to our blog to 3k visits/week
  • TaskCreate a new microsite optimised on targeted keywords
  • TaskCheck Ahrefs report and fix SEO issues
  • TaskHire writer to post every week
  • Key ResultIncrease content-to-lead conversion to 9%
  • TaskAdd CTAs on all content websites

OKRs to generate significant growth through Content Marketing

  • ObjectiveIncrease brand awareness through engagement with industry thought leaders
  • Key ResultSecure five published interviews on industry websites
  • Key ResultCo-publish a thought leadership white paper with leading analyst
  • ObjectiveImprove blog readership
  • Key ResultIncrease the number of shared blogs across platforms by 25%
  • TaskIdentify CTA sharing placements on all websites
  • Key ResultBoost blog subscribers by 30%

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How to track your OKRs?

It's important to establish a cadence of check-ins for your Content OKRs.

The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly.

We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using a proper OKRs-tracking tool for it.

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.

Try Tability for your OKRs