3 customisable OKR examples for App Store Optimization

What are App Store Optimization OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Formulating strong OKRs can be a complex endeavor, particularly for first-timers. Prioritizing outcomes over projects is crucial when developing your plans.

To aid you in setting your goals, we have compiled a collection of OKR examples customized for App Store Optimization. Take a look at the templates below for inspiration and guidance.

If you want to learn more about the framework, you can read our OKR guide online.

Building your own App Store Optimization OKRs with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.

Our customisable App Store Optimization OKRs examples

You'll find below a list of Objectives and Key Results templates for App Store Optimization. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.

Hope you'll find this helpful!

1. OKRs to optimize app store visibility for higher organic downloads

2. OKRs to grow the user base via organic mobile acquisition

3. OKRs to significantly reduce Customer Acquisition Cost (CAC) for our mobile app

App Store Optimization OKR best practices to boost success

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

Focus can only be achieve by limiting the number of competing priorities. It is crucial that you take the time to identify where you need to move the needle, and avoid adding business-as-usual activities to your OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tability's audit dashboard will highlight opportunities to improve OKRs

Tip #2: Commit to weekly OKR check-ins

Having good goals is only half the effort. You'll get significant more value from your OKRs if you commit to a weekly check-in process.

Being able to see trends for your key results will also keep yourself honest.

Tability's check-ins will save you hours and increase transparency

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to turn your App Store Optimization OKRs in a strategy map

Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:

• It brings the goals back to the top of the mind
• It will highlight poorly set OKRs
• It will surface execution risks
• It improves transparency and accountability

Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.

Tability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More App Store Optimization OKR templates

We have more templates to help you draft your team goals and OKRs.

• OKRs to enhance stability and resilience in Virtual Desktop Infrastructure (VDI)
  virtual-desktop-infrastructuredisaster-recoverysystem-administratorit-support-specialistit-operations-teamcustomer-support-team
• OKRs to enhance efficiency and uniformity in IT asset management processes
  it-asset-managementprocess-automationit-asset-managerit-training-specialistit-asset-management-teamit-training-team
• OKRs to enhance software and component quality
  software-qualityuser-satisfactionsoftware-quality-assurance-testeruser-experience-designerquality-assurance-teamsoftware-development-team
• OKRs to boost profitability of innovative projects
  innovative-projectspartnership-developmentbusiness-development-managermarketing-strategistproject-management-teammarketing-team
• OKRs to improve investor pitch deck and materials
  investor-pitch-deckmaterialsceocfomarketing-managerfundraising
• OKRs to implement AI for content enhancement
  artificial-intelligencecontent-enhancementai-strategistcontent-managercontent-management-teamai-integration-team

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.

• To learn: What is the meaning of OKRs
• Blog posts: ODT Blog
• Success metrics: KPIs examples