6 customisable OKR examples for Marketing Campaigns

What are Marketing Campaigns OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

How you write your OKRs can make a huge difference on the impact that your team will have at the end of the quarter. But, it's not always easy to write a quarterly plan that focuses on outcomes instead of projects.

That's why we have created a list of OKRs examples for Marketing Campaigns to help. You can use any of the templates below as a starting point to write your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

Building your own Marketing Campaigns OKRs with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.

Feel free to explore our tools:

Our customisable Marketing Campaigns OKRs examples

You'll find below a list of Objectives and Key Results templates for Marketing Campaigns. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.

Hope you'll find this helpful!

1OKRs to increase app downloads by 25%

  • ObjectiveBoost app downloads
  • Key ResultPartner with influencers to reach new audiences and increase downloads by 25%
  • Key ResultImplement referral program for existing users, resulting in 15% increase in downloads
  • Key ResultDrive website traffic to app page by 20%
  • Key ResultIncrease social media engagement by 30%

2OKRs to enhance performance of clients' paid campaigns

  • ObjectiveEnhance performance of clients' paid campaigns
  • Key ResultIncrease average click-through rate by 15%
  • TaskSegment email lists for a more personalized approach
  • TaskImplement A/B testing to optimize email subject lines
  • TaskEnhance CTA button design to draw attention
  • Key ResultBoost campaign conversion rate by 20%
  • TaskImprove targeting efforts for more relevant user engagement
  • TaskTailor ad copy to better resonate with audience needs
  • TaskImplement A/B testing to optimize landing page design
  • Key ResultReduce cost per acquisition by 10%
  • TaskImprove website conversion rates with UX optimization
  • TaskLaunch targeted marketing campaigns to attract desired customers
  • TaskAnalyze current customer acquisition strategies for inefficiencies

3OKRs to increase generation of quality leads weekly

  • ObjectiveIncrease generation of quality leads weekly
  • Key ResultImplement improved lead scoring system to enhance lead quality by 30%
  • TaskDesign and programm improved lead scoring algorithms
  • TaskTest and incorporate new system into the existing company's structure
  • TaskIdentify current lead scoring system's weaknesses and areas for improvement
  • Key ResultSecure 40% higher engagement in weekly networking events
  • TaskIncorporate interactive sessions in every event
  • TaskDevelop a riveting agenda to keep attendees engaged
  • TaskPromote the event through engaging social media campaigns
  • Key ResultIncrease targeted marketing campaigns by 50% to generate more leads
  • TaskBoost funding towards targeted marketing campaign by 50%
  • TaskDevelop new targeted advertising materials for leads
  • TaskMonitor and evaluate performance of marketing efforts

4OKRs to attract 400 new members to our community

  • ObjectiveAttract 400 new members to our community
  • Key ResultInitiate two referral programs leading to 100 more community members
  • TaskFollow up and onboard the new community members properly
  • TaskIdentify potential referral avenues and design two distinct programs
  • TaskPromote the referral programs via social media and email marketing
  • Key ResultImprove website conversion rate by 10% to encourage community sign-ups
  • TaskOptimize landing page design and layout for user engagement
  • TaskImplement clear, compelling calls-to-action towards community sign-up
  • TaskTest and improve website loading speed
  • Key ResultExecute 3 targeted marketing campaigns, each attracting a minimum of 100 new members
  • TaskAdjust strategies based on captured data to attract new members
  • TaskImplement campaigns, tracking their success and reach
  • TaskDevelop individual strategies for three targeted marketing campaigns

5OKRs to enhance ad performance with 10% higher CTR

  • ObjectiveIncrease ad CTR by 10%
  • Key ResultImplement 2 new ad targeting options
  • TaskConsult with marketing team to determine feasibility and potential impact
  • TaskResearch industry trends and identify two new ad targeting options
  • TaskRoll out second option to target audience and monitor engagement metrics
  • TaskImplement and test first option, adjusting as needed for optimal performance
  • Key ResultAdjust bidding strategy for higher ad placement
  • TaskIncrease CPC bids for targeted keywords
  • TaskMonitor competitor bids and adjust bidding strategy accordingly
  • TaskReview impression share and increase bids for low share
  • TaskTest different ad formats and adjust bids based on performance
  • Key ResultConduct 3 A/B tests on ad copy
  • TaskCreate two versions of ad copy with one variable changed
  • TaskIdentify variables to test in ad copy
  • TaskAnalyze data and make data-driven decision on ad copy
  • TaskImplement A/B test and collect relevant data
  • Key ResultIncrease ad relevance score by 2 points
  • TaskUtilize more relevant ad copy and messaging
  • TaskImprove targeting parameters for better audience matching
  • TaskMonitor and adjust ad frequency to prevent ad fatigue
  • TaskFocus on high-quality landing pages

6OKRs to enhance effectiveness of future campaigns using predictive analytics

  • ObjectiveEnhance effectiveness of future campaigns using predictive analytics
  • Key ResultSuccessfully implement predictive insights in 3 upcoming campaigns
  • TaskIdentify key goals and metrics for each campaign
  • TaskAnalyze insights and adjust campaign tactics accordingly
  • TaskIntegrate predictive analytics tools into campaign strategy
  • Key ResultAchieve a 10% increase in campaign conversion rates through predictive analytics application
  • TaskAnalyze past campaigns data for forecasting
  • TaskDeploy a predictive analytics tool in the campaign
  • TaskAdjust marketing strategies based on predictions
  • Key ResultIncrease predictive model accuracy to 85% by optimizing data sources and variables
  • TaskIdentify and integrate more relevant data sources
  • TaskPerform feature selection to optimize variables
  • TaskRegularly evaluate and refine the predictive model

Marketing Campaigns OKR best practices to boost success

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

Focus can only be achieve by limiting the number of competing priorities. It is crucial that you take the time to identify where you need to move the needle, and avoid adding business-as-usual activities to your OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tability Insights DashboardTability's audit dashboard will highlight opportunities to improve OKRs

Tip #2: Commit to weekly OKR check-ins

Having good goals is only half the effort. You'll get significant more value from your OKRs if you commit to a weekly check-in process.

Being able to see trends for your key results will also keep yourself honest.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to turn your Marketing Campaigns OKRs in a strategy map

The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly. Reviewing progress periodically has several advantages:

  • It brings the goals back to the top of the mind
  • It will highlight poorly set OKRs
  • It will surface execution risks
  • It improves transparency and accountability

Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.

A strategy map in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Marketing Campaigns OKR templates

We have more templates to help you draft your team goals and OKRs.

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.

Create more examples in our app

You can use Tability to create OKRs with AI – and keep yourself accountable 👀

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