11 customisable OKR examples for Brand Visibility
What are Brand Visibility OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
How you write your OKRs can make a huge difference on the impact that your team will have at the end of the quarter. But, it's not always easy to write a quarterly plan that focuses on outcomes instead of projects.
We've tailored a list of OKRs examples for Brand Visibility to help you. You can look at any of the templates below to get some inspiration for your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Brand Visibility OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Feel free to explore our tools:
- Use our free OKR generator
- Use Tability, a complete platform to set and track OKRs and initiatives, including a GPT-4 powered goal generator
Our customisable Brand Visibility OKRs examples
You'll find below a list of Objectives and Key Results templates for Brand Visibility. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.
Hope you'll find this helpful!
1. OKRs to boost overall brand visibility
Boost overall brand visibility
Launch 2 advertising campaigns to boost customer engagement by 50%
Implement campaigns across chosen digital platforms
Monitor and analyze campaign performance regularly
Develop two creative, targeted advertising campaigns
Increase social media followers by 30% to widen online presence
Generate engaging content regularly to foster audience interaction
Utilize hashtags effectively to increase discoverability
Collaborate with influencers to expand reach
Facilitate 3 strategic partnerships for cross promotions enhancing reach by 20%
Identify potential partners that align with the company's market and values
Negotiate and finalize partnership agreements and launch campaigns
Initiate discussions with these partners about cross-promotion opportunities
2. OKRs to enhance brand visibility and customer loyalty
Enhance brand visibility and customer loyalty
Implement a loyalty program, acquiring at least 500 subscriptions
Research and outline structure for the proposed loyalty program
Develop marketing strategies to promote subscriptions
Monitor and track acquired subscriptions regularly
Increase social media following by 30%
Create engaging content that incentivizes shares and likes
Promote profiles through cross-platform collaborations
Implement targeted ad campaigns to attract potential followers
Achieve a 25% rise in brand mentions across online platforms
Collaborate with influencers for brand promotion
Initiate engaging social media campaigns to increase brand visibility
Implement SEO strategies for better online visibility
3. OKRs to increase visibility and knowledge of our brand
Increase visibility and knowledge of our brand
Increase social media followers by 30%
Invest in targeted social media advertising campaigns
Collaborate with influencers to promote the page
Elevate content strategy to boost engagement
Achieve a 20% increase in unaided brand awareness survey responses
Launch a customer referral program to boost awareness
Increase PR efforts to gain more media coverage
Implement a targeted social media advertising campaign
Organize 10 event sponsorships in relevant industry events
Reach out to event organizers regarding potential sponsorships
Identify 10 industry events aligned with company interests
Finalize sponsorship details and benefits for each event
4. OKRs to boost finance operations to increase brand visibility and market influence
Boost finance operations to increase brand visibility and market influence
Improve customer satisfaction rates by 25% through streamlined billing processes
Train staff on new streamlined billing processes for better efficiency
Regularly solicit and act upon customer feedback on billing experience
Implement automated, error-free billing system to enhance accuracy
Increase investor presentations by 40% to expand brand visibility
Schedule 40% more investor presentations each week
Create more engaging content for additional investor presentations
Utilize various platforms for hosting investor presentations
Implement new finance software to reduce errors by 30%
Train employees on the new system usage
Research and select suitable finance software
Monitor and evaluate error reduction efforts
5. OKRs to secure guest posts for enhanced brand visibility and thought leadership
Increase brand visibility and thought leadership through secure guest posts
Secure 5 high-authority guest post opportunities
Build relationships with 3 key influencers in the industry through guest posting
Increase website traffic from guest post referrals by 25%
Earn at least 10 social media shares per guest post
6. OKRs to boost brand visibility through enhanced focus on major supplies
Boost brand visibility through enhanced focus on major supplies
Collaborate with 10 industry influencers for product promotion within their networks
Identify and list 10 relevant industry influencers
Develop personalized outreach strategies for each influencer
Launch and monitor influencer collaboration for product promotion
Enhance website traffic by 30% via SEO optimization and content marketing focused on major supplies
Create engaging, high-quality content about major supplies
Implement SEO optimization strategies on the website
Promote content across all social media platforms
Increase social media engagement by 40% highlighting our primary supplies
Create engaging posts focusing on our primary supplies
Promote posts using targeted ads on social media platforms
Start a contest encouraging user-generated content
7. OKRs to expand brand reach through innovative marketing practices
Expand brand reach through innovative marketing practices
Secure 5 major media placements to elevate brand visibility
Establish and maintain contact with journalists from these outlets
Create compelling pitches tailored to each media outlet's audience
Identify and compile a list of top media outlets relevant to the brand
Increase social media followers by 35% to enhance digital engagement
Develop engaging and high-quality content for daily social media posting
Implement strategic social media advertising campaigns
Engage influencers to promote and share our content
Boost website traffic by 25% through SEO practices
Improve site's mobile compatibility and page load speed
Increase backlinking from reputable sites
Conduct keyword research to optimize site content
8. OKRs to amplify brand visibility of our SaaS technology through an Account-Based Marketing strategy
Amplify brand visibility of our SaaS technology through an Account-Based Marketing strategy
Achieve 15% increase in website traffic via personalized email marketing campaigns
Analyze and adjust campaigns based on metrics
Identify target audience for personalized email marketing
Develop engaging, personalized email content
Secure at least 10 qualified leads from top-tier target accounts each month
Initiate contact and nurture relationships with leads
Identify and research top-tier target accounts
Develop personalized outreach strategies for each account
Garner a 30% increase in social media following through targeted content promotion
Identify and analyze the audience's content interests
Develop and implement a tailored content strategy
Regularly monitor and optimize content performance
9. OKRs to enhance outreach with effective marketing strategies and brand visibility
Enhance outreach with effective marketing strategies and brand visibility
Increase social media organic engagement by 30%
Encourage audience interaction through quizzes and contests
Develop and share high-quality, relevant content regularly
Boost posts visibility using suitable hashtags and keywords
Secure 5 new partnerships with relevant businesses for brand cross-promotion
Implement marketing campaign that results in 20% increase in website traffic
Develop engaging content and visuals for digital marketing materials
Implement SEO strategy for improved online visibility
Conduct targeted social media advertising campaigns
10. OKRs to boost our presence in significant media outlets
Boost our presence in significant media outlets
Establish relationships with 10 new influential journalists or media outlets
Research and draft personalized outreach messages
Initiate contact and schedule introductory meetings
Identify 10 top influential journalists or media outlets in the field
Secure 5 feature articles in top-tier media by end of quarter
Identify and make a list of top-tier media outlets
Reach out to journalists/editors with the pitches
Craft compelling pitches for feature articles
Grow organic mentions in media by 25%
Develop partnerships with influencers aligned with our brand values
Increase shareable content on social media platforms
Execute an organic, word-of-mouth referral program
11. OKRs to boost global visibility of our brand
Boost global visibility of our brand
Establish partnerships with 5 internationally recognized influencers
Identify influencers that align with our brand and products
Initiate communication and negotiate terms of partnerships
Draft personalized proposals for partnership collaborations
Gain presence in 3 untapped foreign markets
Execute marketing campaigns to promote brand awareness
Identify potential foreign markets through market research
Develop a market entry strategy for each location
Increase social media followers by 30% across all platforms
Collaborate with industry influencers and peers
Promote social media profiles offline and online
Create and share engaging content regularly
Brand Visibility OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
Focus can only be achieve by limiting the number of competing priorities. It is crucial that you take the time to identify where you need to move the needle, and avoid adding business-as-usual activities to your OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/tability-insights-board.e70f9466.png)
Tip #2: Commit to weekly OKR check-ins
Having good goals is only half the effort. You'll get significant more value from your OKRs if you commit to a weekly check-in process.
Being able to see trends for your key results will also keep yourself honest.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/checkins-graph.b2aec458.png)
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Brand Visibility OKRs in a strategy map
Quarterly OKRs should have weekly updates to get all the benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.
![A strategy map in Tability](https://tability-templates-v2.vercel.app/_next/static/media/tability_strategy_map.2ad25843.png)
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Brand Visibility OKR templates
We have more templates to help you draft your team goals and OKRs.
OKRs to amplify lead generation for increased pipeline activity
OKRs to improve Employee Satisfaction
OKRs to enhance compliance and precision in payroll management
OKRs to improve lead generation through effective lead capture strategies
OKRs to optimize onboarding process for call center recruits
OKRs to establish a recognised presence on Twitter
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
Create more examples in our app
You can use Tability to create OKRs with AI – and keep yourself accountable 👀
Tability is a unique goal-tracking platform built to save hours at work and help teams stay on top of their goals.
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