OKRs examples for Growth
OKRs are quickly gaining popularity as a goal-setting framework. But, it's not always easy to know how to write your goals, especially if it's your first time using OKRs.
We've tailored a list of OKRs examples for Growth to help you. You can look at any of the templates below to get some inspiration for your own goals.
If you want to learn more about the framework, you can read more about the meaning of OKRs online.
How to use these templates?
OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework.
We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using a proper OKRs-tracking tool for it.
We recommend Tability for an easy way to set and track OKRs with your team.
Check out the 5 best OKR tracking templates to find the best way to monitor progress during the quarter.
Growth OKRs templates
The examples have Growth Objectives and Key Results, but they may also include the tasks that can help you get there.
OKRs to improve team performance through effective teamwork and collaboration
Improve team performance through effective teamwork and collaboration
Reduce conflicts within the team by 50% by implementing conflict resolution strategies
Encourage active listening and empathy among team members during conflicts- Establish a clear communication protocol to address conflicts promptly
- Implement a mentorship program to provide guidance and support during conflict resolution
- Conduct a team-wide conflict resolution training session
- Develop team members' skills by organizing at least two team-building workshops focused on enhancing collaboration and problem-solving abilities
- Increase team productivity by 20% through enhanced communication and coordination
- Provide effective communication tools and train team members on how to use them
- Implement regular team meetings to discuss progress, challenges, and goals
- Encourage collaboration by assigning cross-functional projects and fostering teamwork
- Develop a centralized system for task tracking, deadlines, and accountability
- Enhance employee satisfaction and engagement by achieving an average team happiness score of 8 out of 10
- Implement employee recognition programs to celebrate achievements and boost team morale
- Analyze survey results to identify areas for improvement and develop targeted action plans
- Provide regular opportunities for employee feedback and implement suggestions for enhancing happiness
- Conduct quarterly employee satisfaction surveys to measure team happiness score
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OKRs to drive 110% growth in MRR for our new product
- Drive 110% growth in MRR for our new product
- Enhance customer retention rate for the new product by 15%
- Achieve a 10% increase in average revenue per customer for the new product
- Analyze pricing strategy and competitive landscape to optimize product pricing for maximum revenue
- Conduct market research to identify key customer segments and their willingness to pay
- Develop targeted marketing campaigns to increase product adoption and upsell opportunities
- Provide additional training and resources to sales team to effectively communicate product value
- Generate a 30% growth in upsell and cross-sell revenue from the new product
- Develop targeted marketing campaigns to promote the upsell and cross-sell options of the new product
- Implement customer feedback mechanisms to continuously improve upsell and cross-sell strategies for the new product
- Train sales teams on effectively presenting and selling the upsell and cross-sell options for the new product
- Conduct thorough market research to identify potential upsell and cross-sell opportunities for the new product
- Increase the number of paying customers for the new product by 20%
- Implement targeted online advertising to reach a wider audience
- Offer enticing promotional discounts to encourage immediate purchase
- Leverage social media platforms for customer engagement and word-of-mouth marketing
- Enhance product features and benefits to increase perceived value
OKRs to secure series A financing
- Secure series A financing
- Develop a compelling business plan and pitch deck
- Conduct market research and identify target audience for business plan
- Incorporate financial projections and ROI analysis to support the business plan and pitch deck
- Clearly outline the problem, solution, and value proposition in the business plan
- Create a visually appealing pitch deck with concise and engaging content
- Achieve a 10% increase in investor meetings
- Establish and maintain relationships with key industry influencers and networks to expand investor connections
- Increase outreach efforts to potential investors through targeted email campaigns
- Develop and deliver compelling presentations to attract investor interest and secure meetings
- Utilize social media platforms to promote our company and engage with potential investors
- Increase investor outreach by 50%
- Create personalized email campaigns for targeted investor segments
- Develop a comprehensive database of potential investors
- Leverage social media platforms to engage with potential investors and share updates
- Schedule regular investor meetings and webinar sessions to disseminate information
- Receive positive feedback from at least 75% of the potential investors
- Conduct thorough research on potential investors to understand their interests and preferences
- Follow up with investors promptly, addressing any questions or concerns they may have
- Deliver a compelling and concise presentation that clearly communicates the value proposition
- Tailor pitch deck to highlight benefits and potential returns for investors
OKRs to increase new offering adoption to 50% of our userbase
- Increase new offering adoption to 50% of our userbase
- Improve onboarding experience to increase user engagement with the new offering
- Collect and analyze user feedback to continuously improve and refine the onboarding experience
- Offer personalized support and assistance to address any user concerns or queries
- Simplify the onboarding process for a smooth and user-friendly experience
- Provide interactive tutorials and guides to educate users about the new offering
- Increase user awareness of the new offering through targeted marketing campaigns
- Utilize various advertising channels, such as social media and email marketing, to reach targeted audience effectively
- Develop a compelling marketing message highlighting the unique benefits of the new offering
- Identify and target specific customer segments most likely to be interested in the new offering
- Measure the success of marketing campaigns through relevant metrics to optimize future efforts
- Increase conversion rate by driving more users to complete the registration process
- Optimize the registration form to improve user experience and minimize drop-offs
- Implement a user-friendly reminder system to encourage users to complete the registration
- Increase visibility and promotion of registration process through targeted marketing strategies
- Offer rewards or incentives to motivate users to complete the registration process
- Achieve a customer satisfaction score of at least 4.5 out of 5 through feedback surveys
- Implement a post-purchase feedback system to gather customer satisfaction data
- Implement customer satisfaction incentives to encourage participation in feedback surveys
- Train customer service team to ensure excellent communication and problem-solving skills
- Analyze feedback data regularly to identify areas for improvement and address customer concerns
OKRs to scale the startup to achieve unicorn status
- Scale the startup to achieve unicorn status
- Expand customer base by acquiring 100 new clients
- Identify target market segments and prioritize based on potential revenue and fit
- Develop targeted marketing campaigns to attract potential clients from identified segments
- Establish strategic partnerships with complementary businesses to leverage their customer base
- Implement referral program to encourage existing clients to refer friends and colleagues
- secure $10 million in funding from investors
- Identify and approach potential investors with a tailored and persuasive investment proposal
- Develop and demonstrate a solid growth strategy and execution plan to convince investors
- Create a compelling pitch deck highlighting the market potential, competitive advantage, and financial projections
- Conduct thorough due diligence to ensure investors' trust by providing accurate financial information and projections
- Increase monthly revenue by 30%
- Achieve a user retention rate of 80%
- Implement personalized notifications and incentives to encourage users to stay active
- Improve user onboarding process to enhance engagement and reduce churn
- Continuously analyze user behavior data to optimize the app experience and prevent attrition
- Conduct regular user surveys to identify pain points and address them promptly
OKRs to strengthen relationships with key accounts and identifying opportunities for growth
- Increase revenue through strategic account management
- Develop and execute personalized account plans for top 3 accounts
- Conduct 5 in-person meetings with key accounts to strengthen relationships
- Identify 3 new growth opportunities within key accounts
- Increase key account revenue by 10% through cross-selling and upselling
OKRs to expand BDR prospecting efforts into new target markets or industry segments
- Increase BDR prospecting in untapped markets/segments
- Develop customized messaging for each target market/segment
- Identify 3 new markets/segments to target
- Secure at least 2 new clients from the targeted markets/segments
- Increase qualified leads generated from new markets/segments by 20%
OKRs to increase user acquisition by 50% in the next quarter
- Boost user acquisition
- Achieve a 25% conversion rate of website visitors to users
- Expand social media reach and engagement by 50%
- Launch a referral program and generate 20% new users through referrals
- Increase website traffic by 30% via organic and paid channels
OKRs to boost customer acquisition
- Increase customer acquisition
- Increase number of customer sign-ups by 30%
- Develop content to engage potential customers.
- Offer incentives for customers to sign up.
- Increase visibility of sign-up process on website.
- Create an email marketing campaign to target potential customers.
- Increase customer lifetime value by 20%
- Create targeted email campaigns with personalized content.
- Develop a loyalty program for existing customers.
- Offer special discounts and promotions to existing customers.
- Increase customer service response times.
OKRs to land and expand through product stickiness
- Land and expand through product stickiness
- Reduce churn rate by 50%
- Double our ARPC(Average revenue per customer)
- Increase NPS rating by 10
- Improve results of Onboarding survey by 25%
OKRs to enable a better sales process
- Turn sales into an efficient growth engine
- Reduce Customer Acquisition Costs from $740 to $350
- Increase inbound sales by 30%
- Reduce the sales cycle from 9 to 3 months
OKRs to encourage user referrals
- Accelerate momentum with user referrals
- Increase weekly in-app referrals from 1.5 to 2.5/week
- Add referral link in footer of weekly customer comms
- Improve visibility of referral actions
- Publish 5 case studies from top customers
- Identify top 10 customers for case studies
- Secure 5 interviews
- Secure 20 new G2 reviews score 4+ stars
- Contact 40 users scoring us NPS 9+ and ask for a review
OKRs to reach $100,000 ARR in app stores without paid marketing
- Achieve $100K ARR through organic traffic
- Triple installs thanks to localization
- Localize title, subtitles, screenshots, description and keywords
- Increase revenue growth by 60%
- A/B test screenshots on Google Play
- Sign up for App Store Optimization tool (https://appradar.com/)
- A/B test screenshots and icons on App StoreS
- Survey users to understand their core keywords
OKRs to increase community engagement
- Ensure deep community engagement with existing members
- Attendance: 60% of members are attending our regular meetups
- Churn: no more than 10% churn rate of members cancelling their subscriptions
- Activity: 10 Slack posts per week from members
- Referrals: 3 new referrals coming from existing members each week
OKRs to get a solid growth engine
- Create a solid growth engine
- Increase weekly leads by 30%
- We're getting 0.1 leads/active customer/week
- 30% of new leads start a trial
OKRs to generate significant growth through Content Marketing
- Increase brand awareness through engagement with industry thought leaders
- Secure five published interviews on industry websites
- Co-publish a thought leadership white paper with leading analyst
- Improve blog readership
- Increase the number of shared blogs across platforms by 25%
- Identify CTA sharing placements on all websites
- Boost blog subscribers by 30%
OKRs to help customers expand usage faster
- Help customers expand faster
- 25% of new customers expand to 5+ users in their first week.
- Include step to invite team in the onboarding process
- Add domain sharing marketing email to the drip feed
- 60% of customers have turned on the team domain sharing
- Publish post explaining the benefits of using the platform with a team
- Run special marketing campaign to increase activation
OKRs to develop paid acquisition channels
- Paid Marketing is a new channel for leads growth
- 20% of new leads come from paid acquistion
- Generate $10K MRR from paid acquisition channels
- Bring Customer Acquisition Costs (CAC) down to $500
OKRs to develop a new in-product referrals program
- Develop a new in-product referrals program
- Improve onboarding of referred users to keep conversion above 40%
- Get 3 referrals per customers on average across all accounts
- Identify opportunities for network effects
- Get 60% of new customer accounts to refer at least one other customer
- Add referral step in the onboarding drip feed
- Create incentive to reward customers for referring users
OKRs to develop a winning sales strategy
- Develop a winning sales strategy
- Improve the cross-sell ration by 15%
- Achieve net sales of $12M
- Reduce customer churn rate from 35% to 15%
- Increase revenue/sales staff from $1.2k to $2k
- Increase the Average Revenue Per Unit (ARPU) to $275
OKRs to enter the US market
- Shift our sales effort to focus on the US market
- Recruit 10 sales partners in the US
- Create partnership resources and templates
- Create outreach script
- Identify 50 potential partners
- Generate a pipeline of $500K in the US
- Get a list of 1,000 companies to qualify
- Recruit new SDRs
- Create sales playbook for the US market
- 20% of new sales come from the US
- Develop a strong voice in the US
- 20% of the Marketing Qualified Leads are coming from the US
- Attend 3 conferences in America
- Organize 10 webinars for the US audience
- Create a list of 30 tiers-1 guests for our webinars
Need more OKR examples?
Option 1: Use AI to generate OKRs
Try our OKRs generator, or use a goal-setting AI to generate great OKRs for you based on a description of your objectives.
Option 2: Check out other examples
We have more templates to help you draft your team goals and OKRs.
- OKRs to improve Stability of E-commerce Platform
- OKRs to elevate the quality and impact of design solutions
- OKRs to increase revenue for the SaaS premium subscription
- OKRs to enhance app performance for a smoother user experience
- OKRs to improve user retention rate and reduce churn
- OKRs to develop a winning sales strategy
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: Complete 2022 OKRs guide for Startups
- To implement: Flowing OKRs: 14 rules to simplify OKRs
- Blog posts: ODT Blog
- Success metrics: Success metrics examples