15 customisable OKR examples for Expansion
What are Expansion OKRs?
The OKR acronym stands for Objectives and Key Results. It's a goal-setting framework that was introduced at Intel by Andy Grove in the 70s, and it became popular after John Doerr introduced it to Google in the 90s. OKRs helps teams has a shared language to set ambitious goals and track progress towards them.
Formulating strong OKRs can be a complex endeavor, particularly for first-timers. Prioritizing outcomes over projects is crucial when developing your plans.
We've tailored a list of OKRs examples for Expansion to help you. You can look at any of the templates below to get some inspiration for your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Expansion OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Feel free to explore our tools:
- Use our free OKR generator
- Use Tability, a complete platform to set and track OKRs and initiatives, including a GPT-4 powered goal generator
Our customisable Expansion OKRs examples
You will find in the next section many different Expansion Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
1. OKRs to increase account expansion by securing contract renewals for 90% of existing clients
Achieve a high rate of contract renewals for existing clients
Increase customer satisfaction rates by 15% via feedback surveys- Improve account management processes to reduce churn by 10%
- Outperform monthly revenue targets by 20% to upsell and cross-sell
- Launch a customer referral program to generate 30% new business from existing clients
2. OKRs to drive business expansion through innovative strategies
- Drive business expansion through innovative strategies
- Secure two strategic partnerships for innovation collaboration
Reach out initiating discussions for collaboration- Negotiate and finalize partnership agreements
- Identify potential partners aligned with our innovation goals
- Increase innovation portfolio returns by at least 20%
- Expand business partnerships for diverse insights
- Invest in research and employee training programs
- Implement new technologies to optimize processes
- Develop and initiate 3 new high-impact innovative projects
- Formulate project plans detailing the execution strategy
- Initiate the projects by gathering necessary resources
- Identify potential areas for high-impact innovative projects
3. OKRs to accelerate the expansion of our service offering
- Accelerate the expansion of our service offering
- Increase service offering sales by 25%
- Provide additional training for sales team
- Implement targeted marketing for our service offerings
- Enhance customer service for greater client satisfaction
- Improve customer satisfaction rate on the service offering to 90%
- Regularly review and improve service policies
- Implement a reliable customer feedback system
- Train staff in customer service skills
- Enroll 50 new clients into the service offering
- Create a compelling marketing campaign to attract potential clients
- Offer incentives for referrals from current clients
- Conduct follow-ups with promising leads
4. OKRs to secure venture capital funding for Plika's Latam expansion
- Secure venture capital funding for Plika's Latam expansion
- Secure a minimum of $1million in funding committed by at least 2 investors
- Conduct engaging pitch meetings with selected investors
- Identify and connect with potential investors
- Develop a comprehensive, persuasive business plan presentation
- Arrange pitch meetings with a minimum of 10 prospective Venture Capital investors
- Identify and research 10 prospective Venture Capital investors
- Prepare a compelling investment pitch presentation
- Schedule meetings via email or phone calls
- Identify and prioritize 20 potential Venture Capitalists suitable for our expansion strategy
- Research and compile a list of 20 potential venture capitalists
- Analyze each prospect's investment tendencies and records
- Rank potential investors based on alignment with our expansion strategy
5. OKRs to strengthen in-house legal team for maritime business expansion
- Strengthen in-house legal team for maritime business expansion
- Reduce legal bottlenecks slowing expansion by 30%
- Streamline legal procedures by implementing automation technology
- Hire additional specialized legal staff
- Regularly review and update legal processes
- Hire 5 experienced maritime lawyers by the end of the quarter
- Schedule and conduct final interviews, then extend offers
- Post job ads on maritime law employment websites and professional networks
- Review resumes and conduct initial phone interviews
- Develop an intensive training program for new hires within two weeks
- Construct a comprehensive training curriculum
- Organize expert trainers and materials
- Identify essential skills and knowledge for the job
6. OKRs to achieve a successful and appealing Gaydon Expansion OBC
- Achieve a successful and appealing Gaydon Expansion OBC
- Ensure 100% OBC compliance with environmental, safety and quality standards by week 8
- Review all OBC environmental, safety and quality standard documents
- Implement necessary corrective actions before week 8
- Conduct OBC audit checks for complete compliance by week 6
- Generate 5 innovative, cost-effective expansion designs by week 6
- Research current cost-effective expansion design trends
- Refine and finalize five chosen designs
- Sketch initial design concepts for feedback
- Secure approval from 90% key stakeholders by week 10
7. OKRs to establish solid groundwork for expansion into new markets
- Establish solid groundwork for expansion into new markets
- Develop tailored expansion strategy for each identified market
- Review and refine strategies based on potential return analysis
- Apply insights to craft unique growth strategies per market
- Conduct comprehensive research on identified markets' characteristics
- Secure financial resources necessary for the initial phase of expansion
- Research potential funding sources and investors
- Submit proposals or applications for funding
- Identify necessary budget for expansion activities
- Identify and analyze potential markets for viability by the quarter-end
- Conduct thorough research on emerging markets and trends
- Analyze the demands and profitability of potential markets
- Present a detailed report on market viability analysis
8. OKRs to drive Business Expansion in Saudi Arabia's school sector
- Drive Business Expansion in Saudi Arabia's school sector
- Obtain 10 new client contracts from GCC school sector
- Research potential GCC school sector clients
- Develop and send proposals to identified schools
- Follow-up meetings, negotiate, and finalize contracts
- Secure 30 new successful B2B interactions with GCC schools
- Follow-up with proposals to close on agreements
- Send tailored partnership proposals to identified schools
- Identify 50 GCC schools as potential B2B partners
- Increase lead generation by 40% through tailored marketing and sales outreach
- Develop personalized marketing campaigns targeting potential leads
- Intensify sales outreach efforts with tailored proposals
- Enhance data analysis to identify and reach untapped markets
9. OKRs to scale product offering with multi-tenant apps
- Scale product offering with multi-tenant apps
- Launch 3 new multi-tenant apps to diversify our offer
- Identify potential markets for multi-tenant app development
- Strategize a marketing plan for newly developed apps
- Assemble a dedicated project team for app creation
- Increase customer base using multi-tenant apps by 25%
- Implement referral programs to incentivize app sharing
- Launch marketing campaigns to promote new multi-tenant apps
- Develop multi-tenant apps targeting untapped audience segments
- Improve the usage rate of multi-tenant apps by 20%
- Implement user-friendly guided tours within the app
- Provide timely support and efficient problem resolution
- Launch marketing campaigns highlighting app benefits
10. OKRs to achieve dominance in digital payment acceptance market
- Achieve dominance in digital payment acceptance market
- Expand to 3 new key geographical markets
- Develop a market entry strategy tailored for each region
- Allocate resources for marketing and operations in new markets
- Identify potential markets based on product demand and customer demographic
- Increase total transaction volume by 25%
- Implement targeted marketing campaigns to attract new customers
- Invest in user-friendly transaction platform improvements
- Offer incentives for high-volume transactions
- Secure partnerships with 5 leading eCommerce platforms
- Develop tailored pitches for partnership proposals
- Reach out to eCommerce platforms with partnership proposals
- Identify top 5 eCommerce platforms suitable for partnership
11. OKRs to boost asset retention and expansion in vital segments
- Boost asset retention and expansion in vital segments
- Reduce asset attrition in key segments by 5%
- Develop targeted retention strategies for these identified segments
- Identify key segments with highest asset attrition rates
- Implement regular monitoring and adjust strategies as necessary
- Increase asset retention rate in key segments by 15%
- Identify key segments with lower retention rates
- Develop tailored marketing strategies for these segments
- Implement customer loyalty programs for these key areas
- Accelerate expansion rate within targeted segments by 10%
- Identify high-growth potential segments within the targeted areas
- Implement sales incentives to boost segment-specific sales
- Develop a tailored marketing strategy for each segment
12. OKRs to enhance collaboration and engagement with global organizations
- Enhance collaboration and engagement with global organizations
- Increase number of joint projects with international organizations by 20%
- Establish regular communication with partner organizations
- Identify potential international organizations for collaboration
- Create and send project proposals to targeted organizations
- Establish connections with at least 5 potential international project partners
- Identify potential international project partners
- Initiate contact and introduce your project
- Schedule virtual meetings for thorough discussions
- Implement 2 major cooperation frameworks agreed with global partners
- Organize training sessions for involved staff members
- Identify core responsibilities for each cooperation framework
- Launch the implemented frameworks and monitor progress
13. OKRs to drive US commercial opportunities expansion
- Drive US commercial opportunities expansion
- Boost product awareness via promotional activities to achieve a 15% sales increase
- Organize product-focused events or webinars for potential customers
- Collaborate with influencers for a social media product promotion
- Develop targeted digital advertising campaigns across multiple platforms
- Increase outbound sales contacts by 20% to open new markets
- Develop a more aggressive outbound sales strategy
- Train sales team in advanced outreach techniques
- Identify and analyze potential new markets for our products/services
- Secure at least 7 commercial partnerships for enhanced distribution
- Initiate contact and negotiate terms with selected businesses
- Identify and list potential partnerships suitable for our services
- Develop tailored pitches highlighting mutual benefits
14. OKRs to strengthen strategic partnership for maximum business growth
- Strengthen strategic partnership for maximum business growth
- Increase partnership revenue by 20% through joint marketing campaigns and collaborative sales efforts
- Identify potential partners with complementary products/services for joint marketing campaigns
- Collaborate with partners to create and implement effective sales strategies and tactics
- Develop and execute a targeted marketing strategy to promote joint marketing campaigns
- Regularly analyze and evaluate the success of joint marketing campaigns and sales efforts
- Establish three new strategic partnerships with key industry players to expand market reach
- Execute and implement the partnerships, focusing on expanding market reach and achieving growth objectives
- Identify potential industry players that align with our strategic goals and market objectives
- Negotiate mutually beneficial terms and agreements with the selected strategic partners
- Initiate contact and engage in conversations to explore partnership opportunities with identified industry players
- Improve customer retention rate by 15% through enhanced partner engagement and support programs
- Launch a partner feedback survey to gather insights and identify areas for improvement
- Create a dedicated partner portal with resources to enhance collaboration and knowledge sharing
- Establish a proactive communication channel to address partner concerns and promptly resolve issues
- Implement regular training sessions and workshops for partners to strengthen their product expertise
- Achieve a 95% satisfaction rate from partners through effective communication and timely resolution of issues
- Develop a clear and concise communication plan to ensure all relevant information reaches partners
- Implement weekly check-ins with partners to address any concerns and provide updates
- Conduct periodic surveys and feedback sessions to understand partner needs and improve satisfaction
- Prioritize issue resolution by promptly addressing partner queries and providing satisfactory solutions
15. OKRs to identify and assess new growth opportunities
- Identify and assess new growth opportunities
- Conduct detailed feasibility studies for identified opportunities to determine viability
- Evaluate viability based on research outcomes
- Identify opportunities for feasibility study
- Perform detailed review of business prospects
- Research and pinpoint 10 potential new market areas for business expansion
- Analyse findings to determine viability for business expansion
- Identify sectors and industries where our business can potentially expand
- Conduct detailed market research on the 10 identified areas
- Develop and present 5 comprehensive business proposals for promising opportunities
- Develop comprehensive proposals for each opportunity
- Prepare presentations for each business proposal
- Identify 5 promising business opportunities for proposal
Expansion OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tability's audit dashboard will highlight opportunities to improve OKRsTip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tability's check-ins will save you hours and increase transparencyTip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Expansion OKRs in a strategy map
Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
Tability's Strategy Map makes it easy to see all your org's OKRsIf you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Expansion OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to enhance the overall quality and operations of the childcare centre
- OKRs to secure 10 new request for proposals
- OKRs to enhance marketing and operations efficiency at the center
- OKRs to reduce the cost of integrating data sources
- OKRs to boost overall delivery speed by 10%
- OKRs to improve our team's productivity and efficiency
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
Create more examples in our app
You can use Tability to create OKRs with AI – and keep yourself accountable 👀
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