15 customisable OKR examples for Communications Team
What are Communications Team OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Writing good OKRs can be hard, especially if it's your first time doing it. You'll need to center the focus of your plans around outcomes instead of projects.
We have curated a selection of OKR examples specifically for Communications Team to assist you. Feel free to explore the templates below for inspiration in setting your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Communications Team OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Feel free to explore our tools:
- Use our free OKR generator
- Use Tability, a complete platform to set and track OKRs and initiatives, including a GPT-4 powered goal generator
Our customisable Communications Team OKRs examples
You will find in the next section many different Communications Team Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
1. OKRs to enhance efficiency and effectiveness of internal communications
Enhance efficiency and effectiveness of internal communications
Implement a collaborative tool to reduce email communication by 50%
Identify suitable collaborative tools for team communication
Monitor and measure reduction in email usage
Train team on the usage of the selected tool
Achieve a 25% increase in staff participation in internal communications feedback surveys
Implement staff incentives for survey participation
Regularly promote surveys through company-wide communications
Develop engaging, concise surveys for easier completion
Develop an internal communications strategy and get approval from all department heads
Schedule meetings with department heads for feedback
Revise and finalize strategy based on received approval
Draft an initial internal communications strategy proposal
2. OKRs to foster a motivational and engaging work environment
Foster a motivational and engaging work environment
Enhance internal communication channels improving employee satisfaction ratings by 25%
Conduct satisfaction surveys to identify improvement areas
Create an internal communication platform for real-time updates
Implement weekly team meetings to engage open communication
Implement a recognition scheme, appreciating 100% exceptional employee contributions
Communicate the scheme to all employees
Develop a structure for the recognition scheme
Draft criteria for identifying exceptional employee contributions
Conduct bi-weekly innovative team-building activities to boost morale by 30%
3. OKRs to enhance communication with general contractors for increased project awards
Enhance communication with general contractors for increased project awards
Secure at least 10 more submittal quotes from general contractors each week
Follow up on previously sent quote requests every week
Post weekly inquiries on general contractor forums or job boards
Reach out daily to at least two new general contractors for quotes
Raise project award rate by 30% over the next quarter through effective negotiation
Track and analyze negotiation outcomes regularly
Establish robust, fair negotiation strategies and practices
Train team members on effective negotiation techniques
Maintain a 90% rate on timely, accurate responses to contractor inquiries
Conduct regular response accuracy evaluations
Implement a tracking system for contractor inquiries
Schedule daily dedicated time for query responses
4. OKRs to devise the optimal work environment in the firm
Devise the optimal work environment in the firm
Implement staff-chosen workplace improvements in at least 3 areas
Review and prioritize the improvement suggestions given
Survey staff for improvement suggestions in different areas
Carry out prioritized improvement plans
Reduce office complaints by 50% as per HR records
Implement regular team-building activities to improve rapport
Initiate open forums for addressing grievances
Enhance employee appraisal system transparency
Increase employee satisfaction by 25% measured by internal surveys
Enhance internal communication strategies
Implement regular feedback and recognition programs
Promote work-life balance initiatives
5. OKRs to launch a successful employee advocacy program
Launch a successful employee advocacy program
Measure and demonstrate a 15% improvement in brand impact due to advocacy
Implement customer advocacy strategies effectively
Identify key metrics for evaluating brand impact
Analyze and report increased brand impact
Train 75% of employees on advocacy program within quarter
Identify suitable advocacy program instructors
Schedule advocacy training sessions for employees
Monitor and document participation rates
Increase internal program adoption by 25%
Implement incentive schemes for program adoption
Develop engaging internal communication about program benefits
Provide comprehensive training for effective program usage
6. OKRs to enhance employee dedication via communication optimization
Enhance employee dedication via communication optimization
Reduce communication gap by achieving 85% timely response rate on internal chat platform
Implement automatic reminders for unanswered chats every two hours
Train employees on the importance of timely responses
Monitor response rates weekly and address lapses
Implement bi-weekly team meetings to increase interaction by 60%
Track and measure meeting interaction increase
Establish a bi-weekly team meeting schedule
Prepare relevant discussion points to stimulate interaction
Accomplish 90% positive feedback on anonymous communication satisfaction survey
7. OKRs to improve responsiveness to residents' emails
Improve responsiveness to residents' emails
Create an organized system to track received and replied emails effectively
Regularly update and maintain your email tracking system
Implement a priority tagging system for urgent mails
Setup categorization labels within your email client
Decrease average email response time to under 24 hours for 90% of emails
Schedule dedicated hours for responding to emails
Set up notifications to alert on received emails
Implement an email management system
Receive positive feedback on communication from 80% of the residents
Draft and distribute clear and concise communication to residents
Provide response to feedback and adjust communication methods accordingly
Regularly solicit feedback on communication methods
8. OKRs to improve overall HR efficiency and employee satisfaction
Improve overall HR efficiency and employee satisfaction
Reduce time-to-hire by 20%
Implement streamlined, efficient hiring processes
Develop and provide virtual interview capabilities
Utilize AI for initial candidate screening
Increase employee engagement survey scores by 15%
Enhance internal communication about company goals and progress
Recognize and reward employee achievements regularly
Implement a team-building program to strengthen employee relationships
Implement at least two new employee well-being initiatives
Develop and launch the chosen initiatives
Research different types of employee well-being initiatives
Select two initiatives that will best support our team
9. OKRs to craft an inspiring shared company mission, vision, and core values
Craft an inspiring shared company mission, vision, and core values
Successfully communicate new mission and values to 100% of the workforce
Distribute written copies of the mission/values to all employees for reference
Arrange an all-staff meeting to announce and explain the new vision
Create a clear, engaging presentation outlining the mission and values
Document and finalize mission, vision, and core values by week 8
Draft mission, vision, and core values statements
Revise and finalize documents by week 8
Gather team feedback on drafts
Conduct 10 brainstorming sessions with key stakeholders for idea generation
Arrange suitable times for 10 brainstorming sessions
Prepare materials needed for effective idea generation
Identify and contact key stakeholders for brainstorming sessions
10. OKRs to to enhance and maximize business stakeholder engagement
To enhance and maximize business stakeholder engagement
Increase interaction rate on professional social networks by 30%
Increase frequency of timely and relevant posts
Initiate networking events and online discussions
Develop and implement engaging content strategy regularly
Secure 15% increase in returning clients through improved communication strategies
Implement weekly newsletters highlighting service benefits and company updates
Offer personalized follow-ups to assess client satisfaction post-service
Launch engaging client loyalty program with exclusive benefits
Arrange and execute two productive stakeholder meetings monthly
Develop and distribute agenda prior to meetings
Identify key stakeholders to include in monthly meetings
Schedule two monthly meetings accommodating stakeholders' availability
11. OKRs to raise funds for Water4
Raise funds for Water4
Secure grants from 3 major foundations for Water4 projects
Research foundations interested in funding water initiatives
Establish follow-up communications for proposal responses
Prepare and submit tailored proposals to selected foundations
Launch an online crowdfunding campaign that raises $1.5 million for Water4
Develop engaging promotional content for social media
Craft compelling story about Water4 for the campaign page
Identify and reach out to potential high-value donors
Host 2 successful fundraising events with at least 300 attendees
Identify and secure a venue that can accommodate 300 people
Create and implement a detailed promotional plan
Recruit volunteers for event organization and execution
12. OKRs to maintain accuracy of vendor information across all clients
Maintain accuracy of vendor information across all clients
Reduce report inconsistencies related to vendor information by 25%
Implement a centralized system for vendor data management
Regularly review and update vendor databases
Establish standard protocols for gathering vendor information
Implement weekly checks with each client to confirm vendor information accuracy
Create a weekly schedule for client vendor information checks
Train staff to conduct vendor information accuracy checks
Develop a reporting system for the weekly check results
Verify and update 100% of vendor data in client systems every week
Confirm successful update of all vendor data
Review current vendor data in client systems weekly
Update incorrect or outdated vendor information
13. OKRs to boost internal outreach and enhance brand recognition
Boost internal outreach and enhance brand recognition
Achieve a 30% increase in employee engagement in company wide initiatives
Create engaging, inclusive intra-office communication channels
Implement regular employee feedback sessions on company initiatives
Recognize and reward active employee participation in initiatives
Gain 20% more followers on all company social media platforms
Create engaging and shareable content consistently
Foster collaboration with relevant influencers
Implement targeted ad campaigns on each platform
Execute 2 brand promotional activities leading to 40% increase in brand awareness
Implement, measure, and adjust the promotional strategies
Identify relevant platforms for brand promotion activities
Plan and develop engaging promotional content
14. OKRs to implement efficient governance for internal communications and editorial
Implement efficient governance for internal communications and editorial
Monitor and reduce communication or editorial inconsistencies by 50%
Provide consistent editorial training to staff
Implement a standardized communication style guide
Regularly assess and correct content discrepancies
Develop a comprehensive communication governance guide by end of next quarter
Review, refine and finalize the guide
Design and develop the preliminary guide draft
Gather necessary communication aspects and requirements
Train 80% of internal communication and editorial staff on new governance rules
Monitor and confirm staff participation in sessions
Identify internal staff requiring training on new governance rules
Organize training sessions on new governance rules
15. OKRs to uphold exceptional quality in 95% of response communications
Uphold exceptional quality in 95% of response communications
Enhance feedback loops for continuous evaluation and absolute adherence to quality standards
Conduct regular staff training on evaluation processes and quality standards
Implement real-time feedback mechanisms for immediate corrective action
Develop a robust system for tracking and reporting quality metrics
Implement and maintain robust quality control checks to catch errors pre-deployment
Conduct regular training on quality control procedures for the team
Establish a system to regularly review and update quality control measures
Develop a detailed checklist for pre-deployment quality control checks
Train customer service team on quality guidelines to decrease non-compliant replies by 30%
Develop a comprehensive training module on quality guidelines
Schedule regular training sessions for the service team
Implement a system to monitor and grade replies
Communications Team OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/tability-insights-board.e70f9466.png)
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/checkins-graph.b2aec458.png)
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Communications Team OKRs in a strategy map
The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
![A strategy map in Tability](https://tability-templates-v2.vercel.app/_next/static/media/tability_strategy_map.2ad25843.png)
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Communications Team OKR templates
We have more templates to help you draft your team goals and OKRs.
OKRs to achieve record profitability
OKRs to boost InMail acceptance rate to 62%
OKRs to enhance the reliability of English language arts evaluations
OKRs to improve employee training
OKRs to successful Business Launch in Africa
OKRs to enhance cybersecurity maturity in the organization
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
Create more examples in our app
You can use Tability to create OKRs with AI – and keep yourself accountable 👀
Tability is a unique goal-tracking platform built to save hours at work and help teams stay on top of their goals.
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