8 customisable OKR examples for Social Media Strategy
What are Social Media Strategy OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.
We have curated a selection of OKR examples specifically for Social Media Strategy to assist you. Feel free to explore the templates below for inspiration in setting your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Social Media Strategy OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Feel free to explore our tools:
- Use our free OKR generator
- Use Tability, a complete platform to set and track OKRs and initiatives, including a GPT-4 powered goal generator
Our customisable Social Media Strategy OKRs examples
You will find in the next section many different Social Media Strategy Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
1. OKRs to boost lead generation via organic and paid social media
Boost lead generation via organic and paid social media
Improve social media conversion rate to 15% across all platforms
Analyze current social media strategies and pinpoint areas of low effectiveness
Monitor and adjust methods based on engagement and conversion data
Implement changes to social media content to drive engagement
Achieve a 25% increase in organic social media leads
Regularly analyze and optimize social media posts for better reach
Implement a targeted content strategy to attract potential leads
Increase audience engagement through interactive activities like Q&As, polls
Increase paid social media leads by 30% through strategic campaigns
Allocate increased budget for high-performing ads
Assess and optimize current social media advertising strategies
Create targeted ad campaigns for specific audience demographics
2. OKRs to enhance inter-departmental collaboration for effective social media operations
Enhance inter-departmental collaboration for effective social media operations
Pioneer a shared, online document housing all social media initiatives and updates
Create structure for social media initiatives document
Identify suitable online platform for shared document storage
Update document regularly with initiatives and updates
Implement weekly cross-departmental meetings focused on social media strategy by month-end
Create a recurring weekly meeting schedule
Outline the meeting agenda focusing on social media
Identify key representatives from each department
Increase shared social media projects between departments by 20%
Implement regular shared social media project progress reports across departments
Develop a centralized social media project management tool for all departments
Initiate weekly interdepartmental brainstorming sessions on social media projects
3. OKRs to to implement a strategic, consistent, and realistic social media approach
To implement a strategic, consistent, and realistic social media approach
Gain 1000 new, organic followers across all social media platforms
Implement a strategic follow and unfollow campaign
Actively interact and build relationships with followers
Create engaging, high-quality content regularly
Post high-quality content consistently 5 times per week
Write and finalize 5 high-quality posts
Create a weekly content calendar with 5 post ideas
Schedule 5 posts for weekly publication
Increase overall social media engagement by 20%
Respond promptly and personally to comments and messages
Implement a regular posting schedule across all platforms
Engage audience with interactive content like quizzes and polls
4. OKRs to boost engagement through strategic social media listening and talking
Boost engagement through strategic social media listening and talking
Elevate overall reach to 15% via analysis and actionable insights from listening
Analyze audience demographic data to identify target engagement groups
Implement regular monitoring and adjustment of reach strategies based on insights
Develop strategic, data-driven content to increase audience reach
Attract 20% more followers by posting daily engaging and relatable content
Develop a content calendar with diverse daily engaging posts
Promote posts on other established platforms
Incorporate user-generated content to increase relatability
Increase social media comments by 30% through competitive keyword strategies
Identify top-performing keywords in competitor's social media posts
Monitor and adjust keyword strategy based on engagement
Incorporate popular keywords into our social media content
5. OKRs to enhance interaction and engagement on our social media platforms
Enhance interaction and engagement on our social media platforms
Conduct 10 interactive live sessions to facilitate direct communication with followers
Schedule and advertise the dates for each live session
Host and moderate each session, engaging with followers
Plan topics and content for 10 live interactive sessions
Gather and categorize feedback from 500 users to better inform our content strategy
Analyze user responses and categorize feedback
Distribute surveys to gather user feedback
Update content strategy based on feedback patterns
Increase average post comments by 30% to improve social media engagement
Develop more engaging, relatable content to spark discussion
Respond interactively to existing comments to foster dialogue
Prompt followers to comment with questions or polls
6. OKRs to develop an engaging and results-driven events strategy
Develop an engaging and results-driven events strategy
Measure and increase participant satisfaction by 25% post-event via surveys
Create a post-event satisfaction survey for participants
Implement feedback to improve future events by 25%
Distribute the survey to all event participants
Secure partnerships with at least 5 industry influencers for event exposure
Identify relevant industry influencers for partnership
Draft compelling proposal for potential influencer partnerships
Follow-up proposal with individual discussions and negotiation
Boost event engagement by 30% through interactive and engaging execution strategies
Use visual storytelling to captivate attendees' interest
Adopt gamification methods for interactive participant involvement
Implement live polls/quizzes to encourage audience participation
7. OKRs to enhance the effectiveness of our marketing strategy
Enhance the effectiveness of our marketing strategy
Improve email marketing open rates by 30%
Test various email send times for maximum visibility
Segment email list for personalized content delivery
Optimize email subject lines for relevancy and engagement
Drive website traffic up by 25%
Develop sponsored content or collaborations with related influential blogs
Utilize social media platforms for promotion and link sharing
Implement SEO techniques to improve site visibility in search engine results
Increase social media engagement by 40%
Launch a weekly interactive quiz or contest on all platforms
Initiate collaborations with relevant influencers or brand ambassadors
Regularly post shareable, high-quality content relative to your audience
8. OKRs to amplify brand visibility of our SaaS technology through an Account-Based Marketing strategy
Amplify brand visibility of our SaaS technology through an Account-Based Marketing strategy
Achieve 15% increase in website traffic via personalized email marketing campaigns
Analyze and adjust campaigns based on metrics
Identify target audience for personalized email marketing
Develop engaging, personalized email content
Secure at least 10 qualified leads from top-tier target accounts each month
Initiate contact and nurture relationships with leads
Identify and research top-tier target accounts
Develop personalized outreach strategies for each account
Garner a 30% increase in social media following through targeted content promotion
Identify and analyze the audience's content interests
Develop and implement a tailored content strategy
Regularly monitor and optimize content performance
Social Media Strategy OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/tability-insights-board.e70f9466.png)
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/checkins-graph.b2aec458.png)
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Social Media Strategy OKRs in a strategy map
Quarterly OKRs should have weekly updates to get all the benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
![A strategy map in Tability](https://tability-templates-v2.vercel.app/_next/static/media/tability_strategy_map.2ad25843.png)
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Social Media Strategy OKR templates
We have more templates to help you draft your team goals and OKRs.
OKRs to improve job prospects, personal relationships, and health this summer
OKRs to increase revenue from upgrades/downgrades to 400€
OKRs to enhance the performance of the Database Administration Unit
OKRs to elevate overall operational efficiency
OKRs to achieve record profitability
OKRs to expand the company's market presence
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
Create more examples in our app
You can use Tability to create OKRs with AI – and keep yourself accountable 👀
Tability is a unique goal-tracking platform built to save hours at work and help teams stay on top of their goals.
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