Social Media OKRs

Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.

We have curated a selection of OKR examples specifically for Social Media to assist you. Feel free to explore the templates below for inspiration in setting your own goals.

If you want to learn more about the framework, you can read more about the meaning of OKRs online.

Examples of OKRs for Social Media

The examples have Social Media Objectives and Key Results, but they may also include the tasks that can help you get there.

You'll find 3 OKRs examples for Social Media below, and some extra tips to write better quarterly plans at the end.

OKRs to increase Social Media x3

  • ObjectiveTriple the growth of our social media
  • Key ResultLinkedIn total impressions 30k per month
  • Key ResultIncrease LinkedIn followers to 30K
  • TaskPromote content on other social media platforms
  • TaskCreate an engaging profile and regularly update content
  • TaskConnect with relevant professionals and actively engage
  • TaskUtilize LinkedIn Ads for targeted campaigns
  • Key ResultTwitter total impressions 15k per month
  • TaskAnalyze current performance metrics to identify areas of improvement
  • TaskIncrease follower base to maximize potential reach
  • TaskImplement targeted Twitter advertising campaigns
  • TaskOptimize content to ensure maximum engagement
social-medialinkedintwittergretel
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OKRs to improve visibility on socials

  • ObjectiveBuild a significant social media presence for the brand
  • Key ResultGet 250 positive mentions on Twitter and Linkedin
  • Key ResultReach a total audience of 10k across all channels
  • Key Result2.5% average engagement on promoted posts
  • Key ResultRun 10 collaborations with relevant content creators
  • TaskBuild a detailed project brief
  • TaskCreate a list of relevant content creators
social-mediamarketing
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OKRs to increase social media engagement by 30%

  • ObjectiveBoost social media engagement
  • Key ResultElevate average share per post by 30%
  • Key ResultExpand the reach of each post by 20%
  • Key ResultRaise average likes per post by 25%
  • Key ResultIncrease average comments per post by 35%
social-mediaengagementcontent-creatorsocial-media managerdigital-marketing analyst
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How to generate OKRs with AI

You can use a goal-setting AI to generate great OKRs for you based on a description of your objectives.

How to track your OKRs?

Use Tability for an easy way to set and track OKRs with your team.

OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework.

We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using a proper OKRs-tracking tool for it.

Check out the 5 best OKR tracking templates to find the best way to monitor progress during the quarter.

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.

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