10 customisable OKR examples for User Acquisition Team

What are User Acquisition Team OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.

We have curated a selection of OKR examples specifically for User Acquisition Team to assist you. Feel free to explore the templates below for inspiration in setting your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

Building your own User Acquisition Team OKRs with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.

Our customisable User Acquisition Team OKRs examples

We've added many examples of User Acquisition Team Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.

Hope you'll find this helpful!

1. OKRs to expand user acquisition significantly

2. OKRs to implement the 1 million e-invoicing project successfully

3. OKRs to increase user acquisition by 50% in the next quarter

4. OKRs to get first 10 users

5. OKRs to create an influential digital platform for societal issues

6. OKRs to enhance audience nurturing for improved policy acquisition

7. OKRs to successfully launch a new B2B voice over IP platform

8. OKRs to decrease user acquisition cost for our mobile app

9. OKRs to successfully launch MVP of new module suite

10. OKRs to grow the user base via organic mobile acquisition

User Acquisition Team OKR best practices to boost success

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tability's audit dashboard will highlight opportunities to improve OKRs

Tip #2: Commit to weekly OKR check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tability's check-ins will save you hours and increase transparency

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to turn your User Acquisition Team OKRs in a strategy map

The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly. Reviewing progress periodically has several advantages:

• It brings the goals back to the top of the mind
• It will highlight poorly set OKRs
• It will surface execution risks
• It improves transparency and accountability

Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.

Tability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More User Acquisition Team OKR templates

We have more templates to help you draft your team goals and OKRs.

• OKRs to develop a cohesive investor relations strategy for effective fundraising
  investor-relationsfundraising-strategyinvestor-relations-managerstrategy-execution-trainerstrategy-development-teaminvestor-relations-team
• OKRs to consolidate and streamline server infrastructure
  server-upgradeserver-consolidationinfrastructure-architectsystems-administratorinfrastructure-teamsystems-operations-team
• OKRs to broaden understanding in the new work field
  continuous-learningprofessional-developmentcourse-participantseminar-attendeeonline-learning-teamseminar-organising-team
• OKRs to achieve full productivity in general accounting role
  productivityaccounting-automationgeneral-accountantaccounting-supervisoraccounting-teamquality-assurance-team
• OKRs to establish a comprehensive new hire onboarding program
  employee-onboardingfeedback-monitoringhuman-resource-team-leadnew-employee-mentorhuman-resourcestalent-acquisition
• OKRs to enhance productivity and task management during the workday
  productivity-improvementtask-managementproductivity-managertask-managerworkday-operations-teamtask-management-team

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.

• To learn: What is the meaning of OKRs
• Blog posts: ODT Blog
• Success metrics: KPIs examples