Tability is a cheatcode for goal-driven teams. Set perfect OKRs with AI, stay focused on the work that matters.
What are Engagement Growth OKRs?
The OKR acronym stands for Objectives and Key Results. It's a goal-setting framework that was introduced at Intel by Andy Grove in the 70s, and it became popular after John Doerr introduced it to Google in the 90s. OKRs helps teams has a shared language to set ambitious goals and track progress towards them.
OKRs are quickly gaining popularity as a goal-setting framework. But, it's not always easy to know how to write your goals, especially if it's your first time using OKRs.
To aid you in setting your goals, we have compiled a collection of OKR examples customized for Engagement Growth. Take a look at the templates below for inspiration and guidance.
If you want to learn more about the framework, you can read our OKR guide online.
The best tools for writing perfect Engagement Growth OKRs
Here are 2 tools that can help you draft your OKRs in no time.
Tability AI: to generate OKRs based on a prompt
Tability AI allows you to describe your goals in a prompt, and generate a fully editable OKR template in seconds.
- 1. Create a Tability account
- 2. Click on the Generate goals using AI
- 3. Describe your goals in a prompt
- 4. Get your fully editable OKR template
- 5. Publish to start tracking progress and get automated OKR dashboards
Watch the video below to see it in action 👇
Tability Feedback: to improve existing OKRs
You can use Tability's AI feedback to improve your OKRs if you already have existing goals.
- 1. Create your Tability account
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on Generate analysis
- 4. Review the suggestions and decide to accept or dismiss them
- 5. Publish to start tracking progress and get automated OKR dashboards
Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
Engagement Growth OKRs examples
You will find in the next section many different Engagement Growth Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
OKRs to boost customer satisfaction and engagement for business growth
ObjectiveBoost customer satisfaction and engagement for business growth
KRAttain a review response rate of at least 70% from customers
Offer incentives to encourage review submissions- Implement an online system for customers to easily leave reviews
- Send a follow-up email to customers requesting their feedback
- KRIncrease email open and response rate by 20%
- Personalize email content for each recipient
- Improve subject lines to capture recipients' attention immediately
- Incorporate engaging, actionable call-to-actions
- KRGenerate 50 new commercial leads through email outreach
- Create a compelling, personalized commercial email template
- Identify and compile a list of 100 targeted business contacts
- Send out the outreach emails and monitor engagement
OKRs to drive tangible growth towards company's 2024 ambitions
- ObjectiveDrive tangible growth towards company's 2024 ambitions
- KRIncrease company revenue by 15% compared to previous quarter
- Develop new marketing campaigns to attract customers
- Implement effective upselling strategies to boost sales
- Optimize pricing strategies for all products/services
- KRInitiate three impactful growth strategies that will reach team adoption by 90%
- Identify areas of high potential for growth in team processes
- Implement strategies and monitor team adoption rate
- Develop impactful initiatives geared towards these growth areas
- KRImprove employee engagement in growth pitching by 20% measured by increased participation
- Launch internal competition on the best growth pitching strategies
- Organize weekly brainstorming sessions for pitching ideas
- Provide growth pitching training to all employees
OKRs to boost social media followers to 75,000
- ObjectiveBoost social media followers to 75,000
- KRIncrease daily posts on all platforms by 25% to improve engagement
- Create more engaging content for daily posts
- Analyze current daily post frequency on all platforms
- Implement new posting schedule with increased frequency
- KRInitiate 3 new follower engagement campaigns to amplify reach
- KRCollaborate with 2 influencers per month for cross-promotion activities
- Plan and coordinate cross-promotion activities
- Identify and research potential influencers in relevant fields
- Reach out to influencers with collaboration proposals
OKRs to enhance Kelal English Academy's social media influence
- ObjectiveEnhance Kelal English Academy's social media influence
- KRDrive 20% more traffic to the website through Twitter referrals
- Engage with followers to boost website-related tweets
- Increase daily tweets linking back to the website
- Launch a Twitter ad campaign promoting the website
- KRAttain 25% more engagement on Instagram posts
- Implement a consistent posting schedule to maintain visibility
- Engage with followers by responding to comments and DMs
- Utilize relevant hashtags to attract a larger audience
- KRIncrease Facebook followers by 30%
- Launch an engaging content strategy targeted at potential followers
- Implement compelling Facebook ad campaigns
- Establish partnerships for cross-promotion
OKRs to boost brand awareness through strategic social media marketing
- ObjectiveBoost brand awareness through strategic social media marketing
- KRIncrease organic social media following by 25% across all platforms
- Utilize hashtag strategy to increase content visibility
- Create and share high-quality, engaging content regularly
- Collaborate with influencers for promotional posts
- KRAchieve a 30% boost in engagement rate on promoted social media posts
- Design more visually appealing and interactive content for promotion
- Increase frequency of social media posts during peak hours
- Implement A/B testing on different post formats and analyse the results
- KRDrive 20% more traffic to the website from social media channels
- Implement targeted social media advertisements or promotions
- Collaborate with influencers or bloggers for promotional activities
- Increase the frequency of engaging posts on all social media platforms
OKRs to increase community engagement
- ObjectiveEnsure deep community engagement with existing members
- KRAttendance: 60% of members are attending our regular meetups
- KRChurn: no more than 10% churn rate of members cancelling their subscriptions
- KRActivity: 10 Slack posts per week from members
- KRReferrals: 3 new referrals coming from existing members each week
OKRs to boost Thread's follower count significantly
- ObjectiveBoost Thread's follower count significantly
- KRLaunch two interactive campaigns to drive follower growth by 15%
- Incorporate follower growth KPIs into campaign strategies
- Monitor and adjust campaigns based on performance analytics
- Design two interactive campaigns targeting audience engagement
- KRIncrease daily post frequency by 30% to attract new followers
- Monitor and analyze engagement of new posts
- Develop a content calendar planning 30% additional daily posts
- Delegate extra post creation to team members
- KREngage with 20% more users via comments and shares
- Allocate 1-2 hours daily for user engagement activities
- Conduct weekly analytics to track engagement improvement
- Identify popular posts for commenting and sharing daily
OKRs to improve client engagement, personnel growth, and brand visibility
- ObjectiveImprove client engagement, personnel growth, and brand visibility
- KRRaise employee skills upgrading sessions by 30%
- Increase frequency of skills development workshops by 30%
- Engage professional trainers for enhanced skill building
- Allocate extra budget for additional training courses
- KRIncrease client retention rate by 20%
- Develop loyalty programs or incentives for long-term clients
- Implement regular follow-ups with clients to ensure satisfaction
- Enhance customer service training to improve client interactions
- KRBoost brand mentions online by 15%
- Amplify reach via influencer partnerships and collaborations
- Implement a customer referral program with incentives
- Encourage customer reviews on social media and online platforms
OKRs to boost subscriber count to 10,000 without relying on paid advertisements
- ObjectiveBoost subscriber count to 10,000 without relying on paid advertisements
- KRAchieve a retention rate of 90% through engagement strategies and personalized content
- Regularly analyze customer feedback to improve strategies
- Implement a comprehensive customer engagement strategy
- Develop personalized content aligned to customer interests
- KRDevelop and implement three strategic content partnerships to attract new audience
- Define target audience and identify desired content partners
- Implement partnership plans and measure success rates
- Develop partnership proposals, outlining mutual benefits
- KRGarner 1000 new subscribers every week through organic channel optimization
- Increase social media presence to drive website traffic
- Research SEO trends and optimize website content accordingly
- Develop a comprehensive content marketing strategy
OKRs to drive revenue growth through personalisation
- ObjectiveDrive revenue growth through personalisation
- KRImprove customer retention rate by 15% through tailored email marketing campaigns
- Analyze campaign performance and make iterative improvements based on customer feedback and data
- Implement automated email workflows to consistently engage customers at different stages of their journey
- Segment customer database based on demographics, behavior, and purchasing patterns
- Develop personalized email content that addresses individual customer needs and preferences
- KRIncrease conversion rate by 10% through personalised recommendations on the website
- Optimize website's user interface to prominently display personalized recommendations throughout the user journey
- Analyze customer data to understand preferences and create tailored recommendation lists
- Continuously monitor and test recommendation algorithms to improve accuracy and relevance
- Implement an AI-driven recommendation engine to offer personalized product suggestions
- KRGenerate 30% more revenue from existing customers by delivering highly targeted promotions
- Implement a customer loyalty program to reward and incentivize existing customers for their continued business
- Monitor and track promotion effectiveness, making adjustments based on real-time customer feedback
- Develop a strategic plan to increase customer engagement and encourage repeat purchases
- Analyze customer data to identify interests and preferences for personalized promotions
- KRAchieve a 20% increase in average order value by leveraging personalised upselling techniques
- Analyze customer shopping patterns to identify potential upselling opportunities
- Implement dynamic pricing strategies to showcase higher-value options and incentives for upselling
- Train sales team on effective upselling techniques and how to personalize offers
- Develop tailored product recommendations based on customer preferences and purchase history
Engagement Growth OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
Focus can only be achieve by limiting the number of competing priorities. It is crucial that you take the time to identify where you need to move the needle, and avoid adding business-as-usual activities to your OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Having good goals is only half the effort. You'll get significant more value from your OKRs if you commit to a weekly check-in process.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
Save hours with automated Engagement Growth OKR dashboards
OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using Tability to save time with automated OKR dashboards, data connectors, and actionable insights.
How to get Tability dashboards:
- 1. Create a Tability account
- 2. Use the importers to add your OKRs (works with any spreadsheet or doc)
- 3. Publish your OKR plan
That's it! Tability will instantly get access to 10+ dashboards to monitor progress, visualise trends, and identify risks early.
More Engagement Growth OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to enhance team skills and cultivate a culture of continuous learning
- OKRs to successfully launch challenge MVP (Minimum Viable Product)
- OKRs to implement Cloud-Ready Applications
- OKRs to successful transition from Service Delivery Manager to Product Manager
- OKRs to successfully launch website version 2
- OKRs to communicate the qualitative impact of our affordable housing initiatives