13 customisable OKR examples for Social Media Strategist

What are Social Media Strategist OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.

We have curated a selection of OKR examples specifically for Social Media Strategist to assist you. Feel free to explore the templates below for inspiration in setting your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

Building your own Social Media Strategist OKRs with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.

Feel free to explore our tools:

• Use our free OKR generator
• Use Tability, a complete platform to set and track OKRs and initiatives, including a GPT-4 powered goal generator

Our customisable Social Media Strategist OKRs examples

You'll find below a list of Objectives and Key Results templates for Social Media Strategist. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.

Hope you'll find this helpful!

1. OKRs to boost lead generation via organic and paid social media

2. OKRs to increase lead generation from organic and paid social media outlets

3. OKRs to enhance interaction and engagement on our social media platforms

4. OKRs to implement a consistent social media approach based on a calendar agreement

5. OKRs to achieve a 20% upsurge in organic traffic for designated categories

6. OKRs to stay informed on influencer trends and social media hype

7. OKRs to enhance overall business visibility

8. OKRs to establish a formidable brand presence

9. OKRs to boost overall community engagement on the platform

10. OKRs to boost the volume of organic website traffic

11. OKRs to incrementar la audiencia del newsletter al doble

12. OKRs to amplify brand visibility of our SaaS technology through an Account-Based Marketing strategy

13. OKRs to enhance the effectiveness of our marketing strategy

Social Media Strategist OKR best practices to boost success

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

Focus can only be achieve by limiting the number of competing priorities. It is crucial that you take the time to identify where you need to move the needle, and avoid adding business-as-usual activities to your OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tability's audit dashboard will highlight opportunities to improve OKRs

Tip #2: Commit to weekly OKR check-ins

Having good goals is only half the effort. You'll get significant more value from your OKRs if you commit to a weekly check-in process.

Being able to see trends for your key results will also keep yourself honest.

Tability's check-ins will save you hours and increase transparency

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to turn your Social Media Strategist OKRs in a strategy map

The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly. Reviewing progress periodically has several advantages:

• It brings the goals back to the top of the mind
• It will highlight poorly set OKRs
• It will surface execution risks
• It improves transparency and accountability

Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.

Tability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Social Media Strategist OKR templates

We have more templates to help you draft your team goals and OKRs.

• OKRs to implement a proficient live operations team for streaming events on Netflix
  streaming-qualityviewer-satisfactionlive-operations-expertstreaming-technicianstreaming-operations-teamrecruitment-team
• OKRs to enhance productivity of IT Service Desk Analysts and maintain SLAs
  productivity-enhancementcustomer-satisfactionit-service-desk-analystcustomer-service-staffit-service-deskcustomer-service-team
• OKRs to optimize cloud transition expenses
  cloud-transitioncost-optimizationcloud-transition-managerfinancial-analystcloud-migration-teamfinance-team
• OKRs to boost employee retention across all departments
  employee-retentionworkplace-satisfactionhuman-resources-manageremployee-retention-specialisthuman-resourcesemployee-engagement-team
• OKRs to increase wealth by improving income and managing spending
  wealth-increasecost-managementfinancial-advisorbusiness-growth-strategistfinance-teamsales-&-marketing-team
• OKRs to implement a science mentoring program for skill enhancement
  science-mentoring-programskill-enhancementscience-mentorcurriculum-developerrecruitment-teamcurriculum-development-team

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.

• To learn: What is the meaning of OKRs
• Blog posts: ODT Blog
• Success metrics: KPIs examples

Create more examples in our app

You can use Tability to create OKRs with AI – and keep yourself accountable 👀

Tability is a unique goal-tracking platform built to save hours at work and help teams stay on top of their goals.

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2 Build plans in seconds with AI

3Track your progress

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