15 customisable OKR examples for Engagement
What are Engagement OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
OKRs are quickly gaining popularity as a goal-setting framework. But, it's not always easy to know how to write your goals, especially if it's your first time using OKRs.
To aid you in setting your goals, we have compiled a collection of OKR examples customized for Engagement. Take a look at the templates below for inspiration and guidance.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Engagement OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Feel free to explore our tools:
- Use our free OKR generator
- Use Tability, a complete platform to set and track OKRs and initiatives, including a GPT-4 powered goal generator
Our customisable Engagement OKRs examples
We've added many examples of Engagement Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.
Hope you'll find this helpful!
1. OKRs to enhance NPS for improved user engagement and risk identification
Enhance NPS for improved user engagement and risk identification
Implement 2 new user engagement strategies based on NPS feedback evaluation
Analyze NPS feedback to identify areas needing improvement- Develop two new user engagement strategies
- Implement and test new strategies
- Increase NPS response rate by 20% through personalized, engaging survey communication
- Customize survey wording to reflect individual customer experiences
- Train the team on engagement and personalized communication techniques
- Implement engaging, visually appealing survey designs
- Conduct detailed analysis of 25% more low-scoring NPS responses for risk identification
- Conduct thorough analysis on these responses
- Identify potential risks from these analyses
- Identify 25% more low-scoring NPS responses
2. OKRs to improve stakeholder engagement and communication plan to enhance project success
- Improve stakeholder engagement and communication plan to enhance project success
- Increase stakeholder satisfaction rating by 10% through improved communication and engagement strategies
- Create an online platform to provide stakeholders with easy access to information and updates
- Establish a consistent schedule for stakeholder meetings and ensure relevant topics are discussed
- Implement regular surveys to gather stakeholder feedback and identify areas for improvement
- Develop targeted communication strategies to effectively reach and engage stakeholders
- Conduct stakeholder feedback survey to measure effectiveness of the communication and engagement plan
- Analyze survey responses to identify areas of improvement for the communication and engagement plan
- Implement changes based on survey findings to enhance effectiveness of communication and engagement strategies
- Conduct a follow-up survey to assess the impact of implemented changes and gather additional feedback
- Create and distribute stakeholder feedback survey to gather opinions and suggestions
- Identify and prioritize key stakeholders by analyzing their influence and interest in the project
- Assess influence levels of stakeholders by analyzing their past involvement and decision-making power
- Determine stakeholders' level of interest in the project through surveys, interviews, or feedback sessions
- Prioritize stakeholders based on their influence and the level of interest they hold
- Conduct stakeholder analysis to identify individuals or organizations involved in the project
- Implement at least three initiatives aimed at strengthening relationships with key stakeholders
3. OKRs to boost active participation from industry partners and stakeholders
- Boost active participation from industry partners and stakeholders
- Drive a 15% improvement in feedback rate from industry partners on proposed initiatives
- Incentivize and acknowledge constructive feedback from partners
- Develop a clear, concise feedback form for proposed initiatives
- Regularly follow up with industry partners for their inputs
- Achieve a 30% rise in stakeholder communication regarding projects and developments
- Implement weekly reports detailing progress of ongoing projects
- Create a dedicated email/newsletter for updates and developments
- Facilitate monthly stakeholder meetings for direct communication
- Increase the number of stakeholder meetings by 20%
- Implement the plan and schedule additional meetings
- Develop a plan to increase meeting frequency
- Analyze current stakeholder meeting frequency
4. OKRs to improve employee engagement by increasing satisfaction by 10%
- Boost employee engagement satisfaction
- Conduct pulse surveys and achieve a response rate of 80%
- Host monthly team-building activities with 75% participation rate
- Increase quarterly recognition awards by 20%
- Identify top 3 areas for improvement through survey results and implement action plans
5. OKRs to improve employee engagement in OKR setting process
- Improve employee engagement in OKR setting process
- Conduct at least 2 interactive workshops on OKR understanding and significance
- Identify suitable speakers/experts for OKR workshops
- Develop workshop content based on OKR principles
- Plan and schedule two interactive OKR workshops
- Survey employees to improve OKR process, aiming for 20% more positive feedback
- Distribute the survey to all employees via email
- Analyze responses and implement changes based on feedback
- Design an anonymous survey focused on OKR process improvement
- Increase employee participation in OKR setting by 30% through incentivizing contribution
- Implement an incentive program for employees contributing to OKR setting
- Increase communication about the significance of employees' role in OKR setting
- Provide training sessions on the benefits of OKR participation
6. OKRs to enhance my teaching effectiveness and student engagement
- Enhance my teaching effectiveness and student engagement
- Increase student participation rate by 20% in class discussions
- Incorporate engaging, interactive activities into lessons
- Include participation as part of students' grades
- Implement incentives for active participation, like bonus points or rewards
- Implement 3 new engaging teaching strategies in class each week
- Plan and prepare to integrate 3 new methods into weekly lessons
- Research various innovative teaching strategies each week
- Monitor students' engagement and assess strategy effectiveness
- Achieve a 90% student comprehension rate in bi-weekly assessment tests
- Provide personalized feedback and supplementary material
- Implement bi-weekly student comprehension assessments
- Develop clear, concise lesson plans for each topic
7. OKRs to enhance overall employee engagement across the organization
- Enhance overall employee engagement across the organization
- Increase survey response rates for engagement measures by 30%
- Personalize survey invitation emails to increase interest
- Implement incentives to motivate more survey participation
- Simplify survey design for easier comprehension and completion
- Achieve 15% uplift in off-duty voluntary corporate initiatives participation
- Develop enticing incentives for participants in corporate initiatives
- Organize engaging and accessible initiatives suitable for all staff
- Promote off-duty voluntary initiatives through internal communication
- Drive up positive responses to employee satisfaction items by 20%
- Enhance communication channels for better transparency and understanding
- Implement regular recognition and reward programs for staff achievements
- Facilitate team building activities to improve team coherence
8. OKRs to enhance tracking and reporting of ads and website engagement using automation
- Enhance tracking and reporting of ads and website engagement using automation
- Implement an automated tracking system for ads across all platforms achieving 100% coverage
- Integrate the software across all advertising platforms
- Train the marketing team on using the selected software
- Research and select suitable automated ad tracking software
- Ensure 100% accuracy in automated ad and engagement statistics reporting
- Implement meticulous tracking codes in each ad
- Regularly audit and debug the automated system
- Develop a rigorous data verification process
- Increase automated website engagement reports by 30% for better insights
- Implement improved tracking systems within the website
- Develop detailed, comprehensive engagement reports
- Optimize existing automation processes for efficiency
9. OKRs to boost brand recognition and engagement on all social media platforms
- Boost brand recognition and engagement on all social media platforms
- Enhance brand exposure by launching 2 influencer partnerships
- Negotiate contract terms with chosen influencers
- Identify potential influencers relevant to our brand and audience
- Plan and execute influencer marketing campaigns
- Achieve a 10% increase in user interactions (likes, shares, comments)
- Establish regular posting schedule for consistent user engagement
- Develop engaging content that encourages audience interaction
- Implement promotions that incentivize likes, shares, comments
- Increase overall social media following by 30%
- Produce engaging content consistently across all social media platforms
- Collaborate with popular influencers in the industry
- Implement targeted ad campaigns to attract potential followers
10. OKRs to enhance engagement within the gaming community
- Enhance engagement within the gaming community
- Increase response rate on community queries/comments by 30%
- Implement quick reply systems to answer queries promptly
- Offer incentives for frequent and timely interactions
- Train staff in effective communication and problem-solving
- Increase monthly active usage rates by 20%
- Implement a reward system for frequent usage
- Develop engaging weekly content to consistently attract user interaction
- Improve app functionality and user experience
- Develop and launch 2 new features to boost user interaction
- Work on developing two new engagement-boosting features
- Identify areas in the app where user interaction could be enhanced
- Plan and execute a feature release campaign
11. OKRs to boost client engagement and improve retention rates
- Boost client engagement and improve retention rates
- Enhance engagement on client quarterly webinars by 30% through targeted content
- Develop relatable, industry-specific content for webinar presentations
- Personalize webinar invites to boost attendee interest
- Optimize webinar time based on client availability and preference
- Decrease client churn rate by 10% via improving customer service response time
- Train customer service reps for quicker query resolution
- Monitor and optimize current support response times
- Implement real-time chat for immediate customer support interactions
- Increase monthly product usage by 15% by implementing personalisation in user journey
- Implement personalisation features into the user journey
- Monitor and analyze user engagement data regularly
- Run marketing campaigns promoting new personalized features
12. OKRs to seamlessly integrate values into community functions and relationships
- Seamlessly integrate values into community functions and relationships
- Conduct 3 workshops on values-based relationship-building for community members
- Identify suitable topics for values-based relationship-building workshops
- Arrange Spaces and logistics for conducting the workshops
- Invite community members to participate in the workshops
- Integrate our values into 5 core community functions by implementing new strategies
- Identify five core community functions for value integration
- Develop strategy plans that embody company values
- Implement newly developed strategies into community functions
- Achieve 90% positive feedback on understanding and application of values in community surveys
- Implement feedback to improve value understanding and application
- Regularly survey community members for feedback
- Provide consistent training on community values to members
13. OKRs to streamline onboard services for robust engagement environment
- Streamline onboard services for robust engagement environment
- Decrease user churn rate by 15% via optimizing onboarding process
- Integrate a user feedback system during onboarding process
- Regularly update onboarding materials based on metrics analysis
- Redesign onboarding tutorials to highlight software's key features
- Increase customer engagement rates by 20% through enhanced onboard services
- Conduct regular surveys to assess and improve onboard services
- Improve onboard service responsiveness to customer inquiries/requests
- Develop new, engaging onboard activities for customers
- Implement 3 new features that improve onboarding experience, verified by user feedback
- Identify pain points in the current onboarding process
- Develop and integrate 3 user-centric features
- Gather user feedback post-implementation
14. OKRs to raise Customer Score and Customer Engagement Rate
- Increase Customer Satisfaction and Engagement
- Reduce customer churn rate by 15% through proactive retention strategies
- Implement and launch a loyalty program with a minimum of 20% customer enrollment
- Increase overall Customer Score by 5 points through weekly post-purchase surveys
- Achieve a 10% increase in average monthly Customer Engagement Rate on social media platforms
15. OKRs to boost our company's corporate social responsibility (CSR) involvement and visibility
- Boost our company's corporate social responsibility (CSR) involvement and visibility
- Increase the number of CSR projects by 20%
- Get executive approval for CSR expansion
- Allocate resources to support an increased CSR project
- Identify potential partners and causes for new CSR projects
- Involve 70% of staff in volunteering activities related to CSR
- Set up regular volunteer opportunities with local charities
- Publicize volunteering events through internal communication channels
- Identify interests of staff for suitable CSR activities
- Decrease carbon footprint by 15% through energy-efficient initiatives
- Install energy-efficient appliances and lighting
- Establish company-wide recycling program
- Implement solar panels to generate renewable power
Engagement OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tability's audit dashboard will highlight opportunities to improve OKRsTip #2: Commit to weekly OKR check-ins
Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.
Being able to see trends for your key results will also keep yourself honest.
Tability's check-ins will save you hours and increase transparencyTip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Engagement OKRs in a strategy map
Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using a proper OKR-tracking tool for it.
Tability's Strategy Map makes it easy to see all your org's OKRsIf you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Engagement OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to develop an authoritative business legal guide
- OKRs to enhance stakeholders' proficiency in project estimation
- OKRs to improve user acquisition through targeted referral programs
- OKRs to establish a comprehensive knowledge base
- OKRs to develop and launch a successful 3rd alternative mediation player for mobile advertising
- OKRs to increase conversion rate of free subscribers to paid subscribers
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
Create more examples in our app
You can use Tability to create OKRs with AI – and keep yourself accountable 👀
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