15 OKR examples for Social Media

What are Social Media OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.

We have curated a selection of OKR examples specifically for Social Media to assist you. Feel free to explore the templates below for inspiration in setting your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

Building your own Social Media OKRs with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.

Feel free to explore our tools:

Our Social Media OKRs examples

You will find in the next section many different Social Media Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).

Hope you'll find this helpful!

OKRs to increase lead generation from organic and paid social media outlets

  • ObjectiveIncrease lead generation from organic and paid social media outlets
  • Key ResultImprove engagement rate on all social platforms by 25%
  • TaskCreate engaging and relevant content targeting specific audience interests
  • TaskImplement A/B testing to optimize content engagement
  • TaskIncrease frequency and consistency of posts across all platforms
  • Key ResultBoost paid social media conversion rate by 15%
  • TaskEvaluate and improve landing page design
  • TaskTarget specific audience groups
  • TaskCreate visually appealing and persuasive paid ads
  • Key ResultAchieve a 20% increase in organic social media leads
  • TaskOptimize social profiles for improved visibility and lead generation
  • TaskRun organic engagement campaigns to capture potential leads
  • TaskImplement consistent, engaging content schedule across social media platforms

OKRs to enhance inter-departmental collaboration for effective social media operations

  • ObjectiveEnhance inter-departmental collaboration for effective social media operations
  • Key ResultPioneer a shared, online document housing all social media initiatives and updates
  • TaskCreate structure for social media initiatives document
  • TaskIdentify suitable online platform for shared document storage
  • TaskUpdate document regularly with initiatives and updates
  • Key ResultImplement weekly cross-departmental meetings focused on social media strategy by month-end
  • TaskCreate a recurring weekly meeting schedule
  • TaskOutline the meeting agenda focusing on social media
  • TaskIdentify key representatives from each department
  • Key ResultIncrease shared social media projects between departments by 20%
  • TaskImplement regular shared social media project progress reports across departments
  • TaskDevelop a centralized social media project management tool for all departments
  • TaskInitiate weekly interdepartmental brainstorming sessions on social media projects

OKRs to enhance interaction and engagement on our social media platforms

  • ObjectiveEnhance interaction and engagement on our social media platforms
  • Key ResultConduct 10 interactive live sessions to facilitate direct communication with followers
  • TaskSchedule and advertise the dates for each live session
  • TaskHost and moderate each session, engaging with followers
  • TaskPlan topics and content for 10 live interactive sessions
  • Key ResultGather and categorize feedback from 500 users to better inform our content strategy
  • TaskAnalyze user responses and categorize feedback
  • TaskDistribute surveys to gather user feedback
  • TaskUpdate content strategy based on feedback patterns
  • Key ResultIncrease average post comments by 30% to improve social media engagement
  • TaskDevelop more engaging, relatable content to spark discussion
  • TaskRespond interactively to existing comments to foster dialogue
  • TaskPrompt followers to comment with questions or polls

OKRs to to implement a strategic, consistent, and realistic social media approach

  • ObjectiveTo implement a strategic, consistent, and realistic social media approach
  • Key ResultGain 1000 new, organic followers across all social media platforms
  • TaskImplement a strategic follow and unfollow campaign
  • TaskActively interact and build relationships with followers
  • TaskCreate engaging, high-quality content regularly
  • Key ResultPost high-quality content consistently 5 times per week
  • TaskWrite and finalize 5 high-quality posts
  • TaskCreate a weekly content calendar with 5 post ideas
  • TaskSchedule 5 posts for weekly publication
  • Key ResultIncrease overall social media engagement by 20%
  • TaskRespond promptly and personally to comments and messages
  • TaskImplement a regular posting schedule across all platforms
  • TaskEngage audience with interactive content like quizzes and polls

OKRs to develop robust metrics for social media content assessment

  • ObjectiveDevelop robust metrics for social media content assessment
  • Key ResultMinimize measurement errors to 2% or less across all evaluated social media content
  • TaskImplement precise analytics tools for accurate data collection
  • TaskRegularly audit data sets to identify discrepancies
  • TaskTrain teams on data collection best practices
  • Key ResultCreate a standardized measurement framework for evaluating content by week 8
  • TaskReview existing content evaluation methods by week 2
  • TaskFinalize and implement framework by week 8
  • TaskEstablish criteria for standardized measurements by week 5
  • Key ResultIdentify and define 10 key performance indicators for social media by the end of week 4
  • TaskPrepare definitions for each chosen indicator
  • TaskResearch potential key performance indicators for social media
  • TaskDraft list of the 10 most relevant indicators

OKRs to amplify lead generation via social media platforms

  • ObjectiveAmplify lead generation via social media platforms
  • Key ResultGenerate 15% more conversions through Facebook ads by improving targeting
  • TaskIncrease ad spend focused on targeted demographic
  • TaskTailor ad content to engage the identified demographic
  • TaskIdentify demographic with the highest conversion rate
  • Key ResultBoost Instagram engagement rate by 25% through interactive content
  • TaskIncorporate quizzes and polls in Instagram stories frequently
  • TaskRegularly host live Q&A or discussion sessions
  • TaskDevelop engaging, user-generated Instagram challenges
  • Key ResultIncrease LinkedIn followers by 30% to enhance professional exposure
  • TaskPromote LinkedIn profile across different social media platforms
  • TaskPublish high-value content regularly to attract new followers
  • TaskEngage with followers by responding or liking their comments

OKRs to boost engagement through strategic social media listening and talking

  • ObjectiveBoost engagement through strategic social media listening and talking
  • Key ResultElevate overall reach to 15% via analysis and actionable insights from listening
  • TaskAnalyze audience demographic data to identify target engagement groups
  • TaskImplement regular monitoring and adjustment of reach strategies based on insights
  • TaskDevelop strategic, data-driven content to increase audience reach
  • Key ResultAttract 20% more followers by posting daily engaging and relatable content
  • TaskDevelop a content calendar with diverse daily engaging posts
  • TaskPromote posts on other established platforms
  • TaskIncorporate user-generated content to increase relatability
  • Key ResultIncrease social media comments by 30% through competitive keyword strategies
  • TaskIdentify top-performing keywords in competitor's social media posts
  • TaskMonitor and adjust keyword strategy based on engagement
  • TaskIncorporate popular keywords into our social media content

OKRs to implement a consistent social media approach based on a calendar agreement

  • ObjectiveImplement a consistent social media approach based on a calendar agreement
  • Key ResultMeasure and increase audience engagement by 20% by the end of the quarter
  • TaskConsistently track engagement growth weekly
  • TaskDetermine current engagement levels with existing data
  • TaskImplement new user-engaging content strategy
  • Key ResultEstablish a shared social media calendar with agreed posts within two weeks
  • TaskCreate a shared social media calendar online
  • TaskIdentify relevant team members for shared calendar collaboration
  • TaskSchedule meeting to agree on posts
  • Key ResultConsistently post on social media 5 times a week for the entire quarter
  • TaskRegularly monitor and adjust posting strategy
  • TaskDevelop a content calendar scheduling 5 posts weekly
  • TaskCreate engaging posts according to schedule

OKRs to increase social media engagement by 30%

  • ObjectiveBoost social media engagement
  • Key ResultElevate average share per post by 30%
  • Key ResultExpand the reach of each post by 20%
  • Key ResultRaise average likes per post by 25%
  • Key ResultIncrease average comments per post by 35%

OKRs to boost Site Traffic

  • ObjectiveBoost Site Traffic
  • Key ResultImprove website loading speed by 30% to enhance user experience and reduce bounce rates
  • TaskUtilize a content delivery network (CDN) to serve website content faster to users worldwide
  • TaskEnable browser caching to store static resources locally and speed up subsequent page visits
  • TaskOptimize images by compressing, resizing, and converting to a more web-friendly format
  • TaskMinify CSS and JavaScript files to reduce their file size and improve loading speed
  • Key ResultGrow social media traffic by 25% through targeted campaigns and compelling content
  • TaskCreate engaging and shareable content tailored to the identified target audience
  • TaskConduct in-depth audience research to identify target demographics and interests
  • TaskAnalyze and optimize campaign performance using analytics tools for continuous improvement
  • TaskUtilize social media advertising to reach a wider audience and increase visibility
  • Key ResultAchieve a 15% increase in referral traffic by actively engaging in guest blogging and collaborations
  • TaskRegularly track and analyze referral traffic data to monitor progress and identify areas for improvement
  • TaskResearch and identify popular guest blogging platforms and collaboration opportunities
  • TaskDevelop high-quality, engaging blog posts and content for guest blogging and collaborations
  • TaskReach out to potential partners and pitch guest blogging and collaboration ideas
  • Key ResultIncrease organic search traffic by 20% by optimizing website content and keywords
  • TaskOptimize existing website content by incorporating identified keywords and improving metadata
  • TaskConduct an in-depth keyword research to identify high-potential and relevant keywords
  • TaskImplement a backlink-building strategy to improve website authority and increase organic search rankings
  • TaskRegularly create and publish fresh, high-quality content that is optimized for targeted keywords

OKRs to expand brand awareness through social media marketing and influencer collaborations

  • ObjectiveIncrease brand reach through social media and influencer partnerships
  • Key ResultIdentify and partner with 5 relevant influencers to promote our brand
  • Key ResultTrack success metrics, analyze the ROI, and optimize campaigns accordingly
  • Key ResultIncrease social media followers by 20% through targeted advertising campaigns
  • Key ResultGenerate 50% increase in social media engagement through compelling content

OKRs to raise Customer Score and Customer Engagement Rate

  • ObjectiveIncrease Customer Satisfaction and Engagement
  • Key ResultReduce customer churn rate by 15% through proactive retention strategies
  • Key ResultImplement and launch a loyalty program with a minimum of 20% customer enrollment
  • Key ResultIncrease overall Customer Score by 5 points through weekly post-purchase surveys
  • Key ResultAchieve a 10% increase in average monthly Customer Engagement Rate on social media platforms

OKRs to enhance marketing effectiveness and reach

  • ObjectiveEnhance marketing effectiveness and reach
  • Key ResultIncrease social media engagement by 30%
  • TaskEngage with audience via comments, shares, and direct messages
  • TaskDevelop and implement a consistent posting schedule
  • TaskInitiate regular, interactive content such as polls and quizzes
  • Key ResultBoost email open rates by 25%
  • TaskImprove subject lines for increased intrigue and relevance
  • TaskSegment email list for targeted, personalized content
  • TaskOptimize send times based on recipient activity
  • Key ResultAttract 20% more unique website visitors through SEO strategies
  • TaskImprove site speed and mobile responsiveness
  • TaskIncrease backlinks through guest blogging on relevant sites
  • TaskImplement targeted keyword research to optimize website content

OKRs to achieve a 20% upsurge in organic traffic for designated categories

  • ObjectiveAchieve a 20% upsurge in organic traffic for designated categories
  • Key ResultUpscale social media marketing to attract 15% more visitors to the website
  • TaskCollaborate with influencers relevant to the brand for wider reach
  • TaskIncrease frequency of engaging posts on popular social media platforms
  • TaskImplement targeted advertising campaigns using platform-specific metrics
  • Key ResultDevelop and implement a search engine optimization strategy for increasing site visibility
  • TaskCreate a comprehensive strategy utilizing identified SEO methods
  • TaskImplement and monitor the effectiveness of the SEO strategy
  • TaskResearch current SEO trends and best practices
  • Key ResultAmplify engagement through sharing informative, unique blog posts bi-weekly
  • TaskDevelop engaging, educational blog content twice a week
  • TaskPromote posts through various social media platforms
  • TaskEncourage readers to share posts across their networks

OKRs to stay informed on influencer trends and social media hype

  • ObjectiveStay informed on influencer trends and social media hype
  • Key ResultRead 10 reputable digital marketing publications daily for the latest social media hype
  • TaskAllocate time daily to read these publications
  • TaskIdentify 10 reputable digital marketing publications
  • TaskMonitor latest trends in social media hype
  • Key ResultFollow and analyze 20 new influencers each week for trend observations
  • TaskAnalyze and document observed trends for reporting
  • TaskRigorously follow their content daily for trend spotting
  • TaskIdentify 20 new influencers relevant to your field weekly
  • Key ResultCompile a weekly report of top 5 recurring trends in the influencer marketplace
  • TaskAnalyze data and identify top 5 recurring weekly trends
  • TaskDaily, track global influencers activities and note recurring trends
  • TaskDraft a report summarizing these top 5 trends

Best practices for managing your Social Media OKRs

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tability Insights DashboardTability's audit dashboard will highlight opportunities to improve OKRs

Tip #2: Commit to the weekly check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

Best way to track your Social Media OKRs

OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:

  • It brings the goals back to the top of the mind
  • It will highlight poorly set OKRs
  • It will surface execution risks
  • It improves transparency and accountability

We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using a proper OKR-tracking tool for it.

A strategy map in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Social Media OKR templates

We have more templates to help you draft your team goals and OKRs.

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.

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