15 customisable OKR examples for Social Media Specialist

What are Social Media Specialist OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.

We have curated a selection of OKR examples specifically for Social Media Specialist to assist you. Feel free to explore the templates below for inspiration in setting your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

Building your own Social Media Specialist OKRs with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.

Feel free to explore our tools:

Our customisable Social Media Specialist OKRs examples

You'll find below a list of Objectives and Key Results templates for Social Media Specialist. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.

Hope you'll find this helpful!

1OKRs to enhance marketing effectiveness and reach

  • ObjectiveEnhance marketing effectiveness and reach
  • Key ResultIncrease social media engagement by 30%
  • TaskEngage with audience via comments, shares, and direct messages
  • TaskDevelop and implement a consistent posting schedule
  • TaskInitiate regular, interactive content such as polls and quizzes
  • Key ResultBoost email open rates by 25%
  • TaskImprove subject lines for increased intrigue and relevance
  • TaskSegment email list for targeted, personalized content
  • TaskOptimize send times based on recipient activity
  • Key ResultAttract 20% more unique website visitors through SEO strategies
  • TaskImprove site speed and mobile responsiveness
  • TaskIncrease backlinks through guest blogging on relevant sites
  • TaskImplement targeted keyword research to optimize website content

2OKRs to boost brand visibility through enhanced focus on major supplies

  • ObjectiveBoost brand visibility through enhanced focus on major supplies
  • Key ResultCollaborate with 10 industry influencers for product promotion within their networks
  • TaskIdentify and list 10 relevant industry influencers
  • TaskDevelop personalized outreach strategies for each influencer
  • TaskLaunch and monitor influencer collaboration for product promotion
  • Key ResultEnhance website traffic by 30% via SEO optimization and content marketing focused on major supplies
  • TaskCreate engaging, high-quality content about major supplies
  • TaskImplement SEO optimization strategies on the website
  • TaskPromote content across all social media platforms
  • Key ResultIncrease social media engagement by 40% highlighting our primary supplies
  • TaskCreate engaging posts focusing on our primary supplies
  • TaskPromote posts using targeted ads on social media platforms
  • TaskStart a contest encouraging user-generated content

3OKRs to expand brand awareness through social media marketing and influencer collaborations

  • ObjectiveIncrease brand reach through social media and influencer partnerships
  • Key ResultIdentify and partner with 5 relevant influencers to promote our brand
  • Key ResultTrack success metrics, analyze the ROI, and optimize campaigns accordingly
  • Key ResultIncrease social media followers by 20% through targeted advertising campaigns
  • Key ResultGenerate 50% increase in social media engagement through compelling content

4OKRs to boost Iranian childhood cancer charity's brand recognition

  • ObjectiveBoost Iranian childhood cancer charity's brand recognition
  • Key ResultLaunch 2 news stories in local media for increased exposure
  • TaskSubmit news stories to selected local media outlets
  • TaskCompile a list of local press channels for story distribution
  • TaskWrite and finalize 2 compelling news stories about our organization
  • Key ResultSecure 3 public speaking engagements to widen outreach
  • TaskEstablish contact and follow up with event organizers
  • TaskIdentify potential events relevant to your expertise or industry
  • TaskPrepare a compelling speaking proposal to pitch to event organizers
  • Key ResultIncrease social media followers by 20% to enhance online visibility
  • TaskEngage with followers regularly to create a loyal online community
  • TaskDevelop and maintain a consistent posting schedule on all social platforms
  • TaskCollaborate with influencers to reach a larger audience

5OKRs to amplify brand popularity and reach across all digital platforms

  • ObjectiveAmplify brand popularity and reach across all digital platforms
  • Key ResultIncrease total followers across major social media platforms by 25%
  • TaskRun targeted ad campaigns to attract new followers
  • TaskEngage with followers by liking and commenting daily
  • TaskImplement a consistent posting schedule on all platforms
  • Key ResultEnhance brand's share of voice in the market by 20% via industry influencers
  • TaskIdentify influential industry leaders connected to the brand
  • TaskDevelop partnerships with selected influencers for promotions
  • TaskMonitor and adjust influencer marketing strategy for effectiveness
  • Key ResultAchieve a 30% rise in website traffic through diversified online marketing strategies
  • TaskImplement SEO best practices to boost organic traffic
  • TaskRun targeted pay-per-click advertising campaigns
  • TaskDevelop engaging social media marketing campaigns

6OKRs to enhance outreach with effective marketing strategies and brand visibility

  • ObjectiveEnhance outreach with effective marketing strategies and brand visibility
  • Key ResultIncrease social media organic engagement by 30%
  • TaskEncourage audience interaction through quizzes and contests
  • TaskDevelop and share high-quality, relevant content regularly
  • TaskBoost posts visibility using suitable hashtags and keywords
  • Key ResultSecure 5 new partnerships with relevant businesses for brand cross-promotion
  • Key ResultImplement marketing campaign that results in 20% increase in website traffic
  • TaskDevelop engaging content and visuals for digital marketing materials
  • TaskImplement SEO strategy for improved online visibility
  • TaskConduct targeted social media advertising campaigns

7OKRs to increase YouTube metrics and conversion rates

  • ObjectiveIncrease YouTube metrics and conversion rates
  • Key ResultDrive a 20% increase in CTA click-through rates from video descriptions
  • TaskAnalyze and adapt successful competitor strategies
  • TaskImprove video description clarity and relevance to content
  • TaskInclude more compelling and precise CTAs
  • Key ResultImprove video view rates by 30% through optimized SEO strategies
  • TaskEnhance video titles and descriptions with relevant keywords
  • TaskImplement accurate and comprehensive video tags
  • TaskIncrease backlinks to videos via social media sharing
  • Key ResultAchieve a 25% rise in total channel subscriptions by the end of the quarter
  • TaskMonitor and analyze subscription rate weekly
  • TaskImplement aggressive marketing and promotional strategies
  • TaskDevelop engaging content that appeals to target audience

8OKRs to boost brand recognition and awareness in desired market

  • ObjectiveBoost brand recognition and awareness in desired market
  • Key ResultImprove website visitor traffic by 30% through SEO efforts
  • TaskCreate high-quality, SEO-friendly content regularly
  • TaskConduct thorough keyword research for SEO optimization
  • TaskImprove website's loading speed and mobile compatibility
  • Key ResultIncrease social media follower count by 20%
  • TaskConsistently produce engaging and shareable content
  • TaskBoost posts to reach a larger and targeted audience
  • TaskCollaborate with influencers relevant to your brand
  • Key ResultSecure 3 publications in industry-relevant media outsets
  • TaskDevelop and pitch stories highlighting company achievements
  • TaskFollow up regularly until publication is secured
  • TaskIdentify relevant industry-specific media outlets and contact information

9OKRs to expand brand reach through innovative marketing practices

  • ObjectiveExpand brand reach through innovative marketing practices
  • Key ResultSecure 5 major media placements to elevate brand visibility
  • TaskEstablish and maintain contact with journalists from these outlets
  • TaskCreate compelling pitches tailored to each media outlet's audience
  • TaskIdentify and compile a list of top media outlets relevant to the brand
  • Key ResultIncrease social media followers by 35% to enhance digital engagement
  • TaskDevelop engaging and high-quality content for daily social media posting
  • TaskImplement strategic social media advertising campaigns
  • TaskEngage influencers to promote and share our content
  • Key ResultBoost website traffic by 25% through SEO practices
  • TaskImprove site's mobile compatibility and page load speed
  • TaskIncrease backlinking from reputable sites
  • TaskConduct keyword research to optimize site content

10OKRs to increase daily leads to 500

  • ObjectiveIncrease daily leads to 500
  • Key ResultImprove conversion rate of website visitors to leads by 15% through A/B testing
  • TaskTest different call-to-action buttons to optimize conversion rate for website visitors
  • TaskExperiment with various headline messages to increase engagement and lead generation
  • TaskEvaluate and modify lead capture forms to simplify and encourage more submissions
  • TaskConduct A/B testing on landing page layout to identify more effective design
  • Key ResultIncrease social media engagement by 20% to drive more leads
  • TaskPost daily engaging content with compelling visuals and relevant hashtags to increase reach
  • TaskActively respond to comments, messages, and inquiries within 24 hours to foster audience connection
  • TaskRun interactive contests or giveaways to encourage user-generated content and boost engagement
  • TaskCollaborate with influencers or industry experts for guest posts and cross-promotion to expand reach
  • Key ResultLaunch targeted email marketing campaign to generate 100 leads per day
  • TaskDevelop a lead nurturing strategy to engage and convert email subscribers
  • TaskMonitor and analyze campaign metrics to optimize email marketing performance
  • TaskCreate compelling email content and design templates for different target segments
  • TaskBuild a segmented email list with detailed buyer personas
  • Key ResultIncrease organic website traffic by 25% through SEO optimization
  • TaskImprove website loading speed by compressing images and enabling browser caching
  • TaskOptimize website content by incorporating target keywords into titles, headings, and meta descriptions
  • TaskPerform keyword research to identify high-volume and relevant search terms
  • TaskBuild quality backlinks by reaching out to industry influencers and publishing guest posts

11OKRs to secure guest posts for enhanced brand visibility and thought leadership

  • ObjectiveIncrease brand visibility and thought leadership through secure guest posts
  • Key ResultSecure 5 high-authority guest post opportunities
  • Key ResultBuild relationships with 3 key influencers in the industry through guest posting
  • Key ResultIncrease website traffic from guest post referrals by 25%
  • Key ResultEarn at least 10 social media shares per guest post

12OKRs to enhance brand visibility and customer loyalty

  • ObjectiveEnhance brand visibility and customer loyalty
  • Key ResultImplement a loyalty program, acquiring at least 500 subscriptions
  • TaskResearch and outline structure for the proposed loyalty program
  • TaskDevelop marketing strategies to promote subscriptions
  • TaskMonitor and track acquired subscriptions regularly
  • Key ResultIncrease social media following by 30%
  • TaskCreate engaging content that incentivizes shares and likes
  • TaskPromote profiles through cross-platform collaborations
  • TaskImplement targeted ad campaigns to attract potential followers
  • Key ResultAchieve a 25% rise in brand mentions across online platforms
  • TaskCollaborate with influencers for brand promotion
  • TaskInitiate engaging social media campaigns to increase brand visibility
  • TaskImplement SEO strategies for better online visibility

13OKRs to expand content distribution through podcasts or videos

  • ObjectiveIncrease content reach through multimedia channels
  • Key ResultIncrease podcast listener retention rate by 20%
  • Key ResultCreate and publish four high-quality videos per month
  • Key ResultLaunch two new podcast episodes per month
  • Key ResultBoost video engagement rate on YouTube by 15%

14OKRs to establish a substantial presence on YouTube

  • ObjectiveEstablish a substantial presence on YouTube
  • Key ResultCreate and upload a minimum of 15 high-quality, engaging videos
  • TaskUpload videos through designated platform
  • TaskPlan out content topics and storyboard for 15 videos
  • TaskProduce, edit and finalize each video
  • Key ResultAttract and gain 1000 new subscribers to my YouTube channel
  • TaskPromote channel widely through social media outlets
  • TaskImplement SEO techniques to improve channel visibility
  • TaskCreate intriguing, high-quality content relevant to target audience
  • Key ResultGarner an average of 2000 views per video
  • TaskImplement strategic SEO techniques for video discoverability
  • TaskConsistently promote videos on different social media platforms
  • TaskCreate engaging, high-quality content appealing to target audience

15OKRs to boost global visibility of our brand

  • ObjectiveBoost global visibility of our brand
  • Key ResultEstablish partnerships with 5 internationally recognized influencers
  • TaskIdentify influencers that align with our brand and products
  • TaskInitiate communication and negotiate terms of partnerships
  • TaskDraft personalized proposals for partnership collaborations
  • Key ResultGain presence in 3 untapped foreign markets
  • TaskExecute marketing campaigns to promote brand awareness
  • TaskIdentify potential foreign markets through market research
  • TaskDevelop a market entry strategy for each location
  • Key ResultIncrease social media followers by 30% across all platforms
  • TaskCollaborate with industry influencers and peers
  • TaskPromote social media profiles offline and online
  • TaskCreate and share engaging content regularly

Social Media Specialist OKR best practices to boost success

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

Focus can only be achieve by limiting the number of competing priorities. It is crucial that you take the time to identify where you need to move the needle, and avoid adding business-as-usual activities to your OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tability Insights DashboardTability's audit dashboard will highlight opportunities to improve OKRs

Tip #2: Commit to weekly OKR check-ins

Having good goals is only half the effort. You'll get significant more value from your OKRs if you commit to a weekly check-in process.

Being able to see trends for your key results will also keep yourself honest.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to turn your Social Media Specialist OKRs in a strategy map

The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly. Reviewing progress periodically has several advantages:

  • It brings the goals back to the top of the mind
  • It will highlight poorly set OKRs
  • It will surface execution risks
  • It improves transparency and accountability

Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.

A strategy map in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Social Media Specialist OKR templates

We have more templates to help you draft your team goals and OKRs.

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.

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You can use Tability to create OKRs with AI – and keep yourself accountable 👀

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