OKR template to increase lead generation from organic and paid social media outlets
The OKR is focused on enhancing lead generation from both organic and paid social media channels. The objective is broken down into three major outcomes. First, there is a target to boost the engagement rate on all social platforms by 25% through relevant content targeting specific audience interests, A/B testing for content engagement, and an increase in the frequency of posts across all platforms.
The second outcome under this OKR is to boost the conversion rate of paid social media by 15%. This involves evaluating and improving the design of the landing page, narrowing down the audience targeting, and creating visually attractive and persuasive paid ads.
The third and final outcome in this OKR is to achieve a 20% increase in leads from organic social media, to be achieved with optimized social profiles for improved visibility and lead generation, running organic engagement campaigns, and a consistent, engaging content schedule across social media platforms.
Overall, the OKR emphasizes the importance of effectively using both organic and paid social media outlets in increasing the rate of leads generated—the two should work hand in hand, complementing each other.
The second outcome under this OKR is to boost the conversion rate of paid social media by 15%. This involves evaluating and improving the design of the landing page, narrowing down the audience targeting, and creating visually attractive and persuasive paid ads.
The third and final outcome in this OKR is to achieve a 20% increase in leads from organic social media, to be achieved with optimized social profiles for improved visibility and lead generation, running organic engagement campaigns, and a consistent, engaging content schedule across social media platforms.
Overall, the OKR emphasizes the importance of effectively using both organic and paid social media outlets in increasing the rate of leads generated—the two should work hand in hand, complementing each other.
Increase lead generation from organic and paid social media outlets
Improve engagement rate on all social platforms by 25%
Create engaging and relevant content targeting specific audience interests- Implement A/B testing to optimize content engagement
- Increase frequency and consistency of posts across all platforms
- Boost paid social media conversion rate by 15%
- Evaluate and improve landing page design
- Target specific audience groups
- Create visually appealing and persuasive paid ads
- Achieve a 20% increase in organic social media leads
- Optimize social profiles for improved visibility and lead generation
- Run organic engagement campaigns to capture potential leads
- Implement consistent, engaging content schedule across social media platforms
