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10 OKR examples for Brand Visibility

What are Brand Visibility OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

How you write your OKRs can make a huge difference on the impact that your team will have at the end of the quarter. But, it's not always easy to write a quarterly plan that focuses on outcomes instead of projects.

We've tailored a list of OKRs examples for Brand Visibility to help you. You can look at any of the templates below to get some inspiration for your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

Building your own Brand Visibility OKRs with AI

How to create great OKRs for any scenario in seconds

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here.

You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.

  • 1. Go to Tability's plan editor
  • 2. Click on the "Generate goals using AI" button
  • 3. Use natural language to describe your goals

Tability will then use your prompt to generate a fully editable OKR template.

How to improve existing OKRs with AI feedback

If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.

  • 1. Go to Tability's plan editor
  • 2. Add your existing OKRs (you can import them from a spreadsheet)
  • 3. Click on "Generate analysis"
AI feedback for OKRs in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.

You can then decide to accept the suggestions or dismiss them if you don't agree.

Using the free OKR generator to get a quick template

If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.

Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.

Our Brand Visibility OKRs examples

You'll find below a list of Objectives and Key Results templates for Brand Visibility. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.

Hope you'll find this helpful!

1OKRs to boost overall brand visibility

  • ObjectiveBoost overall brand visibility
  • KRLaunch 2 advertising campaigns to boost customer engagement by 50%
  • TaskImplement campaigns across chosen digital platforms
  • TaskMonitor and analyze campaign performance regularly
  • TaskDevelop two creative, targeted advertising campaigns
  • KRIncrease social media followers by 30% to widen online presence
  • TaskGenerate engaging content regularly to foster audience interaction
  • TaskUtilize hashtags effectively to increase discoverability
  • TaskCollaborate with influencers to expand reach
  • KRFacilitate 3 strategic partnerships for cross promotions enhancing reach by 20%
  • TaskIdentify potential partners that align with the company's market and values
  • TaskNegotiate and finalize partnership agreements and launch campaigns
  • TaskInitiate discussions with these partners about cross-promotion opportunities
Tability

2OKRs to enhance brand visibility and customer loyalty

  • ObjectiveEnhance brand visibility and customer loyalty
  • KRImplement a loyalty program, acquiring at least 500 subscriptions
  • TaskResearch and outline structure for the proposed loyalty program
  • TaskDevelop marketing strategies to promote subscriptions
  • TaskMonitor and track acquired subscriptions regularly
  • KRIncrease social media following by 30%
  • TaskCreate engaging content that incentivizes shares and likes
  • TaskPromote profiles through cross-platform collaborations
  • TaskImplement targeted ad campaigns to attract potential followers
  • KRAchieve a 25% rise in brand mentions across online platforms
  • TaskCollaborate with influencers for brand promotion
  • TaskInitiate engaging social media campaigns to increase brand visibility
  • TaskImplement SEO strategies for better online visibility

3OKRs to broaden visibility and recognition of the brand

  • ObjectiveBroaden visibility and recognition of the brand
  • KRSecure 4 guest blog posts on high-traffic industry websites
  • TaskIdentify 4 high-traffic industry websites suitable for guest blogging
  • TaskContact website owners to negotiate posting arrangements
  • TaskDraft compelling, relevant blog posts for submission
  • KRIncrease social media followers by 30%
  • TaskUse targeted hashtags relevant to specific audiences
  • TaskEngage with followers daily through responses and interactions
  • TaskRegularly post high-quality, shareable content
  • KRAchieve a 20% increase in website traffic through organic search results
  • TaskProduce high-quality, keyword-rich content regularly to draw organic traffic
  • TaskImplement SEO optimization strategies to improve website's search engine ranking
  • TaskAnalyze and optimize website loading speed for better user experience

4OKRs to increase visibility and knowledge of our brand

  • ObjectiveIncrease visibility and knowledge of our brand
  • KRIncrease social media followers by 30%
  • TaskInvest in targeted social media advertising campaigns
  • TaskCollaborate with influencers to promote the page
  • TaskElevate content strategy to boost engagement
  • KRAchieve a 20% increase in unaided brand awareness survey responses
  • TaskLaunch a customer referral program to boost awareness
  • TaskIncrease PR efforts to gain more media coverage
  • TaskImplement a targeted social media advertising campaign
  • KROrganize 10 event sponsorships in relevant industry events
  • TaskReach out to event organizers regarding potential sponsorships
  • TaskIdentify 10 industry events aligned with company interests
  • TaskFinalize sponsorship details and benefits for each event

5OKRs to enhance visibility and recognition of our brand

  • ObjectiveEnhance visibility and recognition of our brand
  • KRBoost social media followership by 50% across all platforms
  • TaskLaunch contests and giveaways to incentivize following
  • TaskRun targeted ad campaigns to attract new followers
  • TaskImplement engaging daily posts and interactive stories
  • KRIncrease organic website traffic by 30%
  • TaskRegularly publish relevant, high-quality content
  • TaskStrengthen social media presence and encourage sharing
  • TaskImplement SEO strategies targeting high-value keywords
  • KRAchieve a 20% increase in media mentions or features
  • TaskEngage media through active social media presence and promotions
  • TaskDevelop and distribute press releases for significant company news
  • TaskCultivate relationships with key industry influencers and journalists

6OKRs to enhance brand recognition and online visibility

  • ObjectiveEnhance brand recognition and online visibility
  • KRRun 2 successful online campaigns reaching 100,000 unique users each
  • TaskUtilize digital advertising platforms to reach desired users
  • TaskIdentify target audience for two distinct digital marketing campaigns
  • TaskDevelop engaging content for each campaign
  • KRGain 5,000 new social media followers or subscribers
  • TaskLaunch a promotional giveaway to incentivize follows
  • TaskCreate highly engaging and shareable content regularly
  • TaskCollaborate with influential personalities on relevant content
  • KRIncrease website traffic by 30% through SEO improvements
  • TaskOptimize website content for relevancy and SEO
  • TaskImprove site loading speed and mobile usability
  • TaskDevelop strategic keywords to improve search engine rankings

7OKRs to boost finance operations to increase brand visibility and market influence

  • ObjectiveBoost finance operations to increase brand visibility and market influence
  • KRImprove customer satisfaction rates by 25% through streamlined billing processes
  • TaskTrain staff on new streamlined billing processes for better efficiency
  • TaskRegularly solicit and act upon customer feedback on billing experience
  • TaskImplement automated, error-free billing system to enhance accuracy
  • KRIncrease investor presentations by 40% to expand brand visibility
  • TaskSchedule 40% more investor presentations each week
  • TaskCreate more engaging content for additional investor presentations
  • TaskUtilize various platforms for hosting investor presentations
  • KRImplement new finance software to reduce errors by 30%
  • TaskTrain employees on the new system usage
  • TaskResearch and select suitable finance software
  • TaskMonitor and evaluate error reduction efforts

8OKRs to secure guest posts for enhanced brand visibility and thought leadership

  • ObjectiveIncrease brand visibility and thought leadership through secure guest posts
  • KRSecure 5 high-authority guest post opportunities
  • KRBuild relationships with 3 key influencers in the industry through guest posting
  • KRIncrease website traffic from guest post referrals by 25%
  • KREarn at least 10 social media shares per guest post
Tability

9OKRs to amplify our brand visibility through strategic content marketing

  • ObjectiveAmplify our brand visibility through strategic content marketing
  • KRDrive a 25% growth in newsletter subscriptions with engaging blog posts
  • KRGenerate 20% increase in unique page visits through SEO-optimized content
  • TaskMonitor website traffic and adjust SEO strategies accordingly
  • TaskConduct keyword research for highly searched terms in your industry
  • TaskOptimize website content with selected keywords
  • KRBoost social media shares by 30% through effective content distribution
  • TaskCreate engaging, shareable content relevant to target audience
  • TaskUtilize influencers for wider content distribution
  • TaskMonitor and optimize content sharing strategies regularly

10OKRs to boost brand visibility through enhanced focus on major supplies

  • ObjectiveBoost brand visibility through enhanced focus on major supplies
  • KRCollaborate with 10 industry influencers for product promotion within their networks
  • TaskIdentify and list 10 relevant industry influencers
  • TaskDevelop personalized outreach strategies for each influencer
  • TaskLaunch and monitor influencer collaboration for product promotion
  • KREnhance website traffic by 30% via SEO optimization and content marketing focused on major supplies
  • TaskCreate engaging, high-quality content about major supplies
  • TaskImplement SEO optimization strategies on the website
  • TaskPromote content across all social media platforms
  • KRIncrease social media engagement by 40% highlighting our primary supplies
  • TaskCreate engaging posts focusing on our primary supplies
  • TaskPromote posts using targeted ads on social media platforms
  • TaskStart a contest encouraging user-generated content

Brand Visibility OKR best practices

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

Focus can only be achieve by limiting the number of competing priorities. It is crucial that you take the time to identify where you need to move the needle, and avoid adding business-as-usual activities to your OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tip #2: Commit to weekly OKR check-ins

Having good goals is only half the effort. You'll get significant more value from your OKRs if you commit to a weekly check-in process.

Being able to see trends for your key results will also keep yourself honest.

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to track your Brand Visibility OKRs

Quarterly OKRs should have weekly updates to get all the benefits from the framework. Reviewing progress periodically has several advantages:

  • It brings the goals back to the top of the mind
  • It will highlight poorly set OKRs
  • It will surface execution risks
  • It improves transparency and accountability

Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.

A strategy map in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Brand Visibility OKR templates

We have more templates to help you draft your team goals and OKRs.