Content OKRs
Writing good OKRs can be hard, especially if it's your first time doing it. You'll need to center the focus of your plans around outcomes instead of projects.
We have curated a selection of OKR examples specifically for Content to assist you. Feel free to explore the templates below for inspiration in setting your own goals.
If you want to learn more about the framework, you can read more about the meaning of OKRs online.
Examples of OKRs for Content
The examples have Content Objectives and Key Results, but they may also include the tasks that can help you get there.
You'll find 3 OKRs examples for Content below, and some extra tips to write better quarterly plans at the end.
OKRs to use Content Marketing for growth
Content is a significant driver for growth
20 partners have joined our content partner program- Increase traffic to our blog to 3k visits/week
Create a new microsite optimised on targeted keywords- Check Ahrefs report and fix SEO issues
- Hire writer to post every week
- Increase content-to-lead conversion to 9%
- Add CTAs on all content websites
OKRs to generate significant growth through Content Marketing
- Increase brand awareness through engagement with industry thought leaders
- Secure five published interviews on industry websites
- Co-publish a thought leadership white paper with leading analyst
- Improve blog readership
- Increase the number of shared blogs across platforms by 25%
- Identify CTA sharing placements on all websites
- Boost blog subscribers by 30%
OKRs to expand content distribution through podcasts or videos
- Increase content reach through multimedia channels
- Increase podcast listener retention rate by 20%
- Create and publish four high-quality videos per month
- Launch two new podcast episodes per month
- Boost video engagement rate on YouTube by 15%
How to generate OKRs with AI
You can use a goal-setting AI to generate great OKRs for you based on a description of your objectives.
How to track your OKRs?
Use Tability for an easy way to set and track OKRs with your team.
The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly.
We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using a proper OKRs-tracking tool for it.
Check out the 5 best OKR tracking templates to find the best way to monitor progress during the quarter.
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: Complete 2022 OKRs guide for Startups
- To implement: Flowing OKRs: 14 rules to simplify OKRs
- Blog posts: ODT Blog
- Success metrics: Success metrics examples