15 customisable OKR examples for Content Management Team
What are Content Management Team OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Writing good OKRs can be hard, especially if it's your first time doing it. You'll need to center the focus of your plans around outcomes instead of projects.
We have curated a selection of OKR examples specifically for Content Management Team to assist you. Feel free to explore the templates below for inspiration in setting your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Content Management Team OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Our customisable Content Management Team OKRs examples
You will find in the next section many different Content Management Team Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
1. OKRs to implement AI for content enhancement
Implement AI for content enhancement
Incorporate AI algorithms into content management system by end of quarter
Develop strategy for integrating identified AI algorithms- Implement and test AI integration within the system
- Identify suitable AI algorithms for the content management system
- Increase content personalization using AI by 30%
- Implement AI-driven algorithms for personalized content curation
- Enhance user profiling for improved personalization accuracy
- Conduct A/B testing to optimize AI personalization efforts
- Improve content discoverability by 40% through AI-based SEO improvements
- Develop AI-driven keywords and meta tags for better search visibility
- Implement AI algorithms to evaluate and optimize SEO strategies
- Utilize AI for predictive analysis of trending topics and keywords
2. OKRs to streamline the process of posting on multiple users' pages
- Streamline the process of posting on multiple users' pages
- Reduce the average time taken to post on 50 users' pages by 35%
- Automate posting process using social media management tools
- Train team in fast, effective posting techniques
- Prepare content in advance for scheduled posts
- Implement a new automated posting system tested by 90% of all users
- Identify a compatible automated posting system for implementation
- Train 90% of users in using the new system
- Conduct system testing with selected users to gauge effectiveness
- Ensure 98% of posted content matches the individual user's page criteria perfectly
- Train team on user's page criteria
- Develop a rigorous content verification system
- Implement regular content audits
3. OKRs to increase access to multiple websites for fast and easy retrieval
- Increase access to multiple websites for fast and easy retrieval
- Decrease website loading time by 20% for improved efficiency
- Eliminate unnecessary plugins/code from the website
- Optimize web server performance settings
- Compress high-resolution images to reduce file size
- Increase user engagement and traffic by 15% through updated content
- Identify popular industry topics for relevant content generation
- Utilize SEO strategies to improve online visibility
- Regularly update website content with engaging materials
- Implement user-friendly interface improvements for enhanced navigation
- Develop prototype for user-friendly navigation enhancement
- Test and refine proposed interface improvements
- Define usability issues within the current interface design
4. OKRs to broaden visibility and recognition of the brand
- Broaden visibility and recognition of the brand
- Secure 4 guest blog posts on high-traffic industry websites
- Identify 4 high-traffic industry websites suitable for guest blogging
- Contact website owners to negotiate posting arrangements
- Draft compelling, relevant blog posts for submission
- Increase social media followers by 30%
- Use targeted hashtags relevant to specific audiences
- Engage with followers daily through responses and interactions
- Regularly post high-quality, shareable content
- Achieve a 20% increase in website traffic through organic search results
- Produce high-quality, keyword-rich content regularly to draw organic traffic
- Implement SEO optimization strategies to improve website's search engine ranking
- Analyze and optimize website loading speed for better user experience
5. OKRs to design a high-converting marketing agency website
- Design a high-converting marketing agency website
- Reduce bounce rate to below 30%
- Regularly update content to maintain visitor interest
- Improve website speed to ensure faster loading times
- Streamline navigation for better user experience
- Improve user session duration by 20%
- Optimize website speed for faster, smoother browsing
- Implement interactive elements to maintain user engagement
- Incorporate engaging, high-quality content relevant to user interests
- Increase site's conversion rate by 30%
- Implement A/B testing to optimize website design
- Refine sales funnel with persuasive copy and calls-to-action
- Nurture leads via targeted email marketing campaigns
6. OKRs to boost employee advocacy members' posts frequency
- Boost employee advocacy members' posts frequency
- Achieve 20% increase in total posts from employee advocacy members
- Organize weekly brainstorming sessions for content ideas
- Implement a reward system for frequent employee contributors
- Provide training on creating engaging posts
- Increase average post count per member from 2 to 5 by end of quarter
- Implement a bi-weekly challenge encouraging users to post more
- Offer incentives for frequent posting
- Advertise popular discussion topics to engage members
- Organize 3 virtual trainings on effective advocacy posting for members
- Schedule and communicate session details to members
- Identify topics for each virtual training sessions
- Select and book appropriate expert trainers
7. OKRs to boost lead generation via organic and paid social media
- Boost lead generation via organic and paid social media
- Improve social media conversion rate to 15% across all platforms
- Analyze current social media strategies and pinpoint areas of low effectiveness
- Monitor and adjust methods based on engagement and conversion data
- Implement changes to social media content to drive engagement
- Achieve a 25% increase in organic social media leads
- Regularly analyze and optimize social media posts for better reach
- Implement a targeted content strategy to attract potential leads
- Increase audience engagement through interactive activities like Q&As, polls
- Increase paid social media leads by 30% through strategic campaigns
- Allocate increased budget for high-performing ads
- Assess and optimize current social media advertising strategies
- Create targeted ad campaigns for specific audience demographics
8. OKRs to enhance homepage with contextually relevant customer information
- Enhance homepage with contextually relevant customer information
- Achieve a 20% increase in user engagement on the homepage
- Integrate personalized user content and recommendations
- Implement a dynamic, captivating redesign of the homepage
- Improve website load speed and performance
- Increase homepage personalization for returning customers by 30%
- Improve analytics to track user behavior and preferences
- Test and refine personalization for better results
- Implement AI-driven personalized content suggestions
- Reduce customer homepage bounce rate by 15%
- Optimize page loading speed
- Place relevant content prominently
- Implement engaging, user-friendly website design
9. OKRs to optimize evergreen funnel to boost inbound discovery calls
- Optimize evergreen funnel to boost inbound discovery calls
- Increase inbound discovery calls by 20% through funnel optimization
- Optimize website landing pages to boost conversions
- Enhance content marketing to attract potential leads
- Review and update SEO strategy for improved organic traffic
- Reduce bounce rates by 15% on funnel landing pages
- Create engaging, relevant content on landing pages
- Improve website loading speed for seamless user experience
- Optimize website design for mobile users
- Improve call-to-action click-through rate by 10% on the funnel pages
- Optimize page load speed to prevent drop-offs
- Adjust copywriting techniques to improve user engagement
- Redesign call-to-action buttons for better visibility and clarity
10. OKRs to successfully create a detailed taxonomy for CMS migration
- Successfully create a detailed taxonomy for CMS migration
- Identify and categorize 100% of current CMS content by week six
- Review all existing CMS content
- Classify CMS content into relevant categories
- Complete categorization by week six
- Train all team members on the new taxonomy structure and confirm understanding by week twelve
- Validate team understanding by week twelve
- Provide comprehensive materials for the taxonomy
- Schedule training sessions on the new taxonomy
- Develop taxonomy structure and test for functionality in simulated environment before week ten
- Implement taxonomy structure in a mock environment
- Test taxonomy structure functionality by week ten
- Outline taxonomy structure for simulating functionality
11. OKRs to preserve and augment the company's knowledge base
- Preserve and augment the company's knowledge base
- Improve knowledge article engagement by 30% with enhanced interactivity
- Implement interactive elements like quizzes, polls, or games in articles
- Solicit and incorporate audience feedback to refine content
- Incorporate videos, audios, or infographics to promote engagement
- Increase coverage of the knowledge base by 20% through new topic incorporation
- Research and compile information on new topics
- Incorporate new topics into our knowledge base
- Identify gaps in the current knowledge base content
- Achieve 95% customer satisfaction rating by providing timely, comprehensive info in the knowledge base
- Ensure swift responses to customer questions or concerns
- Update the knowledge base regularly with new, relevant information
- Foster a user-friendly, easy-to-navigate online platform
12. OKRs to make WCO the hub for Customs activity statistics
- Make WCO the hub for Customs activity statistics
- Achieve 25 new international partnerships for data integration
- Finalize agreements with 25 new partners
- Initiate contact and discuss partnership opportunities
- Identify potential international data integration partners
- Increase database content with customs activity data by 40%
- Gather more data related to customs activities
- Input collected data into the database system
- Analyze and ensure a 40% increase in database content
- Improve website traffic by 50% through optimization and relevant content addition
- Develop and regularly update engaging, relevant content
- Analyze website usage data for continuous improvement
- Implement targeted SEO strategies to improve search engine rankings
13. OKRs to increase inbound discovery calls through an evergreen funnel test
- Increase inbound discovery calls through an evergreen funnel test
- Improve the conversion rate of the funnel test by 15%
- Implement A/B testing for improved customer interaction
- Analyze current funnel performance and identify weak points
- Tailor content to target audience's needs and interests
- Attract 30% more organic traffic to the funnel landing page
- Regularly publish high-quality, keyword-rich content
- Implement and optimize SEO strategies on the landing page
- Promote the landing page through social media platforms
- Achieve a 20% increase in inbound discovery calls within the quarter
- Boost social media advertisements and engagement
- Develop and implement nuanced inbound marketing strategies
- Enhance SEO efforts for increased online visibility
14. OKRs to boost LinkedIn presence for recruiting and virtual assistance expansion
- Boost LinkedIn presence for recruiting and virtual assistance expansion
- Secure 10 successful client partnerships initiated via LinkedIn
- Construct personalized pitches for each client
- Identify and connect with potential clients on LinkedIn
- Close partnerships by means of LinkedIn conversations
- Engage 40% more prospective clients through LinkedIn InMails
- Identify and follow additional 100 LinkedIn profiles of potential clients weekly
- Track response rates and optimise InMail content regularly
- Spend 1 hour daily sending personalised InMails to prospects
- Increase LinkedIn company page followers by 300%
- Run a LinkedIn ad campaign targeting potential followers
- Create and frequently post engaging, industry-relevant content
- Regularly promote the company page on other social media networks
15. OKRs to enhance company's knowledge base and documentation
- Enhance company's knowledge base and documentation
- Create 20 comprehensive, user-friendly manuals for all main products by end of quarter
- Develop detailed, user-friendly content for each manual
- Identify main products needing manuals
- Proofread and finalize all 20 product manuals
- Achieve 95% positive feedback from users on the clarity and usefulness of documentation
- Update documents regularly based on received feedback
- Organize feedback sessions to identify potential improvements
- Ensure documentation is comprehensible to all user skill levels
- Train 100% of team on the newly formed knowledge base to ensure consistent usage
- Monitor and evaluate team usage to ensure consistency
- Identify team members needing training on the knowledge base
- Develop a comprehensive training schedule for all team members
Content Management Team OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tability's audit dashboard will highlight opportunities to improve OKRsTip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tability's check-ins will save you hours and increase transparencyTip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Content Management Team OKRs in a strategy map
The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
Tability's Strategy Map makes it easy to see all your org's OKRsIf you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Content Management Team OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to successfully migrate users
- OKRs to improve our annual membership renewal rate to 90%
- OKRs to enhance operational efficiency in workflows
- OKRs to enhance transparency in Sanction Companies' reports
- OKRs to implement a robust chaos testing system in our production environment
- OKRs to improve product quality by ensuring teams identify and mitigate risks
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
What's next? Try Tability's goal-setting AI
You can create an iterate on your OKRs using Tability's unique goal-setting AI.
Watch the demo below, then hop on the platform for a free trial.