5 customisable OKR examples for Content Production Team
What are Content Production Team OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Writing good OKRs can be hard, especially if it's your first time doing it. You'll need to center the focus of your plans around outcomes instead of projects.
We have curated a selection of OKR examples specifically for Content Production Team to assist you. Feel free to explore the templates below for inspiration in setting your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Content Production Team OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Feel free to explore our tools:
- Use our free OKR generator
- Use Tability, a complete platform to set and track OKRs and initiatives, including a GPT-4 powered goal generator
Our customisable Content Production Team OKRs examples
You will find in the next section many different Content Production Team Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
1. OKRs to successfully complete 80% of the content project
Successfully complete 80% of the content project
Enhance content quality by getting two positive feedback per week from the editor
Request feedback after implementing changes- Incorporate editor's suggested changes in content
- Submit articles regularly for the editor's review
- Decrease project revision rate by 15% through careful drafting and editing
- Train staff on meticulous proofreading techniques
- Increase frequency of project editing cycles
- Implement stringent project drafting protocols
- Increase daily writing output by 20% to fast-track the project
- Enhance writing efficiency through training/tools
- Limit distractions during writing periods
- Allocate more daily hours exclusively to writing tasks
2. OKRs to establish a substantial presence on YouTube
- Establish a substantial presence on YouTube
- Create and upload a minimum of 15 high-quality, engaging videos
- Upload videos through designated platform
- Plan out content topics and storyboard for 15 videos
- Produce, edit and finalize each video
- Attract and gain 1000 new subscribers to my YouTube channel
- Promote channel widely through social media outlets
- Implement SEO techniques to improve channel visibility
- Create intriguing, high-quality content relevant to target audience
- Garner an average of 2000 views per video
- Implement strategic SEO techniques for video discoverability
- Consistently promote videos on different social media platforms
- Create engaging, high-quality content appealing to target audience
3. OKRs to enhance lead generation by delivering high-quality content
- Enhance lead generation by delivering high-quality content
- Improve content engagement metrics by 30% to gain a qualified audience
- Share content regularly on all social media platforms
- Develop engaging, high-quality content targeting user interests
- Enhance SEO practices to secure higher organic search results
- Publish 20% more high-quality, lead-generating content pieces to capture prospective leads
- Assign more resources to content production
- Identify topics that resonate with our target audience
- Test and refine lead-generation strategies
- Increase monthly MQLs by 25% through leveraging SEO in content creation
4. OKRs to enhance quality and reach of written content at TechnoStruct Academy
- Enhance quality and reach of written content at TechnoStruct Academy
- Increase weekly content output by 25% without compromising quality
- Prioritize content production within your weekly schedule
- Organize and streamline content creation process
- Invest in automation tools for efficiency
- Achieve a 20% increase in reader engagement metrics
- Implement a user-friendly comment section
- Develop and implement a personalized content recommendation system
- Increase frequency of engaging, interactive posts
- Receive positive feedback on 90% of content published
- Consistently create high-quality, engaging content
- Regularly solicit reader feedback to make improvements
- Implement changes based on received feedback swiftly
5. OKRs to create an influential digital platform for societal issues
- Create an influential digital platform for societal issues
- Increase registered users by 30% with diverse demographics
- Offer special promotions for new user registrations
- Develop partnerships with diverse communities and influencers
- Implement a targeted multichannel marketing campaign
- Produce and publish 50 unique high-quality content pieces on societal issues
- Research, write, and edit each piece
- Publish content through various channels
- Identify 50 societal issues for content topics
- Achieve 20% user engagement via active discussions and comments on posts
- Develop a user reward/incentive system for active participation
- Create engaging content encouraging active discussions
- Moderately promote active conversation and user interaction
Content Production Team OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tability's audit dashboard will highlight opportunities to improve OKRsTip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tability's check-ins will save you hours and increase transparencyTip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Content Production Team OKRs in a strategy map
The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
Tability's Strategy Map makes it easy to see all your org's OKRsIf you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Content Production Team OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to participate in project formulation and business case development
- OKRs to enhance security posture and governance as CISO Manager
- OKRs to streamline the process of lab coat requests
- OKRs to implement Scrum and Agile training for the team
- OKRs to improve service recovery time in 2024
- OKRs to enhance overall customer satisfaction in car rentals
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
Create more examples in our app
You can use Tability to create OKRs with AI – and keep yourself accountable 👀
Tability is a unique goal-tracking platform built to save hours at work and help teams stay on top of their goals.
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3Track your progress