15 customisable OKR examples for Partnerships Team
What are Partnerships Team OKRs?
The OKR acronym stands for Objectives and Key Results. It's a goal-setting framework that was introduced at Intel by Andy Grove in the 70s, and it became popular after John Doerr introduced it to Google in the 90s. OKRs helps teams has a shared language to set ambitious goals and track progress towards them.
Formulating strong OKRs can be a complex endeavor, particularly for first-timers. Prioritizing outcomes over projects is crucial when developing your plans.
To aid you in setting your goals, we have compiled a collection of OKR examples customized for Partnerships Team. Take a look at the templates below for inspiration and guidance.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Partnerships Team OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Feel free to explore our tools:
- Use our free OKR generator
- Use Tability, a complete platform to set and track OKRs and initiatives, including a GPT-4 powered goal generator
Our customisable Partnerships Team OKRs examples
You will find in the next section many different Partnerships Team Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
1. OKRs to position Nordstrom as the ultimate hub for brand discovery
Position Nordstrom as the ultimate hub for brand discovery
Achieve 15% more customer inquiries on new brands introduced
Offer special promotions for inquiries on new brands
Increase social media advertising for new brands
Improve SEO for new products to boost visibility
Launch at least two customer interactive brand exploration events
Create and distribute invitations to customers
Identify suitable venues for hosting the brand exploration events
Develop engaging interactive activities involving the brand
Increase brands featured on Nordstrom website by 20%
Implement brand introductions and promotional strategies on website
Identify new brands aligned with Nordstrom's customer base and quality standard
Negotiate partnership agreements with targeted brands for website placement
2. OKRs to boost the enrollment of subject matter experts
Boost the enrollment of subject matter experts
Enhance digital marketing strategies to increase inquiries by 25%
Launch targeted social media ad campaigns
Optimize website for mobile users to enhance accessibility
Implement SEO tactics to boost website visibility and traffic
Establish partnerships with 5 professional bodies for expert recommendations
Initiate contact and establish a relationship with each body
Identify and research 5 professional bodies relevant to our field
Negotiate terms and finalize partnership agreements
Improve conversion rates of inquiries to enrollments by 15%
Implement targeted follow-ups for all initial inquiries
Optimize website design to simplify enrollment process
Enhance marketing material focusing on enrollment benefits
3. OKRs to enhance collaboration and engagement with global organizations
Enhance collaboration and engagement with global organizations
Increase number of joint projects with international organizations by 20%
Establish regular communication with partner organizations
Identify potential international organizations for collaboration
Create and send project proposals to targeted organizations
Establish connections with at least 5 potential international project partners
Identify potential international project partners
Initiate contact and introduce your project
Schedule virtual meetings for thorough discussions
Implement 2 major cooperation frameworks agreed with global partners
Organize training sessions for involved staff members
Identify core responsibilities for each cooperation framework
Launch the implemented frameworks and monitor progress
4. OKRs to develop and launch a successful 3rd alternative mediation player for mobile advertising
Develop and launch a successful 3rd alternative mediation player for mobile advertising
Achieve a 15% increase in average revenue per user (ARPU) through the mediation player
Reduce the player's load time by 25% to enhance user experience
Increase user adoption of the mediation player by 20% within the target market
Improve user interface for easier navigation and intuitive user experience
Offer incentives such as exclusive content or discounts to encourage user adoption
Conduct user feedback surveys to identify pain points and address user concerns promptly
Develop targeted marketing campaigns to promote the benefits of using the mediation player
Establish partnerships with at least 5 major mobile advertising platforms for integration opportunities
Research and identify 5 major mobile advertising platforms suitable for integration opportunities
Collaborate with legal team to negotiate and finalize partnership agreements with selected platforms
Coordinate with development team to integrate advertising capabilities of selected platforms into our mobile app
Initiate contact with selected mobile advertising platforms to discuss partnership opportunities
5. OKRs to successfully manage strategic partnership
Drive strategic partnership success
Secure 3 new strategic partnerships by leveraging network and industry connections
Initiate contact with potential partners to gauge interest in forming a strategic partnership
Identify potential strategic partners based on existing network and industry connections
Present the benefits and value of a strategic partnership and negotiate terms
Finalize agreements and establish clear communication channels for ongoing collaboration
Maintain a customer satisfaction score of 90+ for all strategic partnership accounts
Provide ongoing training and support to ensure customers are maximizing value from the partnership
Regularly conduct surveys to measure customer satisfaction for all strategic partnership accounts
Identify areas of improvement based on survey feedback and implement necessary changes
Keep open lines of communication with strategic partnership accounts to address any concerns or issues promptly
Increase revenue from strategic partnerships by 15% through cross-selling and upselling
Train sales team on cross-selling techniques to effectively promote additional products/services
Implement a referral program to incentivize existing clients to refer new customers to strategic partners
Identify complementary products/services and develop a cross-selling strategy to upsell existing clients
Conduct market research to identify potential strategic partners for joint marketing and sales efforts
Achieve a renewal rate of 95% for strategic partnership contracts
6. OKRs to implement strategies to enhance sustainable revenue growth
Implement strategies to enhance sustainable revenue growth
Secure at least 10 new B2B partnerships for an expected sales increase of 20%
Negotiate partnership terms and finalize agreements
Identify and list potential B2B partnership targets
Initiate contact and set meetings with the targets
Increase customer retention rate by 15% through customer satisfaction strategies
Boost market penetration in untapped regions by 25% to grow brand presence
Perform market research to identify potential untapped regions
Develop tailored marketing strategies for these regions
Implement intensive promotional campaigns in targeted regions
7. OKRs to increase the utilization of cashback offers
Increase the utilization of cashback offers
Increase the redemption rate of cashback points by 15%
Offer incentives or bonuses for redeeming cashback points
Improve customer awareness through targeted marketing of cashback points benefits
Streamline the redemption process for easier, customer-friendly usage
Secure partnerships with 5 new retailers for cashback offers
Initiate contact and negotiate partnerships
Plan a compelling proposal for cashback offers
Identify potential retailers for partnership
Boost the enrolment rate in cashback programs by 20%
Increase the cashback percentage rate for initial sign-ups
Send personalized emails to frequent shoppers about the program
Launch targeted ad campaigns emphasizing cashback benefits
8. OKRs to expand and excel in the Spanish Market
Expand and excel in the Spanish Market
Increase Spanish market share by 15%
Develop localized marketing strategies tailored to the Spanish audience
Improve customer service with bilingual support staff
Partner with popular Spanish influencers for product promotions
Launch effective marketing campaigns in at least 5 major Spanish cities
Develop unique marketing strategies tailored for each city
Identify top 5 Spanish cities with the largest target market
Allocate budget for comprehensive marketing campaigns in each city
Secure at least 3 strategic partnerships in Spain
Identify potential partnership opportunities in Spain
Negotiate and finalize partnership agreements
Initiate conversations with selected businesses
9. OKRs to maximize pipeline generation from partner channels
Maximize pipeline generation from partner channels
Secure 5 new strategic partnerships delivering at least 20% of total leads
Identify potential partners in the industry
Approach and negotiate partnership agreements
Implement and monitor partner-driven lead generation tactics
Implement 2 joint marketing campaigns resulting in 30% increase in qualified leads
Track and optimize campaign performance for lead generation
Identify suitable partners for joint marketing campaigns
Develop unique marketing strategies involving both companies
Train 100% of partner sales teams on product portfolio to boost referral opportunities
Schedule mandatory training sessions for partner sales teams
Monitor and track participation until 100% completion
Create a comprehensive training module on product portfolio
10. OKRs to drive US commercial opportunities expansion
Drive US commercial opportunities expansion
Boost product awareness via promotional activities to achieve a 15% sales increase
Organize product-focused events or webinars for potential customers
Collaborate with influencers for a social media product promotion
Develop targeted digital advertising campaigns across multiple platforms
Increase outbound sales contacts by 20% to open new markets
Develop a more aggressive outbound sales strategy
Train sales team in advanced outreach techniques
Identify and analyze potential new markets for our products/services
Secure at least 7 commercial partnerships for enhanced distribution
Initiate contact and negotiate terms with selected businesses
Identify and list potential partnerships suitable for our services
Develop tailored pitches highlighting mutual benefits
11. OKRs to successful Business Launch in Africa
Successful Business Launch in Africa
Achieve product engagement from 10,000 unique African users
Offer tailored user-support services in local languages
Partner with African influencers for product endorsements
Develop user-centered, localized marketing strategies for African markets
Forge and establish 3 strategic local partnerships by quarter end
Identify potential local businesses for partnership opportunities
Arrange meetings to discuss potential collaborations
Negotiate terms and finalize partnership agreements
Gain a 5% market share in the chosen African region
Establish relationships with local distribution channels for product accessibility
Develop a targeted marketing strategy focusing on the identified local interests
Conduct market research to understand local customer preferences and buying habits
12. OKRs to successfully launch a new B2B voice over IP platform
Successfully launch a new B2B voice over IP platform
Achieve 90% bug-free functionality through extensive pre-launch testing
Continuously monitor and record test results
Train dedicated team for debugging and error resolution
Develop a comprehensive pre-launch testing protocol
Drive user sign-ups with initial target of acquiring 500 new businesses
Design promotional campaigns highlighting benefits of signing up
Initiate strategic partnerships for user referrals
Optimize website for seamless registration process
Secure partnerships with at least three major B2B corporations for platform use
Arrange and conduct meetings to pitch proposals
Identify and research potential B2B corporate partners
Develop and tailor partnership proposals
13. OKRs to develop an engaging and results-driven events strategy
Develop an engaging and results-driven events strategy
Measure and increase participant satisfaction by 25% post-event via surveys
Create a post-event satisfaction survey for participants
Implement feedback to improve future events by 25%
Distribute the survey to all event participants
Secure partnerships with at least 5 industry influencers for event exposure
Identify relevant industry influencers for partnership
Draft compelling proposal for potential influencer partnerships
Follow-up proposal with individual discussions and negotiation
Boost event engagement by 30% through interactive and engaging execution strategies
Use visual storytelling to captivate attendees' interest
Adopt gamification methods for interactive participant involvement
Implement live polls/quizzes to encourage audience participation
14. OKRs to strengthen market positioning in Spain
Strengthen market positioning in Spain
Increase customer satisfaction rate to 90% through enhanced customer service
Establish rewards for excellent customer service
Develop a customer feedback and response system
Implement comprehensive customer service training for all staff
Increase sales revenue by 15% through improved marketing strategies
Optimize digital marketing campaigns for greater audience reach
Revamp marketing materials to better highlight product features and benefits
Develop a customer referral incentive program
Establish partnerships with 2 key local influencers for brand promotion
Negotiate contract terms for brand promotion
Identify potential local influencers aligned with the brand's ethos
Outreach to selected influencers for initial discussions
15. OKRs to boost brand recognition and engagement on all social media platforms
Boost brand recognition and engagement on all social media platforms
Enhance brand exposure by launching 2 influencer partnerships
Negotiate contract terms with chosen influencers
Identify potential influencers relevant to our brand and audience
Plan and execute influencer marketing campaigns
Achieve a 10% increase in user interactions (likes, shares, comments)
Establish regular posting schedule for consistent user engagement
Develop engaging content that encourages audience interaction
Implement promotions that incentivize likes, shares, comments
Increase overall social media following by 30%
Produce engaging content consistently across all social media platforms
Collaborate with popular influencers in the industry
Implement targeted ad campaigns to attract potential followers
Partnerships Team OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/tability-insights-board.e70f9466.png)
Tip #2: Commit to weekly OKR check-ins
Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.
Being able to see trends for your key results will also keep yourself honest.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/checkins-graph.b2aec458.png)
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Partnerships Team OKRs in a strategy map
Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
![A strategy map in Tability](https://tability-templates-v2.vercel.app/_next/static/media/tability_strategy_map.2ad25843.png)
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Partnerships Team OKR templates
We have more templates to help you draft your team goals and OKRs.
OKRs to expand legal and regulatory resources network
OKRs to enhance design skills and output
OKRs to secure 6.5M for nonprofit
OKRs to allocate resources to refactor high-priority tech debt
OKRs to improve conflict handling and resolution skills
OKRs to implement unit-testing in Mid-Office
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
Create more examples in our app
You can use Tability to create OKRs with AI – and keep yourself accountable 👀
Tability is a unique goal-tracking platform built to save hours at work and help teams stay on top of their goals.
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