Discover Tability: the AI platform that turns OKRs into resultsLearn more →

10 OKR examples for Social Media Marketing

Need the perfect OKRs? This AI can do it for you

And also automate 80% of your reporting process

If you're here, you're probably looking for some inspiration to write your OKRs.

We've got you covered below, but you can draft and track perfectly tailored strategies in minutes with Tability.

AI feedback for OKRs in Tability

What are Social Media Marketing OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.

We have curated a selection of OKR examples specifically for Social Media Marketing to assist you. Feel free to explore the templates below for inspiration in setting your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

How to write your own Social Media Marketing OKRs

Option 1. Turn ideas into OKRs with Tability AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here.

You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.

Tability will then use your prompt to generate a fully editable OKR template.

Watch the video below to see it in action 👇

Option 2. Optimise existing OKRs with Tability Feedback tool

If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.

AI feedback for OKRs in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.

You can then decide to accept the suggestions or dismiss them if you don't agree.

Option 3. Use the free OKR generator

If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.

Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.

Social Media Marketing OKRs examples

We've added many examples of Social Media Marketing Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.

Hope you'll find this helpful!

OKRs to expand brand awareness through social media marketing and influencer collaborations

  • ObjectiveIncrease brand reach through social media and influencer partnerships
  • KRIdentify and partner with 5 relevant influencers to promote our brand
  • KRTrack success metrics, analyze the ROI, and optimize campaigns accordingly
  • KRIncrease social media followers by 20% through targeted advertising campaigns
  • KRGenerate 50% increase in social media engagement through compelling content

OKRs to stay informed on influencer trends and social media hype

  • ObjectiveStay informed on influencer trends and social media hype
  • KRRead 10 reputable digital marketing publications daily for the latest social media hype
  • TaskAllocate time daily to read these publications
  • TaskIdentify 10 reputable digital marketing publications
  • TaskMonitor latest trends in social media hype
  • KRFollow and analyze 20 new influencers each week for trend observations
  • TaskAnalyze and document observed trends for reporting
  • TaskRigorously follow their content daily for trend spotting
  • TaskIdentify 20 new influencers relevant to your field weekly
  • KRCompile a weekly report of top 5 recurring trends in the influencer marketplace
  • TaskAnalyze data and identify top 5 recurring weekly trends
  • TaskDaily, track global influencers activities and note recurring trends
  • TaskDraft a report summarizing these top 5 trends

OKRs to amplify lead generation via social media platforms

  • ObjectiveAmplify lead generation via social media platforms
  • KRGenerate 15% more conversions through Facebook ads by improving targeting
  • TaskIncrease ad spend focused on targeted demographic
  • TaskTailor ad content to engage the identified demographic
  • TaskIdentify demographic with the highest conversion rate
  • KRBoost Instagram engagement rate by 25% through interactive content
  • TaskIncorporate quizzes and polls in Instagram stories frequently
  • TaskRegularly host live Q&A or discussion sessions
  • TaskDevelop engaging, user-generated Instagram challenges
  • KRIncrease LinkedIn followers by 30% to enhance professional exposure
  • TaskPromote LinkedIn profile across different social media platforms
  • TaskPublish high-value content regularly to attract new followers
  • TaskEngage with followers by responding or liking their comments

OKRs to enhance brand visibility and interaction across social media networks

  • ObjectiveEnhance brand visibility and interaction across social media networks
  • KRExecute a social media campaign with a target of 1M impressions
  • TaskIdentify relevant platforms and plan engaging content strategy
  • TaskDevelop a comprehensive promotional schedule
  • TaskTrack and analyze performance for improvements
  • KRAchieve a 25% rise in organic followers on all brand's social media accounts
  • TaskDevelop engaging, consistent content catered to target audience
  • TaskCollaborate with influencers to widen reach
  • TaskLeverage SEO tactics and keywords for discoverability
  • KRIncrease average post engagement rate by 30% across all platforms
  • TaskRun contests or giveaways to increase interactions
  • TaskPromote user-generated content to boost engagement
  • TaskImplement more interactive content like polls and quizzes

OKRs to achieve a 20% upsurge in organic traffic for designated categories

  • ObjectiveAchieve a 20% upsurge in organic traffic for designated categories
  • KRUpscale social media marketing to attract 15% more visitors to the website
  • TaskCollaborate with influencers relevant to the brand for wider reach
  • TaskIncrease frequency of engaging posts on popular social media platforms
  • TaskImplement targeted advertising campaigns using platform-specific metrics
  • KRDevelop and implement a search engine optimization strategy for increasing site visibility
  • TaskCreate a comprehensive strategy utilizing identified SEO methods
  • TaskImplement and monitor the effectiveness of the SEO strategy
  • TaskResearch current SEO trends and best practices
  • KRAmplify engagement through sharing informative, unique blog posts bi-weekly
  • TaskDevelop engaging, educational blog content twice a week
  • TaskPromote posts through various social media platforms
  • TaskEncourage readers to share posts across their networks

OKRs to boost organic customer engagement and reach on social media

  • ObjectiveBoost organic customer engagement and reach on social media
  • KRRaise post engagement rate by 15%
  • TaskPromote user-generated content for greater engagement
  • TaskCreate more engaging and interactive social media content
  • TaskInvest in social media advertising to reach a wider audience
  • KRIncrease social media follower count by 20%
  • TaskCollaborate with influencers to boost profile visibility
  • TaskRun targeted follower acquisition campaigns across platforms
  • TaskImplement a social media content strategy to attract new followers
  • KRGain 25% more organic shares on top-performing posts
  • TaskImprove SEO strategies to increase visibility of top-performing posts
  • TaskEncourage audience engagement with interactive content and calls-to-action
  • TaskImplement a consistent posting schedule to maximize reach and shares

OKRs to enhance marketing effectiveness and reach

  • ObjectiveEnhance marketing effectiveness and reach
  • KRIncrease social media engagement by 30%
  • TaskEngage with audience via comments, shares, and direct messages
  • TaskDevelop and implement a consistent posting schedule
  • TaskInitiate regular, interactive content such as polls and quizzes
  • KRBoost email open rates by 25%
  • TaskImprove subject lines for increased intrigue and relevance
  • TaskSegment email list for targeted, personalized content
  • TaskOptimize send times based on recipient activity
  • KRAttract 20% more unique website visitors through SEO strategies
  • TaskImprove site speed and mobile responsiveness
  • TaskIncrease backlinks through guest blogging on relevant sites
  • TaskImplement targeted keyword research to optimize website content

OKRs to elevate WorldFirst brand globally on social platforms

  • ObjectiveElevate WorldFirst brand globally on social platforms
  • KRAchieve 20% increase in engagement rates on posted global content
  • TaskInitiate consistent, authentic interactions with followers on all posts
  • TaskImplement feedback surveys to improve content quality and relevance
  • TaskCreate tailored, relevant content specific to each global audience
  • KRGenerate 10% more global leads through social media campaigns
  • TaskDevelop and implement targeted social media marketing strategies
  • TaskIncrease post frequency on all social media channels
  • TaskTrack, analyze, and adjust strategies based on performance
  • KRIncrease international follower count by 30% across all social media channels
  • TaskCreate content resonating with diverse international cultures
  • TaskImplement targeted social media campaigns globally
  • TaskEngage with followers in different time zones

OKRs to boost brand awareness through strategic social media marketing

  • ObjectiveBoost brand awareness through strategic social media marketing
  • KRIncrease organic social media following by 25% across all platforms
  • TaskUtilize hashtag strategy to increase content visibility
  • TaskCreate and share high-quality, engaging content regularly
  • TaskCollaborate with influencers for promotional posts
  • KRAchieve a 30% boost in engagement rate on promoted social media posts
  • TaskDesign more visually appealing and interactive content for promotion
  • TaskIncrease frequency of social media posts during peak hours
  • TaskImplement A/B testing on different post formats and analyse the results
  • KRDrive 20% more traffic to the website from social media channels
  • TaskImplement targeted social media advertisements or promotions
  • TaskCollaborate with influencers or bloggers for promotional activities
  • TaskIncrease the frequency of engaging posts on all social media platforms

OKRs to boost brand visibility through enhanced focus on major supplies

  • ObjectiveBoost brand visibility through enhanced focus on major supplies
  • KRCollaborate with 10 industry influencers for product promotion within their networks
  • TaskIdentify and list 10 relevant industry influencers
  • TaskDevelop personalized outreach strategies for each influencer
  • TaskLaunch and monitor influencer collaboration for product promotion
  • KREnhance website traffic by 30% via SEO optimization and content marketing focused on major supplies
  • TaskCreate engaging, high-quality content about major supplies
  • TaskImplement SEO optimization strategies on the website
  • TaskPromote content across all social media platforms
  • KRIncrease social media engagement by 40% highlighting our primary supplies
  • TaskCreate engaging posts focusing on our primary supplies
  • TaskPromote posts using targeted ads on social media platforms
  • TaskStart a contest encouraging user-generated content

Social Media Marketing OKR best practices

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tip #2: Commit to weekly OKR check-ins

Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.

Being able to see trends for your key results will also keep yourself honest.

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to track your Social Media Marketing OKRs

Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:

Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Social Media Marketing OKR templates

We have more templates to help you draft your team goals and OKRs.

Table of contents