15 customisable OKR examples for Social Media
What are Social Media OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.
We have curated a selection of OKR examples specifically for Social Media to assist you. Feel free to explore the templates below for inspiration in setting your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Social Media OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Feel free to explore our tools:
- Use our free OKR generator
- Use Tability, a complete platform to set and track OKRs and initiatives, including a GPT-4 powered goal generator
Our customisable Social Media OKRs examples
You will find in the next section many different Social Media Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
1. OKRs to boost lead generation via organic and paid social media
Boost lead generation via organic and paid social media
Improve social media conversion rate to 15% across all platforms
Analyze current social media strategies and pinpoint areas of low effectiveness
Monitor and adjust methods based on engagement and conversion data
Implement changes to social media content to drive engagement
Achieve a 25% increase in organic social media leads
Regularly analyze and optimize social media posts for better reach
Implement a targeted content strategy to attract potential leads
Increase audience engagement through interactive activities like Q&As, polls
Increase paid social media leads by 30% through strategic campaigns
Allocate increased budget for high-performing ads
Assess and optimize current social media advertising strategies
Create targeted ad campaigns for specific audience demographics
2. OKRs to increase lead generation from organic and paid social media outlets
Increase lead generation from organic and paid social media outlets
Improve engagement rate on all social platforms by 25%
Create engaging and relevant content targeting specific audience interests
Implement A/B testing to optimize content engagement
Increase frequency and consistency of posts across all platforms
Boost paid social media conversion rate by 15%
Evaluate and improve landing page design
Target specific audience groups
Create visually appealing and persuasive paid ads
Achieve a 20% increase in organic social media leads
Optimize social profiles for improved visibility and lead generation
Run organic engagement campaigns to capture potential leads
Implement consistent, engaging content schedule across social media platforms
3. OKRs to boost brand recognition and engagement on all social media platforms
Boost brand recognition and engagement on all social media platforms
Enhance brand exposure by launching 2 influencer partnerships
Negotiate contract terms with chosen influencers
Identify potential influencers relevant to our brand and audience
Plan and execute influencer marketing campaigns
Achieve a 10% increase in user interactions (likes, shares, comments)
Establish regular posting schedule for consistent user engagement
Develop engaging content that encourages audience interaction
Implement promotions that incentivize likes, shares, comments
Increase overall social media following by 30%
Produce engaging content consistently across all social media platforms
Collaborate with popular influencers in the industry
Implement targeted ad campaigns to attract potential followers
4. OKRs to enhance inter-departmental collaboration for effective social media operations
Enhance inter-departmental collaboration for effective social media operations
Pioneer a shared, online document housing all social media initiatives and updates
Create structure for social media initiatives document
Identify suitable online platform for shared document storage
Update document regularly with initiatives and updates
Implement weekly cross-departmental meetings focused on social media strategy by month-end
Create a recurring weekly meeting schedule
Outline the meeting agenda focusing on social media
Identify key representatives from each department
Increase shared social media projects between departments by 20%
Implement regular shared social media project progress reports across departments
Develop a centralized social media project management tool for all departments
Initiate weekly interdepartmental brainstorming sessions on social media projects
5. OKRs to enhance interaction and engagement on our social media platforms
Enhance interaction and engagement on our social media platforms
Conduct 10 interactive live sessions to facilitate direct communication with followers
Schedule and advertise the dates for each live session
Host and moderate each session, engaging with followers
Plan topics and content for 10 live interactive sessions
Gather and categorize feedback from 500 users to better inform our content strategy
Analyze user responses and categorize feedback
Distribute surveys to gather user feedback
Update content strategy based on feedback patterns
Increase average post comments by 30% to improve social media engagement
Develop more engaging, relatable content to spark discussion
Respond interactively to existing comments to foster dialogue
Prompt followers to comment with questions or polls
6. OKRs to to implement a strategic, consistent, and realistic social media approach
To implement a strategic, consistent, and realistic social media approach
Gain 1000 new, organic followers across all social media platforms
Implement a strategic follow and unfollow campaign
Actively interact and build relationships with followers
Create engaging, high-quality content regularly
Post high-quality content consistently 5 times per week
Write and finalize 5 high-quality posts
Create a weekly content calendar with 5 post ideas
Schedule 5 posts for weekly publication
Increase overall social media engagement by 20%
Respond promptly and personally to comments and messages
Implement a regular posting schedule across all platforms
Engage audience with interactive content like quizzes and polls
7. OKRs to develop robust metrics for social media content assessment
Develop robust metrics for social media content assessment
Minimize measurement errors to 2% or less across all evaluated social media content
Implement precise analytics tools for accurate data collection
Regularly audit data sets to identify discrepancies
Train teams on data collection best practices
Create a standardized measurement framework for evaluating content by week 8
Review existing content evaluation methods by week 2
Finalize and implement framework by week 8
Establish criteria for standardized measurements by week 5
Identify and define 10 key performance indicators for social media by the end of week 4
Prepare definitions for each chosen indicator
Research potential key performance indicators for social media
Draft list of the 10 most relevant indicators
8. OKRs to amplify lead generation via social media platforms
Amplify lead generation via social media platforms
Generate 15% more conversions through Facebook ads by improving targeting
Increase ad spend focused on targeted demographic
Tailor ad content to engage the identified demographic
Identify demographic with the highest conversion rate
Boost Instagram engagement rate by 25% through interactive content
Incorporate quizzes and polls in Instagram stories frequently
Regularly host live Q&A or discussion sessions
Develop engaging, user-generated Instagram challenges
Increase LinkedIn followers by 30% to enhance professional exposure
Promote LinkedIn profile across different social media platforms
Publish high-value content regularly to attract new followers
Engage with followers by responding or liking their comments
9. OKRs to enhance brand visibility and interaction across social media networks
Enhance brand visibility and interaction across social media networks
Execute a social media campaign with a target of 1M impressions
Identify relevant platforms and plan engaging content strategy
Develop a comprehensive promotional schedule
Track and analyze performance for improvements
Achieve a 25% rise in organic followers on all brand's social media accounts
Develop engaging, consistent content catered to target audience
Collaborate with influencers to widen reach
Leverage SEO tactics and keywords for discoverability
Increase average post engagement rate by 30% across all platforms
Run contests or giveaways to increase interactions
Promote user-generated content to boost engagement
Implement more interactive content like polls and quizzes
10. OKRs to accelerate sales and amplify social media presence
Accelerate sales and amplify social media presence
Convert 10% of followers into customers enhancing website's conversion funnel
Redesign website layout for intuitive, user-friendly navigation
Offer exclusive discounts or promotions to followers
Implement targeted marketing strategies towards followers
Boost sales to reach $15k without compromising margins
Strengthen marketing activities to attract new customers
Develop enticing upsell strategies to increase average order value
Implement targeted emailing campaigns for existing customers
Increase social media followers to 5k through strategic engagements and networking
Interact consistently with followers to build loyalty and online community
Develop engaging content to attract new followers daily
Collaborate with influential personalities for shout-outs or endorsements
11. OKRs to boost engagement through strategic social media listening and talking
Boost engagement through strategic social media listening and talking
Elevate overall reach to 15% via analysis and actionable insights from listening
Analyze audience demographic data to identify target engagement groups
Implement regular monitoring and adjustment of reach strategies based on insights
Develop strategic, data-driven content to increase audience reach
Attract 20% more followers by posting daily engaging and relatable content
Develop a content calendar with diverse daily engaging posts
Promote posts on other established platforms
Incorporate user-generated content to increase relatability
Increase social media comments by 30% through competitive keyword strategies
Identify top-performing keywords in competitor's social media posts
Monitor and adjust keyword strategy based on engagement
Incorporate popular keywords into our social media content
12. OKRs to implement a consistent social media approach based on a calendar agreement
Implement a consistent social media approach based on a calendar agreement
Measure and increase audience engagement by 20% by the end of the quarter
Consistently track engagement growth weekly
Determine current engagement levels with existing data
Implement new user-engaging content strategy
Establish a shared social media calendar with agreed posts within two weeks
Create a shared social media calendar online
Identify relevant team members for shared calendar collaboration
Schedule meeting to agree on posts
Consistently post on social media 5 times a week for the entire quarter
Regularly monitor and adjust posting strategy
Develop a content calendar scheduling 5 posts weekly
Create engaging posts according to schedule
13. OKRs to restore and increase OBDeleven page audience
Restore and increase OBDeleven page audience
Achieve a 25% recovery of the previous OBDeleven page's audience
Create engaging email campaigns for previous audience
Improve content relevance on the OBDeleven page
Target retargeting ads towards previous OBDeleven page visitors
Heighten engagement rate by 20% through interactive content and user participation
Promote user-generated content through contests
Develop interactive content like polls, quizzes, and surveys
Implement a rewards system for user participation
Draw in a 15% increase in new followers on the revived OBDeleven page
Implement a targeted social media advertising campaign
Develop engaging content relevant to OBDeleven products and services
Encourage existing followers to share posts
14. OKRs to increase social media engagement by 30%
Boost social media engagement
Elevate average share per post by 30%
Expand the reach of each post by 20%
Raise average likes per post by 25%
Increase average comments per post by 35%
15. OKRs to boost Site Traffic
Boost Site Traffic
Improve website loading speed by 30% to enhance user experience and reduce bounce rates
Utilize a content delivery network (CDN) to serve website content faster to users worldwide
Enable browser caching to store static resources locally and speed up subsequent page visits
Optimize images by compressing, resizing, and converting to a more web-friendly format
Minify CSS and JavaScript files to reduce their file size and improve loading speed
Grow social media traffic by 25% through targeted campaigns and compelling content
Create engaging and shareable content tailored to the identified target audience
Conduct in-depth audience research to identify target demographics and interests
Analyze and optimize campaign performance using analytics tools for continuous improvement
Utilize social media advertising to reach a wider audience and increase visibility
Achieve a 15% increase in referral traffic by actively engaging in guest blogging and collaborations
Regularly track and analyze referral traffic data to monitor progress and identify areas for improvement
Research and identify popular guest blogging platforms and collaboration opportunities
Develop high-quality, engaging blog posts and content for guest blogging and collaborations
Reach out to potential partners and pitch guest blogging and collaboration ideas
Increase organic search traffic by 20% by optimizing website content and keywords
Optimize existing website content by incorporating identified keywords and improving metadata
Conduct an in-depth keyword research to identify high-potential and relevant keywords
Implement a backlink-building strategy to improve website authority and increase organic search rankings
Regularly create and publish fresh, high-quality content that is optimized for targeted keywords
Social Media OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/tability-insights-board.e70f9466.png)
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/checkins-graph.b2aec458.png)
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Social Media OKRs in a strategy map
OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using a proper OKR-tracking tool for it.
![A strategy map in Tability](https://tability-templates-v2.vercel.app/_next/static/media/tability_strategy_map.2ad25843.png)
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Social Media OKR templates
We have more templates to help you draft your team goals and OKRs.
OKRs to provide the best Marketing solution
OKRs to enhance project completion rate to boost awarded projects
OKRs to successfully launch and break-even via pre-sales
OKRs to develop an engaging and results-driven events strategy
OKRs to to implement a comprehensive Learning and Development plan
OKRs to boost our company's corporate social responsibility (CSR) involvement and visibility
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
Create more examples in our app
You can use Tability to create OKRs with AI – and keep yourself accountable 👀
Tability is a unique goal-tracking platform built to save hours at work and help teams stay on top of their goals.
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