15 customisable OKR examples for Social Media
What are Social Media OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.
We have curated a selection of OKR examples specifically for Social Media to assist you. Feel free to explore the templates below for inspiration in setting your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Social Media OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Our customisable Social Media OKRs examples
You will find in the next section many different Social Media Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
1. OKRs to establish a high-performing social media team
Establish a high-performing social media team
Develop and implement a comprehensive social media strategy
Analyzing competitors’ social media approach for strategy formulation- Monitoring and regularly updating social media metrics for continuous improvement
- Creating a content calendar to maintain regular posting
- Hire and onboard 5 skilled social media experts
- Implement a comprehensive onboarding process for new hires
- Conduct interviews to evaluate candidates' skills and experience
- Post job openings on digital platforms and industry-specific job boards
- Gain 10% increased engagement on all social media platforms
- Implement daily posting of keyword-focused, engaging content
- Utilize influencer partnerships for cross-promotion
- Respond promptly to comments from followers
2. OKRs to boost lead generation via organic and paid social media
- Boost lead generation via organic and paid social media
- Improve social media conversion rate to 15% across all platforms
- Analyze current social media strategies and pinpoint areas of low effectiveness
- Monitor and adjust methods based on engagement and conversion data
- Implement changes to social media content to drive engagement
- Achieve a 25% increase in organic social media leads
- Regularly analyze and optimize social media posts for better reach
- Implement a targeted content strategy to attract potential leads
- Increase audience engagement through interactive activities like Q&As, polls
- Increase paid social media leads by 30% through strategic campaigns
- Allocate increased budget for high-performing ads
- Assess and optimize current social media advertising strategies
- Create targeted ad campaigns for specific audience demographics
3. OKRs to amplify clothing sales via social media platforms
- Amplify clothing sales via social media platforms
- Increase social media followers by 25% to widen customer base
- Engage personally with followers through direct messages and comments
- Implement targeted social media advertising campaigns
- Share engaging, high-value content regularly on all social media platforms
- Post daily engaging content to boost website traffic by 30%
- Research trends to identify relevant and engaging content themes
- Track website traffic to measure content's impact
- Create and schedule daily posts featuring identified themes
- Achieve a 15% increase in annual purchase conversion rate on all platforms
- Implement effective customer retention strategies
- Improve website design to enhance user experience
- Boost ad campaigns targeting potential customers
4. OKRs to increase lead generation from organic and paid social media outlets
- Increase lead generation from organic and paid social media outlets
- Improve engagement rate on all social platforms by 25%
- Create engaging and relevant content targeting specific audience interests
- Implement A/B testing to optimize content engagement
- Increase frequency and consistency of posts across all platforms
- Boost paid social media conversion rate by 15%
- Evaluate and improve landing page design
- Target specific audience groups
- Create visually appealing and persuasive paid ads
- Achieve a 20% increase in organic social media leads
- Optimize social profiles for improved visibility and lead generation
- Run organic engagement campaigns to capture potential leads
- Implement consistent, engaging content schedule across social media platforms
5. OKRs to boost brand recognition and engagement on all social media platforms
- Boost brand recognition and engagement on all social media platforms
- Enhance brand exposure by launching 2 influencer partnerships
- Negotiate contract terms with chosen influencers
- Identify potential influencers relevant to our brand and audience
- Plan and execute influencer marketing campaigns
- Achieve a 10% increase in user interactions (likes, shares, comments)
- Establish regular posting schedule for consistent user engagement
- Develop engaging content that encourages audience interaction
- Implement promotions that incentivize likes, shares, comments
- Increase overall social media following by 30%
- Produce engaging content consistently across all social media platforms
- Collaborate with popular influencers in the industry
- Implement targeted ad campaigns to attract potential followers
6. OKRs to enhance inter-departmental collaboration for effective social media operations
- Enhance inter-departmental collaboration for effective social media operations
- Pioneer a shared, online document housing all social media initiatives and updates
- Create structure for social media initiatives document
- Identify suitable online platform for shared document storage
- Update document regularly with initiatives and updates
- Implement weekly cross-departmental meetings focused on social media strategy by month-end
- Create a recurring weekly meeting schedule
- Outline the meeting agenda focusing on social media
- Identify key representatives from each department
- Increase shared social media projects between departments by 20%
- Implement regular shared social media project progress reports across departments
- Develop a centralized social media project management tool for all departments
- Initiate weekly interdepartmental brainstorming sessions on social media projects
7. OKRs to enhance interaction and engagement on our social media platforms
- Enhance interaction and engagement on our social media platforms
- Conduct 10 interactive live sessions to facilitate direct communication with followers
- Schedule and advertise the dates for each live session
- Host and moderate each session, engaging with followers
- Plan topics and content for 10 live interactive sessions
- Gather and categorize feedback from 500 users to better inform our content strategy
- Analyze user responses and categorize feedback
- Distribute surveys to gather user feedback
- Update content strategy based on feedback patterns
- Increase average post comments by 30% to improve social media engagement
- Develop more engaging, relatable content to spark discussion
- Respond interactively to existing comments to foster dialogue
- Prompt followers to comment with questions or polls
8. OKRs to to implement a strategic, consistent, and realistic social media approach
- To implement a strategic, consistent, and realistic social media approach
- Gain 1000 new, organic followers across all social media platforms
- Implement a strategic follow and unfollow campaign
- Actively interact and build relationships with followers
- Create engaging, high-quality content regularly
- Post high-quality content consistently 5 times per week
- Write and finalize 5 high-quality posts
- Create a weekly content calendar with 5 post ideas
- Schedule 5 posts for weekly publication
- Increase overall social media engagement by 20%
- Respond promptly and personally to comments and messages
- Implement a regular posting schedule across all platforms
- Engage audience with interactive content like quizzes and polls
9. OKRs to boost organic customer engagement and reach on social media
- Boost organic customer engagement and reach on social media
- Raise post engagement rate by 15%
- Promote user-generated content for greater engagement
- Create more engaging and interactive social media content
- Invest in social media advertising to reach a wider audience
- Increase social media follower count by 20%
- Collaborate with influencers to boost profile visibility
- Run targeted follower acquisition campaigns across platforms
- Implement a social media content strategy to attract new followers
- Gain 25% more organic shares on top-performing posts
- Improve SEO strategies to increase visibility of top-performing posts
- Encourage audience engagement with interactive content and calls-to-action
- Implement a consistent posting schedule to maximize reach and shares
10. OKRs to establish an active social media volunteer team
- Establish an active social media volunteer team
- Recruit and onboard 10 committed, skilled social media volunteers by week 6
- Implement a comprehensive onboarding program for the new recruits
- Conduct interviews and skill assessments for potential volunteers
- Develop a recruitment ad targeting skilled social media enthusiasts
- Achieve a 30% increase in social media engagement by the end of the quarter
- Launch engaging competitions or giveaways
- Develop and implement a consistent posting schedule
- Respond promptly and constructively to all comments
- Design and implement 2 detailed social media strategies by week 9
- Implement strategies and monitor their effectiveness
- Identify target audience and platforms for each strategy
- Outline content plan and schedule for both strategies
11. OKRs to develop robust metrics for social media content assessment
- Develop robust metrics for social media content assessment
- Minimize measurement errors to 2% or less across all evaluated social media content
- Implement precise analytics tools for accurate data collection
- Regularly audit data sets to identify discrepancies
- Train teams on data collection best practices
- Create a standardized measurement framework for evaluating content by week 8
- Review existing content evaluation methods by week 2
- Finalize and implement framework by week 8
- Establish criteria for standardized measurements by week 5
- Identify and define 10 key performance indicators for social media by the end of week 4
- Prepare definitions for each chosen indicator
- Research potential key performance indicators for social media
- Draft list of the 10 most relevant indicators
12. OKRs to establish a proficient social media volunteer team
- Establish a proficient social media volunteer team
- Increase overall social media engagement by 30% by the end of the quarter
- Utilize Instagram and Facebook stories features for promotions
- Create and post interactive, engaging, and shareable content regularly
- Interact and respond regularly to comments or messages
- Conduct bi-weekly virtual training sessions, achieving 95% participation rate
- Send reminders and materials in advance to participants
- Monitor and follow up on participation rates
- Create a consistent bi-weekly schedule for virtual training
- Recruit a team of 10 dedicated volunteers knowledgeable in social media within 2 weeks
- Finalize and onboard selected volunteers
- Schedule and conduct interviews for interested applicants
- Post volunteer requirements on popular social media channels
13. OKRs to amplify lead generation via social media platforms
- Amplify lead generation via social media platforms
- Generate 15% more conversions through Facebook ads by improving targeting
- Increase ad spend focused on targeted demographic
- Tailor ad content to engage the identified demographic
- Identify demographic with the highest conversion rate
- Boost Instagram engagement rate by 25% through interactive content
- Incorporate quizzes and polls in Instagram stories frequently
- Regularly host live Q&A or discussion sessions
- Develop engaging, user-generated Instagram challenges
- Increase LinkedIn followers by 30% to enhance professional exposure
- Promote LinkedIn profile across different social media platforms
- Publish high-value content regularly to attract new followers
- Engage with followers by responding or liking their comments
14. OKRs to enhance brand visibility and interaction across social media networks
- Enhance brand visibility and interaction across social media networks
- Execute a social media campaign with a target of 1M impressions
- Identify relevant platforms and plan engaging content strategy
- Develop a comprehensive promotional schedule
- Track and analyze performance for improvements
- Achieve a 25% rise in organic followers on all brand's social media accounts
- Develop engaging, consistent content catered to target audience
- Collaborate with influencers to widen reach
- Leverage SEO tactics and keywords for discoverability
- Increase average post engagement rate by 30% across all platforms
- Run contests or giveaways to increase interactions
- Promote user-generated content to boost engagement
- Implement more interactive content like polls and quizzes
15. OKRs to accelerate sales and amplify social media presence
- Accelerate sales and amplify social media presence
- Convert 10% of followers into customers enhancing website's conversion funnel
- Redesign website layout for intuitive, user-friendly navigation
- Offer exclusive discounts or promotions to followers
- Implement targeted marketing strategies towards followers
- Boost sales to reach $15k without compromising margins
- Strengthen marketing activities to attract new customers
- Develop enticing upsell strategies to increase average order value
- Implement targeted emailing campaigns for existing customers
- Increase social media followers to 5k through strategic engagements and networking
- Interact consistently with followers to build loyalty and online community
- Develop engaging content to attract new followers daily
- Collaborate with influential personalities for shout-outs or endorsements
Social Media OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tability's audit dashboard will highlight opportunities to improve OKRsTip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tability's check-ins will save you hours and increase transparencyTip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Social Media OKRs in a strategy map
OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using a proper OKR-tracking tool for it.
Tability's Strategy Map makes it easy to see all your org's OKRsIf you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Social Media OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to engage with customers on their most requested features
- OKRs to significantly increase MICE revenue and diversify client portfolio
- OKRs to improve Product Stability and Quality
- OKRs to increase inbound customer opportunities to 11
- OKRs to achieve promotion to software engineer 3
- OKRs to enhance technical design standards supervision for the team
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
What's next? Try Tability's goal-setting AI
You can create an iterate on your OKRs using Tability's unique goal-setting AI.
Watch the demo below, then hop on the platform for a free trial.