A starting point for clearer priorities and measurable progress. Make the targets your own.
20 partners have joined our content partner program
Increase traffic to our blog to 3k visits/week
Increase content-to-lead conversion to 9%
Set your baseline. Check where you are today, then choose targets that stretch your team.
Agree on ownership. Give each key result a clear owner and a source of data.
Check in every week. Review the numbers, share confidence, and decide what needs attention.
A machine-readable version of this example for a script or AI assistant.
Marketing OKR example
Suggested timeframe: Set with your team
1 objective · 3 key results
Example targets. Adapt to your baseline before you start.---
title: Use Content Marketing for growth
objectives:
- title: Content is a significant driver for growth
outcomes:
- title: 20 partners have joined our content partner program
from: 0.0
to: 20.0
score_format: _number_ partners
initiatives: []
- title: Increase traffic to our blog to 3k visits/week
from: 2200.0
to: 3000.0
score_format: _number_ visits/week
initiatives:
- title: Create a new microsite optimised on targeted keywords
- title: Check Ahrefs report and fix SEO issues
- title: Hire writer to post every week
- title: Increase content-to-lead conversion to 9%
from: 3.0
to: 9.0
score_format: _number_% conversion
initiatives:
- title: Add CTAs on all content websites
Get 3x more traffic to our website
Increase visitors to the new product landing page
Achieve a steady freelance income via tea ceremonies