Use Content Marketing for growth

Tability Templates

---
title: Use Content Marketing for growth
objectives:
- title: Content is a significant driver for growth
  outcomes:
  - title: 20 partners have joined our content partner program
    from: 0.0
    to: 20.0
    score_format: _number_ partners
    initiatives: []
  - title: Increase traffic to our blog to 3k visits/week
    from: 2200.0
    to: 3000.0
    score_format: _number_ visits/week
    initiatives:
    - title: Create a new microsite optimised on targeted keywords
    - title: Check Ahrefs report and fix SEO issues
    - title: Hire writer to post every week
  - title: Increase content-to-lead conversion to 9%
    from: 3.0
    to: 9.0
    score_format: _number_% conversion
    initiatives:
    - title: Add CTAs on all content websites


OKRs to use Content Marketing for growth

Related OKRs examples