OKR template to increase lead generation from organic and paid social media outlets

public-lib · Published 11 months ago

The OKR is focused on enhancing lead generation from both organic and paid social media channels. The objective is broken down into three major outcomes. First, there is a target to boost the engagement rate on all social platforms by 25% through relevant content targeting specific audience interests, A/B testing for content engagement, and an increase in the frequency of posts across all platforms.

The second outcome under this OKR is to boost the conversion rate of paid social media by 15%. This involves evaluating and improving the design of the landing page, narrowing down the audience targeting, and creating visually attractive and persuasive paid ads.

The third and final outcome in this OKR is to achieve a 20% increase in leads from organic social media, to be achieved with optimized social profiles for improved visibility and lead generation, running organic engagement campaigns, and a consistent, engaging content schedule across social media platforms.

Overall, the OKR emphasizes the importance of effectively using both organic and paid social media outlets in increasing the rate of leads generated—the two should work hand in hand, complementing each other.
  • ObjectiveIncrease lead generation from organic and paid social media outlets
  • Key ResultImprove engagement rate on all social platforms by 25%
  • TaskCreate engaging and relevant content targeting specific audience interests
  • TaskImplement A/B testing to optimize content engagement
  • TaskIncrease frequency and consistency of posts across all platforms
  • Key ResultBoost paid social media conversion rate by 15%
  • TaskEvaluate and improve landing page design
  • TaskTarget specific audience groups
  • TaskCreate visually appealing and persuasive paid ads
  • Key ResultAchieve a 20% increase in organic social media leads
  • TaskOptimize social profiles for improved visibility and lead generation
  • TaskRun organic engagement campaigns to capture potential leads
  • TaskImplement consistent, engaging content schedule across social media platforms
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