2 OKR examples for Market Analysis Team

How you write your OKRs can make a huge difference on the impact that your team will have at the end of the quarter. But, it's not always easy to write a quarterly plan that focuses on outcomes instead of projects.

That's why we have created a list of OKRs examples for Market Analysis Team to help. You can use any of the templates below as a starting point to write your own goals.

If you want to learn more about the framework, you can read more about the OKR meaning online.

Best practices for OKR

Your objectives should be ambitious, but achievable. Your key results should be measurable and time-bound. It can also be helfpul to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Building your own OKRs with AI

While we have some examples below, it's likely that you'll have specific scenarios that aren't covered here. There are 2 options available to you.

- Use our free OKRs generator
- Use Tability, a complete platform to set and track OKRs and initiatives – including a GPT-4 powered goal generator

How to track OKRs

Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework.

Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKRs-tracking platform to make things easier.

We recommend Tability for an easy way to set and track OKRs with your team.

Check out the 5 best OKR tracking templates to find the best way to monitor progress during the quarter.

Market Analysis Team OKRs templates

The examples have Market Analysis Team Objectives and Key Results, but they may also include the tasks that can help you get there.

OKRs to conduct comprehensive market intelligence on competitors

Conduct comprehensive market intelligence on competitors
Analyze 10 competitors' product and service offerings
Identify 10 competitors in the market
Perform a detailed analysis comparing competitors' offerings
Research and list each competitor's products and services
Identify at least 20 key competitors in the market
List all known competitors in your business sector
Research unknown competitors through market analysis
Compile a list of 20 main competitors
Understand the marketing strategies of at least 12 competitors
Identify 12 key competitors in your business sector
Gather data on each competitor's marketing approach
Analyze and contrast each competitor's marketing strategies
Document and interpret 15 competitors' pricing strategies
Obtain detailed information on each competitor's pricing strategy
Analyze and interpret obtained pricing data
Identify and list 15 primary competitors in the market

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OKRs to decrease user acquisition cost for our mobile app

Decrease user acquisition cost for our mobile app
Improve advertisement click-through rate by 15% with targeted marketing campaigns
Monitor, analyze, and optimize campaign performance regularly
Implement targeted ad campaigns based on identified personas
Research customer behavior to create detailed audience personas
Reduce average acquisition cost per user by 25%
Increase targeting precision in ad campaigns
Analyze and optimize current marketing strategies
Enhance the retention strategies for existing customers
Increase organic app downloads by 30% through app store optimization
Promotion through positive user reviews and ratings
Develop compelling app descriptions and attractive icons
Conduct keyword research to improve app store search ranking

user-acquisition ad-campaign-optimization marketing-strategist data-analyst marketing-team data-analysis-team

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More OKR templates

We have more templates to help you draft your team goals and OKRs.

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.

To learn: Complete 2024 OKR cheat sheet
Blog posts: ODT Blog
Success metrics: KPIs examples