7 customisable OKR examples for User Acquisition

What are User Acquisition OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.

We have curated a selection of OKR examples specifically for User Acquisition to assist you. Feel free to explore the templates below for inspiration in setting your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

Building your own User Acquisition OKRs with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.

Feel free to explore our tools:

Our customisable User Acquisition OKRs examples

We've added many examples of User Acquisition Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.

Hope you'll find this helpful!

1. OKR to improve user acquisition through targeted referral programs

  • ObjectiveIncrease user acquisition through targeted referral programs
  • Key ResultAnalyze referral data to optimize and improve future campaigns
  • Key ResultLaunch 3 new referral campaigns with personalized incentives
  • Key ResultIncrease referral conversion rate by 20% through A/B testing
  • Key ResultAchieve 50% growth in referred users compared to last quarter

2. OKR to decrease user acquisition cost for our mobile app

  • ObjectiveDecrease user acquisition cost for our mobile app
  • Key ResultImprove advertisement click-through rate by 15% with targeted marketing campaigns
  • TaskMonitor, analyze, and optimize campaign performance regularly
  • TaskImplement targeted ad campaigns based on identified personas
  • TaskResearch customer behavior to create detailed audience personas
  • Key ResultReduce average acquisition cost per user by 25%
  • TaskIncrease targeting precision in ad campaigns
  • TaskAnalyze and optimize current marketing strategies
  • TaskEnhance the retention strategies for existing customers
  • Key ResultIncrease organic app downloads by 30% through app store optimization
  • TaskPromotion through positive user reviews and ratings
  • TaskDevelop compelling app descriptions and attractive icons
  • TaskConduct keyword research to improve app store search ranking

3. OKR to increase user acquisition by 50% in the next quarter

  • ObjectiveBoost user acquisition
  • Key ResultAchieve a 25% conversion rate of website visitors to users
  • Key ResultExpand social media reach and engagement by 50%
  • Key ResultLaunch a referral program and generate 20% new users through referrals
  • Key ResultIncrease website traffic by 30% via organic and paid channels

4. OKR to get first 10 users

    5. OKR to enhance audience nurturing for improved policy acquisition

    • ObjectiveEnhance audience nurturing for improved policy acquisition
    • Key ResultIncrease the quote-to-policy conversion rate by 20% through audience nurturing efforts
    • TaskEnhance user experience on conversion platforms
    • TaskImplement a personalized email follow-up strategy
    • TaskDevelop a targeted content marketing plan
    • Key ResultDevelop and implement at least two new nurturing strategies or campaigns
    • TaskDevise two unique nurturing campaign plans
    • TaskLaunch and monitor campaign effectiveness regularly
    • TaskResearch current market trends and effective nurturing strategies
    • Key ResultReduce the time from quote to policy purchase by 15% with nurturing touchpoints
    • TaskDevelop quick, user-friendly online purchasing system
    • TaskImplement automated follow-up emails after quote
    • TaskProvide informational content about policies regularly

    6. OKR to create an influential digital platform for societal issues

    • ObjectiveCreate an influential digital platform for societal issues
    • Key ResultIncrease registered users by 30% with diverse demographics
    • TaskOffer special promotions for new user registrations
    • TaskDevelop partnerships with diverse communities and influencers
    • TaskImplement a targeted multichannel marketing campaign
    • Key ResultProduce and publish 50 unique high-quality content pieces on societal issues
    • TaskResearch, write, and edit each piece
    • TaskPublish content through various channels
    • TaskIdentify 50 societal issues for content topics
    • Key ResultAchieve 20% user engagement via active discussions and comments on posts
    • TaskDevelop a user reward/incentive system for active participation
    • TaskCreate engaging content encouraging active discussions
    • TaskModerately promote active conversation and user interaction

    7. OKR to successfully launch a new B2B voice over IP platform

    • ObjectiveSuccessfully launch a new B2B voice over IP platform
    • Key ResultAchieve 90% bug-free functionality through extensive pre-launch testing
    • TaskContinuously monitor and record test results
    • TaskTrain dedicated team for debugging and error resolution
    • TaskDevelop a comprehensive pre-launch testing protocol
    • Key ResultDrive user sign-ups with initial target of acquiring 500 new businesses
    • TaskDesign promotional campaigns highlighting benefits of signing up
    • TaskInitiate strategic partnerships for user referrals
    • TaskOptimize website for seamless registration process
    • Key ResultSecure partnerships with at least three major B2B corporations for platform use
    • TaskArrange and conduct meetings to pitch proposals
    • TaskIdentify and research potential B2B corporate partners
    • TaskDevelop and tailor partnership proposals

    Best practices for managing your User Acquisition OKRs

    Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

    Here are a couple of best practices extracted from our OKR implementation guide πŸ‘‡

    Tip #1: Limit the number of key results

    Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.

    We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

    Tability Insights DashboardTability's audit dashboard will highlight opportunities to improve OKRs

    Tip #2: Commit to the weekly check-ins

    Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.

    Being able to see trends for your key results will also keep yourself honest.

    Tability Insights DashboardTability's check-ins will save you hours and increase transparency

    Tip #3: No more than 2 yellow statuses in a row

    Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

    As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

    Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

    Best way to track your User Acquisition OKRs

    Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:

    • It brings the goals back to the top of the mind
    • It will highlight poorly set OKRs
    • It will surface execution risks
    • It improves transparency and accountability

    Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.

    A strategy map in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

    If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

    More User Acquisition OKR templates

    We have more templates to help you draft your team goals and OKRs.

    OKRs resources

    Here are a list of resources to help you adopt the Objectives and Key Results framework.

    Create more examples in our app

    You can use Tability to create OKRs with AI – and keep yourself accountable πŸ‘€

    Tability is a unique goal-tracking platform built to save hours at work and help teams stay on top of their goals.

    Signup1 Create your workspace
    Signup2 Build plans in seconds with AI
    Signup3Track your progress
    Quick nav