A clear focus. Measurable progress.
Explore expansion OKR examples with objectives and measurable key results. Choose an example that fits your situation, then adapt its targets to your baseline.
A good expansion OKR pairs one clear objective with two to four measurable key results the team can score every week. It describes an outcome rather than a list of activities, sets targets that are ambitious but scoreable, and is reviewed weekly so blockers surface before the quarter gets away from the team.
Pick a starting point. Adjust the targets to your baseline.
3 matching templates
Make the customer base grow on its own.
Make our customer base grow on its own
Make expansion a predictable part of the number.
Make expansion a predictable part of the number
Make partners a meaningful source of new business.
Make partners a meaningful source of new business
Example targets are illustrative. Set yours using your team's actual baseline.
Explore other approaches to this topic. Check the measures and targets against your own situation.
Drive Successful Expansion of Orocop Duo in Pakistan
Increase market presence and sales in Japan
Increase BDR prospecting in untapped markets/segments
Choose the expansion outcome you need to improve. Record the current value, target, owner, and measurement source for each key result before starting your planning cycle.
Set your baseline. Check where you are today, then choose targets that stretch your team.
Agree on ownership. Give each key result a clear owner and a source of data.
Check in every week. Review the numbers, share confidence, and decide what needs attention.
Choose a small set of KPIs to watch alongside your OKRs.
Clear objectives