6 OKR examples for Communications Manager
What are Communications Manager OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Writing good OKRs can be hard, especially if it's your first time doing it. You'll need to center the focus of your plans around outcomes instead of projects.
We have curated a selection of OKR examples specifically for Communications Manager to assist you. Feel free to explore the templates below for inspiration in setting your own goals.
If you want to learn more about the framework, you can read more about the OKR meaning online.
Best practices for managing your Communications Manager OKRs
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tability's audit dashboard will highlight opportunities to improve OKRsTip #2: Commit to the weekly check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tability's check-ins will save you hours and increase transparencyTip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples below). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
Building your own Communications Manager OKRs with AI
While we have some examples below, it's likely that you'll have specific scenarios that aren't covered here. There are 2 options available to you.
- Use our free OKRs generator
- Use Tability, a complete platform to set and track OKRs and initiatives
- including a GPT-4 powered goal generator
Best way to track your Communications Manager OKRs
Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
Tability's Strategy Map makes it easy to see all your org's OKRsIf you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
Communications Manager OKRs templates
We've covered most of the things that you need to know about setting good OKRs and tracking them effectively. It's now time to give you a series of templates that you can use for inspiration!
You will find in the next section many different Communications Manager Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
OKRs to enhance employee dedication via communication optimization
Enhance employee dedication via communication optimization
Reduce communication gap by achieving 85% timely response rate on internal chat platform
Implement automatic reminders for unanswered chats every two hours- Train employees on the importance of timely responses
- Monitor response rates weekly and address lapses
- Implement bi-weekly team meetings to increase interaction by 60%
- Track and measure meeting interaction increase
- Establish a bi-weekly team meeting schedule
- Prepare relevant discussion points to stimulate interaction
- Accomplish 90% positive feedback on anonymous communication satisfaction survey
OKRs to enhance efficiency and effectiveness of internal communications
- Enhance efficiency and effectiveness of internal communications
- Implement a collaborative tool to reduce email communication by 50%
- Identify suitable collaborative tools for team communication
- Monitor and measure reduction in email usage
- Train team on the usage of the selected tool
- Achieve a 25% increase in staff participation in internal communications feedback surveys
- Implement staff incentives for survey participation
- Regularly promote surveys through company-wide communications
- Develop engaging, concise surveys for easier completion
- Develop an internal communications strategy and get approval from all department heads
- Schedule meetings with department heads for feedback
- Revise and finalize strategy based on received approval
- Draft an initial internal communications strategy proposal
OKRs to boost internal outreach and enhance brand recognition
- Boost internal outreach and enhance brand recognition
- Achieve a 30% increase in employee engagement in company wide initiatives
- Create engaging, inclusive intra-office communication channels
- Implement regular employee feedback sessions on company initiatives
- Recognize and reward active employee participation in initiatives
- Gain 20% more followers on all company social media platforms
- Create engaging and shareable content consistently
- Foster collaboration with relevant influencers
- Implement targeted ad campaigns on each platform
- Execute 2 brand promotional activities leading to 40% increase in brand awareness
- Implement, measure, and adjust the promotional strategies
- Identify relevant platforms for brand promotion activities
- Plan and develop engaging promotional content
OKRs to enhance benefits promotion for higher utilization rates
- Enhance benefits promotion for higher utilization rates
- Increase benefits awareness by 30% through targeted campaigns and communications
- Create easily understandable informational materials about benefits
- Implement direct communication to disseminate benefits information
- Develop targeted campaigns highlighting benefits
- Improve employee satisfaction with benefits by 20% based on feedback surveys
- Conduct anonymous survey for employees to express benefit concerns
- Implement improvements based on survey feedback
- Analyze survey responses to identify dissatisfaction areas
- Achieve 15% increase in benefits utilization among eligible employees
- Regularly communicate individual benefit utilization rates
- Implement a training program explaining different benefit options
- Increase awareness through frequent benefits-related reminders
OKRs to enhance overall employee engagement across the organization
- Enhance overall employee engagement across the organization
- Increase survey response rates for engagement measures by 30%
- Personalize survey invitation emails to increase interest
- Implement incentives to motivate more survey participation
- Simplify survey design for easier comprehension and completion
- Achieve 15% uplift in off-duty voluntary corporate initiatives participation
- Develop enticing incentives for participants in corporate initiatives
- Organize engaging and accessible initiatives suitable for all staff
- Promote off-duty voluntary initiatives through internal communication
- Drive up positive responses to employee satisfaction items by 20%
- Enhance communication channels for better transparency and understanding
- Implement regular recognition and reward programs for staff achievements
- Facilitate team building activities to improve team coherence
OKRs to improve responsiveness to residents' emails
- Improve responsiveness to residents' emails
- Create an organized system to track received and replied emails effectively
- Regularly update and maintain your email tracking system
- Implement a priority tagging system for urgent mails
- Setup categorization labels within your email client
- Decrease average email response time to under 24 hours for 90% of emails
- Schedule dedicated hours for responding to emails
- Set up notifications to alert on received emails
- Implement an email management system
- Receive positive feedback on communication from 80% of the residents
- Draft and distribute clear and concise communication to residents
- Provide response to feedback and adjust communication methods accordingly
- Regularly solicit feedback on communication methods
More Communications Manager OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to implement Scrum and Agile training for the team
- OKRs to improve Stakeholder Satisfaction
- OKRs to reduce MTTR of critical business applications by 15%
- OKRs to enhance proficiency in time management
- OKRs to improve team collaboration and communication for increased productivity
- OKRs to improve customer support quality
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: Complete 2024 OKR cheat sheet
- Blog posts: ODT Blog
- Success metrics: KPIs examples