OKRs examples for Growth
OKRs are quickly gaining popularity as a goal-setting framework. But, it's not always easy to know how to write your goals, especially if it's your first time using OKRs.
We've tailored a list of OKRs examples for Growth to help you. You can look at any of the templates below to get some inspiration for your own goals.
If you want to learn more about the framework, you can read more about the meaning of OKRs online.
How to use these templates?
OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework.
We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using a proper OKRs-tracking tool for it.
We recommend Tability for an easy way to set and track OKRs with your team.
Check out the 5 best OKR tracking templates to find the best way to monitor progress during the quarter.
Growth OKRs templates
The examples have Growth Objectives and Key Results, but they may also include the tasks that can help you get there.
OKRs to improve team performance through effective teamwork and collaboration
Improve team performance through effective teamwork and collaboration
Reduce conflicts within the team by 50% by implementing conflict resolution strategies
Encourage active listening and empathy among team members during conflicts
Establish a clear communication protocol to address conflicts promptly
Implement a mentorship program to provide guidance and support during conflict resolution
Conduct a team-wide conflict resolution training session
Develop team members' skills by organizing at least two team-building workshops focused on enhancing collaboration and problem-solving abilities
Increase team productivity by 20% through enhanced communication and coordination
Provide effective communication tools and train team members on how to use them
Implement regular team meetings to discuss progress, challenges, and goals
Encourage collaboration by assigning cross-functional projects and fostering teamwork
Develop a centralized system for task tracking, deadlines, and accountability
Enhance employee satisfaction and engagement by achieving an average team happiness score of 8 out of 10
Implement employee recognition programs to celebrate achievements and boost team morale
Analyze survey results to identify areas for improvement and develop targeted action plans
Provide regular opportunities for employee feedback and implement suggestions for enhancing happiness
Conduct quarterly employee satisfaction surveys to measure team happiness score

OKRs to drive 110% growth in MRR for our new product
Drive 110% growth in MRR for our new product
Enhance customer retention rate for the new product by 15%
Achieve a 10% increase in average revenue per customer for the new product
Analyze pricing strategy and competitive landscape to optimize product pricing for maximum revenue
Conduct market research to identify key customer segments and their willingness to pay
Develop targeted marketing campaigns to increase product adoption and upsell opportunities
Provide additional training and resources to sales team to effectively communicate product value
Generate a 30% growth in upsell and cross-sell revenue from the new product
Develop targeted marketing campaigns to promote the upsell and cross-sell options of the new product
Implement customer feedback mechanisms to continuously improve upsell and cross-sell strategies for the new product
Train sales teams on effectively presenting and selling the upsell and cross-sell options for the new product
Conduct thorough market research to identify potential upsell and cross-sell opportunities for the new product
Increase the number of paying customers for the new product by 20%
Implement targeted online advertising to reach a wider audience
Offer enticing promotional discounts to encourage immediate purchase
Leverage social media platforms for customer engagement and word-of-mouth marketing
Enhance product features and benefits to increase perceived value
OKRs to secure series A financing
Secure series A financing
Develop a compelling business plan and pitch deck
Conduct market research and identify target audience for business plan
Incorporate financial projections and ROI analysis to support the business plan and pitch deck
Clearly outline the problem, solution, and value proposition in the business plan
Create a visually appealing pitch deck with concise and engaging content
Achieve a 10% increase in investor meetings
Establish and maintain relationships with key industry influencers and networks to expand investor connections
Increase outreach efforts to potential investors through targeted email campaigns
Develop and deliver compelling presentations to attract investor interest and secure meetings
Utilize social media platforms to promote our company and engage with potential investors
Increase investor outreach by 50%
Create personalized email campaigns for targeted investor segments
Develop a comprehensive database of potential investors
Leverage social media platforms to engage with potential investors and share updates
Schedule regular investor meetings and webinar sessions to disseminate information
Receive positive feedback from at least 75% of the potential investors
Conduct thorough research on potential investors to understand their interests and preferences
Follow up with investors promptly, addressing any questions or concerns they may have
Deliver a compelling and concise presentation that clearly communicates the value proposition
Tailor pitch deck to highlight benefits and potential returns for investors
OKRs to increase new offering adoption to 50% of our userbase
Increase new offering adoption to 50% of our userbase
Improve onboarding experience to increase user engagement with the new offering
Collect and analyze user feedback to continuously improve and refine the onboarding experience
Offer personalized support and assistance to address any user concerns or queries
Simplify the onboarding process for a smooth and user-friendly experience
Provide interactive tutorials and guides to educate users about the new offering
Increase user awareness of the new offering through targeted marketing campaigns
Utilize various advertising channels, such as social media and email marketing, to reach targeted audience effectively
Develop a compelling marketing message highlighting the unique benefits of the new offering
Identify and target specific customer segments most likely to be interested in the new offering
Measure the success of marketing campaigns through relevant metrics to optimize future efforts
Increase conversion rate by driving more users to complete the registration process
Optimize the registration form to improve user experience and minimize drop-offs
Implement a user-friendly reminder system to encourage users to complete the registration
Increase visibility and promotion of registration process through targeted marketing strategies
Offer rewards or incentives to motivate users to complete the registration process
Achieve a customer satisfaction score of at least 4.5 out of 5 through feedback surveys
Implement a post-purchase feedback system to gather customer satisfaction data
Implement customer satisfaction incentives to encourage participation in feedback surveys
Train customer service team to ensure excellent communication and problem-solving skills
Analyze feedback data regularly to identify areas for improvement and address customer concerns
OKRs to scale the startup to achieve unicorn status
Scale the startup to achieve unicorn status
Expand customer base by acquiring 100 new clients
Identify target market segments and prioritize based on potential revenue and fit
Develop targeted marketing campaigns to attract potential clients from identified segments
Establish strategic partnerships with complementary businesses to leverage their customer base
Implement referral program to encourage existing clients to refer friends and colleagues
secure $10 million in funding from investors
Identify and approach potential investors with a tailored and persuasive investment proposal
Develop and demonstrate a solid growth strategy and execution plan to convince investors
Create a compelling pitch deck highlighting the market potential, competitive advantage, and financial projections
Conduct thorough due diligence to ensure investors' trust by providing accurate financial information and projections
Increase monthly revenue by 30%
Achieve a user retention rate of 80%
Implement personalized notifications and incentives to encourage users to stay active
Improve user onboarding process to enhance engagement and reduce churn
Continuously analyze user behavior data to optimize the app experience and prevent attrition
Conduct regular user surveys to identify pain points and address them promptly
OKRs to strengthen relationships with key accounts and identifying opportunities for growth
Increase revenue through strategic account management
Develop and execute personalized account plans for top 3 accounts
Conduct 5 in-person meetings with key accounts to strengthen relationships
Identify 3 new growth opportunities within key accounts
Increase key account revenue by 10% through cross-selling and upselling
OKRs to expand BDR prospecting efforts into new target markets or industry segments
Increase BDR prospecting in untapped markets/segments
Develop customized messaging for each target market/segment
Identify 3 new markets/segments to target
Secure at least 2 new clients from the targeted markets/segments
Increase qualified leads generated from new markets/segments by 20%
OKRs to increase user acquisition by 50% in the next quarter
Boost user acquisition
Achieve a 25% conversion rate of website visitors to users
Expand social media reach and engagement by 50%
Launch a referral program and generate 20% new users through referrals
Increase website traffic by 30% via organic and paid channels
OKRs to boost customer acquisition
Increase customer acquisition
Increase number of customer sign-ups by 30%
Develop content to engage potential customers.
Offer incentives for customers to sign up.
Increase visibility of sign-up process on website.
Create an email marketing campaign to target potential customers.
Increase customer lifetime value by 20%
Create targeted email campaigns with personalized content.
Develop a loyalty program for existing customers.
Offer special discounts and promotions to existing customers.
Increase customer service response times.
OKRs to land and expand through product stickiness
Land and expand through product stickiness
Reduce churn rate by 50%
Double our ARPC(Average revenue per customer)
Increase NPS rating by 10
Improve results of Onboarding survey by 25%
OKRs to enable a better sales process
Turn sales into an efficient growth engine
Reduce Customer Acquisition Costs from $740 to $350
Increase inbound sales by 30%
Reduce the sales cycle from 9 to 3 months
OKRs to encourage user referrals
Accelerate momentum with user referrals
Increase weekly in-app referrals from 1.5 to 2.5/week
Add referral link in footer of weekly customer comms
Improve visibility of referral actions
Publish 5 case studies from top customers
Identify top 10 customers for case studies
Secure 5 interviews
Secure 20 new G2 reviews score 4+ stars
Contact 40 users scoring us NPS 9+ and ask for a review
OKRs to reach $100,000 ARR in app stores without paid marketing
Achieve $100K ARR through organic traffic
Triple installs thanks to localization
Localize title, subtitles, screenshots, description and keywords
Increase revenue growth by 60%
A/B test screenshots on Google Play
Sign up for App Store Optimization tool (https://appradar.com/)
A/B test screenshots and icons on App StoreS
Survey users to understand their core keywords
OKRs to increase community engagement
Ensure deep community engagement with existing members
Attendance: 60% of members are attending our regular meetups
Churn: no more than 10% churn rate of members cancelling their subscriptions
Activity: 10 Slack posts per week from members
Referrals: 3 new referrals coming from existing members each week
OKRs to get a solid growth engine
Create a solid growth engine
Increase weekly leads by 30%
We're getting 0.1 leads/active customer/week
30% of new leads start a trial
OKRs to generate significant growth through Content Marketing
Increase brand awareness through engagement with industry thought leaders
Secure five published interviews on industry websites
Co-publish a thought leadership white paper with leading analyst
Improve blog readership
Increase the number of shared blogs across platforms by 25%
Identify CTA sharing placements on all websites
Boost blog subscribers by 30%
OKRs to help customers expand usage faster
Help customers expand faster
25% of new customers expand to 5+ users in their first week.
Include step to invite team in the onboarding process
Add domain sharing marketing email to the drip feed
60% of customers have turned on the team domain sharing
Publish post explaining the benefits of using the platform with a team
Run special marketing campaign to increase activation
OKRs to develop paid acquisition channels
Paid Marketing is a new channel for leads growth
20% of new leads come from paid acquistion
Generate $10K MRR from paid acquisition channels
Bring Customer Acquisition Costs (CAC) down to $500
OKRs to develop a new in-product referrals program
Develop a new in-product referrals program
Improve onboarding of referred users to keep conversion above 40%
Get 3 referrals per customers on average across all accounts
Identify opportunities for network effects
Get 60% of new customer accounts to refer at least one other customer
Add referral step in the onboarding drip feed
Create incentive to reward customers for referring users
OKRs to develop a winning sales strategy
Develop a winning sales strategy
Improve the cross-sell ration by 15%
Achieve net sales of $12M
Reduce customer churn rate from 35% to 15%
Increase revenue/sales staff from $1.2k to $2k
Increase the Average Revenue Per Unit (ARPU) to $275
OKRs to enter the US market
Shift our sales effort to focus on the US market
Recruit 10 sales partners in the US
Create partnership resources and templates
Create outreach script
Identify 50 potential partners
Generate a pipeline of $500K in the US
Get a list of 1,000 companies to qualify
Recruit new SDRs
Create sales playbook for the US market
20% of new sales come from the US
Develop a strong voice in the US
20% of the Marketing Qualified Leads are coming from the US
Attend 3 conferences in America
Organize 10 webinars for the US audience
Create a list of 30 tiers-1 guests for our webinars
Need more OKR examples?
Option 1: Use AI to generate OKRs
Try our OKRs generator, or use a goal-setting AI to generate great OKRs for you based on a description of your objectives.
Option 2: Check out other examples
We have more templates to help you draft your team goals and OKRs.
OKRs to improve Stability of E-commerce Platform
OKRs to elevate the quality and impact of design solutions
OKRs to increase revenue for the SaaS premium subscription
OKRs to enhance app performance for a smoother user experience
OKRs to improve user retention rate and reduce churn
OKRs to develop a winning sales strategy
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: Complete 2022 OKRs guide for Startups
- To implement: Flowing OKRs: 14 rules to simplify OKRs
- Blog posts: ODT Blog
- Success metrics: Success metrics examples