10 OKR examples for Growth

What are Growth OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

OKRs are quickly gaining popularity as a goal-setting framework. But, it's not always easy to know how to write your goals, especially if it's your first time using OKRs.

We've tailored a list of OKRs examples for Growth to help you. You can look at any of the templates below to get some inspiration for your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

Building your own Growth OKRs with AI

Using Tability AI to draft complete strategies in seconds

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here.

You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.

See it in action in the video below 👇

Using the AI generator, you can:

• Chat with an AI to draft your goals
• Ask questions or provide feedback to refine the OKRs
• Import the suggestion in an editor designed for goal setting
• Switch back to a goal-tracking view in 1-click

Try Tability AI

Using the free OKR generator to get a quick template

If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.

Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.

Our Growth OKRs examples

You will find in the next section many different Growth Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).

Hope you'll find this helpful!

1. OKRs to secure partnerships with strategic industry leaders to drive business growth

2. OKRs to enhance leadership skills to drive financial growth

3. OKRs to enhance personal growth and wellbeing

4. OKRs to cultivate a culture of growth and empowerment among our teams

5. OKRs to maximizing ecommerce growth through improved email marketing strategy

6. OKRs to accelerate user growth for SaaS product

7. OKRs to drive significant growth in sales volume next quarter

8. OKRs to enhance professional growth through workshops and lunch & learn sessions

9. OKRs to get a solid growth engine

10. OKRs to increase business growth and client retention

Growth OKR best practices

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tip #2: Commit to weekly OKR check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to track your Growth OKRs

OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:

• It brings the goals back to the top of the mind
• It will highlight poorly set OKRs
• It will surface execution risks
• It improves transparency and accountability

We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using a proper OKR-tracking tool for it.

Tability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Growth OKR templates

We have more templates to help you draft your team goals and OKRs.

• OKRs to streamline vendor coordination for efficient talent acquisition
  vendor-managementtalent-acquisitionvendor-managerrecruitment-managertalent-acquisition-teamvendor-management-team
• OKRs to enhance fraud detection and prevention in the payment system
  fraud-preventionmachine-learningcybersecurity-officertraining-coordinatorcybersecurity-teamtraining-&-development-team
• OKRs to secure a satisfying and rewarding career
  job-interviewscareer-identificationjob-applicantcareer-advisorjob-application-teamcareer-planning-team
• OKRs to accelerate workforce effectiveness through transformative performance management
  productivity-enhancementperformance-improvementteam-leaderperformance-trainertraining-departmentperformance-management-department
• OKRs to successfully conclude the upcoming 9 weeks
  team-productivityproject-managementproject-managerteam-leaderproject-management-teamoperations-team
• OKRs to boost enrollment numbers effectively
  enrollment-boostwebsite-conversionmarketing-managerwebsite-administratormarketing-teamweb-development-team