15 customisable OKR examples for Content
What are Content OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Writing good OKRs can be hard, especially if it's your first time doing it. You'll need to center the focus of your plans around outcomes instead of projects.
We have curated a selection of OKR examples specifically for Content to assist you. Feel free to explore the templates below for inspiration in setting your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Content OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Feel free to explore our tools:
- Use our free OKR generator
- Use Tability, a complete platform to set and track OKRs and initiatives, including a GPT-4 powered goal generator
Our customisable Content OKRs examples
You will find in the next section many different Content Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
1. OKRs to successfully complete 80% of the content project
Successfully complete 80% of the content project
Enhance content quality by getting two positive feedback per week from the editor
Request feedback after implementing changes
Incorporate editor's suggested changes in content
Submit articles regularly for the editor's review
Decrease project revision rate by 15% through careful drafting and editing
Train staff on meticulous proofreading techniques
Increase frequency of project editing cycles
Implement stringent project drafting protocols
Increase daily writing output by 20% to fast-track the project
Enhance writing efficiency through training/tools
Limit distractions during writing periods
Allocate more daily hours exclusively to writing tasks
2. OKRs to enhance quality and reach of written content at TechnoStruct Academy
Enhance quality and reach of written content at TechnoStruct Academy
Increase weekly content output by 25% without compromising quality
Prioritize content production within your weekly schedule
Organize and streamline content creation process
Invest in automation tools for efficiency
Achieve a 20% increase in reader engagement metrics
Implement a user-friendly comment section
Develop and implement a personalized content recommendation system
Increase frequency of engaging, interactive posts
Receive positive feedback on 90% of content published
Consistently create high-quality, engaging content
Regularly solicit reader feedback to make improvements
Implement changes based on received feedback swiftly
3. OKRs to enhance homepage with contextually relevant content to engage customers
Enhance homepage with contextually relevant content to engage customers
A/B test and improve homepage layout for better content visibility by 15%
Identify elements on homepage for A/B testing
Implement A/B testing with different layouts
Analyze results and adjust layout accordingly
Implement content personalization for 70% of homepage visitors
Set up tracking and analytics for homepage visits
Develop personalized content based on user profiles
Identify audience characteristics and create user profiles
Increase customer engagement rate on homepage by 25%
Implement interactive elements like quizzes or surveys on the homepage
Improve website loading speed for superior user experience
Personalize the homepage based on user's preferences
4. OKRs to implement AI for content enhancement
Implement AI for content enhancement
Incorporate AI algorithms into content management system by end of quarter
Develop strategy for integrating identified AI algorithms
Implement and test AI integration within the system
Identify suitable AI algorithms for the content management system
Increase content personalization using AI by 30%
Implement AI-driven algorithms for personalized content curation
Enhance user profiling for improved personalization accuracy
Conduct A/B testing to optimize AI personalization efforts
Improve content discoverability by 40% through AI-based SEO improvements
Develop AI-driven keywords and meta tags for better search visibility
Implement AI algorithms to evaluate and optimize SEO strategies
Utilize AI for predictive analysis of trending topics and keywords
5. OKRs to deepen understanding of audience content preferences
Deepen understanding of audience content preferences
Analyze data and summarize top 3 content preferences by month-end
Compile analysis results into a summary report
Acquire relevant content data for analysis
Analyze data to identify top 3 content preferences
Conduct 3 audience surveys with at least 500 respondents each
Design comprehensive, engaging surveys for audience data collection
Distribute surveys to at least 1500 potential respondents
Analyze and compile the survey responses data
Increase audience engagement by 20% through optimized content strategy
Develop a comprehensive content strategy to boost engagement and interaction
Analyze current content to identify areas for improvement and optimization
Test and implement new content formats to increase audience engagement
6. OKRs to enhance lead generation by delivering high-quality content
Enhance lead generation by delivering high-quality content
Improve content engagement metrics by 30% to gain a qualified audience
Share content regularly on all social media platforms
Develop engaging, high-quality content targeting user interests
Enhance SEO practices to secure higher organic search results
Publish 20% more high-quality, lead-generating content pieces to capture prospective leads
Assign more resources to content production
Identify topics that resonate with our target audience
Test and refine lead-generation strategies
Increase monthly MQLs by 25% through leveraging SEO in content creation
7. OKRs to promulgate key private market trends through impactful content
Promulgate key private market trends through impactful content
Garner at least 10 industry insider endorsements to boost content credibility
Draft personal, compelling outreach letters to insiders
Identify and list 20 industry insiders relevant to the content
Send endorsement requests and follow up regularly
Produce and publish 5 insight-filled reports with relevant private market trends
Research recent private market trends and data for content
Publish reports on relevant platforms
Draft and refine 5 separate insightful reports
Attract and retain 1000 unique monthly visitors to the trend-highlighting content
Implement SEO strategies to improve search engine visibility
Share content across multiple social media platforms regularly
Develop a consistent schedule for posting new, engaging content
8. OKRs to elevate content quality across all social platforms
Elevate content quality across all social platforms
Increase average engagement rate per post by 20%
Create content targeting audience interests and preferences
Initiate interactive activities like poll or contest
Boost posts with high engagement rates
Implement a rigorous content review process leading to 100% checked posts
Develop comprehensive content guidelines and review checklist
Establish quality control with routine audits
Designate and train content review team
Reduce content-related complaints and reports by 30%
Implement regular content quality checks
Provide user-friendly reporting mechanisms
Improve content moderation with AI and manual strategies
9. OKRs to streamline the process of posting on multiple users' pages
Streamline the process of posting on multiple users' pages
Reduce the average time taken to post on 50 users' pages by 35%
Automate posting process using social media management tools
Train team in fast, effective posting techniques
Prepare content in advance for scheduled posts
Implement a new automated posting system tested by 90% of all users
Identify a compatible automated posting system for implementation
Train 90% of users in using the new system
Conduct system testing with selected users to gauge effectiveness
Ensure 98% of posted content matches the individual user's page criteria perfectly
Train team on user's page criteria
Develop a rigorous content verification system
Implement regular content audits
10. OKRs to improve the quality and relevancy of content through comprehensive revisions
Improve the quality and relevancy of content through comprehensive revisions
Raise positive reader feedback on revised content by 25%
Include a call-to-action encouraging readers to leave feedback
Enhance content quality through professional proofreading and editing
Implement surveys to collect readers' opinions on revisions
Increase peer reviews per article by 30% to ensure thorough evaluation
Improve training for potential reviewers
Develop and implement a new, incentivized peer-review policy
Mandate additional reviews during article submission procedure
Reduce average article revision time by 20% without compromising quality
Utilize article review templates to streamline process
Implement time-management training for article review team
Automate revising process using language editing software
11. OKRs to use Content Marketing for growth
Content is a significant driver for growth
20 partners have joined our content partner program
Increase traffic to our blog to 3k visits/week
Create a new microsite optimised on targeted keywords
Check Ahrefs report and fix SEO issues
Hire writer to post every week
Increase content-to-lead conversion to 9%
Add CTAs on all content websites
12. OKRs to improve lead generation with gated content for 20% more qualified leads
Increase qualified leads with gated content
Increase website traffic by 30% with SEO optimization
Create and distribute 2 new high-value gated pieces of content
Achieve a 25% conversion rate with targeted email campaigns
Implement lead scoring and increase qualified leads by 20%
13. OKRs to increase website traffic by 30% through SEO and content marketing
Boost website traffic
Achieve 50% higher engagement on social media posts
Improve website ranking on targeted keywords
Increase organic traffic by 20%
Increase backlinks by 15%
14. OKRs to expand content distribution through podcasts or videos
Increase content reach through multimedia channels
Increase podcast listener retention rate by 20%
Create and publish four high-quality videos per month
Launch two new podcast episodes per month
Boost video engagement rate on YouTube by 15%
15. OKRs to improve content conversion rates through A/B testing
Increase content conversion rates through A/B testing
Reduce bounce rate by 10% on tested content
Run 10 A/B tests on website content
Achieve a 15% increase in conversion rate
Implement winning variations on all website content
Content OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/tability-insights-board.e70f9466.png)
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/checkins-graph.b2aec458.png)
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Content OKRs in a strategy map
The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using a proper OKR-tracking tool for it.
![A strategy map in Tability](https://tability-templates-v2.vercel.app/_next/static/media/tability_strategy_map.2ad25843.png)
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Content OKR templates
We have more templates to help you draft your team goals and OKRs.
OKRs to establish distinct service processes for every client
OKRs to achieve consistent delivery of a high-quality application
OKRs to successfully launch a new B2B voice over IP platform
OKRs to effectively introduce sales representatives to clients
OKRs to improve resolution of travel time requests
OKRs to successfully patent a new medical device
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
Create more examples in our app
You can use Tability to create OKRs with AI – and keep yourself accountable 👀
Tability is a unique goal-tracking platform built to save hours at work and help teams stay on top of their goals.
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