Social Media OKRs
OKRs are quickly gaining popularity as a goal-setting framework. But, it's not always easy to know how to write your goals, especially if it's your first time using OKRs.
We've tailored a list of OKRs examples for Social Media to help you. You can look at any of the templates below to get some inspiration for your own goals.
Examples of OKRs for Social Media
The examples have Social Media Objectives and Key Results, but they may also include the tasks that can help you get there.
You'll find 2 OKRs examples for Social Media below, and some extra tips to write better quarterly plans at the end.
OKRs to increase Social Media x3
Triple the growth of our social media
LinkedIn total impressions 30k per month
Increase LinkedIn followers to 30K
Promote content on other social media platforms
Create an engaging profile and regularly update content
Connect with relevant professionals and actively engage
Utilize LinkedIn Ads for targeted campaigns
Twitter total impressions 15k per month
Analyze current performance metrics to identify areas of improvement
Increase follower base to maximize potential reach
Implement targeted Twitter advertising campaigns
Optimize content to ensure maximum engagement
OKRs to improve visibility on socials
Build a significant social media presence for the brand
Get 250 positive mentions on Twitter and Linkedin
Reach a total audience of 10k across all channels
2.5% average engagement on promoted posts
Run 10 collaborations with relevant content creators
Build a detailed project brief
Create a list of relevant content creators
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How to track your OKRs?
It's important to establish a cadence of check-ins for your Social Media OKRs.
OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework.
We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using a proper OKRs-tracking tool for it.
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: Complete 2022 OKRs guide for Startups
- To implement: Flowing OKRs: 14 rules to simplify OKRs
- Blog posts: ODT Blog
- Success metrics: Success metrics examples