Growth OKRs
OKRs are quickly gaining popularity as a goal-setting framework. But, it's not always easy to know how to write your goals, especially if it's your first time using OKRs.
We've tailored a list of OKRs examples for Growth to help you. You can look at any of the templates below to get some inspiration for your own goals.
If you want to learn more about the framework, you can read more about the meaning of OKRs online.
Examples of OKRs for Growth
The examples have Growth Objectives and Key Results, but they may also include the tasks that can help you get there.
You'll find 13 OKRs examples for Growth below, and some extra tips to write better quarterly plans at the end.
OKRs to land and expand through product stickiness
Land and expand through product stickiness
Reduce churn rate by 50%
Double our ARPC(Average revenue per customer)
Increase NPS rating by 10
Improve results of Onboarding survey by 25%
OKRs to increase community engagement
Ensure deep community engagement with existing members
Attendance: 60% of members are attending our regular meetups
Churn: no more than 10% churn rate of members cancelling their subscriptions
Activity: 10 Slack posts per week from members
Referrals: 3 new referrals coming from existing members each week
OKRs to enter the US market
Shift our sales effort to focus on the US market
Recruit 10 sales partners in the US
Create partnership resources and templates
Create outreach script
Identify 50 potential partners
Generate a pipeline of $500K in the US
Get a list of 1,000 companies to qualify
Recruit new SDRs
Create sales playbook for the US market
20% of new sales come from the US
Develop a strong voice in the US
20% of the Marketing Qualified Leads are coming from the US
Attend 3 conferences in America
Organize 10 webinars for the US audience
Create a list of 30 tiers-1 guests for our webinars
OKRs to get a solid growth engine
Create a solid growth engine
Increase weekly leads by 30%
We're getting 0.1 leads/active customer/week
30% of new leads start a trial
OKRs to develop paid acquisition channels
Paid Marketing is a new channel for leads growth
20% of new leads come from paid acquistion
Generate $10K MRR from paid acquisition channels
Bring Customer Acquisition Costs (CAC) down to $500
OKRs to generate significant growth through Content Marketing
Increase brand awareness through engagement with industry thought leaders
Secure five published interviews on industry websites
Co-publish a thought leadership white paper with leading analyst
Improve blog readership
Increase the number of shared blogs across platforms by 25%
Identify CTA sharing placements on all websites
Boost blog subscribers by 30%
OKRs to develop a new in-product referrals program
Develop a new in-product referrals program
Improve onboarding of referred users to keep conversion above 40%
Get 3 referrals per customers on average across all accounts
Identify opportunities for network effects
Get 60% of new customer accounts to refer at least one other customer
Add referral step in the onboarding drip feed
Create incentive to reward customers for referring users
OKRs to help customers expand usage faster
Help customers expand faster
25% of new customers expand to 5+ users in their first week.
Include step to invite team in the onboarding process
Add domain sharing marketing email to the drip feed
60% of customers have turned on the team domain sharing
Publish post explaining the benefits of using the platform with a team
Run special marketing campaign to increase activation
OKRs to reach $100,000 ARR in app stores without paid marketing
Achieve $100K ARR through organic traffic
Triple installs thanks to localization
Localize title, subtitles, screenshots, description and keywords
Increase revenue growth by 60%
A/B test screenshots on Google Play
Sign up for App Store Optimization tool (https://appradar.com/)
A/B test screenshots and icons on App StoreS
Survey users to understand their core keywords
OKRs to boost customer acquisition
Increase customer acquisition
Increase number of customer sign-ups by 30%
Develop content to engage potential customers.
Offer incentives for customers to sign up.
Increase visibility of sign-up process on website.
Create an email marketing campaign to target potential customers.
Increase customer lifetime value by 20%
Create targeted email campaigns with personalized content.
Develop a loyalty program for existing customers.
Offer special discounts and promotions to existing customers.
Increase customer service response times.
OKRs to enable a better sales process
Turn sales into an efficient growth engine
Reduce Customer Acquisition Costs from $740 to $350
Increase inbound sales by 30%
Reduce the sales cycle from 9 to 3 months
OKRs to encourage user referrals
Accelerate momentum with user referrals
Increase weekly in-app referrals from 1.5 to 2.5/week
Add referral link in footer of weekly customer comms
Improve visibility of referral actions
Publish 5 case studies from top customers
Identify top 10 customers for case studies
Secure 5 interviews
Secure 20 new G2 reviews score 4+ stars
Contact 40 users scoring us NPS 9+ and ask for a review
OKRs to develop a winning sales strategy
Develop a winning sales strategy
Improve the cross-sell ration by 15%
Achieve net sales of $12M
Reduce customer churn rate from 35% to 15%
Increase revenue/sales staff from $1.2k to $2k
Increase the Average Revenue Per Unit (ARPU) to $275
Not seeing what you need?
You can use a goal-setting AI to generate great OKRs for you based on a description of your objectives.
How to track your OKRs?
It's important to establish a cadence of check-ins for your OKRs for Growth.
OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework.
We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using a proper OKRs-tracking tool for it.
Check out the 5 best OKR tracking templates to find the best way to monitor progress during the quarter.
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: Complete 2022 OKRs guide for Startups
- To implement: Flowing OKRs: 14 rules to simplify OKRs
- Blog posts: ODT Blog
- Success metrics: Success metrics examples