15 customisable OKR examples for Content
What are Content OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Writing good OKRs can be hard, especially if it's your first time doing it. You'll need to center the focus of your plans around outcomes instead of projects.
We have curated a selection of OKR examples specifically for Content to assist you. Feel free to explore the templates below for inspiration in setting your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Content OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Our customisable Content OKRs examples
You will find in the next section many different Content Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
1. OKRs to increase overall audience engagement across all platforms
Increase overall audience engagement across all platforms
Achieve a 20% increase in average session duration by end of the quarter
Implement engaging content to keep visitors on site longer- A/B test various site layouts for maximum engagement
- Optimize website speed for better user experience
- Improve click-through rates (CTR) on posts by 10%
- Implement A/B testing to optimize post headlines
- Refine targeting strategies to reach relevant audiences
- Enhance visuals to attract more viewer attention
- Increase content-sharing by users by 15% per platform
- Facilitate social sharing with share buttons
- Develop more engaging, shareable content
- Implement a user rewards program for sharing content
2. OKRs to boost social media content shares by refining our content strategy
- Boost social media content shares by refining our content strategy
- Implement the revised content strategy on all social media channels to test efficacy
- Update all social media channels with the revised content strategy
- Adjust strategy as needed based on analytics feedback
- Monitor engagement metrics on all platforms for efficacy analysis
- Achieve over 20% increase in content shares across all social media platforms
- Optimise posts for each specific social media platform
- Implement a promotion strategy to boost content visibility
- Create engaging, shareable content relevant to target audience
- Develop a refreshed, audience-focused content strategy by collaborating with market research
- Develop innovative, audience-centric content ideas
- Implement the new content strategy and measure engagement
- Assemble team for market research and audience analysis
3. OKRs to amplify our brand visibility through strategic content marketing
- Amplify our brand visibility through strategic content marketing
- Drive a 25% growth in newsletter subscriptions with engaging blog posts
- Generate 20% increase in unique page visits through SEO-optimized content
- Monitor website traffic and adjust SEO strategies accordingly
- Conduct keyword research for highly searched terms in your industry
- Optimize website content with selected keywords
- Boost social media shares by 30% through effective content distribution
- Create engaging, shareable content relevant to target audience
- Utilize influencers for wider content distribution
- Monitor and optimize content sharing strategies regularly
4. OKRs to successfully complete 80% of the content project
- Successfully complete 80% of the content project
- Enhance content quality by getting two positive feedback per week from the editor
- Request feedback after implementing changes
- Incorporate editor's suggested changes in content
- Submit articles regularly for the editor's review
- Decrease project revision rate by 15% through careful drafting and editing
- Train staff on meticulous proofreading techniques
- Increase frequency of project editing cycles
- Implement stringent project drafting protocols
- Increase daily writing output by 20% to fast-track the project
- Enhance writing efficiency through training/tools
- Limit distractions during writing periods
- Allocate more daily hours exclusively to writing tasks
5. OKRs to enhance quality and reach of written content at TechnoStruct Academy
- Enhance quality and reach of written content at TechnoStruct Academy
- Increase weekly content output by 25% without compromising quality
- Prioritize content production within your weekly schedule
- Organize and streamline content creation process
- Invest in automation tools for efficiency
- Achieve a 20% increase in reader engagement metrics
- Implement a user-friendly comment section
- Develop and implement a personalized content recommendation system
- Increase frequency of engaging, interactive posts
- Receive positive feedback on 90% of content published
- Consistently create high-quality, engaging content
- Regularly solicit reader feedback to make improvements
- Implement changes based on received feedback swiftly
6. OKRs to enhance homepage with contextually relevant content to engage customers
- Enhance homepage with contextually relevant content to engage customers
- A/B test and improve homepage layout for better content visibility by 15%
- Identify elements on homepage for A/B testing
- Implement A/B testing with different layouts
- Analyze results and adjust layout accordingly
- Implement content personalization for 70% of homepage visitors
- Set up tracking and analytics for homepage visits
- Develop personalized content based on user profiles
- Identify audience characteristics and create user profiles
- Increase customer engagement rate on homepage by 25%
- Implement interactive elements like quizzes or surveys on the homepage
- Improve website loading speed for superior user experience
- Personalize the homepage based on user's preferences
7. OKRs to implement AI for content enhancement
- Implement AI for content enhancement
- Incorporate AI algorithms into content management system by end of quarter
- Develop strategy for integrating identified AI algorithms
- Implement and test AI integration within the system
- Identify suitable AI algorithms for the content management system
- Increase content personalization using AI by 30%
- Implement AI-driven algorithms for personalized content curation
- Enhance user profiling for improved personalization accuracy
- Conduct A/B testing to optimize AI personalization efforts
- Improve content discoverability by 40% through AI-based SEO improvements
- Develop AI-driven keywords and meta tags for better search visibility
- Implement AI algorithms to evaluate and optimize SEO strategies
- Utilize AI for predictive analysis of trending topics and keywords
8. OKRs to deepen understanding of audience content preferences
- Deepen understanding of audience content preferences
- Analyze data and summarize top 3 content preferences by month-end
- Compile analysis results into a summary report
- Acquire relevant content data for analysis
- Analyze data to identify top 3 content preferences
- Conduct 3 audience surveys with at least 500 respondents each
- Design comprehensive, engaging surveys for audience data collection
- Distribute surveys to at least 1500 potential respondents
- Analyze and compile the survey responses data
- Increase audience engagement by 20% through optimized content strategy
- Develop a comprehensive content strategy to boost engagement and interaction
- Analyze current content to identify areas for improvement and optimization
- Test and implement new content formats to increase audience engagement
9. OKRs to enhance lead generation by delivering high-quality content
- Enhance lead generation by delivering high-quality content
- Improve content engagement metrics by 30% to gain a qualified audience
- Share content regularly on all social media platforms
- Develop engaging, high-quality content targeting user interests
- Enhance SEO practices to secure higher organic search results
- Publish 20% more high-quality, lead-generating content pieces to capture prospective leads
- Assign more resources to content production
- Identify topics that resonate with our target audience
- Test and refine lead-generation strategies
- Increase monthly MQLs by 25% through leveraging SEO in content creation
10. OKRs to promulgate key private market trends through impactful content
- Promulgate key private market trends through impactful content
- Garner at least 10 industry insider endorsements to boost content credibility
- Draft personal, compelling outreach letters to insiders
- Identify and list 20 industry insiders relevant to the content
- Send endorsement requests and follow up regularly
- Produce and publish 5 insight-filled reports with relevant private market trends
- Research recent private market trends and data for content
- Publish reports on relevant platforms
- Draft and refine 5 separate insightful reports
- Attract and retain 1000 unique monthly visitors to the trend-highlighting content
- Implement SEO strategies to improve search engine visibility
- Share content across multiple social media platforms regularly
- Develop a consistent schedule for posting new, engaging content
11. OKRs to elevate content quality across all social platforms
- Elevate content quality across all social platforms
- Increase average engagement rate per post by 20%
- Create content targeting audience interests and preferences
- Initiate interactive activities like poll or contest
- Boost posts with high engagement rates
- Implement a rigorous content review process leading to 100% checked posts
- Develop comprehensive content guidelines and review checklist
- Establish quality control with routine audits
- Designate and train content review team
- Reduce content-related complaints and reports by 30%
- Implement regular content quality checks
- Provide user-friendly reporting mechanisms
- Improve content moderation with AI and manual strategies
12. OKRs to streamline the process of posting on multiple users' pages
- Streamline the process of posting on multiple users' pages
- Reduce the average time taken to post on 50 users' pages by 35%
- Automate posting process using social media management tools
- Train team in fast, effective posting techniques
- Prepare content in advance for scheduled posts
- Implement a new automated posting system tested by 90% of all users
- Identify a compatible automated posting system for implementation
- Train 90% of users in using the new system
- Conduct system testing with selected users to gauge effectiveness
- Ensure 98% of posted content matches the individual user's page criteria perfectly
- Train team on user's page criteria
- Develop a rigorous content verification system
- Implement regular content audits
13. OKRs to improve the quality and relevancy of content through comprehensive revisions
- Improve the quality and relevancy of content through comprehensive revisions
- Raise positive reader feedback on revised content by 25%
- Include a call-to-action encouraging readers to leave feedback
- Enhance content quality through professional proofreading and editing
- Implement surveys to collect readers' opinions on revisions
- Increase peer reviews per article by 30% to ensure thorough evaluation
- Improve training for potential reviewers
- Develop and implement a new, incentivized peer-review policy
- Mandate additional reviews during article submission procedure
- Reduce average article revision time by 20% without compromising quality
- Utilize article review templates to streamline process
- Implement time-management training for article review team
- Automate revising process using language editing software
14. OKRs to use Content Marketing for growth
- Content is a significant driver for growth
- 20 partners have joined our content partner program
- Increase traffic to our blog to 3k visits/week
- Create a new microsite optimised on targeted keywords
- Check Ahrefs report and fix SEO issues
- Hire writer to post every week
- Increase content-to-lead conversion to 9%
- Add CTAs on all content websites
15. OKRs to improve lead generation with gated content for 20% more qualified leads
- Increase qualified leads with gated content
- Increase website traffic by 30% with SEO optimization
- Create and distribute 2 new high-value gated pieces of content
- Achieve a 25% conversion rate with targeted email campaigns
- Implement lead scoring and increase qualified leads by 20%
Content OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tability's audit dashboard will highlight opportunities to improve OKRsTip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tability's check-ins will save you hours and increase transparencyTip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Content OKRs in a strategy map
The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using a proper OKR-tracking tool for it.
Tability's Strategy Map makes it easy to see all your org's OKRsIf you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Content OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to launch a fully functional React Native application
- OKRs to enhance and streamline security governance framework
- OKRs to expand brand reach through innovative marketing practices
- OKRs to penetrate the French environmental market
- OKRs to boost new customer revenue on Amazon by 50%
- OKRs to implement an effective smart workplace management system
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
What's next? Try Tability's goal-setting AI
You can create an iterate on your OKRs using Tability's unique goal-setting AI.
Watch the demo below, then hop on the platform for a free trial.