7 customisable OKR examples for User Acquisition Team
What are User Acquisition Team OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.
We have curated a selection of OKR examples specifically for User Acquisition Team to assist you. Feel free to explore the templates below for inspiration in setting your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own User Acquisition Team OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Feel free to explore our tools:
- Use our free OKR generator
- Use Tability, a complete platform to set and track OKRs and initiatives, including a GPT-4 powered goal generator
Our customisable User Acquisition Team OKRs examples
We've added many examples of User Acquisition Team Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.
Hope you'll find this helpful!
1. OKRs to increase user acquisition by 50% in the next quarter
Boost user acquisition
Achieve a 25% conversion rate of website visitors to users- Expand social media reach and engagement by 50%
- Launch a referral program and generate 20% new users through referrals
- Increase website traffic by 30% via organic and paid channels
2. OKRs to get first 10 users
3. OKRs to create an influential digital platform for societal issues
- Create an influential digital platform for societal issues
- Increase registered users by 30% with diverse demographics
Offer special promotions for new user registrations- Develop partnerships with diverse communities and influencers
- Implement a targeted multichannel marketing campaign
- Produce and publish 50 unique high-quality content pieces on societal issues
- Research, write, and edit each piece
- Publish content through various channels
- Identify 50 societal issues for content topics
- Achieve 20% user engagement via active discussions and comments on posts
- Develop a user reward/incentive system for active participation
- Create engaging content encouraging active discussions
- Moderately promote active conversation and user interaction
4. OKRs to enhance audience nurturing for improved policy acquisition
- Enhance audience nurturing for improved policy acquisition
- Increase the quote-to-policy conversion rate by 20% through audience nurturing efforts
- Enhance user experience on conversion platforms
- Implement a personalized email follow-up strategy
- Develop a targeted content marketing plan
- Develop and implement at least two new nurturing strategies or campaigns
- Devise two unique nurturing campaign plans
- Launch and monitor campaign effectiveness regularly
- Research current market trends and effective nurturing strategies
- Reduce the time from quote to policy purchase by 15% with nurturing touchpoints
- Develop quick, user-friendly online purchasing system
- Implement automated follow-up emails after quote
- Provide informational content about policies regularly
5. OKRs to successfully launch a new B2B voice over IP platform
- Successfully launch a new B2B voice over IP platform
- Achieve 90% bug-free functionality through extensive pre-launch testing
- Continuously monitor and record test results
- Train dedicated team for debugging and error resolution
- Develop a comprehensive pre-launch testing protocol
- Drive user sign-ups with initial target of acquiring 500 new businesses
- Design promotional campaigns highlighting benefits of signing up
- Initiate strategic partnerships for user referrals
- Optimize website for seamless registration process
- Secure partnerships with at least three major B2B corporations for platform use
- Arrange and conduct meetings to pitch proposals
- Identify and research potential B2B corporate partners
- Develop and tailor partnership proposals
6. OKRs to decrease user acquisition cost for our mobile app
- Decrease user acquisition cost for our mobile app
- Improve advertisement click-through rate by 15% with targeted marketing campaigns
- Monitor, analyze, and optimize campaign performance regularly
- Implement targeted ad campaigns based on identified personas
- Research customer behavior to create detailed audience personas
- Reduce average acquisition cost per user by 25%
- Increase targeting precision in ad campaigns
- Analyze and optimize current marketing strategies
- Enhance the retention strategies for existing customers
- Increase organic app downloads by 30% through app store optimization
- Promotion through positive user reviews and ratings
- Develop compelling app descriptions and attractive icons
- Conduct keyword research to improve app store search ranking
7. OKRs to successfully launch MVP of new module suite
- Successfully launch MVP of new module suite
- Secure 5 confirmed clients adopting the new module suite within its debut quarter
- Secure commitments through contracts or agreements
- Identify potential clients interested in new module suite
- Demonstrate module suite benefits via personalized presentations
- Attain user satisfaction rate of 85% through effective product testing and user feedback
- Implement rigorous product testing protocols before release
- Use feedback to improve product design and functionality
- Develop a user feedback collection and evaluation system
- Complete development of MVP features with zero critical defects by week 6
- Implement strict quality assurance checks for each feature
- Allocate resources and plan week-by-week development tasks
- Prioritize and finalize the list of MVP features by end of week 1
User Acquisition Team OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tability's audit dashboard will highlight opportunities to improve OKRsTip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tability's check-ins will save you hours and increase transparencyTip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your User Acquisition Team OKRs in a strategy map
The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
Tability's Strategy Map makes it easy to see all your org's OKRsIf you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More User Acquisition Team OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to improve Arbor's inclusivity
- OKRs to enhance Direct-to-Consumer (DTC) conversion rates
- OKRs to establish a secure software development lifecycle (SDLC)
- OKRs to increase installs from Atlassian Marketplace
- OKRs to ensure shadow IT alignment with corporate policy
- OKRs to increase product adoption and engagement among parents and early childhood professionals
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
Create more examples in our app
You can use Tability to create OKRs with AI – and keep yourself accountable 👀
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