OKR template to improve user acquisition through targeted referral programs
We aim to increase the number of users by implementing targeted referral programs that attract people who are most likely to become active members of our platform. We will analyze our existing user base and their behaviors to identify the most successful types of referrals and develop strategies to incentivize these referrals. By improving our user acquisition through targeted referral programs, we will increase our reach and achieve greater success.
- Increase user acquisition through targeted referral programs
- Analyze referral data to optimize and improve future campaigns
- Launch 3 new referral campaigns with personalized incentives
- Increase referral conversion rate by 20% through A/B testing
- Achieve 50% growth in referred users compared to last quarter