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What are Social Media Influence OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.
We have curated a selection of OKR examples specifically for Social Media Influence to assist you. Feel free to explore the templates below for inspiration in setting your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
The best tools for writing perfect Social Media Influence OKRs
Here are 2 tools that can help you draft your OKRs in no time.
Tability AI: to generate OKRs based on a prompt
Tability AI allows you to describe your goals in a prompt, and generate a fully editable OKR template in seconds.
- 1. Create a Tability account
- 2. Click on the Generate goals using AI
- 3. Describe your goals in a prompt
- 4. Get your fully editable OKR template
- 5. Publish to start tracking progress and get automated OKR dashboards
Watch the video below to see it in action 👇
Tability Feedback: to improve existing OKRs
You can use Tability's AI feedback to improve your OKRs if you already have existing goals.
- 1. Create your Tability account
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on Generate analysis
- 4. Review the suggestions and decide to accept or dismiss them
- 5. Publish to start tracking progress and get automated OKR dashboards
Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
Social Media Influence OKRs examples
We've added many examples of Social Media Influence Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.
Hope you'll find this helpful!
OKRs to enhance Kelal English Academy's social media influence
ObjectiveEnhance Kelal English Academy's social media influence
KRDrive 20% more traffic to the website through Twitter referrals
Engage with followers to boost website-related tweets- Increase daily tweets linking back to the website
- Launch a Twitter ad campaign promoting the website
- KRAttain 25% more engagement on Instagram posts
- Implement a consistent posting schedule to maintain visibility
- Engage with followers by responding to comments and DMs
- Utilize relevant hashtags to attract a larger audience
- KRIncrease Facebook followers by 30%
- Launch an engaging content strategy targeted at potential followers
- Implement compelling Facebook ad campaigns
- Establish partnerships for cross-promotion
OKRs to execute a high-impact, budget-friendly influencer campaign
- ObjectiveExecute a high-impact, budget-friendly influencer campaign
- KRSecure contracts with three influencers with minimum 20k followers each
- Finalize contracts with three influencers
- Reach out, discuss collaboration and potential contract
- Identify suitable influencers with a minimum of 20k followers
- KRMaintain influencer campaign expenditure under 15% of overall marketing budget
- Review and adjust budget allocation for influencer campaigns
- Negotiate rates with influencers to minimize costs
- Implement expense tracking for influencer marketing
- KRAchieve a 25% increase in total social media engagement
- Increase frequency and time of posts based on analytics
- Conduct research to identify most effective social media posts
- Implement strategies to boost audience engagement, like contests
OKRs to boost brand recognition and engagement on all social media platforms
- ObjectiveBoost brand recognition and engagement on all social media platforms
- KREnhance brand exposure by launching 2 influencer partnerships
- Negotiate contract terms with chosen influencers
- Identify potential influencers relevant to our brand and audience
- Plan and execute influencer marketing campaigns
- KRAchieve a 10% increase in user interactions (likes, shares, comments)
- Establish regular posting schedule for consistent user engagement
- Develop engaging content that encourages audience interaction
- Implement promotions that incentivize likes, shares, comments
- KRIncrease overall social media following by 30%
- Produce engaging content consistently across all social media platforms
- Collaborate with popular influencers in the industry
- Implement targeted ad campaigns to attract potential followers
OKRs to expand brand awareness through social media marketing and influencer collaborations
- ObjectiveIncrease brand reach through social media and influencer partnerships
- KRIdentify and partner with 5 relevant influencers to promote our brand
- KRTrack success metrics, analyze the ROI, and optimize campaigns accordingly
- KRIncrease social media followers by 20% through targeted advertising campaigns
- KRGenerate 50% increase in social media engagement through compelling content
OKRs to stay informed on influencer trends and social media hype
- ObjectiveStay informed on influencer trends and social media hype
- KRRead 10 reputable digital marketing publications daily for the latest social media hype
- Allocate time daily to read these publications
- Identify 10 reputable digital marketing publications
- Monitor latest trends in social media hype
- KRFollow and analyze 20 new influencers each week for trend observations
- Analyze and document observed trends for reporting
- Rigorously follow their content daily for trend spotting
- Identify 20 new influencers relevant to your field weekly
- KRCompile a weekly report of top 5 recurring trends in the influencer marketplace
- Analyze data and identify top 5 recurring weekly trends
- Daily, track global influencers activities and note recurring trends
- Draft a report summarizing these top 5 trends
OKRs to amplify exposure of newly released music
- ObjectiveAmplify exposure of newly released music
- KRIncrease social media followers by 20%
- Create engaging, shareable content regularly on all platforms
- Run targeted social media ads to attract new followers
- Collaborate with relevant influencers in your industry
- KRSecure placements on 10+ influential music blogs or playlists
- Prepare compelling pitch emails for each blog/playlist
- Identify and research 10 influential music blogs or playlists
- Reach out and follow up with each contact
- KRAchieve a 25% increase in streaming and download numbers
- Collaborate with popular artists for increased exposure
- Develop engaging, shareable content to attract new listeners
- Use social media platforms to promote streaming and downloads
OKRs to boost social media followers to 75,000
- ObjectiveBoost social media followers to 75,000
- KRIncrease daily posts on all platforms by 25% to improve engagement
- Create more engaging content for daily posts
- Analyze current daily post frequency on all platforms
- Implement new posting schedule with increased frequency
- KRInitiate 3 new follower engagement campaigns to amplify reach
- KRCollaborate with 2 influencers per month for cross-promotion activities
- Plan and coordinate cross-promotion activities
- Identify and research potential influencers in relevant fields
- Reach out to influencers with collaboration proposals
OKRs to reach 10000 TikTok followers
- ObjectiveReach 10000 TikTok followers
- KRCollaborate with at least 3 popular TikTok influencers in related niche
- Engage the identified influencers with collaborative proposals
- Identify and list at least 3 popular TikTok influencers in your niche
- Negotiate and finalize collaboration terms with selected influencers
- KRIncrease daily posting to 5 high-quality, relevant videos every week
- Allocate time for consistent video editing
- Curate relevant content for daily video posts
- Schedule and automate weekly video postings
- KREngage in 15 top trend TikTok challenges to boost visibility
- Plan and record original, engaging content for each challenge
- Identify 15 popular TikTok challenges relevant to your interests
- Regularly post and promote these TikTok challenge videos
OKRs to successfully execute an influencer marketing campaign
- ObjectiveSuccessfully execute an influencer marketing campaign
- KRIdentify and secure partnerships with 5 influential industry thought leaders
- Secure partnerships through agreement negotiation and finalization
- Research potential industry thought leaders suitable for partnership
- Contact identified thought leaders with partnership proposal
- KRAchieve 15% increase in sales attributed directly to influencer promotion activities
- Measure and evaluate progress regularly using defined metrics
- Create a robust and appealing influencer marketing package
- Identify key influencers with high follower engagement rates
- KRIncrease brand engagement by 20% through influencer-created content
- Implement tracking measures to monitor engagement increase
- Develop a schedule for regular influencer-driven content
- Identify and partner with influencers resonating with our brand ethos
OKRs to increase player base by 20%
- ObjectiveIncrease player base by 20%
- KRPartner with an influencer with a gamer following to enhance brand exposure
- Collaborate on brand-promotion content for influencer to share
- Reach out to chosen influencer for potential partnership agreement
- Identify relevant influencers with a substantial gamer following
- KRDevelop and roll out a referral program to acquire 1000 new players
- Design a referral program incentivizing current players to invite friends
- Implement a marketing campaign promoting the referral program
- Test the referral program on a smaller sample first
- KRLaunch two engaging marketing campaigns on social media platforms
- Design and create compelling visuals for each marketing campaign
- Schedule and post campaigns on desired social media platforms
- Establish target demographics and optimize content for them
Social Media Influence OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
Save hours with automated Social Media Influence OKR dashboards
Your quarterly OKRs should be tracked weekly if you want to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use Tability to save time with automated OKR dashboards, data connectors, and actionable insights.
How to get Tability dashboards:
- 1. Create a Tability account
- 2. Use the importers to add your OKRs (works with any spreadsheet or doc)
- 3. Publish your OKR plan
That's it! Tability will instantly get access to 10+ dashboards to monitor progress, visualise trends, and identify risks early.
More Social Media Influence OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to boost organic app downloads
- OKRs to strengthen quality control for product consistency
- OKRs to achieve Agile transformation for enhanced project delivery
- OKRs to streamline contract administration procedures for enhanced efficiency
- OKRs to enable TDM on data portal to expand user base
- OKRs to streamline the issuance of agricultural licenses