OKR example
Team OKR example
Increase user acquisition by 50% in the next quarter
A starting point for clearer priorities and measurable progress. Make the targets your own.
OBJECTIVE
Boost user acquisition
- KR 1
Achieve a 25% conversion rate of website visitors to users
- KR 2
Expand social media reach and engagement by 50%
- KR 3
Launch a referral program and generate 20% new users through referrals
- KR 4
Increase website traffic by 30% via organic and paid channels
Example targets. Adapt to your baseline before you start.
About this template
In the next quarter, our main objective is to increase user acquisition by 50%. By achieving this goal, we aim to grow our customer base and revenue. To accomplish this, we will focus on developing new marketing strategies and improving our current acquisition channels. We anticipate that by increasing our user acquisition, we will be able to strengthen our brand and establish ourselves as a significant player in the market.
Make it work for your team
01
Set your baseline. Check where you are today, then choose targets that stretch your team.
02
Agree on ownership. Give each key result a clear owner and a source of data.
03
Check in every week. Review the numbers, share confidence, and decide what needs attention.
Get this template as YAML
A machine-readable version of this example for a script or AI assistant.
---
title: Increase user acquisition by 50% in the next quarter
objectives:
- title: Boost user acquisition
outcomes:
- title: Achieve a 25% conversion rate of website visitors to users
from: 0.0
to: 100.0
score_format: _number_%
initiatives: []
- title: Expand social media reach and engagement by 50%
from: 0.0
to: 100.0
score_format: _number_%
initiatives: []
- title: Launch a referral program and generate 20% new users through referrals
from: 0.0
to: 100.0
score_format: _number_%
initiatives: []
- title: Increase website traffic by 30% via organic and paid channels
from: 0.0
to: 100.0
score_format: _number_%
initiatives: []