2 customisable OKR examples for App Store Optimization
What are App Store Optimization OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Formulating strong OKRs can be a complex endeavor, particularly for first-timers. Prioritizing outcomes over projects is crucial when developing your plans.
To aid you in setting your goals, we have compiled a collection of OKR examples customized for App Store Optimization. Take a look at the templates below for inspiration and guidance.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own App Store Optimization OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Feel free to explore our tools:
- Use our free OKR generator
- Use Tability, a complete platform to set and track OKRs and initiatives, including a GPT-4 powered goal generator
Our customisable App Store Optimization OKRs examples
You'll find below a list of Objectives and Key Results templates for App Store Optimization. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.
Hope you'll find this helpful!
1. OKRs to optimize app store visibility for higher organic downloads
Increase app store visibility for higher organic downloads
Implement at least 2 targeted ASO strategies to improve discoverability
Increase keyword ranking positions to top 20 in relevant categories
Improve average rating to at least 4 stars with a minimum of 100 ratings
Increase app page conversion rate to at least 30% through A/B testing
2. OKRs to significantly reduce Customer Acquisition Cost (CAC) for our mobile app
Significantly reduce Customer Acquisition Cost (CAC) for our mobile app
Improve app store optimizations to increase organic downloads by 20%
Leverage user feedback for app improvement
Review and enhance keyword strategy in app descriptions
Optimize app icon and screenshots for better visibility
Enhance referral program to increase organic acquisition by 30%
Redesign referral incentives to make them more attractive
Implement user-friendly referral process in the app/website
Launch marketing campaign to promote referral program
Implement A/B tests on marketing channels to enhance conversion rates by 15%
Identify key variables for A/B testing in current marketing channels
Analyze results, identify successful variables, implement changes
Plan and execute A/B tests in the identified marketing channels
Decrease app installation cost by 25% through optimizing ad targeting
Analyze user data to better understand our successful app installation demographics
Monitor and adjust ad campaigns based on performance metrics
Refine ad targeting parameters based on this analysis
App Store Optimization OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
Focus can only be achieve by limiting the number of competing priorities. It is crucial that you take the time to identify where you need to move the needle, and avoid adding business-as-usual activities to your OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/tability-insights-board.e70f9466.png)
Tip #2: Commit to weekly OKR check-ins
Having good goals is only half the effort. You'll get significant more value from your OKRs if you commit to a weekly check-in process.
Being able to see trends for your key results will also keep yourself honest.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/checkins-graph.b2aec458.png)
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your App Store Optimization OKRs in a strategy map
Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
![A strategy map in Tability](https://tability-templates-v2.vercel.app/_next/static/media/tability_strategy_map.2ad25843.png)
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More App Store Optimization OKR templates
We have more templates to help you draft your team goals and OKRs.
OKRs to boost customer interaction on the homepage
OKRs to achieve substantial revenue increase through action-result decisions
OKRs to boost online course sales by 20%
OKRs to implement a Continuous Peer and Upwards Feedback System
OKRs to minimize expenditure on application hosting
OKRs to increase test automation coverage to 80%
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
Create more examples in our app
You can use Tability to create OKRs with AI – and keep yourself accountable 👀
Tability is a unique goal-tracking platform built to save hours at work and help teams stay on top of their goals.
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