8 customisable OKR examples for User Acquisition
What are User Acquisition OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.
We have curated a selection of OKR examples specifically for User Acquisition to assist you. Feel free to explore the templates below for inspiration in setting your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own User Acquisition OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Feel free to explore our tools:
- Use our free OKR generator
- Use Tability, a complete platform to set and track OKRs and initiatives, including a GPT-4 powered goal generator
Our customisable User Acquisition OKRs examples
We've added many examples of User Acquisition Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.
Hope you'll find this helpful!
1. OKRs to improve user acquisition through targeted referral programs
Increase user acquisition through targeted referral programs
Analyze referral data to optimize and improve future campaigns
Launch 3 new referral campaigns with personalized incentives
Increase referral conversion rate by 20% through A/B testing
Achieve 50% growth in referred users compared to last quarter
2. OKRs to decrease user acquisition cost for our mobile app
Decrease user acquisition cost for our mobile app
Improve advertisement click-through rate by 15% with targeted marketing campaigns
Monitor, analyze, and optimize campaign performance regularly
Implement targeted ad campaigns based on identified personas
Research customer behavior to create detailed audience personas
Reduce average acquisition cost per user by 25%
Increase targeting precision in ad campaigns
Analyze and optimize current marketing strategies
Enhance the retention strategies for existing customers
Increase organic app downloads by 30% through app store optimization
Promotion through positive user reviews and ratings
Develop compelling app descriptions and attractive icons
Conduct keyword research to improve app store search ranking
3. OKRs to increase user acquisition by 50% in the next quarter
Boost user acquisition
Achieve a 25% conversion rate of website visitors to users
Expand social media reach and engagement by 50%
Launch a referral program and generate 20% new users through referrals
Increase website traffic by 30% via organic and paid channels
4. OKRs to get first 10 users
5. OKRs to enhance audience nurturing for improved policy acquisition
Enhance audience nurturing for improved policy acquisition
Increase the quote-to-policy conversion rate by 20% through audience nurturing efforts
Enhance user experience on conversion platforms
Implement a personalized email follow-up strategy
Develop a targeted content marketing plan
Develop and implement at least two new nurturing strategies or campaigns
Devise two unique nurturing campaign plans
Launch and monitor campaign effectiveness regularly
Research current market trends and effective nurturing strategies
Reduce the time from quote to policy purchase by 15% with nurturing touchpoints
Develop quick, user-friendly online purchasing system
Implement automated follow-up emails after quote
Provide informational content about policies regularly
6. OKRs to create an influential digital platform for societal issues
Create an influential digital platform for societal issues
Increase registered users by 30% with diverse demographics
Offer special promotions for new user registrations
Develop partnerships with diverse communities and influencers
Implement a targeted multichannel marketing campaign
Produce and publish 50 unique high-quality content pieces on societal issues
Research, write, and edit each piece
Publish content through various channels
Identify 50 societal issues for content topics
Achieve 20% user engagement via active discussions and comments on posts
Develop a user reward/incentive system for active participation
Create engaging content encouraging active discussions
Moderately promote active conversation and user interaction
7. OKRs to successfully launch a new B2B voice over IP platform
Successfully launch a new B2B voice over IP platform
Achieve 90% bug-free functionality through extensive pre-launch testing
Continuously monitor and record test results
Train dedicated team for debugging and error resolution
Develop a comprehensive pre-launch testing protocol
Drive user sign-ups with initial target of acquiring 500 new businesses
Design promotional campaigns highlighting benefits of signing up
Initiate strategic partnerships for user referrals
Optimize website for seamless registration process
Secure partnerships with at least three major B2B corporations for platform use
Arrange and conduct meetings to pitch proposals
Identify and research potential B2B corporate partners
Develop and tailor partnership proposals
8. OKRs to successfully launch MVP of new module suite
Successfully launch MVP of new module suite
Secure 5 confirmed clients adopting the new module suite within its debut quarter
Secure commitments through contracts or agreements
Identify potential clients interested in new module suite
Demonstrate module suite benefits via personalized presentations
Attain user satisfaction rate of 85% through effective product testing and user feedback
Implement rigorous product testing protocols before release
Use feedback to improve product design and functionality
Develop a user feedback collection and evaluation system
Complete development of MVP features with zero critical defects by week 6
Implement strict quality assurance checks for each feature
Allocate resources and plan week-by-week development tasks
Prioritize and finalize the list of MVP features by end of week 1
User Acquisition OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/tability-insights-board.e70f9466.png)
Tip #2: Commit to weekly OKR check-ins
Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.
Being able to see trends for your key results will also keep yourself honest.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/checkins-graph.b2aec458.png)
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your User Acquisition OKRs in a strategy map
Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
![A strategy map in Tability](https://tability-templates-v2.vercel.app/_next/static/media/tability_strategy_map.2ad25843.png)
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More User Acquisition OKR templates
We have more templates to help you draft your team goals and OKRs.
OKRs to develop an LLM chat bot
OKRs to implement efficient test automation processes
OKRs to enhance proficiency and knowledge through ongoing professional development
OKRs to establish robust connections to the Database via Pgadmin
OKRs to enhance the quality of the company's testing process
OKRs to enhance health, job prospects and personal relationships this summer
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
Create more examples in our app
You can use Tability to create OKRs with AI – and keep yourself accountable 👀
Tability is a unique goal-tracking platform built to save hours at work and help teams stay on top of their goals.
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