OKRs to use Content Marketing for growth
Content is a significant driver for growth
20 partners have joined our content partner program0 ➞ 20 partners
Increase traffic to our blog to 3k visits/week2.2K ➞ 3K visits/week
Create a new microsite optimised on targeted keywords
Check Ahrefs report and fix SEO issues
Hire writer to post every week
Increase content-to-lead conversion to 9%3 ➞ 9% conversion
Add CTAs on all content websites