34 OKR examples for Social Media
Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.
We have curated a selection of OKR examples specifically for Social Media to assist you. Feel free to explore the templates below for inspiration in setting your own goals.
If you want to learn more about the framework, you can read more about the OKR meaning online.
Best practices for OKR
Your objectives should be ambitious, but achievable. Your key results should be measurable and time-bound. It can also be helfpul to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Building your own OKRs with AI
While we have some examples below, it's likely that you'll have specific scenarios that aren't covered here. There are 2 options available to you.
- Use our free OKRs generator
- Use Tability, a complete platform to set and track OKRs and initiatives – including a GPT-4 powered goal generator
How to track OKRs
OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework.
We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using a proper OKRs-tracking tool for it.
We recommend Tability for an easy way to set and track OKRs with your team.
Check out the 5 best OKR tracking templates to find the best way to monitor progress during the quarter.
Social Media OKRs templates
The examples have Social Media Objectives and Key Results, but they may also include the tasks that can help you get there.
OKRs to increase lead generation from organic and paid social media outlets
Increase lead generation from organic and paid social media outlets
Improve engagement rate on all social platforms by 25%
Create engaging and relevant content targeting specific audience interests- Implement A/B testing to optimize content engagement
- Increase frequency and consistency of posts across all platforms
- Boost paid social media conversion rate by 15%
- Evaluate and improve landing page design
- Target specific audience groups
- Create visually appealing and persuasive paid ads
- Achieve a 20% increase in organic social media leads
- Optimize social profiles for improved visibility and lead generation
- Run organic engagement campaigns to capture potential leads
- Implement consistent, engaging content schedule across social media platforms
OKRs to enhance inter-departmental collaboration for effective social media operations
- Enhance inter-departmental collaboration for effective social media operations
- Pioneer a shared, online document housing all social media initiatives and updates
- Create structure for social media initiatives document
- Identify suitable online platform for shared document storage
- Update document regularly with initiatives and updates
- Implement weekly cross-departmental meetings focused on social media strategy by month-end
- Create a recurring weekly meeting schedule
- Outline the meeting agenda focusing on social media
- Identify key representatives from each department
- Increase shared social media projects between departments by 20%
- Implement regular shared social media project progress reports across departments
- Develop a centralized social media project management tool for all departments
- Initiate weekly interdepartmental brainstorming sessions on social media projects
OKRs to to implement a strategic, consistent, and realistic social media approach
- To implement a strategic, consistent, and realistic social media approach
- Gain 1000 new, organic followers across all social media platforms
- Implement a strategic follow and unfollow campaign
- Actively interact and build relationships with followers
- Create engaging, high-quality content regularly
- Post high-quality content consistently 5 times per week
- Write and finalize 5 high-quality posts
- Create a weekly content calendar with 5 post ideas
- Schedule 5 posts for weekly publication
- Increase overall social media engagement by 20%
- Respond promptly and personally to comments and messages
- Implement a regular posting schedule across all platforms
- Engage audience with interactive content like quizzes and polls
OKRs to develop robust metrics for social media content assessment
- Develop robust metrics for social media content assessment
- Minimize measurement errors to 2% or less across all evaluated social media content
- Implement precise analytics tools for accurate data collection
- Regularly audit data sets to identify discrepancies
- Train teams on data collection best practices
- Create a standardized measurement framework for evaluating content by week 8
- Review existing content evaluation methods by week 2
- Finalize and implement framework by week 8
- Establish criteria for standardized measurements by week 5
- Identify and define 10 key performance indicators for social media by the end of week 4
- Prepare definitions for each chosen indicator
- Research potential key performance indicators for social media
- Draft list of the 10 most relevant indicators
OKRs to amplify lead generation via social media platforms
- Amplify lead generation via social media platforms
- Generate 15% more conversions through Facebook ads by improving targeting
- Increase ad spend focused on targeted demographic
- Tailor ad content to engage the identified demographic
- Identify demographic with the highest conversion rate
- Boost Instagram engagement rate by 25% through interactive content
- Incorporate quizzes and polls in Instagram stories frequently
- Regularly host live Q&A or discussion sessions
- Develop engaging, user-generated Instagram challenges
- Increase LinkedIn followers by 30% to enhance professional exposure
- Promote LinkedIn profile across different social media platforms
- Publish high-value content regularly to attract new followers
- Engage with followers by responding or liking their comments
OKRs to implement a consistent social media approach based on a calendar agreement
- Implement a consistent social media approach based on a calendar agreement
- Measure and increase audience engagement by 20% by the end of the quarter
- Consistently track engagement growth weekly
- Determine current engagement levels with existing data
- Implement new user-engaging content strategy
- Establish a shared social media calendar with agreed posts within two weeks
- Create a shared social media calendar online
- Identify relevant team members for shared calendar collaboration
- Schedule meeting to agree on posts
- Consistently post on social media 5 times a week for the entire quarter
- Regularly monitor and adjust posting strategy
- Develop a content calendar scheduling 5 posts weekly
- Create engaging posts according to schedule
OKRs to increase social media engagement by 30%
- Boost social media engagement
- Elevate average share per post by 30%
- Expand the reach of each post by 20%
- Raise average likes per post by 25%
- Increase average comments per post by 35%
OKRs to boost Site Traffic
- Boost Site Traffic
- Improve website loading speed by 30% to enhance user experience and reduce bounce rates
- Utilize a content delivery network (CDN) to serve website content faster to users worldwide
- Enable browser caching to store static resources locally and speed up subsequent page visits
- Optimize images by compressing, resizing, and converting to a more web-friendly format
- Minify CSS and JavaScript files to reduce their file size and improve loading speed
- Grow social media traffic by 25% through targeted campaigns and compelling content
- Create engaging and shareable content tailored to the identified target audience
- Conduct in-depth audience research to identify target demographics and interests
- Analyze and optimize campaign performance using analytics tools for continuous improvement
- Utilize social media advertising to reach a wider audience and increase visibility
- Achieve a 15% increase in referral traffic by actively engaging in guest blogging and collaborations
- Regularly track and analyze referral traffic data to monitor progress and identify areas for improvement
- Research and identify popular guest blogging platforms and collaboration opportunities
- Develop high-quality, engaging blog posts and content for guest blogging and collaborations
- Reach out to potential partners and pitch guest blogging and collaboration ideas
- Increase organic search traffic by 20% by optimizing website content and keywords
- Optimize existing website content by incorporating identified keywords and improving metadata
- Conduct an in-depth keyword research to identify high-potential and relevant keywords
- Implement a backlink-building strategy to improve website authority and increase organic search rankings
- Regularly create and publish fresh, high-quality content that is optimized for targeted keywords
OKRs to expand brand awareness through social media marketing and influencer collaborations
- Increase brand reach through social media and influencer partnerships
- Identify and partner with 5 relevant influencers to promote our brand
- Track success metrics, analyze the ROI, and optimize campaigns accordingly
- Increase social media followers by 20% through targeted advertising campaigns
- Generate 50% increase in social media engagement through compelling content
OKRs to raise Customer Score and Customer Engagement Rate
- Increase Customer Satisfaction and Engagement
- Reduce customer churn rate by 15% through proactive retention strategies
- Implement and launch a loyalty program with a minimum of 20% customer enrollment
- Increase overall Customer Score by 5 points through weekly post-purchase surveys
- Achieve a 10% increase in average monthly Customer Engagement Rate on social media platforms
OKRs to achieve a 20% upsurge in organic traffic for designated categories
- Achieve a 20% upsurge in organic traffic for designated categories
- Upscale social media marketing to attract 15% more visitors to the website
- Collaborate with influencers relevant to the brand for wider reach
- Increase frequency of engaging posts on popular social media platforms
- Implement targeted advertising campaigns using platform-specific metrics
- Develop and implement a search engine optimization strategy for increasing site visibility
- Create a comprehensive strategy utilizing identified SEO methods
- Implement and monitor the effectiveness of the SEO strategy
- Research current SEO trends and best practices
- Amplify engagement through sharing informative, unique blog posts bi-weekly
- Develop engaging, educational blog content twice a week
- Promote posts through various social media platforms
- Encourage readers to share posts across their networks
OKRs to enhance brand presence on various social platforms
- Enhance brand presence on various social platforms
- Achieve a 20% growth in Instagram followers
- Collaborate with influencers for shoutouts or promotions
- Develop engaging content relevant to target audience
- Consistently engage with followers through comments and DMs
- Increase newsletter subscribers by 30%
- Promote the newsletter through social media and email campaigns
- Offer exclusive content for newsletter subscribers
- Implement a user-friendly and attractive subscription form on the website
- Boost Podcast listenership by 25%
- Improve podcast content based on listener feedback
- Promote the podcast on relevant social media platforms
- Invite popular guests to increase audience interest
- Drive Website traffic up by 15%
- Implement search engine optimization strategies to improve page ranking
- Increase frequency of engaging, relevant content posts
- Launch a targeted social media marketing campaign
OKRs to increase Social Media x3
- Triple the growth of our social media
- LinkedIn total impressions 30k per month
- Increase LinkedIn followers to 30K
- Promote content on other social media platforms
- Create an engaging profile and regularly update content
- Connect with relevant professionals and actively engage
- Utilize LinkedIn Ads for targeted campaigns
- Twitter total impressions 15k per month
- Analyze current performance metrics to identify areas of improvement
- Increase follower base to maximize potential reach
- Implement targeted Twitter advertising campaigns
- Optimize content to ensure maximum engagement
OKRs to streamline the process of posting on multiple users' pages
- Streamline the process of posting on multiple users' pages
- Reduce the average time taken to post on 50 users' pages by 35%
- Automate posting process using social media management tools
- Train team in fast, effective posting techniques
- Prepare content in advance for scheduled posts
- Implement a new automated posting system tested by 90% of all users
- Identify a compatible automated posting system for implementation
- Train 90% of users in using the new system
- Conduct system testing with selected users to gauge effectiveness
- Ensure 98% of posted content matches the individual user's page criteria perfectly
- Train team on user's page criteria
- Develop a rigorous content verification system
- Implement regular content audits
OKRs to increase player base by 20%
- Increase player base by 20%
- Partner with an influencer with a gamer following to enhance brand exposure
- Collaborate on brand-promotion content for influencer to share
- Reach out to chosen influencer for potential partnership agreement
- Identify relevant influencers with a substantial gamer following
- Develop and roll out a referral program to acquire 1000 new players
- Design a referral program incentivizing current players to invite friends
- Implement a marketing campaign promoting the referral program
- Test the referral program on a smaller sample first
- Launch two engaging marketing campaigns on social media platforms
- Design and create compelling visuals for each marketing campaign
- Schedule and post campaigns on desired social media platforms
- Establish target demographics and optimize content for them
OKRs to increase LinkedIn activity on the company page
- Increase LinkedIn activity on the company page
- Engage 20% of our followers with the first 5 posts by month 2
- Monitor and respond to comments and messages swiftly
- Promote posts across various social media platforms
- Create engaging content tailored to follower's interests
- Schedule and create content for 5 LinkedIn posts by the end of month 1
- Identify key topics for five LinkedIn posts
- Set exact dates to publish each post
- Draft creative content for each post
- Complete and publish remaining 5 posts ensuring 30% audience engagement by month 3
- Write, edit, and finalize the remaining 5 blog posts
- Promote each post effectively to ensure 30% of audience interaction
- Use analytics to craft audience-engaging content for each post
OKRs to develop and launch a web based multiplayer game
- Develop and launch a web based multiplayer game
- Enhance player retention by implementing a leaderboard and achieving a 30% increase in returning players
- Increase user engagement by achieving a minimum of 1000 active players per week
- Increase social media presence and regularly share updates, promotions, and player achievements
- Launch weekly in-game events and competitions to keep players engaged and excited
- Implement a referral program to encourage current players to invite new ones
- Improve user interface and overall gameplay experience based on player feedback
- Improve game performance by reducing average server response time to below 100 milliseconds
- Ensure a seamless gaming experience by achieving a player satisfaction rating of at least 4 out of 5
- Enhance in-game communication channels to provide prompt and effective customer support
- Conduct player surveys and gather feedback to identify areas for improvement
- Implement regular bug fixes and performance updates to optimize game functionality
- Continuously analyze gameplay data to identify patterns and enhance game features accordingly
OKRs to successfully launch and sell my online course
- Successfully launch and sell my online course
- Attract 1000 potential buyers through strategic social media marketing
- Develop attention-grabbing content tailored for various social media platforms
- Implement targeted paid advertising campaigns on Facebook and Instagram
- Engage with followers consistently to build a community and generate leads
- Develop high-converting landing page for course by testing 3 design variations
- Analyze test results and choose highest-converting design
- Implement A/B testing for each design variation
- Create three distinct design variations for the landing page
- Achieve 100 course sales at full price within the first two weeks of launch
- Offer an exclusive bonus for immediate sign-ups
- Develop a comprehensive, high-engagement marketing campaign
- Utilize both email and social media for marketing
OKRs to improve visibility on socials
- Build a significant social media presence for the brand
- Get 250 positive mentions on Twitter and Linkedin
- Reach a total audience of 10k across all channels
- 2.5% average engagement on promoted posts
- Run 10 collaborations with relevant content creators
- Build a detailed project brief
- Create a list of relevant content creators
OKRs to boost audience loyalty and brand affiliation
- Boost audience loyalty and brand affiliation
- Organize and execute 3 audience-engaging activities that reinforces brand loyalty
- Increase repeat customer rate by 15%
- Offer exclusive deals or discounts for returning customers
- Implement a customer loyalty rewards program
- Enhance post-purchase communication and customer service
- Achieve a 20% increase in positive brand sentiment analysis results
- Improve and maintain high-quality customer service interactions
- Launch a positive, engaging social media marketing campaign
- Develop and implement a strong customer satisfaction survey strategy
OKRs to increase daily leads to 500
- Increase daily leads to 500
- Improve conversion rate of website visitors to leads by 15% through A/B testing
- Test different call-to-action buttons to optimize conversion rate for website visitors
- Experiment with various headline messages to increase engagement and lead generation
- Evaluate and modify lead capture forms to simplify and encourage more submissions
- Conduct A/B testing on landing page layout to identify more effective design
- Increase social media engagement by 20% to drive more leads
- Post daily engaging content with compelling visuals and relevant hashtags to increase reach
- Actively respond to comments, messages, and inquiries within 24 hours to foster audience connection
- Run interactive contests or giveaways to encourage user-generated content and boost engagement
- Collaborate with influencers or industry experts for guest posts and cross-promotion to expand reach
- Launch targeted email marketing campaign to generate 100 leads per day
- Develop a lead nurturing strategy to engage and convert email subscribers
- Monitor and analyze campaign metrics to optimize email marketing performance
- Create compelling email content and design templates for different target segments
- Build a segmented email list with detailed buyer personas
- Increase organic website traffic by 25% through SEO optimization
- Improve website loading speed by compressing images and enabling browser caching
- Optimize website content by incorporating target keywords into titles, headings, and meta descriptions
- Perform keyword research to identify high-volume and relevant search terms
- Build quality backlinks by reaching out to industry influencers and publishing guest posts
OKRs to boost internal outreach and enhance brand recognition
- Boost internal outreach and enhance brand recognition
- Achieve a 30% increase in employee engagement in company wide initiatives
- Create engaging, inclusive intra-office communication channels
- Implement regular employee feedback sessions on company initiatives
- Recognize and reward active employee participation in initiatives
- Gain 20% more followers on all company social media platforms
- Create engaging and shareable content consistently
- Foster collaboration with relevant influencers
- Implement targeted ad campaigns on each platform
- Execute 2 brand promotional activities leading to 40% increase in brand awareness
- Implement, measure, and adjust the promotional strategies
- Identify relevant platforms for brand promotion activities
- Plan and develop engaging promotional content
OKRs to enhance travel agent business through video competition
- Enhance travel agent business through video competition
- Convert 10% of video competition participants into signed travel agents
- Initiate personalized follow-up conversations with participants
- Offer special training sessions tailored for video competition participants
- Provide incentives for participants to join as travel agents
- Increase social media engagement by 30% through video competition promotions
- Analyze video competition performance and adjust strategy accordingly
- Promote the video competition on all social media platforms
- Create engaging video competition concepts relevant to the target audience
- Launch video competition and attract 500+ entries from aspiring travel agents
- Establish partnerships with travel agencies for wider reach
- Create enticing competition guidelines and promotion materials
- Amplify event on social media and travel blogs
OKRs to establish a successful YouTube channel
- Establish a successful YouTube channel
- Reach 10,000 total views on all videos combined
- Create and publish engaging and high-quality videos consistently
- Collaborate with influencers or popular YouTubers for broader reach
- Promote videos across different social media platforms
- Create and publish 20 high-quality videos by end of next quarter
- Edit, review and publish the videos
- Schedule and conduct filming sessions
- Identify topics and draft outlines for 20 videos
- Secure a minimum of 500 subscribers on the channel
- Create engaging content relevant to target audience
- Implement a subscriber referral reward system
- Promote the channel through social media ad campaigns
OKRs to boost the volume of organic website traffic
- Boost the volume of organic website traffic
- Improve SEO ranking to top 10 for 5 targeted keywords
- Enhance backlink profile with high-quality, relevant links
- Implement target keywords in website content and meta descriptions
- Regularly publish fresh, original, keyword-focused content
- Achieve 20% increase in organic visitors per month
- Optimize website content for relevant SEO keywords
- Develop consistent social media posting schedule
- Start a blog for higher search engine visibility
- Decrease bounce rate by 15%
- Implement a compelling call-to-action
- Improve website speed and load times
- Optimize content for relevancy and readability
OKRs to expand content distribution through podcasts or videos
- Increase content reach through multimedia channels
- Increase podcast listener retention rate by 20%
- Create and publish four high-quality videos per month
- Launch two new podcast episodes per month
- Boost video engagement rate on YouTube by 15%
OKRs to develop an engaging and results-driven events strategy
- Develop an engaging and results-driven events strategy
- Measure and increase participant satisfaction by 25% post-event via surveys
- Create a post-event satisfaction survey for participants
- Implement feedback to improve future events by 25%
- Distribute the survey to all event participants
- Secure partnerships with at least 5 industry influencers for event exposure
- Identify relevant industry influencers for partnership
- Draft compelling proposal for potential influencer partnerships
- Follow-up proposal with individual discussions and negotiation
- Boost event engagement by 30% through interactive and engaging execution strategies
- Use visual storytelling to captivate attendees' interest
- Adopt gamification methods for interactive participant involvement
- Implement live polls/quizzes to encourage audience participation
OKRs to secure guest posts for enhanced brand visibility and thought leadership
- Increase brand visibility and thought leadership through secure guest posts
- Secure 5 high-authority guest post opportunities
- Build relationships with 3 key influencers in the industry through guest posting
- Increase website traffic from guest post referrals by 25%
- Earn at least 10 social media shares per guest post
OKRs to establish a substantial presence on YouTube
- Establish a substantial presence on YouTube
- Create and upload a minimum of 15 high-quality, engaging videos
- Upload videos through designated platform
- Plan out content topics and storyboard for 15 videos
- Produce, edit and finalize each video
- Attract and gain 1000 new subscribers to my YouTube channel
- Promote channel widely through social media outlets
- Implement SEO techniques to improve channel visibility
- Create intriguing, high-quality content relevant to target audience
- Garner an average of 2000 views per video
- Implement strategic SEO techniques for video discoverability
- Consistently promote videos on different social media platforms
- Create engaging, high-quality content appealing to target audience
OKRs to successfully orchestrate an engaging food street event
- Successfully orchestrate an engaging food street event
- Attract at least 500 attendees
- Utilize social media channels for widespread promotion of the event
- Develop a compelling event agenda to attract potential attendees
- Send out personalized invitation emails to targeted audience groups
- Achieve 90% positive participant feedback
- Develop a responsive and effective communication system
- Implement comprehensive, regular training programs for staff members
- Evaluate and enhance participant experience based on surveys
- Secure a minimum of 20 food vendors
- Initiate contact and discuss vending opportunities
- Finalize agreements with at least 20 vendors
- Identify potential food vendors in the local area
OKRs to incrementar la audiencia del newsletter al doble
- Incrementar la audiencia del newsletter al doble
- Conseguir un 30% de aumento en las suscripciones a través de referencias
- Implementar un programa de incentivos para referencias
- Promover el programa de referencias en redes sociales
- Capacitar al equipo de atención al cliente sobre referencias
- Incrementar la tasa de clics en el enlace del newsletter en un 25%
- Diseñar llamadas a la acción convincentes y atractivas
- Segmentar y personalizar el newsletter para cada destinatario
- Mejorar la calidad y relevancia del contenido del newsletter
- Aumentar el número de páginas visitadas del sitio web en un 20%
- Crear contenido atractivo e interactivo para retener a los visitantes
- Promover el sitio web activamente en redes sociales
- Implementar estrategias de SEO para mejorar el ranking de búsqueda
OKRs to increase brand awareness and credibility through webinars
- Increase brand awareness and credibility through webinars
- Achieve a webinar attendee satisfaction rate of 90% through post-webinar surveys
- Increase webinar attendance by 25% through targeted marketing efforts
- Create engaging and informative promotional content for webinars across relevant marketing channels
- Identify target audience segments and preferences through comprehensive market research
- Collaborate with industry influencers to promote webinars through guest blogging or co-hosted webinars
- Utilize social media platforms to run targeted ad campaigns and attract potential attendees
- Increase social media engagement related to webinars by 30% through interactive campaigns
- Create engaging promotional graphics and videos to generate interest in webinars
- Collaborate with influencers or industry experts to co-host webinars for wider reach
- Encourage attendees to share their webinar experiences through interactive polls and Q&A sessions
- Implement a referral program to incentivize participants to invite others to join webinars
- Generate 50 inbound leads per webinar through engaging content and effective promotion
- Optimize landing page and registration process to increase conversion rate
- Continuously measure and analyze webinar performance to identify areas for improvement
- Create compelling and relevant content that resonates with target audience
- Implement effective promotion strategies across multiple platforms to reach wider audience
OKRs to enhance brand visibility and customer loyalty
- Enhance brand visibility and customer loyalty
- Implement a loyalty program, acquiring at least 500 subscriptions
- Research and outline structure for the proposed loyalty program
- Develop marketing strategies to promote subscriptions
- Monitor and track acquired subscriptions regularly
- Increase social media following by 30%
- Create engaging content that incentivizes shares and likes
- Promote profiles through cross-platform collaborations
- Implement targeted ad campaigns to attract potential followers
- Achieve a 25% rise in brand mentions across online platforms
- Collaborate with influencers for brand promotion
- Initiate engaging social media campaigns to increase brand visibility
- Implement SEO strategies for better online visibility
OKRs to establish ourselves as cloud specialists with Atlassian
- Establish ourselves as cloud specialists with Atlassian
- Achieve a customer satisfaction rating of 4.5 stars or higher for our Atlassian cloud services
- Generate at least 10 new leads for Atlassian cloud services through marketing campaigns
- Create engaging social media posts promoting the benefits of Atlassian cloud services
- Collaborate with influencers to endorse Atlassian cloud services and increase brand visibility
- Optimize website content and implement SEO strategies to attract more organic traffic
- Develop targeted email campaigns highlighting the features and advantages of Atlassian cloud services
- Complete 3 successful Atlassian cloud migration projects within the next quarter
- Increase the number of Atlassian cloud certifications by 25%
- Enhance the availability of online training materials for Atlassian cloud certifications
- Launch targeted marketing campaigns to promote the benefits of Atlassian cloud certifications
- Offer discounts or incentives for individuals who successfully complete Atlassian cloud certifications
- Collaborate with universities and educational institutions to integrate Atlassian cloud certifications into their curriculum
More OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to successfully launch startup
- OKRs to achieve record profitability
- OKRs to enhance network security measures
- OKRs to provide ongoing compliance training and education to all employees
- OKRs to incrementar la audiencia del newsletter al doble
- OKRs to increase lead generation from organic and paid social media outlets
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: Complete 2024 OKR cheat sheet
- Blog posts: ODT Blog
- Success metrics: KPIs examples