15 customisable OKR examples for Social Media Marketing

What are Social Media Marketing OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.

We have curated a selection of OKR examples specifically for Social Media Marketing to assist you. Feel free to explore the templates below for inspiration in setting your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

Building your own Social Media Marketing OKRs with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.

Feel free to explore our tools:

• Use our free OKR generator
• Use Tability, a complete platform to set and track OKRs and initiatives, including a GPT-4 powered goal generator

Our customisable Social Media Marketing OKRs examples

We've added many examples of Social Media Marketing Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.

Hope you'll find this helpful!

1. OKRs to expand brand awareness through social media marketing and influencer collaborations

2. OKRs to stay informed on influencer trends and social media hype

3. OKRs to amplify lead generation via social media platforms

4. OKRs to enhance brand visibility and interaction across social media networks

5. OKRs to achieve a 20% upsurge in organic traffic for designated categories

6. OKRs to enhance marketing effectiveness and reach

7. OKRs to boost brand awareness through strategic social media marketing

8. OKRs to boost brand visibility through enhanced focus on major supplies

9. OKRs to establish a formidable brand presence

10. OKRs to amplify brand popularity and reach across all digital platforms

11. OKRs to increase player base by 20%

12. OKRs to increase social media engagement by 30%

13. OKRs to enhance outreach with effective marketing strategies and brand visibility

14. OKRs to elevate brand awareness and conversion rates through dynamic marketing strategies

15. OKRs to enhance brand presence on various social platforms

Social Media Marketing OKR best practices to boost success

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tability's audit dashboard will highlight opportunities to improve OKRs

Tip #2: Commit to weekly OKR check-ins

Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.

Being able to see trends for your key results will also keep yourself honest.

Tability's check-ins will save you hours and increase transparency

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to turn your Social Media Marketing OKRs in a strategy map

Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:

• It brings the goals back to the top of the mind
• It will highlight poorly set OKRs
• It will surface execution risks
• It improves transparency and accountability

Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.

Tability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Social Media Marketing OKR templates

We have more templates to help you draft your team goals and OKRs.

• OKRs to establish a company-wide collaborative culture
  collaborationteam-buildingproject-managersdepartment-coordinatorscommunication-teamhuman-resources-team
• OKRs to improve Continuous Integration process efficiency
  continuous-integrationefficiencydevops-engineerquality-assurance-engineerdevelopment-teamquality-assurance-team
• OKRs to enhance Crowdstrike security measures
  crowdstrike-security-measuresphishing-attackscyber-security-specialiststaff-training-coordinatorcyber-security-teamit-support-team
• OKRs to boost the success rate in timely financial statement reporting
  data-compilationreport-preparationfinancial-data-compilerreport-reviewerfinancial-reporting-teamdata-processing-team
• OKRs to triple our website traffic
  trafficcontent-marketingmarketinggretel
• OKRs to allocate resources to refactor high-priority tech debt
  refactortech-debtengineering-managerproduct-ownerengineeringproduct-development

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.

• To learn: What is the meaning of OKRs
• Blog posts: ODT Blog
• Success metrics: KPIs examples

Create more examples in our app

You can use Tability to create OKRs with AI – and keep yourself accountable 👀

Tability is a unique goal-tracking platform built to save hours at work and help teams stay on top of their goals.

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2 Build plans in seconds with AI

3Track your progress

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