5 OKR examples for User Acquisition Team

Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.

We have curated a selection of OKR examples specifically for User Acquisition Team to assist you. Feel free to explore the templates below for inspiration in setting your own goals.

If you want to learn more about the framework, you can read more about the OKR meaning online.

Best practices for OKR

Your objectives should be ambitious, but achievable. Your key results should be measurable and time-bound. It can also be helfpul to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Building your own OKRs with AI

While we have some examples below, it's likely that you'll have specific scenarios that aren't covered here. There are 2 options available to you.

- Use our free OKRs generator
- Use Tability, a complete platform to set and track OKRs and initiatives – including a GPT-4 powered goal generator

How to track OKRs

The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly.

Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKRs-tracking platform to make things easier.

We recommend Tability for an easy way to set and track OKRs with your team.

Check out the 5 best OKR tracking templates to find the best way to monitor progress during the quarter.

User Acquisition Team OKRs templates

We've added User Acquisition Team Objectives and Key Results, but also the initiatives that relate to the OKRs.

OKRs to increase user acquisition by 50% in the next quarter

  • ObjectiveBoost user acquisition
  • Key ResultAchieve a 25% conversion rate of website visitors to users
  • Key ResultExpand social media reach and engagement by 50%
  • Key ResultLaunch a referral program and generate 20% new users through referrals
  • Key ResultIncrease website traffic by 30% via organic and paid channels
Turn OKRs into a Strategy Map

OKRs to get first 10 users

    OKRs to enhance audience nurturing for improved policy acquisition

    • ObjectiveEnhance audience nurturing for improved policy acquisition
    • Key ResultIncrease the quote-to-policy conversion rate by 20% through audience nurturing efforts
    • TaskEnhance user experience on conversion platforms
    • TaskImplement a personalized email follow-up strategy
    • TaskDevelop a targeted content marketing plan
    • Key ResultDevelop and implement at least two new nurturing strategies or campaigns
    • TaskDevise two unique nurturing campaign plans
    • TaskLaunch and monitor campaign effectiveness regularly
    • TaskResearch current market trends and effective nurturing strategies
    • Key ResultReduce the time from quote to policy purchase by 15% with nurturing touchpoints
    • TaskDevelop quick, user-friendly online purchasing system
    • TaskImplement automated follow-up emails after quote
    • TaskProvide informational content about policies regularly

    OKRs to successfully launch a new B2B voice over IP platform

    • ObjectiveSuccessfully launch a new B2B voice over IP platform
    • Key ResultAchieve 90% bug-free functionality through extensive pre-launch testing
    • TaskContinuously monitor and record test results
    • TaskTrain dedicated team for debugging and error resolution
    • TaskDevelop a comprehensive pre-launch testing protocol
    • Key ResultDrive user sign-ups with initial target of acquiring 500 new businesses
    • TaskDesign promotional campaigns highlighting benefits of signing up
    • TaskInitiate strategic partnerships for user referrals
    • TaskOptimize website for seamless registration process
    • Key ResultSecure partnerships with at least three major B2B corporations for platform use
    • TaskArrange and conduct meetings to pitch proposals
    • TaskIdentify and research potential B2B corporate partners
    • TaskDevelop and tailor partnership proposals

    OKRs to decrease user acquisition cost for our mobile app

    • ObjectiveDecrease user acquisition cost for our mobile app
    • Key ResultImprove advertisement click-through rate by 15% with targeted marketing campaigns
    • TaskMonitor, analyze, and optimize campaign performance regularly
    • TaskImplement targeted ad campaigns based on identified personas
    • TaskResearch customer behavior to create detailed audience personas
    • Key ResultReduce average acquisition cost per user by 25%
    • TaskIncrease targeting precision in ad campaigns
    • TaskAnalyze and optimize current marketing strategies
    • TaskEnhance the retention strategies for existing customers
    • Key ResultIncrease organic app downloads by 30% through app store optimization
    • TaskPromotion through positive user reviews and ratings
    • TaskDevelop compelling app descriptions and attractive icons
    • TaskConduct keyword research to improve app store search ranking

    More OKR templates

    We have more templates to help you draft your team goals and OKRs.

    OKRs resources

    Here are a list of resources to help you adopt the Objectives and Key Results framework.