Social Media OKRs

OKRs are quickly gaining popularity as a goal-setting framework. But, it's not always easy to know how to write your goals, especially if it's your first time using OKRs.

We've tailored a list of OKRs examples for Social Media to help you. You can look at any of the templates below to get some inspiration for your own goals.

Examples of OKRs for Social Media

The examples have Social Media Objectives and Key Results, but they may also include the tasks that can help you get there.

You'll find 2 OKRs examples for Social Media below, and some extra tips to write better quarterly plans at the end.

OKRs to increase Social Media x3

  • ObjectiveTriple the growth of our social media
  • Key ResultLinkedIn total impressions 30k per month
  • Key ResultIncrease LinkedIn followers to 30K
  • TaskPromote content on other social media platforms
  • TaskCreate an engaging profile and regularly update content
  • TaskConnect with relevant professionals and actively engage
  • TaskUtilize LinkedIn Ads for targeted campaigns
  • Key ResultTwitter total impressions 15k per month
  • TaskAnalyze current performance metrics to identify areas of improvement
  • TaskIncrease follower base to maximize potential reach
  • TaskImplement targeted Twitter advertising campaigns
  • TaskOptimize content to ensure maximum engagement
social-medialinkedintwittergretel
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OKRs to improve visibility on socials

  • ObjectiveBuild a significant social media presence for the brand
  • Key ResultGet 250 positive mentions on Twitter and Linkedin
  • Key ResultReach a total audience of 10k across all channels
  • Key Result2.5% average engagement on promoted posts
  • Key ResultRun 10 collaborations with relevant content creators
  • TaskBuild a detailed project brief
  • TaskCreate a list of relevant content creators
social-mediamarketing
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How to track your OKRs?

It's important to establish a cadence of check-ins for your Social Media OKRs.

OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework.

We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using a proper OKRs-tracking tool for it.

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.

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