A starting point for clearer priorities and measurable progress. Make the targets your own.
Improve advertisement click-through rate by 15% with targeted marketing campaigns
Reduce average acquisition cost per user by 25%
Increase organic app downloads by 30% through app store optimization
Set your baseline. Check where you are today, then choose targets that stretch your team.
Agree on ownership. Give each key result a clear owner and a source of data.
Check in every week. Review the numbers, share confidence, and decide what needs attention.
A machine-readable version of this example for a script or AI assistant.
Team OKR example
Suggested timeframe: Set with your team
1 objective · 3 key results
Example targets. Adapt to your baseline before you start.---
title: Decrease user acquisition cost for our mobile app
objectives:
- title: Decrease user acquisition cost for our mobile app
outcomes:
- title: Improve advertisement click-through rate by 15% with targeted marketing
campaigns
from: 0.0
to: 100.0
score_format: _number_%
initiatives:
- title: Monitor, analyze, and optimize campaign performance regularly
- title: Implement targeted ad campaigns based on identified personas
- title: Research customer behavior to create detailed audience personas
- title: Reduce average acquisition cost per user by 25%
from: 0.0
to: 100.0
score_format: _number_%
initiatives:
- title: Increase targeting precision in ad campaigns
- title: Analyze and optimize current marketing strategies
- title: Enhance the retention strategies for existing customers
- title: Increase organic app downloads by 30% through app store optimization
from: 0.0
to: 100.0
score_format: _number_%
initiatives:
- title: Promotion through positive user reviews and ratings
- title: Develop compelling app descriptions and attractive icons
- title: Conduct keyword research to improve app store search ranking
Expand client base by 5 members
Increase sales revenue through strategic efforts
Boost the overall interest income