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OKR template to boost brand recognition and engagement on all social media platforms

public-lib · Published 3 months ago

This OKR aims at promoting brand visibility and interaction on all social media platforms. The objective is to heighten brand exposure through the initiation of two influencer partnerships. This requires identification and negotiation with influencers that align with the brand and audience and implementing influencer-based marketing campaigns.

Another component of the OKR is to boost user interactions such as likes, shares, and comments by 10%. The plan includes consistent content posting for regular user engagement, creating content that triggers audience interaction, and setting up promotions that boost user involvement in terms of likes, shares, and comments.

The next key result is to elevate the brand's social media following by 30%. This can be achieved via regular creation and distribution of engaging content on all social media platforms, collaborations with renowned influencers in the same industry, and execution of focused ad campaigns to lure prospective followers.

In summary, the OKR is part of a comprehensive strategy intended to boost brand recognition and increase audience engagement across all social media platforms by partnering with influencers, improving user interactivity, and expanding the brand's follower base.
  • ObjectiveObjectiveBoost brand recognition and engagement on all social media platforms
  • Key ResultKREnhance brand exposure by launching 2 influencer partnerships
  • TaskNegotiate contract terms with chosen influencers
  • TaskIdentify potential influencers relevant to our brand and audience
  • TaskPlan and execute influencer marketing campaigns
  • Key ResultKRAchieve a 10% increase in user interactions (likes, shares, comments)
  • TaskEstablish regular posting schedule for consistent user engagement
  • TaskDevelop engaging content that encourages audience interaction
  • TaskImplement promotions that incentivize likes, shares, comments
  • Key ResultKRIncrease overall social media following by 30%
  • TaskProduce engaging content consistently across all social media platforms
  • TaskCollaborate with popular influencers in the industry
  • TaskImplement targeted ad campaigns to attract potential followers
Use in Tability

How to edit and track OKRs with Tability

You'll probably want to edit the examples in this post, and Tability is the perfect tool for it.

Tability is an AI-powered platform that helps teams set better goals, monitor execution, and get help to achieve their objectives faster.

With Tability you can:

  • Use AI to draft a complete set of OKRs in seconds
  • Connect your OKRs and team goals to your project
  • Automate reporting with integrations and built-in dashboard

Instead of having to copy the content of the OKR examples in a doc or spreadsheet, you can use Tability’s magic importer to start using any of the examples in this page.

The import process can be done in seconds, allowing you to edit OKRs directly in a platform that knows how to manage and track goals.

Step 1. Sign up for a free Tability account

Go tohttps://tability.app/signup and create your account (it's free!)

Step 2. Create a plan

Follow the steps after your onboarding to create your first plan, you should get to a page that looks like the picture below.

Tability Import Options

Step 3. Use the magic importer

Click on Use magic import to open up the Magic Import modal.

Now, go back to the OKR examples, and click on Copy on the example that you’d like to use.

Copy from the template

Paste the content in the text import section. Don’t worry about the formatting, Tability’s AI will be able to parse it!

Importing from text

Now, just click on Import from text and let the magic happen.

Tability editor with imported content

Once your example is in the plan editor, you will be able to:

  • Edit the objectives, key results, and tasks
  • Click on the target 0 → 100% to set better target
  • Use the tips and the AI to refine your goals

Step 4. Publish your plan

Once you’re done editing, you can publish your plan to switch to the goal-tracking mode.

Publish import

From there you will have access to all the features that will help you and your team save hours with OKR reporting.

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