9 OKR examples for Communications Manager

What are Communications Manager OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Writing good OKRs can be hard, especially if it's your first time doing it. You'll need to center the focus of your plans around outcomes instead of projects.

We have curated a selection of OKR examples specifically for Communications Manager to assist you. Feel free to explore the templates below for inspiration in setting your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

Building your own Communications Manager OKRs with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.

Feel free to explore our tools:

Our Communications Manager OKRs examples

You will find in the next section many different Communications Manager Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).

Hope you'll find this helpful!

OKRs to enhance employee dedication via communication optimization

  • ObjectiveEnhance employee dedication via communication optimization
  • Key ResultReduce communication gap by achieving 85% timely response rate on internal chat platform
  • TaskImplement automatic reminders for unanswered chats every two hours
  • TaskTrain employees on the importance of timely responses
  • TaskMonitor response rates weekly and address lapses
  • Key ResultImplement bi-weekly team meetings to increase interaction by 60%
  • TaskTrack and measure meeting interaction increase
  • TaskEstablish a bi-weekly team meeting schedule
  • TaskPrepare relevant discussion points to stimulate interaction
  • Key ResultAccomplish 90% positive feedback on anonymous communication satisfaction survey

OKRs to enhance efficiency and effectiveness of internal communications

  • ObjectiveEnhance efficiency and effectiveness of internal communications
  • Key ResultImplement a collaborative tool to reduce email communication by 50%
  • TaskIdentify suitable collaborative tools for team communication
  • TaskMonitor and measure reduction in email usage
  • TaskTrain team on the usage of the selected tool
  • Key ResultAchieve a 25% increase in staff participation in internal communications feedback surveys
  • TaskImplement staff incentives for survey participation
  • TaskRegularly promote surveys through company-wide communications
  • TaskDevelop engaging, concise surveys for easier completion
  • Key ResultDevelop an internal communications strategy and get approval from all department heads
  • TaskSchedule meetings with department heads for feedback
  • TaskRevise and finalize strategy based on received approval
  • TaskDraft an initial internal communications strategy proposal

OKRs to boost internal outreach and enhance brand recognition

  • ObjectiveBoost internal outreach and enhance brand recognition
  • Key ResultAchieve a 30% increase in employee engagement in company wide initiatives
  • TaskCreate engaging, inclusive intra-office communication channels
  • TaskImplement regular employee feedback sessions on company initiatives
  • TaskRecognize and reward active employee participation in initiatives
  • Key ResultGain 20% more followers on all company social media platforms
  • TaskCreate engaging and shareable content consistently
  • TaskFoster collaboration with relevant influencers
  • TaskImplement targeted ad campaigns on each platform
  • Key ResultExecute 2 brand promotional activities leading to 40% increase in brand awareness
  • TaskImplement, measure, and adjust the promotional strategies
  • TaskIdentify relevant platforms for brand promotion activities
  • TaskPlan and develop engaging promotional content

OKRs to foster a motivational and engaging work environment

  • ObjectiveFoster a motivational and engaging work environment
  • Key ResultEnhance internal communication channels improving employee satisfaction ratings by 25%
  • TaskConduct satisfaction surveys to identify improvement areas
  • TaskCreate an internal communication platform for real-time updates
  • TaskImplement weekly team meetings to engage open communication
  • Key ResultImplement a recognition scheme, appreciating 100% exceptional employee contributions
  • TaskCommunicate the scheme to all employees
  • TaskDevelop a structure for the recognition scheme
  • TaskDraft criteria for identifying exceptional employee contributions
  • Key ResultConduct bi-weekly innovative team-building activities to boost morale by 30%

OKRs to launch a successful employee advocacy program

  • ObjectiveLaunch a successful employee advocacy program
  • Key ResultMeasure and demonstrate a 15% improvement in brand impact due to advocacy
  • TaskImplement customer advocacy strategies effectively
  • TaskIdentify key metrics for evaluating brand impact
  • TaskAnalyze and report increased brand impact
  • Key ResultTrain 75% of employees on advocacy program within quarter
  • TaskIdentify suitable advocacy program instructors
  • TaskSchedule advocacy training sessions for employees
  • TaskMonitor and document participation rates
  • Key ResultIncrease internal program adoption by 25%
  • TaskImplement incentive schemes for program adoption
  • TaskDevelop engaging internal communication about program benefits
  • TaskProvide comprehensive training for effective program usage

OKRs to enhance benefits promotion for higher utilization rates

  • ObjectiveEnhance benefits promotion for higher utilization rates
  • Key ResultIncrease benefits awareness by 30% through targeted campaigns and communications
  • TaskCreate easily understandable informational materials about benefits
  • TaskImplement direct communication to disseminate benefits information
  • TaskDevelop targeted campaigns highlighting benefits
  • Key ResultImprove employee satisfaction with benefits by 20% based on feedback surveys
  • TaskConduct anonymous survey for employees to express benefit concerns
  • TaskImplement improvements based on survey feedback
  • TaskAnalyze survey responses to identify dissatisfaction areas
  • Key ResultAchieve 15% increase in benefits utilization among eligible employees
  • TaskRegularly communicate individual benefit utilization rates
  • TaskImplement a training program explaining different benefit options
  • TaskIncrease awareness through frequent benefits-related reminders

OKRs to enhance overall employee engagement across the organization

  • ObjectiveEnhance overall employee engagement across the organization
  • Key ResultIncrease survey response rates for engagement measures by 30%
  • TaskPersonalize survey invitation emails to increase interest
  • TaskImplement incentives to motivate more survey participation
  • TaskSimplify survey design for easier comprehension and completion
  • Key ResultAchieve 15% uplift in off-duty voluntary corporate initiatives participation
  • TaskDevelop enticing incentives for participants in corporate initiatives
  • TaskOrganize engaging and accessible initiatives suitable for all staff
  • TaskPromote off-duty voluntary initiatives through internal communication
  • Key ResultDrive up positive responses to employee satisfaction items by 20%
  • TaskEnhance communication channels for better transparency and understanding
  • TaskImplement regular recognition and reward programs for staff achievements
  • TaskFacilitate team building activities to improve team coherence

OKRs to improve overall HR efficiency and employee satisfaction

  • ObjectiveImprove overall HR efficiency and employee satisfaction
  • Key ResultReduce time-to-hire by 20%
  • TaskImplement streamlined, efficient hiring processes
  • TaskDevelop and provide virtual interview capabilities
  • TaskUtilize AI for initial candidate screening
  • Key ResultIncrease employee engagement survey scores by 15%
  • TaskEnhance internal communication about company goals and progress
  • TaskRecognize and reward employee achievements regularly
  • TaskImplement a team-building program to strengthen employee relationships
  • Key ResultImplement at least two new employee well-being initiatives
  • TaskDevelop and launch the chosen initiatives
  • TaskResearch different types of employee well-being initiatives
  • TaskSelect two initiatives that will best support our team

OKRs to improve responsiveness to residents' emails

  • ObjectiveImprove responsiveness to residents' emails
  • Key ResultCreate an organized system to track received and replied emails effectively
  • TaskRegularly update and maintain your email tracking system
  • TaskImplement a priority tagging system for urgent mails
  • TaskSetup categorization labels within your email client
  • Key ResultDecrease average email response time to under 24 hours for 90% of emails
  • TaskSchedule dedicated hours for responding to emails
  • TaskSet up notifications to alert on received emails
  • TaskImplement an email management system
  • Key ResultReceive positive feedback on communication from 80% of the residents
  • TaskDraft and distribute clear and concise communication to residents
  • TaskProvide response to feedback and adjust communication methods accordingly
  • TaskRegularly solicit feedback on communication methods

Best practices for managing your Communications Manager OKRs

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tability Insights DashboardTability's audit dashboard will highlight opportunities to improve OKRs

Tip #2: Commit to the weekly check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

Best way to track your Communications Manager OKRs

Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:

  • It brings the goals back to the top of the mind
  • It will highlight poorly set OKRs
  • It will surface execution risks
  • It improves transparency and accountability

Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.

A strategy map in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Communications Manager OKR templates

We have more templates to help you draft your team goals and OKRs.

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.

Create more examples in our app

You can use Tability to create OKRs with AI – and keep yourself accountable 👀

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