OKR template to grow the user base via organic mobile acquisition

This OKR targets increasing the user base through organic acquisition via the mobile app. An objective is to reduce user attrition rate by 10% by improving app design, optimizing app performance and engaging users through in-app activities or rewards.

The OKR also emphasizes a 20% increase in organic app downloads. Initiatives include urging users for app store reviews, optimizing app store descriptions with keywords and sharing app links across social media platforms.

Further, the OKR prioritizes increasing visibility through app store optimization by 30%. Regular updates of app to fix bugs, improved performance, and researching for high-ranking keywords for the app description are put forth as initiatives.

Thus, users' engagement with the app and its performance are crucial aspects in fulfilling the OKR of growing the user base via organic mobile acquisition.