15 customisable OKR examples for Growth
What are Growth OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
OKRs are quickly gaining popularity as a goal-setting framework. But, it's not always easy to know how to write your goals, especially if it's your first time using OKRs.
We've tailored a list of OKRs examples for Growth to help you. You can look at any of the templates below to get some inspiration for your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Growth OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Feel free to explore our tools:
- Use our free OKR generator
- Use Tability, a complete platform to set and track OKRs and initiatives, including a GPT-4 powered goal generator
Our customisable Growth OKRs examples
You will find in the next section many different Growth Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
1. OKRs to secure partnerships with strategic industry leaders to drive business growth
Establish key partnerships to drive growth
Identify and prioritize potential partners based on revenue and market share
Track the success of each partnership by setting clear KPIs and regularly measuring progress
Develop a compelling pitch deck and present to at least 10 potential partners
Sign partnership agreements with at least 3 of the identified partners
2. OKRs to enhance leadership skills to drive financial growth
Enhance leadership skills to drive financial growth
Improve financial planning efficiency by 15 percent
Reduce unnecessary expenses by optimizing budgets
Improve data accuracy to streamline financial forecasting
Implement automated financial planning software
Institute weekly training to increase leadership skillset by 25%
Schedule weekly training sessions for staff
Measure improvement in leadership skills post-training
Identify relevant leadership training programs or workshops
Decrease operational costs by 10%, increasing margins
Consolidate functions where possible for high productivity
Streamline supply chain to reduce inefficiencies
Implement energy-saving measures throughout the organization
3. OKRs to enhance personal growth and wellbeing
Enhance personal growth and wellbeing
Attend at least 1 personal development seminar or workshop every quarter
Research upcoming personal development seminars or workshops
Attend the chosen personal development seminar or workshop
Register for a chosen event
Read and summarize 2 self-improvement books per month
Select two self-improvement books to read
Write concise summaries of each book upon completion
Devote time daily to read these books
Execute a daily morning mindfulness routine with 90% consistency
Practice a specified mindfulness exercise
Track daily consistency in a journal
Set a daily morning alarm for the routine
4. OKRs to accelerate user growth for SaaS product
Accelerate user growth for SaaS product
Grow active user base by 20%
Enhance product features based on user feedback
Improve user experience to increase retention rates
Implement targeted marketing campaigns to attract new users
Increase monthly recurring revenue by 25%
Implement a customer referral program
Develop upselling strategies for existing customers
Improve product or service pricing strategies
Decrease user churn rate by 15%
Implement a user feedback system to identify common issues
Enhance product features based on user preferences
Develop a personalized customer engagement strategy
5. OKRs to drive significant growth in sales volume next quarter
Drive significant growth in sales volume next quarter
Increase monthly sales by a minimum of 15% each month
Train sales team on advanced selling techniques
Improve post-sales customer services to ensure repeat purchases
Implement aggressive promotional campaigns targeting potential clients
Minimize sales cycle length by 10%
Train staff on efficient customer communication and sales tactics
Implement customer relationship management software for streamlining sales processes
Improve lead qualification practices to focus on high-conversion prospects
Achieve 20% conversion rate on sales leads
Enhance site design for optimal user experience
Train sales team on effective closing strategies
Implement creative and personalized email marketing campaigns
6. OKRs to get a solid growth engine
Create a solid growth engine
Increase weekly leads by 30%
We're getting 0.1 leads/active customer/week
30% of new leads start a trial
7. OKRs to increase business growth and client retention
Increase business growth and client retention
Increase quarterly revenue by 20% through cross-selling and up-selling strategies
Monitor and optimize sales data weekly
Develop and implement targeted marketing campaigns
Train staff in effective cross-selling and up-selling techniques
Boost customer base by 15% through intensive marketing and customer referral program
Launch a lucrative customer referral program
Develop and implement an intensive marketing strategy
Regularly track and measure customer growth
Achieve a 90% customer retention rate by optimizing customer service and support
Set up a customer loyalty rewards program
Organize regular training for customer service staff
Implement a multi-channel customer support system
8. OKRs to identify and assess new growth opportunities
Identify and assess new growth opportunities
Conduct detailed feasibility studies for identified opportunities to determine viability
Evaluate viability based on research outcomes
Identify opportunities for feasibility study
Perform detailed review of business prospects
Research and pinpoint 10 potential new market areas for business expansion
Analyse findings to determine viability for business expansion
Identify sectors and industries where our business can potentially expand
Conduct detailed market research on the 10 identified areas
Develop and present 5 comprehensive business proposals for promising opportunities
Develop comprehensive proposals for each opportunity
Prepare presentations for each business proposal
Identify 5 promising business opportunities for proposal
9. OKRs to implement strategies to enhance sustainable revenue growth
Implement strategies to enhance sustainable revenue growth
Secure at least 10 new B2B partnerships for an expected sales increase of 20%
Negotiate partnership terms and finalize agreements
Identify and list potential B2B partnership targets
Initiate contact and set meetings with the targets
Increase customer retention rate by 15% through customer satisfaction strategies
Boost market penetration in untapped regions by 25% to grow brand presence
Perform market research to identify potential untapped regions
Develop tailored marketing strategies for these regions
Implement intensive promotional campaigns in targeted regions
10. OKRs to enhance a culture emphasizing accountability, resourcefulness, and growth
Enhance a culture emphasizing accountability, resourcefulness, and growth
Improve individual team member accountability by 20% as measured by project completions
Implement a transparent tracking system for project progress
Encourage peer reviews upon project completion
Set clear personal deadlines for individual tasks
Achieve a 25% increase in workflow efficiency through training and resource allocation
Invest in upgrading work-related equipment and software
Implement ongoing skills training for all team members
Reassign tasks based on individual strengths and skills
Elevate professional growth by implementing one educational seminar per department
Select suitable topics for each department's educational seminar
Schedule the seminars for all departments
Identify industry experts to facilitate the seminars
11. OKRs to generate significant growth through Content Marketing
Increase brand awareness through engagement with industry thought leaders
Secure five published interviews on industry websites
Co-publish a thought leadership white paper with leading analyst
Improve blog readership
Increase the number of shared blogs across platforms by 25%
Identify CTA sharing placements on all websites
Boost blog subscribers by 30%
12. OKRs to establish a scalable operating system for rapid growth
Establish a scalable operating system for rapid growth
Increase speed of hiring process by implementing system improvements, reducing time-to-hire by 25%
Identify inefficiencies in the current hiring process
Train HR team on the new systems
Implement a digital applicant tracking system
Train 85% of supervisors in new procedures for scalability by the end of the quarter
Design and execute appropriate training programs
Monitor and document training progress regularly
Identify supervisors needing training in scalable procedures
Streamline onboarding process to reduce new employee ramp-up time by 30%
Incorporate feedback to continuously improve onboarding
Develop comprehensive, easy-to-understand training materials
Implement a mentorship program for new hires
13. OKRs to drive revenue growth through personalisation
Drive revenue growth through personalisation
Improve customer retention rate by 15% through tailored email marketing campaigns
Analyze campaign performance and make iterative improvements based on customer feedback and data
Implement automated email workflows to consistently engage customers at different stages of their journey
Segment customer database based on demographics, behavior, and purchasing patterns
Develop personalized email content that addresses individual customer needs and preferences
Increase conversion rate by 10% through personalised recommendations on the website
Optimize website's user interface to prominently display personalized recommendations throughout the user journey
Analyze customer data to understand preferences and create tailored recommendation lists
Continuously monitor and test recommendation algorithms to improve accuracy and relevance
Implement an AI-driven recommendation engine to offer personalized product suggestions
Generate 30% more revenue from existing customers by delivering highly targeted promotions
Implement a customer loyalty program to reward and incentivize existing customers for their continued business
Monitor and track promotion effectiveness, making adjustments based on real-time customer feedback
Develop a strategic plan to increase customer engagement and encourage repeat purchases
Analyze customer data to identify interests and preferences for personalized promotions
Achieve a 20% increase in average order value by leveraging personalised upselling techniques
Analyze customer shopping patterns to identify potential upselling opportunities
Implement dynamic pricing strategies to showcase higher-value options and incentives for upselling
Train sales team on effective upselling techniques and how to personalize offers
Develop tailored product recommendations based on customer preferences and purchase history
14. OKRs to enhance account growth and customer retention
Enhance account growth and customer retention
Increase customer base by 20% by introducing two new promotion strategies
Develop, and finalize plans for two strategic promotions
Track and analyze the promotion's response rates
Implement the promotions across all pertinent channels
Invigorate account activity by 15% through the implementation of new user engagement tactics
Develop new features to enhance user engagement on platform
Initiate user-focused campaigns promoting platform usage
Implement a reward system to stimulate account activity
Achieve a 10% reduction in customer churn through improved product offerings
Analyze customer feedback to identify issues with current offerings
Develop improved, competitive product or service features
Implement targeted marketing campaign for revamped offerings
15. OKRs to implement a sustainable system for organizational growth
Implement a sustainable system for organizational growth
Decrease operational inefficiencies by 20% through sustainable strategies
Train staff on environmentally-friendly waste disposal practices
Establish paperless document management system for streamlined operations
Implement energy-efficient equipment across all operational lines
Save 15% of business expenses by adopting sustainable practices and policies
Promote recycling or composting to lower waste management costs
Decrease paper usage by promoting digital solutions
Implement energy-efficient equipment to reduce power bills
Train 80% of the team on sustainability best practices by end of quarter
Schedule and conduct training sessions for the team
Identify relevant sustainability best practices for training
Develop a comprehensive sustainability training program
Growth OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/tability-insights-board.e70f9466.png)
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/checkins-graph.b2aec458.png)
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Growth OKRs in a strategy map
OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using a proper OKR-tracking tool for it.
![A strategy map in Tability](https://tability-templates-v2.vercel.app/_next/static/media/tability_strategy_map.2ad25843.png)
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Growth OKR templates
We have more templates to help you draft your team goals and OKRs.
OKRs to implement Crowdstrike enterprise endpoint security with new features
OKRs to enter the US market
OKRs to improve efficiency in scheduling and conducting meetings
OKRs to ensure effective management of EUC assets
OKRs to attain zero-error perfection in journal entry bookkeeping
OKRs to streamline invoicing and purchasing processes
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
Create more examples in our app
You can use Tability to create OKRs with AI – and keep yourself accountable 👀
Tability is a unique goal-tracking platform built to save hours at work and help teams stay on top of their goals.
![Signup](https://tability-templates-v2.vercel.app/_next/static/media/hi_tabby.abf06789.png)
![Signup](https://tability-templates-v2.vercel.app/_next/static/media/magic_tabby.7ff0a69b.png)
![Signup](https://tability-templates-v2.vercel.app/_next/static/media/track_tabby.c131e286.png)