6 OKR examples for User Acquisition
Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.
We have curated a selection of OKR examples specifically for User Acquisition to assist you. Feel free to explore the templates below for inspiration in setting your own goals.
If you want to learn more about the framework, you can read more about the OKR meaning online.
Best practices for OKR
Your objectives should be ambitious, but achievable. Your key results should be measurable and time-bound. It can also be helfpul to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Building your own OKRs with AI
While we have some examples below, it's likely that you'll have specific scenarios that aren't covered here. There are 2 options available to you.
- Use our free OKRs generator
- Use Tability, a complete platform to set and track OKRs and initiatives – including a GPT-4 powered goal generator
How to track OKRs
Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework.
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKRs-tracking platform to make things easier.
We recommend Tability for an easy way to set and track OKRs with your team.
Check out the 5 best OKR tracking templates to find the best way to monitor progress during the quarter.
User Acquisition OKRs templates
We've added User Acquisition Objectives and Key Results, but also the initiatives that relate to the OKRs.
OKRs to improve user acquisition through targeted referral programs
Increase user acquisition through targeted referral programs
Analyze referral data to optimize and improve future campaigns- Launch 3 new referral campaigns with personalized incentives
- Increase referral conversion rate by 20% through A/B testing
- Achieve 50% growth in referred users compared to last quarter
OKRs to decrease user acquisition cost for our mobile app
- Decrease user acquisition cost for our mobile app
- Improve advertisement click-through rate by 15% with targeted marketing campaigns
Monitor, analyze, and optimize campaign performance regularly- Implement targeted ad campaigns based on identified personas
- Research customer behavior to create detailed audience personas
- Reduce average acquisition cost per user by 25%
- Increase targeting precision in ad campaigns
- Analyze and optimize current marketing strategies
- Enhance the retention strategies for existing customers
- Increase organic app downloads by 30% through app store optimization
- Promotion through positive user reviews and ratings
- Develop compelling app descriptions and attractive icons
- Conduct keyword research to improve app store search ranking
OKRs to increase user acquisition by 50% in the next quarter
- Boost user acquisition
- Achieve a 25% conversion rate of website visitors to users
- Expand social media reach and engagement by 50%
- Launch a referral program and generate 20% new users through referrals
- Increase website traffic by 30% via organic and paid channels
OKRs to get first 10 users
OKRs to enhance audience nurturing for improved policy acquisition
- Enhance audience nurturing for improved policy acquisition
- Increase the quote-to-policy conversion rate by 20% through audience nurturing efforts
- Enhance user experience on conversion platforms
- Implement a personalized email follow-up strategy
- Develop a targeted content marketing plan
- Develop and implement at least two new nurturing strategies or campaigns
- Devise two unique nurturing campaign plans
- Launch and monitor campaign effectiveness regularly
- Research current market trends and effective nurturing strategies
- Reduce the time from quote to policy purchase by 15% with nurturing touchpoints
- Develop quick, user-friendly online purchasing system
- Implement automated follow-up emails after quote
- Provide informational content about policies regularly
OKRs to successfully launch a new B2B voice over IP platform
- Successfully launch a new B2B voice over IP platform
- Achieve 90% bug-free functionality through extensive pre-launch testing
- Continuously monitor and record test results
- Train dedicated team for debugging and error resolution
- Develop a comprehensive pre-launch testing protocol
- Drive user sign-ups with initial target of acquiring 500 new businesses
- Design promotional campaigns highlighting benefits of signing up
- Initiate strategic partnerships for user referrals
- Optimize website for seamless registration process
- Secure partnerships with at least three major B2B corporations for platform use
- Arrange and conduct meetings to pitch proposals
- Identify and research potential B2B corporate partners
- Develop and tailor partnership proposals
More OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to improve product quality by ensuring teams identify and mitigate risks
- OKRs to enhance the employee adaptation process for better integration
- OKRs to ensure optimal functionality of database servers through routine checks
- OKRs to scale the startup to achieve unicorn status
- OKRs to foster inclusivity in the workplace
- OKRs to increase mastery in applying the agile process
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: Complete 2024 OKR cheat sheet
- Blog posts: ODT Blog
- Success metrics: KPIs examples